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Morgan Stanley’s recent decision to loosen the reign for their financial advisers on Twitter is the latest in a long list financial services social media case studies. Last December, FINRA fined Barclays $3.75M for system is record keeping and email retention failure. And last June, the regulator warned investors against trading on “pump-and-dump” emails. The finance industry has their social media conferences and consultants.

Because of specific finance industry rules and regs like FINRA 10-06 and 11-39 and SEC Risk Alert: Investment Adviser Use of Social Media, using social media in financial services must be in accordance with applicable advertising, account origination and document retention requirements.
 
Mike Langford (@MikeLangford) is the CEO of finservMarketing and a financial services industry veteran with 20 years of experience in roles spanning customer service, finance and investment advice and management at Fidelity Investments, State Street Corporation, The Pioneer Group and BFDS.  In this episode, he explains how Certified Financial Planners, Investment Advisers and Bankers can use social media effectively and responsibly.
Social Media for Financial Services Topics Discussed:
  • Who regulates how financial service companies use social media
  • Difference between social media guidelines and actual, enforceable law
  • Social media compliance requirements for financial services providers
  • How to satisfy social media archival and supervisory requirements
  • Responsibilities for financial services over static vs. interactive social media posts
  • Best practices for originating new accounts on LinkedIn, Twitter and Facebook
  • Regulating advertising and public appearances, which social media is considered
  • Avoiding adopting or becoming entangled with social networking sites
  • Compliance through policy and social media training for financial services
  • How to make you’re prepared to comply with random FINRA spot checks
  • And much, much more
About the Podcast:
On the Record...Online is an award-winning podcast launched in 2005 by Eric Schwartzman, CEO of social media compliance training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.  Follow the podcast on Twitter @ontherecord and follow him @ericschwartzman.


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Ideally, you want someone with a neutral point of view editing Wikipedia entries, not PR firms clandestinely gussying up their client’s pages.  PR has a conflict of interest. But that doesn't mean they can't also help improve the accuracy of Wikipedia entries or that they shouldn't have a right to do so.
 
It’s been an issue for a while now, because if a PR representative wants to alert a Wikipedia editor to an inaccuracy on a client’s entry, there’s no clear process for ethical engagement.
 
In January 2012, Phil Gomes (@philgomes) wrote an open letter to Jimmy Wales to initiate a rational discussion about how public relations can effectively contribute to Wikipedia entries.
 
 
In February 7, 2014, William Beutler (@BeutlerInk) managed to convene a meeting of digital leaders for the world’s leading PR agencies, academics and Wikipedia editor volunteers to address issues of transparency and disclosure surrounding the ethical participation of corporate representatives to improve the accuracy of their respective entries.
 
On June 16, 2014, Edelman, Ogilvy & Mather, Burson-Marsteller, FleishmanHillard, Ketchum, PNConnect, Peppercomm and Allison + Partners affirmed a commitment to abide by Wikipedia principles and endeavor to ensure that employees and clients do the same.
 
And finally, Wikipedia updated their terms of use to "clarify strengthen the prohibition against concealing paid editing on all Wikimedia projects.”
 
In this episode, Phil Gomes and Sam Ford discuss the history and impact of the PR industry’s joint statement to abibe by Wikipedia’s terms of use.
 
Phil Gomes’ successful career in the communications field is characterized by his passionate interest in technology, media, and emerging forms of communication. He serves as a Senior Vice President with Edelman Digital.
 
Sam Ford (@Sam_Ford) is Director of Audience Engagement with Peppercomm, an affiliate with both MIT Comparative Media Studies/Writing and Western Kentucky University, and co-author of Spreadable Media.
 
Reference Links:
 
About the Podcast:
On the Record...Online is an award-winning podcast launched in 2005 by Eric Schwartzman, CEO of social media compliance training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.  Follow the podcast on Twitter @ontherecord and follow him @ericschwartzman.
 


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Ideally, you want someone with a neutral point of view editing Wikipedia entries, not PR firms clandestinely gussying up their client’s pages.  PR has a conflict of interest. But that doesn't mean they can't also help improve the accuracy of Wikipedia entries or that they shouldn't have a right to do so.
 
It’s been an issue for a while now, because if a PR representative wants to alert a Wikipedia editor to an inaccuracy on a client’s entry, there’s no clear process for ethical engagement.
 
In January 2012, Phil Gomes (@philgomes) wrote an open letter to Jimmy Wales to initiate a rational discussion about how public relations can effectively contribute to Wikipedia entries.
 
 
In February 7, 2014, William Beutler (@BeutlerInk) managed to convene a meeting of digital leaders for the world’s leading PR agencies, academics and Wikipedia editor volunteers to address issues of transparency and disclosure surrounding the ethical participation of corporate representatives to improve the accuracy of their respective entries.
 
On June 16, 2014, Edelman, Ogilvy & Mather, Burson-Marsteller, FleishmanHillard, Ketchum, PNConnect, Peppercomm and Allison + Partners affirmed a commitment to abide by Wikipedia principles and endeavor to ensure that employees and clients do the same.
 
And finally, Wikipedia updated their terms of use to "clarify strengthen the prohibition against concealing paid editing on all Wikimedia projects.”
 
In this episode, Phil Gomes and Sam Ford discuss the history and impact of the PR industry’s joint statement to abibe by Wikipedia’s terms of use.
 
