On The Record Online

Mobile Marketing MasterMobile search volume is growing exponentially.  In 2009, there were around a billion monthly searches being made from mobile devices.  Today, that number has more than doubled to 2.3 billion, and analysts predict there will nearly 3.5 billion mobile searches per month by 2012.

Already, 80% of mobile searchers research their purchasing decisions within a 10 to 20 mile radius of their location.

And if you think the future of the mobile web is going to be all about apps, think again.  The #1 access method for local information is the mobile web browser, with nearly 21 million users per month.

But with the use of maps and apps on rise for mobile search, and growing importance of mobile as a channel, where will tomorrow’s mobile search war be fought, who will be the winners and where are the opportunities for disruption?
In this episode, Rich Devine (@richdevine) of ZAAZ, a design, optimization and analytics agency discusses:
  • How is mobile search different from web search.
  • Mobile site search and social optimization
  • The difference between mobile local and hyperlocal search
  • How universal search impacts SEO strategy
  • Optimizing for Yelp filtering criteria
  • Ford’s mobile search strategy

In the second part in our two part series on Mobile Search, we’ll talk about how to optimize different pages on the same site for different locations, the benefits and drawbacks of mobile sites vs. custom apps and how to monetize more than just e-commerce transactions.

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About the Podcaster:

 Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs.  He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies.  Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered monthly in the US and abroad. Visit the social media training calendar for upcoming dates.

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