On The Record Online

This keynote featuring Paul Gillin and Eric Schwartzman was presented by the Society for New Communications Research at the PRSA Digital Impact Conference in New York City.
With spending projected to grow at 21% a year through 2013, business-to-business social media communications is the place to be.
In this keynote, you'll hear how to model winning B2B social campaigns, convince skeptics of social marketing's value, map out a well-defined business strategy, choose metrics that matter, optimize your visibility to search engines and take advantage of the latest social search category.

Paul Gillin,
senior fellow, SNCR, and Eric Schwartzman, fellow, SNCR, are co-authors of the first book devoted exclusively to B2B social media, " Social Marketing to the Business Customer." Gillin is author of "The New Influencers and Secrets of Social Media Marketing." Schwartzman's podcast “On the Record...Online” looks at how technology is changing how organizations communicate. On Twitter, connect with Gillin at @pgillin and Schwartzman at @ericschwartzman.

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