Social Media Marketing at Whole Foods with Natanya Anderson

Eric Schwartzman

Eric Schwartzman is the principal consult at Schwartzman & Associates, a boutique public relations, SEO, and content marketing agency. He is also the author of 2 best selling books, an international keynote speaker, and a contributor at Adweek, Fast Company, TechCrunch, Yale Climate Connections, The Healdsburg Tribune, and many others.

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Natanya Anderson, Director Social Media and Digital Marketing at Whole Foods Market, which includes a branded Twitter account with over 3 million followers and more than 600 local social media accounts representing the grocery stores that are part of the chain.

Natanya has a food blog and is a past Austin Food Lover’s Alliance president.

Whole Foods Market (acquired by Amazon) is the world’s largest organic and natural foods supermarket chain.

In this exclusive interview, she discusses:

How Whole Foods coordinates and localizes their social media efforts.
How Whole Foods trains and qualifies personnel to engage on behalf of the stores.
Managing the sprawl of social media among 1200 representatives
How the brand provides tools, reports, content and engagement guidance to the stores
How they use online social media training to bring people up to speed
What happens if someone makes a mistake?
Costco vs. Food Workers Union compliant filed with the NLRB.
And much more!

Special thanks to Babette Pepaj at BakeSpace.