Phil Gomes’ successful career in the communications field is characterized by his passionate interest in technology, media, and emerging forms of communication. He serves as a Senior Vice President with Edelman Digital.
 
Sam Ford (@Sam_Ford) is Director of Audience Engagement with Peppercomm, an affiliate with both MIT Comparative Media Studies/Writing and Western Kentucky University, and co-author of Spreadable Media.
 
Reference Links:
 
About the Podcast:
On the Record...Online is an award-winning podcast launched in 2005 by Eric Schwartzman, CEO of social media compliance training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.  Follow the podcast on Twitter @ontherecord and follow him @ericschwartzman.
 


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Most people think social media compliance is just for regulated industries. And it's true that regulated industries do have more rules to comply with. 
 
But social media compliance is everybody’s business.
 
Whether you’re business is regulated or not, there are dozens of federal and state regulations and local ordinances that dictate how you can and can’t use social media lawfully for business.
 
In this podcast, Chris Kieff (@ckieff), Director of Sales Support and Operations, Sprinklr and Eric Schwartzman (@ericschwartzman), CEO of social media compliance training provider Comply Socially reveal strategies for building trust and verifying compliance.http://complysocially.com/online-social-media-policy-training/
 
Up to now, that strategy for winning social media compliance at most companies has been to issue a social media policy.
 
But no one reads your social media policy. They sign for it, and put in the bottom drawer.
 
Despite the fact that 80% of employers have social media policies, 70% have disciplined employees for social media misuse, research shows.
 
We'll also walk through the major US rules and regs that impact how organizations can and can’t use social media lawfully in the workplace.
 
 
Enterprise Social Compliance Topics Covered:
  • Trust gap between leadership and regular employees
  • Optimizing the impact of official voices on unofficial voices
  • Creating a workplace environment where employees are trusted
  • What GM did wrong when they tried to rebuild trust with social
  • Inspiring employees to serve as goodwill ambassadors
  • Managing the risks associated with employee advocacy programs
  • Why social media policies don’t prevent employee misuse
  • Unmanaged risks around encouraging employees to use social media
  • Teaching employees about the risks of noncompliant social media use
  • Fines and penalties of noncompliant social media use
  • NLRB and how employers can police social media use at work
  • Computer Fraud and Abuse Act
  • Communications Decency Act
  • Digital Millennium Copyright Act
  • FTC Disclosure Guidelines
  • FDA, HIPAA, FINRA and FFEIC Guidelines
  • And much, much more
 
Download;
 
About the Podcast:
On the Record...Online is an award-winning podcast launched in 2005 by Eric Schwartzman, CEO of social media compliance training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.  Follow the podcast on Twitter @ontherecord and follow him @ericschwartzman.
 
 


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If your social media policy requires your employees to include a disclaimer in their social media posts that their opinions are their own, that's unlawful, according to a US Federal judge who called the restriction “unreasonably burdensome." How can you include a disclaimer in a Facebook Like anyway?
 
The development is the latest in a series of decisions by the NLRB, which has been challenging employers to reconsider whether or not they have the right to dictate how their employees use social media at all.
 
Jonathan Crotty, partner at the law firm Parker Poe in Charlotte, who an article about this new development explains:
 
  • Why restricting employers from requiring an “opinions are my own” disclaimer is unlawful
  • How the decision impacts corporate social media policies
  • How required disclaimers might chill workers rights to organize and bargain collectively
  • Impracticality of complying with required social media disclaimers
  • Why restricting employees from using logos and trademarks is also unlawful
  • How the NLRA. which was enacted in 1930. governs social media usage today
  • How employers should react to this development
  • And much, much more
About the Host:
 
Eric Schwartzman is CEO of social media compliance training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.  Follow him on Twitter @ericschwartzman.


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The number of social media policy violations by employees has doubled over the last 16 months, according to the 2014 Social Media in the Workplace Survey.

 
Ann Handley didn't violate anyone's social media policy, and those aren't schadenfreude likes from Beth, Shel and Richard. They're only there to demonstrate what kind of screen capture you need to take of a Facebook post if you're documenting a social media policy violation.
 
Don’t get us wrong.  We love social media and value free speech. We’re not condoning violating anyone’s personal privacy rights or their rights to discuss wages, hours and working conditions concertedly.
 
Used effectively and responsibly, numerous research reports show that social media increases profitability, productivity and job satisfaction.
 
But when social media is used by workers who haven't been taught to play the social media compliance game, violations are more likely to occur. And enforcing a social media policy requires proof of a violation.
 
With social networking as popular as it is, social media misuse has become one of the costs of doing business. This show is about documenting misuse when it occurs, before it's removed.
 
We talk to former broadcast journalist and Red Cross public affairs officer Ike Pigott (@ikepigott) -- who currently serves as communications strategist to Alabama Power (@AlabamaPower) -- who walks us through what he’s learned in the trenches about documenting social media policy violations.
 
Best Practices for Documenting Social Media Policy Violations Discussed:
 
  • Overcoming social media policy enforcement challenges
  • Job titles that typically enforce social media policy
  • Required skills for enforcing social media policy
  • How to document social media policy violations
  • Use of screen capture tools to record violations
  • Documenting social media policy violations on Facebook
  • Documenting social media policy violations on Twitter
  • Documenting social media policy violations on LinkedIn
  • Risks of storing social media policy violations in the cloud
 
And much, much more!
 
