Pitching Company News to Business Journalists with Jon Fine

Eric Schwartzman

Eric Schwartzman is the principal consult at Schwartzman & Associates, a boutique public relations, SEO, and content marketing agency. He is also the author of 2 best selling books, an international keynote speaker, and a contributor at Adweek, Fast Company, TechCrunch, Yale Climate Connections, The Healdsburg Tribune, and many others.

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BusinessWeek media business columnist and contrarian Jon Fine on the state and future of the news gathering business, social media and productive relationships with public relations representatives.

3:10 – Fine on the PR/reporter relationship.

5:17 – Fine on the digital distribution of the news.

7:26 – Fine describes his BusinessWeek column “Media Centric.”

8:26 – Fine’s policy on embargoes.

12:40 – Fine on whether or not newspapers will survive.

15:30 – Fine on whether or not video on demand poses a challenge to cable and broadcasting.

26:23 – Fine on corporate adoption of new media.

28:40 – Fine on the appeal of social networks.

30:15 – Fine shares his opinion on the credibility of mainstream media blogs.

33:28 – End

Note: There is some drop out that occurs during the interview which omits a word or two here and there. You’ll hear it when you listen. We think it was a RAM problem that we’ve corrected for future podcasts.

Photo by Samson on Unsplash