On The Record Online

Comparison of Most Effective Content Marketers to Least Effective Content Marketers
B2B Social Media Podcast #4 - Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer -- the first book devoted entirely to B2B social media marketing -- discuss developments in and best practices for marketing to business customers online.  Please send comments, criticism and feedback to comments@b2bsocialmediapodcast.com

In this Episode: A surge in LinkedIn integration by B2B membership sites indicates that its star is rising as the business social network of choice. A relatively new report says content marketing is growing in importance, but marketers are still struggling with creative issues. Traditional media like webcasts and even print advertising are called more effective than new social channels. Also, check out our FIR Live discussion with Shel Holtz and Neville Hobson from Feb. 16, 2011 and Eric’s discussion with Donna Papacosta on Trafcom News.

Eric heads to SXSW for a panel Monday, March 14 at 9:30am with Nicole Simon, Kate Buck and Elizabeth Bellanti on Outsourcing Socail Media without Selling Your Soul.  And on Monday in the SXSW Bookstore, Eric will be signing books at 11:30am. Hope to see you there!

Related Links:
The rise of self-publishing, and the quest for content
Email secrets & lies: Creating fresh content)
B2B Facebook pages... what drives and keeps fans?
2010 B2B Content Marketing Benchmarks, Budgets and Trends

Previous B2B Social Media Podcast Episodes:

About the Podcasters:

Eric Schwartzman @EricSchwartzman provides online social media training, social media strategy and social media policy governance to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage.

His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies.

Eric is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the Social Media Boot Camp and the Social Media Master Class, which are offered monthly in the US.

His book "Social Marketing to the Business Customer" with Paul Gillin about B2B social media marketing is available atAmazon, Barnes & Noble or Borders.

Paul Gillin (@pgillin) of Paul Gillin Communications.  Paul was founding editor-in-chief of TechTarget, one of the most successful technology media entities to emerge on the Internet. Before that, he was editor-in-chief and executive editor of the technology weekly Computerworld for 15 years.

He wrote The New Influencers, Secrets of Social Media Marketing, the Joy of Geocaching and Social Marketing to the Business Customer with Eric Schwartzman about business-to-business applications of social media.

Paul writes a regular column for BtoB magazine and contributes to various blogs and online publications. He’s also a Research Fellow and a member of the advisory board of the Society for New Communications Research.

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