About the Host:
 
Eric Schwartzman is CEO of social media compliance training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.  Follow him on Twitter @ericschwartzman.


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What steps has the FDA taken to provide the pharma industry with guidance and regulations around how drug companies can effectively and responsibly use social media for marketing, customer engagement and scientific research?
 
We talk to John Mack (@pharmaguy), Editor & Publisher of the Pharma Marketing Network about the issues and challenges of regulating how pharmaceutical companies conduct social media marketing.
 
 
Digital drug marketing topics discussed:
 
  • What the FDA has done so far to try and deliver social media guidance to drug companies
  • The difference between social media "guidance" and actual regulations
  • Challenges for pharmaceutical companies associated with maintaining Facebook Pages
  • How drug companies are hedging their bets and marketing on social media in lieu of guidance
  • The British Prescription Medicines Code of Practice Authority's informal guidance
  • Mobile Medical Apps
And much, much more!
 
Reference links:
 
 
About the Host:
 
Eric Schwartzman is CEO of social media compliance training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.  Follow him on Twitter @ericschwartzman.
 
photo by J. Troha


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How money and politics drove the Kansas Board of Regents to issue a social media policy that threatens academic freedom statewide with Doug Bonney, chief counsel and legal director for the American Civil Liberties Union of Kansas.
 
State legislators threatened to cut funding after a journalism professor sent out an angry tweet blaming the NRA for the Washington Navy Yard Shooting. The Kansas Board of Regents responded by issuing a Draconian social media policy to try and deter faculty and staff from saying anything that might attract the disdain of elected state officials.
 
Topics discussed include:
 
  • Concern among educators that politicians could try and control the conversations about a host of issues of public importance by threatening to cut funding. 
  • Why the first draft of the Kansas Board of Regents social media policy caused a ruckus and what they did to try and fix it.
  • The new draft of the policy released on May 14, 2014, which some say it still chills free speech rights and is an over reaction to an isolated incident
  • Why tweets sent off hours from a personal device on a home network are safer than those sent from an employers device or network
  • Problem of references to the "improper use of social media" in the new policyGenerally, citizens have more free speech rights than government employees, because government employers have some rights to impose restrictions. Also the NLRA, which protects private sector workers' rights to organize and bargain collectively do not apply to government workers or airline or railway employees for that matter, as well.
  • Who has greater free speech protections: private sector or government employees?
  • Issuing a looser social media policy  with stricter social media training, assessment and certification
And much, much more.
 
About the Host:
 
Eric Schwartzman is CEO of social media compliance training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.  Follow him on Twitter @ericschwartzman.


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In this podcast, we talk to EFF Intellectual Property Director Corynne McSherry (@cmcsherr), who spent the weekend pouring over FCC Chairman Tom Wheeler's proposal (@TomWheelerFCC), which is now available for public comment through DearFCC.
 
Topics discussed include:
  • How could the concept of paid prioritization impact news media diversity
  • Argument in favor of regulating ISPs like phone companies
  • Argument agasint regulating ISPs like phone companies
  • Reclassifying ISPs as telecommunications services
  • Al Tompkins's (@atompkins) article about the impact of Net Neutrality on jouranlism
  • Who's the blame for where we are and how we got here
  • Should the Federal Trade Commission be involved to regulate unfair competition
  • Public threat of consolidated ownership of ISPs and content providers
  • Best practices for mobilizing the public behind thicker policy issues
  • How to file a public comment on the proposal to the FCC
 
And much, much more.
 
About the Host:
 
Eric Schwartzman is CEO of social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.  Follow him on Google+. and on Twitter @ericschwartzman.
 
 


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Marcia Stepanek is a journalist, new media strategist, NYU professor and an award winning news and features editor. Her upcoming book is "Swarms: the Rise of Digital Anti‑Establishment."
 
Eric:  Tell us about yourself.
 
Marcia:  I have been covering the intersection of technology and its impact on society and business, for pretty much the past 25 years. I did a new media fellowship at Stanford and went out there all primed from Hearst Media in Washington to cover the shrinking middle class in America and the increasing division between the haves and have‑nots.
 
Instead, when I got out to Silicon Valley everyone said, "Are you crazy? We are in the middle of Silicon Valley, and there's a revolution happening here." Certainly, there was at the time I was out there with the rise of e‑commerce and with the rise of technology.
 
I switched my entire curriculum in order to study the impact of communications and new media technology and the law on business, on technology itself, and on the way people advocate for social change. Even back then, we saw the center of power moving from the center of establishment organizations to outside the organizations.
 
The evolution and implications of that happening, as you well know, has been going on for over a decade and is still continuing.
 
Eric:  You had to shift from class warfare to digital revolutions.
 
Marcia:  Often, they're the one and the same.
 
Eric:  Now you've got this book coming out about digital swarms, which talks about digital swarms becoming even more powerful and more sophisticated.
 
Marcia:  It's more about how networks and communities have been evolving and scaling. As they mature, a more sophisticated and permanent presence is created. We're seeing a lot of people organizing themselves into networks. Certainly this is also occurring politically around various interest groups. It also occurs in more of these informal communities and around communities of political interest.
 
In many ways, we have seen them start to exercise their muscle. I'm not talking so much about the Arab Spring.  I'm not talking about all of that.  I'm talking, now, about a communities ability to organize very rapidly as accountability networks.
 
