How to Pitch Wired Magazine Editor Jeffrey O’Brien

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Eric Schwartzman

Eric Schwartzman

Eric Schwartzman is the principal consult at Schwartzman & Associates, a boutique public relations, SEO, and content marketing agency. He is also the author of 2 best selling books, an international keynote speaker, and a contributor at Adweek, Fast Company, TechCrunch, Yale Climate Connections, The Healdsburg Tribune, and many others.

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If you’re crafting a media pitch for Wired Magazine, this interview explains how to write a media pitch that gets considered. Jeffrey shares what every tech PR firm pro should know before they send a media pitch to Wired Magazine. 

Topics include:

  • Examples of how the editorial staff decides what to write about
  • What makes Wired Magazine different from other technology publications
  • And the PR pitch behind the Legend of the Long Tail, which I pitched to Chris Anderson when I represented Ecast, and is the first company mentioned in his piece.

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