Reputation Management via Social Media at the World Economic Forum with Matthias Lufkens

Eric Schwartzman

Eric Schwartzman is the principal consult at Schwartzman & Associates, a boutique public relations, SEO, and content marketing agency. He is also the author of 2 best selling books, an international keynote speaker, and a contributor at Adweek, Fast Company, TechCrunch, Yale Climate Connections, The Healdsburg Tribune, and many others.

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Reputation Management, why key nations slip in the rankings, the impact of digital marketing, and social media at the World Economic Forum with Matthias Lufkens.

SHOW NOTES:

05:31 – Lufkens discusses the World Economic Forum’s annual Global Information Technology Report and the turmoil in the top 10 rankings.

07:35 – Lufkens on the Global Information Technology Report in relation to the world economy and his analysis of what the change in rankings implies.

10:01 – The methodology behind the Global Information Technology Report.

11:24 – Surprises of this 2006-2007 Global Information Technology Report.

11:54 – What happened at the Davos World Economic Forum this year?

13:21 – Controversy surrounding former CNN chief news executive Eason Jordan‘s sacking resulted from a blogger’s commentary filed during a private session that was supposedly off the record.

16:19 – Lufkens on relations practices and credentials policies at the World Economic Forum.

17:28 – Why private is public: Lufkens explains the Chatham House Rules and their role in facilitating naked conversations.

18:52 – Lufkens reveals the consequences for breaking Chatham House Rules or reporting on off-the-record sessions.

19:34 – Applying media relations practices to mainstream media and social media alike.

20:28 – Lufkens discloses which countries are rapidly expanding their Information Technology infrastructures and stresses the importance of engaging those countries that lag.

22:07 – Lufkens on how he used marketing information technology to extend the conference’s reach.

23:50 – Lufkens on the strategy behind the Davos Conversation website, which extended the reach of the World Economic Forum.

26:52 – Lufkens on the Davos Conversation website as a gateway to the World Economic Forum’s online presence.

28:39 – Lufkens describes the arsenal of social media and marketing information technology employed by the World Economic Forum and the value of social media press releases.

33:41 – End.

Photo by Robert Scoble