For example, a couple of years ago, the Komen Foundation, a foundation that was dedicated to fighting breast cancer, made some controversial decisions.  The organization did not communicate these decisions very transparently or openly with so many of its supporters  In fact,  it started trying to dissuade people when they found out about some of the decisions that were being made, from commenting. This kicked up an angry swarm among supporters who, over the course of three days, were not only were able to hold some of the leaders of the Komen Foundation accountable for those decisions, but wouldn't stop organizing around this until some of the leadership had in fact been changed.
 
We've seen this repeatedly. We've seen this when people get angry at Rush Limbaugh, or get angry at any number of incidents. We saw this with the Stop SOPA campaign.
We can see communities organized very quickly to achieve something, a singular goal, very rapidly and very clearly.  All in the course of a week or less. These aren't accidents. This basically show that these networks have matured and that they're pretty consistent. They don't organize overnight. They don't always express themselves, but when they have a reason to do so, they can. That's what a swarm is.  We're going to see more of that. It's about not so much about the toppling of establishment organizations, but like sand against limestone we see the corrosion,  the uncomfortable reshaping of the status quo.
 
Eric:  You've been looking at this space for a long time, and you have some perspective here. Let me give you my take, my uninformed take compared to yours, of what I see with these digital swarms. To me, it seems like they lack stamina.
 
You see people organize around these flash points, around these wedge issues, around these issues that they're emotionally invested in. Then when it comes to the drudging work of something like policy‑making, they seem to dissipate.
 
I'm thinking about Egypt, for example. When it came to organizing to overthrow the Mubarak regime, everybody had their hand in that. When it came to the hard work of organizing behind parties and changing the political landscape, it didn't seem like people really had the stamina for that.
 
I also think about the type of responses I get from my social networks to issues that are serious. I'll post once in a while about an issue like climate change or net neutrality, and honestly, it doesn't seem like people have a lot of patience for that type of stuff unless it's really some sort of a flash point. Is that your perception? Am I missing something?
 
Marcia:  I don't think it's about stamina. I think there are permanent accountability networks. I do think that, yes, if it gets to a flash point, you're going to be there, and I'm going to be there.  In a lot of cases, I'm not just going to be online. I'm going to be out in the street, as well. We saw this, again, with Stop SOPA. We've seen it on small‑scale actions.
We've seen it in neighborhoods who are organizing. We've also seen it evolving out of so much of the crisis. We look at organized neighborhood groups, like IOB and other things that are basically organizing themselves as permanent accountability networks around a very singular goal. In IOB's case, to build park space out of urban blight in Brooklyn.
I think pieces like that represent the transformation of some of these flash‑in‑the‑pan anger groups that are permanent organizations. Most of this works very well on a local scale.
There's always been the challenge of moving people from online to offline action.
 
There's always been the challenge of, for lack of a better term in the nonprofit sector, transforming people from "click‑and‑givers" to actually rolling up their sleeves and attending the walk. [laughs] Attending the fundraising events and so on and so forth.
 
So much of this is still in transition from getting people and more inclusive voices to be organized and to see that they can have a say. And then strategically figuring out how to organize not only keeps people engaged, but keeps them engaged across multiple platforms, including face‑to‑face engagements.
 
We're seeing some groups doing this better than other groups. Chiefly, I am impressed with this area, and I think we're going to be hearing a lot more about, a lot of feminists with the small f networks. We're seeing a lot of women organizing online, in very effective ways, and in ways that create offline engagements as well.
 
We're also seeing it in the neighborhood, as I just mentioned, of IOB. We're also seeing it in certain pockets of students working for long‑term change around educational reform.
There are some areas that are doing it well and some areas that are doing it not so well.
 
To the extent that there is no such thing as viral anything that is more of a strategic engagement, some of the leaders and top influencers in some of these networks are getting wise on how best to lead some of these new organizations and social networks that can become swarms when the energy around it is right.  It's a new kind of leadership.
 
Eric:  We see elected officials and politicians working to build their digital networks, which would say that they do see the value in it.
 
I've been told by policy wonks that elected officials discount the digital storm or swarm, rather,  compared to the calls and the letters. Is that true? Are those basically placid bureaucrats talking about this storm coming?
 
Marcia:  No, I think the game is all about listening. Mubarak became a verb, don't get “Mubaraked,” the sense of the politician discounting power and not even listening [laughs] to some of the networks.
 
Of course, so much of social media is about listening and being wise to the conversations and the pulse of what's happening, of course, setting up lots of monitoring systems, lots of tracking and metric systems to be able to do this.  Social media keeps maturing and evolving. 
 
Eric:  When you look at this space and turn back the clock to when you started as a Fellow at Stanford and you made a shift from division to the digital revolution, looking at the impact on the law and this idea of digital swarms, what surprises you most about where we are today?
 
Marcia:  That people still tend to underestimate in the short term the power of change.
 
I think that's always been the case with technology. The systems are woefully behind technological advances and our ability to deal with or understand or connect with technology as fast as it's occurring and our systems ability to catch up with it.
 
What's interesting here is that this isn't about our systems being able to keep up with it, but power, again, moving outside of the organization to create alternatives and also to create new ways of doing things.
 
We're not always talking about revolution with a capital R. We're not always talking about marches in the streets. We're not always talking about the occupation in the Arab Spring so much. These were merely the early muscle‑flexing going on around this.
 
