On The Record Online

This episode is sponsored by social media training provider Comply Socially.
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This audio podcast is a presentation delivered by Top Rank Marketing CEO Lee Odden (@LeeOdden) on Friday June 28th at the PRSA Digital Impact Conference in New York.
The session was titled:
Attract, Engage and Convert: Get Ahead With Content Digital Marketing and PR
In today’s fast moving search and social Web, content flows in every direction throughout diverse platforms, formats and devices. Now more than ever, creating content that influences growth in media and new business requires an integrated approach.
During this session, you’ll learn the Attract, Engage and Convert model, which can help organizations optimize the performance of their content-focused digital marketing and public relations programs.
Topics Discussed:
  • Understand the future trends in online marketing and PR
  • identify 3 Major problems with most content marketing and social media efforts
  • Present a new model for social content success everyone can understand: attract, engage, convert
  • Review of who’s doing it right: a case study in integrated marketing
  • 5 best practices for 360 degree content marketing & digital PR
  • Tools for better content planning, management and amplification
“Lee Odden is one of the true thought leaders in an industry where you are not always sure who to trust. Well, you can trust this book to help take your online and content marketing to the next level.”
— Joe Pulizzi – Founder, Content Marketing Institute
 Lee also wrote a blog post about his presentation for the ComPRhension blog and posted another article about it on his own Top Rank Blog.
Related Podcasts:
Referenced Content:
About the Podcaster:
Eric Schwartzman is Founder and CEO of online social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.

He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development.

Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference in NYC.
You can follow him on Twitter @ericschwartzman and on Google+.

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