On The Record Online

Facebook marketing tips and Facebook marketing strategies from Amazon, Spotify and Qype, presented by Facebook partner engineer Simon Cross and Qype Country Manager for France Vincent Wermus.  
These three companies are using Facebook to address a longstanding problem marketers have had with social media: Most channels provide no demographics on who’s listening.  Think about it.  RSS is a great distribution tool.  It’s effective, efficient and cheap, but you have almost no idea who’s reading your blog or listening to podcast, and no what they think about it. 

Facebook Graph API Extended Info Prompts
These savvy marketers are using Facebook’s Graph API to collect basic demographics on their visitors and request permission for extended demographics in exchange for premium services that improve the functionality of their websites.  When you have a rich make a market for your product and services.
This podcast explains why the power of the Facebook platform is not so much Facebook.com, but rather, the connections, identities and interests of the network’s users.  Using Amazon, Spotify and Qype’s Facebook integration as case studies, the talk suggests the social networking giant is much more than just a as dotcom destinations.  It is a non-technical discussion of the Graph API, which can be used to let visitors bring their Facebook friends and interests with them to a website. 
It is the second part of a presentation delivered at Le Web 2010 in Paris and his PowerPoint deck is available.  The first part of the talk was gives Facebook marketing tips with Social Plug-ins.  Prior to Simon, Facebook Account Executive Xavier Leclerc shared Facebook Marketing Ideas for using Facebook Pages and gave Facebook Advertising Tips.
With my www.b2bsocialmediabook.com at B&N Santa Monica
@EricSchwartzman provides online social media training, social media strategy and social media policy governance to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage.
His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies.
Eric is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the Social Media Boot Camp and the Social Media Master Class, which are offered monthly in the US.
His book "Social Marketing to the Business Customer" with Paul Gillin about B2B social media marketing is available at Amazon, Barnes & Noble or Borders.

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