On The Record Online

Megan-BerryWhat’s your Klout score? How do you increase your Klout score? And who has the highest Klout score for the topics you’re interested in?

In this episode, you’ll find out why your Klout score matters and what you can do to increase your Klout score.

Klout is the company that’s attempting to use social signals to improve upon Google’s Page Rank algorithm as a way of measuring influence.  Klout’s API had 2 billion calls last month and is working with over 3,000 partners and brands.

The service began by attempting to measure the influence of users on Twitter, and has evolved to include activity on Foursquare, and last week added Blogger, Tumblr, Flickr, Instagram and Last.fm.

Our guest Megan Berry (@meganberry), marketing manager at Klout, Blogger, social media junkie and Stanford grad, talks about how your Klout score is surmised. She also shares tips on how to increase your Klout score and why it’s in your best interest to have the highest Klout score you can.

Megan has a Klout score of 71, which puts her ahead of previous guests of this podcast Kara Swisher, the co-editor of All Things D (http://klout.com/karaswisher) at 70, Natalie Petuhoff (http://klout.com/drnatalie) at 54 and your truly at 56.

Topics Discussed
  • How Klout establishes online influence
  • The Klout Perks program
  • Overcoming the shortcomings of semantic analysis
  • Measuring popularity vs. influence
  • Klout’s value proposition to marketers and individuals
  • When Klout intends to integrate Google +
  • Measuring individuals vs. measuring media
  • Ethics of establishing influence based on ReTweets
  • Jay Baer covers Why Use Google+
  • +K feature which allows you to give influence to others

Podcasts You May Be Interested in:


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About the Podcaster:
Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He has over 15 years experience integrating emerging information technologies into organizational communications programs.  He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies.  Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered regularly in the US and abroad. Visit the social media training calendar for upcoming dates.

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