On The Record Online

Expert Panel Opens Podcasting Play Book at ad:tech San Francisco

Podcasting experts lead panel discussion at ad:tech San Francisco to share how they are leveraging this new media format to extend conventional advertising and marketing programs.

San Francisco, CA (PRWEB) April 12, 2006 -- Leading podcast pioneers currently helping advertisers connect with audiences are confirmed to appear on a panel at ad:tech San Franciscoto share how they are leveraging this emerging new media format to extend the impact of conventional advertising and marketing programs.

Appearing on the panel are:
• Steve Gillmor of Podshow’s “
The Gillmor Gang,” a technology-focused program whose advertisers include Earthlink and AOL.
• Tim Bourquin of “
EnduranceRadio.com” whose advertisers include Gatorade and Fleet Feet Sports.
• Katie Kempner, director of communications at Crispin Porter + Bogusky and host of “
The Hook,” a podcast about the intersection of advertising and PR.
• Kelly Wagman, customer relationship marketing manager at Juniper Networks, who spearheads “
Sound Off,” a podcast designed to galvanize the company's customer base through an open dialogue between their employees and customers.

The session will be moderated by
iPressroomfounder and chairman Eric Schwartzman, who hosts the podcast “On the Record…Online,” which explores how new media formats like podcasts, blogs and RSS are changing -- and threatening to disrupt – the mainstream media business as we know it. Past guests on Schwartzman’s podcast include Ken Aulettaof The New Yorker, Walt Mossbergof The Wall Street Journal and David Pogueof the New York Times.

“Podcasting is an extremely exciting channel because it allows advertisers to leverage the power of audio and video without buying a single minute of satellite time, online media or television,” said Susan Bratton, chief executive officer at Cendara, Inc. and ad:tech Chair. “Schwartzman is a beacon in this emerging area and we are indebted to him for assembling this expert panel.”

ad:tech San Francisco runs Wednesday, April 26 through Friday, April 28, 2006 at Moscone Center in San Francisco, California. Keynote speakers include Mark Kvamme, venture partner at Sequoia Capital, Keith Ferrazzi, author of “Never Eat Alone” and James McGregor, author of “One Billion Customers, lessons from the front lines of doing business in China.”

Advertisers, interactive media planners, brand managers, new media executives and ad tech professionals can
register to attend online.

About ad:tech
ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, London and Shanghai. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit

About dmg world media
An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs more than 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the UK. For more information on dmg world media please visit

About iPressroom
Los Angeles-based iPressroom (
http://www.ipressroom.com/) provides marketers and PR professionals with tools and services to reach online audiences. Using iPressroom, clients can log in from any computer and manage online public relations and interactive marketing programs, which may include online news distribution, Internet pressroom management, online media relations, online photo distribution, news syndication/RSS news feed enablement, video and audio on-demand, blogs, web casts, password protection and more. iPressroom provides a reliable, cost predictable solution to organizations looking to effectively manage their reputations online while increasing productivity by leveraging the one-to-many capabilities of the Web. iPressroom was conceived by web-based applications experts and marketing communications professionals with over two decades of practical experience promoting name brand companies and world class media events.

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