On The Record Online

Kara Swisher
If you’re interested in the ins and outs of the media business, you’re going to find this very interesting. And if you’re a media relations professional, you’ve just hit the mother lode.
In this podcast, Cathy Brooks (@cathybrooks), who currently handles marketing for Draper Fisher Jurvetson backed Israeli mobile search app provider DoAT interviews All Things D co-editor Kara Swisher (@karaswisher) about her tech blog’s personality, the hamsterization of journalism, balancing accuracy against speed in the quest to be first and what makes All Things D different from other tech news outlets. Kara splits her responsibilities overseeing the coverage of All Things D with Walt Mossberg.
But perhaps even most interestingly, Kara also discusses the scandal at News Corp’s recently shuttered News of the World, Rupert Murdoch’s depth of knowledge over his business units and All Things D, her plans to expand their coverage to include gadget, game and app news and reviews and add another industry conference, Arianna Huffington’s shill for higher standards in journalism while excluding AOL employee Michael Arrington from their corporate policy that bloggers not invest in companies they cover and New York Times consumer technology reporter David Pogue  getting reprimanded for speaking at a PR conference, which I personally think was a hypocritical comment to make while discussing how to pitch All Things D at a PR conference. 
Pogue never “advised” PR professionals.  Reporters speak at PR conferences all the time.  I’ve moderated panels of reporters for the Public Relations Society of America and can’t see how any of those sessions compromised anyone’s journalistic integrity.  By enlightening PR people about how to pitch, journalists are improving the quality of the information that flows their way, and that’s a good thing.  It means they’ll get better, more impartial content from companies.  Whether they’re compensated or not, reporters are under no obligation to provide coverage.  Is an expert witness less credible because they’re compensated?  What’s wrong with being paid to provide expert testimony?
This interview was recorded at the PR Summit in San Francisco on Wednesday, July 28, 2011.  I keynoted the conference later in the day, after this interview concluded.  The PR Summit Conference SF was produced by Shaun Sanders of San Francisco-based Grafitti PR.
While this interview was in no way offensive, lewd or obscene, there was some profanity used so please be advised.
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About the Podcaster:
 Eric Schwartzman @EricSchwartzman provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs. He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies. Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered monthly in the US and abroad. Visit the social media training calendar for upcoming dates.

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