On The Record Online

B2B Social Media Podcast #3 - Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer -- the first book devoted entirely to B2B social media marketing -- discuss developments in and best practices for marketing to business customers online.  Please send comments, criticism and feedback to comments@b2bsocialmediapodcast.com

In this Episode:

FIR Live with Shel Holtz and Neville Hobson is up. Mark Zuckerberg, Steve Jobs and Eric Schmidt’s meeting with U.S. President Barack Obama about stimulating the economy and Fareed Zakaria’s story on restoring the American dream. The Watson Jeopardy Challenge, quite possibly the greatest B2B marketing campaign in history, and eWeek's coverage. Pete Blackshaw goes to Nestle. What, if anything, can B2B marketers learn from the revolutionary fever sweeping North Africa and the Middle East. Chris Messina’s SXSW presentation on activity streams and data visualizations. Overcoming B2B social media adoption challenges, and increasing social media literacy inside organizations. New features for administrators of Facebook Pages. Happy 2nd Birthday Social Media B2B and congratulations Jeffrey L. Cohen and Kipp Bodnar.

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About the Podcasters

Eric Schwartzman @EricSchwartzman provides online social media training, social media strategy and social media policy governance to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage.

His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies.

Eric is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the Social Media Boot Camp and the Social Media Master Class, which are offered monthly in the US.

His book "Social Marketing to the Business Customer" with Paul Gillin about B2B social media marketing is available atAmazon, Barnes & Noble or Borders.

Paul Gillin (@pgillin) of Paul Gillin Communications.  Paul was founding editor-in-chief of TechTarget, one of the most successful technology media entities to emerge on the Internet. Before that, he was editor-in-chief and executive editor of the technology weekly Computerworld for 15 years.

He wrote The New Influencers, Secrets of Social Media Marketing, the Joy of Geocaching and Social Marketing to the Business Customer with Eric Schwartzman about business-to-business applications of social media.

Paul writes a regular column for BtoB magazine and contributes to various blogs and online publications. He’s also a Research Fellow and a member of the advisory board of the Society for New Communications Research.

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