Now, we're seeing this kind of chafing happening in a small company, in a small nonprofit, in the donor space, in the startup space. It's now pretty much creating swarms around how you raise money, how you keep money, how you organize people, how you deal with customers, with donors, how you make change in ways both big and small.
 
It's about learning how to be strategic with these tools against certain measurable goals and knowing where you're at.  At NYU, I co‑teach with Howard Greenstein and Tom Watson.  They taught one of the first classes in the country centered around social media strategy.
 
We are creating the kind of engagement and support needed for a long term change, as well as being the tail that wags the dog on organizations, so that you have transparency within organizational settings. So you're revamping so much of what our establishment organizations used to be so that they become more porous organizations.
 
The Internet has disintermediated pretty much everything in its past and we still have various forms of the middleman, whether it's a nonprofit organization or small businesses. Because of some of the power of these social networks, specifically as they mature, we're seeing a lot of these middleman organizations having to reinvent what they do and who they're doing it for and their missions.
 
For many organizations, there's a very difficult prospect to rewrite their mission because there is this technology out there that says people don't need a lot of these organizations in the way they used to.
 
Eric:  When you look at the broad business landscape and you see how these networks, how digital media and social media and digital swarms are forcing business models to reinvent themselves, are there any common steps you see organizations taking to get it right and adapt to this new environment?
 
Marcia:  There are some best practices in various technology sectors.  I think, again, we're still seeing middlemen. For example, in business, you've got ad agencies who are the middlemen.
 
You're trying to create communities of customers to be able to have experiences that invite businesses in, to be more like the waiter at the party serving drinks, rather than the dictator who gets in and who gets out.
 
So many businesses are still not listening and are not being part of the consumer experience or the donor experience or supporting where the customers are or the donors are, but are still trying to control the conversation.
 
I think to the extent that, again, they're not listening and again, they're not hearing and not putting the money into hearing what the customer wants and their whims, given the acceleration that these, too, will lend to consumers and donors and people on the outside.
 
It's still a huge challenge for people to get a handle on this stuff. It's still relatively new technology. We're still seeing the beginning of how all of this is going to affect and reinvent so many business models and so many mission statements.
 
Eric:  When you talk about listening, you're talking about some sort of big data analytics exercise?
 
Marcia:  Yeah. Not so much psychographics, which has been the art of advertising since day one [laughs], but more seeing that a business is not so much about trying to convince people that they have a need to buy something. Being more in the listening mode of deciphering how people live their daily lives and getting the data down to such a fine level that it's filling a need that's already been stated or that has already been demonstrated.
 
To be more responsive, rather than to be persuasive. That's the big change.
 
Eric:  When you look at the business landscape, you see businesses in all sectors, some who are engaged and have adopted technology, social media outside of just marketing and PR, but are actually looking at how digital networks changed their business models. Then, you have competitors in the same sectors who are disengaged.
 
You could go to one company and say, "Hey, big data, now it's the time. Let's start listening." They would say, "Let's start. Let's go." Then, you would go to another company in this day and age and say the same thing and they'd say, "Huh, what's that? Why do we have to do it?"
 
What is it that distinguishes the company that gets it from the company that doesn't get it, from the company that's ready to listen to the company that's not ready to listen? What are some of the criteria by which you could categorize organizations into these two buckets?
 
Marcia:  There are four or five generations that are in the marketplace today. I think that the ones that don't get it are still in business because they can still rely on the old habits. Older generations have come to expect of them the same thing again and again.
 
Increasingly as younger consumers, particularly those more in digital, gain earning power in the market place and have increasing say over what's relevant and what isn't [laughs] , that’s when we’ll see real change.
 
Eric:  That's only in a competitive market. What's going to happen if Time Warner winds up becoming the only way to get on the Internet in most markets then, couldn't they just do what they want and be disengaged if they wanted it? Or you think about like an airline that only services a certain market or health care organizations. Aren’t they more immune from online criticism, since they’re they only game in town?
 
Marcia:  I'm thinking about any company needing to be relevant and urgent to whatever demographics they're trying to sell to. To the extent that these tools can be used to convey that most effectively, the messages that are being conveyed, the ones that are going to be the most effective are going to be by and for the people who are the consumers, rather than to be pushed out by people who are not.
 
What they ought to be doing and what they ought to be buying, so much of this has to be citizen produced or at least very sensitive and on target to the very personalized needs and wants of that segment of the market place that companies are trying to crack.
 
Whether you're an airline or whether you're any number of other companies, you still have to be listening to and be sensitive to what consumers want. You always have had to be.
I think a lot of companies are still befuddled by the power of these tools and totally underestimate the fact that people talk to each other, rather than get most of their information from the institutions or the companies themselves.
 
Eric:  You publish a blog called Cause Global. It's an award winning blog on the use of social media and social innovation. I know that your focus with the book, "Digital Swarms," it's largely on how nonprofits can use these digital swarms and tap into them to further their cause.
 
Can you talk a little bit about what differentiates how a nonprofit or an NGO would take advantage of these kinds of digital opportunities or tap into the digital anti‑establishment to live apps?
 
Marcia:  We're seeing it in so many levels ‑‑ communications, fundraising, distribution of the aid and services. It's mobile technology, social media has made a huge difference, whether we're talking about engaging communities of need in Africa or South America to various countries helping to be part of the solution.
 
