On The Record Online

Kami Huyse goes On the Record...Online with host Eric Schwartzman to discuss what went into launching this year's official conference blog, the value of online analytics and exactly why social media could be a panacea for improving organizational communications.
This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.
Kami Huyse is a blogging consultant based out of San Antonio, Texas. She is the president of a boutique firm which specializes in funneling public relations campaign through blogs. She is also the author of Communications Overtones. She was instrumental in laying the groundwork that led to establishing the official conference blog at the 2007 PRSA International Conference.
Show Notes:
3:25 - Huyse explains how organizations can benefit from social media communications.
4:55 - Huyse on dealing with the popular perception that blogging is a high-risk activity.
6:04 - Huyse elaborates on building a business case for an internal blogging initiative at a large organization.
9:19 - Huyse shares her secret on staying on top of the latest web 2.0 tools and services.
11:30 - Huyse explains how she educates clients about the benefits of social media.
14:26 - Huyse on difficulties of promoting yourself as a new media subject matter expert at a time when the same clients may be more interested in
mainstream media relations.
16:20 - Huyse on the measurable results of blogging initiatives and how to determine success.
20:13 - Huyse on acquiring market intelligence through blogging and on funneling that feedback into product development.
22:48 - Huyse on the objectives of a conference blog and how it can improve the reach and impact of Public Relations Society of America’s mission to advance the profession and the professional.
26:04 - Huyse on overcoming the challenges of launching the 2007 PRSA International Conference blog.
28:23 - End
Eric Schwartzman (@ericschwartzman) is an independent new media and social media communications consultant, the creator of the top-rated New Media and Social Media Boot Camp.  In addition to advising clients on best practices for online communications strategy and implementation, Schwartzman leads a portfolio of social media training courses to accelerate the development of social media communication skills within organizations.  Schwartzman is also the founder of online newsroom software as a service provider iPressroom.

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