Financial Press Release Disclosures: NASDAQ Explains Rules on Reg FD Compliance to PR Firms

Eric Schwartzman

Eric Schwartzman is the principal consult at Schwartzman & Associates, a boutique public relations, SEO, and content marketing agency. He is also the author of 2 best selling books, an international keynote speaker, and a contributor at Adweek, Fast Company, TechCrunch, Yale Climate Connections, The Healdsburg Tribune, and many others.

Podcast: Play in new window | Download (Duration: 16:39 — 15.9MB) | Embed

Subscribe: Spotify | Email | RSS

Demetrios Skalkotos, SVP for Global Corporation Solutions of NASDAQ OMX [NASDAQ:NDAQ], the world’s largest exchange company, sits down with guest host Mark Story, Director of New Media at the U.S. Securities and Exchange Commission to discuss their new Do-It-Yourself (DIY) Platform, designed to make press release and Regulation Fair Disclosure compliance self-service for investor relations and public relations firms.

NASDAQ’s new DIY platform offers media monitoring and press release distribution on a single platform. According to Skalkotos, self-service content distribution tools have been more prevalent in Europe.

NASDAQ introduces the tool in the U.S. market with a one-button option to wrap press materials with information that satisfies SEC disclosure regulations.

The system puts NASDAQ’s GlobeNewswire distribution network more directly into the hands of public relations professionals. With enhanced search engine optimization capabilities and audience targeting options, DIY further distinguishes itself as a lower-cost solution for traditional press release distribution.

Skalkotos also discusses NASDAQ’s Social Stream, a video release service that aggregates a company’s social media content into a single site to simplify reviewing a company’s public profile.

NASDAQ OMX is the world’s largest exchange company with trading, technology, and public company service capabilities spanning six continents. NASDAQ OMX Global Corporate Solutions provides technology that powers global business communications.

The views expressed in this interview are those of Mark Story and his alone. They do not necessarily reflect those of the SEC Chairman, Commissioners, or his colleagues at the Securities and Exchange Commission.

These podcast show notes were written and optimized by Sandra Burrowes, Senior Public Affairs Specialist at The Mayo Clinic.