Or, whether we're talking about new ways of communicating just what the mission is, the big "so what" of so many of these causes.  For even the most simple things with regard to communication, they have a responsive website so that they can tap into this or even be part of the conversation of people who use mobile for most of their communication.
On many levels it's a challenge of communication and distribution and it's a challenge of engaging and supporting people who are walking the talk and have the ability to see measurable change in the community.
 
When you look at a big NGO like UNICEF, for example, you're looking at how mobile technology is getting out into the field and creating actual measurable results to include people in villages to be able to take their own blood tests and to provide training to people on digital devices.
 
When you look at things like M‑Pesa in Kenya, for example, that mobile bank, you're looking at a whole new generation of social that can now finally run their own businesses and finally get paid directly and finally not have to be at the end of the line of a lot of people holding their hands out to get the money that's coming in.
 
You're talking, in many cases, about deadline corruption, business models that are born of that kind of technology. You're also looking at video, short form video being made in- house. There's a new form of literacy.  People have daily conversations, showing people, not telling people what to think.  Showing people what you've done and proving it. We’re seeing change on all levels, the way people raise money, distribute aid and compete for democracy.
 
Eric:  Tell us about the book. When does it come out?
 
Marcia:  The book will come out early next year. The germ of the idea happened way before the Arab Spring.  It was almost complete and then the Arab Spring happened. Then, it was Kony 2012 and then it was a whole bunch of other things too.
 
It becomes clear, that to learn about social flow analysis and to look at some of the work that's being done to analyze how things go viral, behavioral analysis, talking to scientists who are communication experts in Silicon Valley, to activists behind much of what did actually happen in Egypt.
 
I interviewed people from all over the world on the state of movement and political organizing online. It's been a fascinating journey and it's clear that it's still rapidly evolving.  My book is focusing on the people, the ideas, and a little bit of analysis around what has been and some conjecture over what's going on, what's ahead and what will be.
 
Eric:  You also curate this NYU speaker series on disruptive innovation in the advocacy sector. The book's coming out next year, so I'm sure you're still in the throngs of it. I remember when Paul and I were writing our book on B2B social media, we were furiously interviewing as many people as we could in the B2B sector who were doing interesting things with social.
 
As I went through that research exercise, it was grueling...
 
Marcia:  Yeah.
 
Eric:  ...I certainly had my darlings that I came across and said, "Oh, my God, this is amazing." Those are the case studies in the book that are my favorite. Do you have any favorite case studies at this point?
 
Marcia:  I do
 
Eric: Case studies you're excited about, sort of top line for us.
 
Marcia:  Yeah, I do have some case studies. I'm not going to cite them today by name, but I do have case studies, suffice to say, in advocacy, in business, in politics and in the feminist area.
 
There are some fine examples of people in very local situations, as well as global situations, that are creating some very good ways to ‑‑ I don't want to say tame these tools ‑‑ but certainly, build in the sustainability bridges that are required to take people from online action and to keep them engaged over time, so that these become communities of political action.
 
Not political in the sense of a two‑party system, but pretty much communities of interest that will become ever more important to people in the political system to listen to. That it's not just big money, although that will continue to remain important, but it's also big influence.
 
As long as these swarms are effective on one issue, a single issue, and can build that kind of sustainability, they're not going away anytime soon. In fact, I think, they're going to be rewriting politics as we know it.
 
Eric:  Seeing how you're talking now to a veritable digital swarm, how can we swarm around you and help you with your book?
 
Marcia:  Thank you for asking. You can send any thoughts you have. People that you think might be good to talk to or thoughts that you have to Marcia, MARCIA @causeglobal.com. I'm happy to continue the conversation.
 
To subscribe or share feedback, comment at ontherecordpodcast.com or @ontherecord.


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Anyone can create an online course. On the other hand, making it an engaging and educational experience is a whole other question.
 
In this simulcast of FIR on Higher Education episode 7 with Kevin Anselmo, Comply Socially Founder Eric Schwartzman talks about how to make content interesting and educational in an online learning format. Eric has been conducting social media trainings in different parts of the world for several years. He recently took his courses online through his company which helps employers manage risk and scale engagement through innovative online social media training courseware.  He talks about how to deliver curriculum online versus in person, the importance of high quality production and the future of MOOCs, among other related topics.
 
Also on episode 7, Harry Hawk gives an update on how he has integrated Twitter into his classroom, while I provide a short book review on why Gini Dietrich’s new book Spin Sucks is an important read for higher education communicators, administrators and academics.
 
About Eric Schwartzman
Eric is the Founder and CEO of Comply Socially, which helps employers manage risk and scale engagement through innovative online social media training courseware. He is also the best-selling coauthor of Social Marketing to the Business Customer, the first book devoted exclusively to B2B social media communications. He’s been conducting live social media training programs to accelerate digital literacy in the workplace since 2004 and introduced online social media training in January 2013.
 
Get this Podcast:
About Your Host
Kevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.
Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.
Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.
 
Find Kevin on Twitter: @kevinanselmo.
 
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
 
To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
 
FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.


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Social Media Crisis Prevention PanelEarlier this week the Los Angeles Chapter of the Public Relations Society of America hosted a panel discussion on what it takes to prevent a social media crisis.
 
In my opinion, PR spends too much time talking about crisis management and not enough time thinking about how to prevent them from happening in the first place.
 
