How to Pitch Richard Johnson at the New York Post’s Page Six

Eric Schwartzman

Eric Schwartzman is the principal consult at Schwartzman & Associates, a boutique public relations, SEO, and content marketing agency. He is also the author of 2 best selling books, an international keynote speaker, and a contributor at Adweek, Fast Company, TechCrunch, Yale Climate Connections, The Healdsburg Tribune, and many others.

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This is one of the first podcasts I ever did. It was recorded in San Francisco and Bulldog Reporter’s Media Relations Conference, which draws public relations firm agency professionals nationwide, and features Richard Johnson, editor of the New York Post’s Page Six, the most influential gossip page in the country who talks about

How he decides what to write about, why the Los Angeles Times is gossip-shy

How blind items protect the Post from libel claims,

Which blogs he reads, what he cover and pans

Why he doesn’t read the Hollywood Reporter and Michael Jackson’s likely next steps

And a day in the life of Page Six’s editor.

Entertainment public relations and personal publicists will appreciate this exclusive glimpse into the inner workings of the country’s most revered gossip column.

Like it or not, there’s no denying the impact of Page Six on entertainment, and celebrity news beats nationwide.

Editors, celebrities, and entertainment industry insiders turn to the New York Post more than any other outlet for the latest scoops and scandals and celebrities, socialites, and different personalities.

Photo by Priscilla Du Preez on Unsplash