On The Record Online

New Media Boot Camp to be Presented at Singapore Ministry of Information

Strategy and Tactics for Emerging Social Media including Blogs, Podcasts, Search Engine Optimization and Online Social Networking Revealed at Two-Day, hands on Workshop
(LOS ANGELES, May 15, 2008) - Eric Schwartzman's Two-Day New Media PR Boot Camp - which is presented monthly in US by the Public Relations Society of America and privately for companies, organizations, associations and agencies -- will be the official pre-conference workshop at the PR Academy's 7th Annual Conference on May 20 and 21, 2008, in Singapore.
To date, Eric Schwartzman's New Media PR Boot Camp has been attended by more than a thousand public relations and marketing professionals from companies including Johnson & Johnson, Toyota and Victoria's Secret, academic institutions including Johns Hopkins University, University of California and Michigan State University and non-governmental organizations including the Red Cross, Smithsonian Institution and AARP and government agencies including the US Department of State, US Social Security Administration and US Navy.
Eric Schwartzman designed the New Media PR Boot Camp to make it easy for non-technical personnel like public relations, corporate communications and marketing professionals to quickly learn how to introduce new media communications initiatives into existing organizational communications programs.
The New Media PR Boot Camp introduces key concepts and techniques of effective new media communications and provides a comprehensive overview of new media communications channels. Over the course of the New Media PR Boot Camp, Eric Schwartzman presents key concepts, case studies and live demonstrations on how to use blogs, YouTube and other popular Web 2.0 networking tools to effectively communicate on behalf of organizations.
Additionally, the New Media PR Boot Camp covers:
• How to create blogs, comment and participate
• The benefits of blogging, blogger relations and podcasting
• Set up and manage a comprehensive online media monitoring program
• How to build a business case for new media initiatives
• Why authenticity and transparency matters
• Use of new media for mainstream media relations
Press release search engine optimization(SEO) and keyword discovery
• Podcast development, production and distribution
• Video on demand, webcasts and vidcasts
• Social bookmarking, social networking and widgets
Specializing in helping public relations professionals on the agency and client side to better understand how to integrate new media into their outreach initiatives, Eric Schwartzman is managing director of Schwartzman & Associates, one of the best PR firms Los Angeleshas to offer. Schwartzman & Associates has been awarded the PRSA Bronze Anvil Award, PRSA PRism Award, Marketing Sherpa Email Marketing Award, Creative Marketing Award and the Society for New Communications Research Award. Eric Schwartzman is also executive producer of the PR podcast, "On the Record ... Online," which features one-on-one interviews with journalists from the mainstream media about how they like to work with public relations people.

Schwartzman has served as a new media consultant for clients including BBC America, Discovery Communications, International Association of Business Communicators, the Los Angeles Opera, Los Angeles County, Red Bull, Target and Universal Studios, among others. He teaches new media public relations at the University of California at Los Angeles, and is a frequent presenter on the subject at conferences, such as the Media Relations Conference, Consumer Electronics Show, PRSA's International Conference, Bulldog Reporter's PR University, the Podcast and Portable Media Expo, and those hosted by universities and other organizations, including the government of Singapore and the Software Council of Southern California.
The two-day seminar will be held from 9:00 a.m. - 5:00 p.m. on May 20 - 21 in Singapore for the Ministry of Information. Details at: http://app.pracad.com/pr_preworkshop.htm
Media Contact:
Alida Ararxian
310-446-8310 ext.15

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