 
The panel was moderated by Karen North, Chair of the Online Communities Graduate Program at USC and this is an audio recording of the discussion.
 
Panelists
Despite the PR industry's growing digital expertise, online crises continue to play out and leave professional communicators scrambling to minimize the damage. This panel is about what can be done to prevent these volatile situations in the first place.  This program examined recent high-profile digital disasters and what steps could have been taken to prevent them.
 
If you're interested in practical solutions for managing social media risk, check out out social media compliance training curriculum. They're all online, self-paced and ready to go.
 
Special thanks to chapter president Erik Deutsch (@ErikDeutsch) for producing the event and inviting me to participate.


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In this episode, sponsored by IBM Big Data, Dr. Marc Teerlink, Global Strategist & Data Scientist talks about separating the signal from the noise, using the past to predict the future and social media monitoring for ROI.

When you're dealing with Big Data, finding KPIs is tougher because there's more information to consider, so it's easier to get off course. We spoke to Marc will he was a drift, charting an unknown nautical course.

In this episode, Marc discusses:

  • How to use social media monitoring tools to prove a positive ROI
  • Why you can't predict the future based on the past, despite the fact that so many organizations try.
  • How Watson tells the difference between "write," "Mrs. Wright" and "right now."
  • Overcoming challenges associated with visualizing Big Data patterns.
  • Using the source of the data to disqualify erroneous speculation.
  • Why listening to teenagers is particularly challenging in the age of Big Data.
  • Why sentiment is particularly ill-suited to predicting outcomes.
  • Using impact, influence, sentiment and intent to make more confident predictions.
 
And much, much more.
 
About the Host:
 
Eric Schwartzman is CEO of social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.  Follow him on Google+. and on Twitter @ericschwartzman.


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So you're using social media for business. And sometimes customers and prospects actually notice.  But you can't figure out how to scale engagement more consistently.
 
You need to get more people involved becuase on social networks, reach is a factor of engagement.  You've thought about getting your coworkers involved.
 
But they don't all know how to use social networks for business. And they're not skilled in the art of public disclosure.  They might make the mistake of saying something discriminatory or defamatory, or inadvertently leak proprietary information. And you could wind up a lot of hot water.
 
Altimeter Group social media analyst Ed Terperning (@edterpening), Plein Air Artist and Anders Zoren loyalist can help.  
 
His new report Social Media Education for Employees, coauthored with Charlene Li (@charleneli), details how organizations design and implement social media training programs for employees that reduce social media risk and activate employee advocacy programs at scale.

In this exclusive audio interview, Ed discusses the four different types of social media education programs, managing risks through social media policy training, social media training formats and modalities, motivating employees to complete on-demand courseware, required resources for keeping social media training courses current, strategies for knowledge transfer assessment and more.
 
You can download the report below.
 
Ballerina painting pictures above by Ed Terpening.
 
 
Ballerina painting above by Ed Terpening.


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IBM fellow Jeff Jonas (@JeffJonas) talks about Ironman Triathlons, how casinos catch card counters, the future of personal privacy and big data analytics.
 
indexJeff’s career is storied and diverse.  He’s built systems to protect the gambling industry from card counters, technology that allows organization’s to collect and analyze personally identifiable information without invading personal privacy and ways to make sense of data as it happens.
 
In this exclusive interview, sponsored by IBM, Jeff talks about pulling useful business intelligence from big data, comparing data points, why big data improves the accuracy of predictions, helping casino operators bring down the MIT Blackjack Team with data, the value of automated trading algorithms to Goldman Sachs, how Watson uses contradictory information to eliminate false positives, the shortcomings of pulling meaningful KPIs from social media monitoring services and sentiment analytics alone, the Fair Credit Reporting Act, why insufficient an observation space leads to fantasy analytics, the future of secrets and the importance of corporate training and business process improvement. 
 
About the Host:
 
Eric Schwartzman is CEO of social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.  Follow him on Google+. and on Twitter @ericschwartzman.


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Marina Gorbis (@mgorbis) is executive director of the Institute of the Future and author of The Nature of the Future.  In this interview, she talks about how technology is changing the world of education, what motivates people to learn and digital literacy.
 
Here's a text transcript of her discussion with Eric Schwartzman, CEO of social media training provider Comply Socially.
 
Eric:  What is "socialstructing."
 
Marina:  There’s a new way we are creating value. The ways we're doing things that were not possible before are, all of a sudden, possible. The kind of things that previously you needed the whole organization to do, now you can do it with one person or a few people.
 
Sometimes, we can do unimaginable things with the power of these technologies and connections with each other. The idea is that we're creating. We're doing something in new ways. We're structuring things in new ways.
 
The other part of it is that the way we're doing it is through connections with others, when you're using social media, social technologies and ultimately connections to multitudes of others who we can engage in whatever activity we're doing.
 
Eric:  How do you see social media changing education in a professional context?
 
Marina:  One of the important things that we see is that a lot of education is moving out of institutions, and the kind of resources that previously resided just in organizations or were closed are now widely available.
 
Content itself has become a commodity. There's a lot of content. Almost anything you want to learn is out there between Khan Academy, Coursera, all the MOOCs ‑‑ but not just MOOCs, but all kinds of other platforms where people share.
 
WikiHow, Wikipedia ‑‑ you can think of Wikipedia as a learning resource. The content is all out there. It's moving from institutions into these flows. Imagine that there is a river of resources out there, and it's always there.
 
