Mobile Search Strategy – Part One

Eric Schwartzman

Eric Schwartzman is the principal consult at Schwartzman & Associates, a boutique public relations, SEO, and content marketing agency. He is also the author of 2 best selling books, an international keynote speaker, and a contributor at Adweek, Fast Company, TechCrunch, Yale Climate Connections, The Healdsburg Tribune, and many others.

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Mobile search volume is growing exponentially. In 2009, there were around a billion monthly searches being made from mobile devices.

Today, that number has more than doubled to 2.3 billion, and analysts predict there will nearly 3.5 billion mobile searches per month by 2012.

Already, 80% of mobile searchers research their purchasing decisions within a 10 to 20 mile radius of their location.

And if you think the future of the mobile web is going to be all about apps, think again.

The #1 access method for local information is the mobile web browser, with nearly 21 million users per month. But with the use of maps and apps on rise for mobile search, and growing importance of mobile as a channel, where will tomorrow’s mobile search war be fought, who will be the winners and where are the opportunities for disruption?

In this episode, Rich Devine (@richdevine) of ZAAZ, a design, optimization and analytics agency discusses:

How is mobile search different from web search.
Mobile site search and social optimization
The difference between mobile local and hyperlocal search
How universal search impacts SEO strategy
Optimizing for Yelp filtering criteria
Ford’s mobile search strategy

In the second part in our two part series on Mobile Search, we’ll talk about how to optimize different pages on the same site for different locations, the benefits and drawbacks of mobile sites vs. custom apps and how to monetize more than just e-commerce transactions.