The challenge becomes, what makes people want to dip into those flows? What makes you motivated to dip into those information and content flows and ultimately learn?
 
Eric:  What motivates people to learn?
 
Marina:  What motivates people are very different things for different people. If you're a professional, and you need to learn, and you need to pass the test or exam, or you need it for your professional development, you can do that for that reason.
 
I think for all of us, a lot of the motivation is ultimately social. If you're a young person, your motivation to learn is to be in a conversation with the kind of people you want to be in a conversation.
 
If your social group is all about philosophy, you want to learn about philosophy. If your social group is about math or coding, you want to learn that. It's both for professional reasons, but a lot of that motivation is really social motivation for a lot of people.
 
That's why what's interesting is what I see happening is people signing up for online courses but then organize the meet‑ups in physical spaces with the same people who are taking the same course. There they engage in peer‑to‑peer counseling, and people learn from each other.
 
There's a lot of that going on. What's interesting is that they're bringing this online content and bringing it into social spaces.
 
Eric:  Several years back, people were speculating that, in the future, inner‑city folks, or people with less money wouldn't have access to the Internet, so there would be this digital divide between those that have access to the Internet and those that don't. Now, we're seeing that that's less of a factor.
 
Marina:  I think the kind of divide we're seeing is in agency and motivation, and that goes back to that social.
If you grow up in an environment where people don't read books and they're not motivated to learn, and they have different kinds of ideas about what's important in life, that's a kind of divide. Or if you don't have the self‑agency to engage in that and take advantage of all those resources out there and nobody's there to show you that that exists and those resources are out there...that's the kind of...I would say...it's motivation but also, it's social divide.
 
Eric:  It's interesting because originally we thought that technology would be this great leveler and it would put everyone on an equal playing field. Of course, Friedman, who mentioned you, speaking about the motivational divide in his column, wrote this book, "The Flat Earth," which says everyone will be on an equal playing field and big can compete with small.
I think a lot of us really believed that, but then we saw that the net result of all that information online was that...I guess some people who could collect that data and store that data would have an upper‑hand because obviously they could use that information against us.
 
Now that we're sort of moving into this era where we're starting to realize that when we take conversations to a public environment where they're recorded and stored, that information out of context could be used against us. What sort of education do you think people need moving forward to learn to be able to use these tools responsibly without creating some sort of archival record that could maybe someday haunt them?
 
Marina:  I'm not sure that you can totally avoid all of that information because it looks now the government gets the information and a lot of other people have access to the same information. I think media illiteracy is a critical part of education and talking about these issues...about what happens to this information and also where it's going to go because even the kinds of things that may be protected today, I always feel that whatever I put online is ultimately public information.
 
Whatever is private today may be public tomorrow. We may develop other kinds of techniques for protecting our information. I certainly hope so. For now, you just have to assume that all of that information is public in some way or another. I do think that media literacy is something that needs to be taught at a young age and it needs to be taught to adults also.
 
Eric:  For those that are growing up in this environment, they have an opportunity to learn as they grow, but for those of us who are living through the transformation, some of us need to be skilled later in life. Often, the skills we need aren't clear.
 
If you were charged with skilling a generation of digital immigrants ‑‑ and I know you say we're all immigrants to the future ‑‑ what specifically would you do to prepare the workforce of tomorrow to be able to participate in social media conversations without necessarily leaving a trail of digital breadcrumbs that could someday harm them?
 
Marina:  I've seen some really good media courses. Howard Rheingold teaches a course on media literacy that involves multiple components. First of all, understand that the kind of technology that is available...I'm constantly surprised how little people know about some of the platforms. For example, things like ODesk and Elance, for doing jobs and tasks and all kinds of interesting platforms.
 
In the future you look at these things all the time but not many people do, so just tracking and then just saying what technologies are out there and what's coming online is one thing.
 
The use of technologies and how you present information is a skill. Creating video is a new literacy also, so people need to be able to create video. You need to be able to assess the truthfulness of video and online text. There are all kinds of courses of interest in terms of how do you assess the veracity of this information. So all of those things are important. How do you communicate in email in user groups. How do you use comments and what's a good way to be online?
 
Eric:  Do you foresee subjects like privacy rights and surveillance rights of employers beings the types of things that workers need to be skilled in and you think that that becomes routine, part of the on‑boarding process that companies?
 
Marina:  I certainly think that that should be a routine, understanding how you use company email, understanding how you use instant messenger and apps that include access to that, all of that is very important.
 
I think it's in the interest of the employer to be transparent about it, because there's nothing worse when something happens and people find out that you were looking at their data.
 
Eric:  When you're doing your work at the Institute, it's one thing, obviously, to take a class from somebody like Howard Rheingold who's brilliant in the area of media business and is a futurist, but when you think about an organization, any organization with high turnover and a lot of entry‑level employees who may not have advanced degrees coming in and out of the ranks, if you have to teach these types of subjects to them, how do you do that, how do you make it so simple that anyone coming in for minimum wage or slightly higher job can learn things like privacy and disclosure and ethics and transparency?
 
Marina:  I see that as part of basic orientation. I think a lot of employers have orientation in which they talk about health benefits and other things that are just basic routines of the organization. I see that as being part of that orientation talking about data rights and data privacy and how to use online platforms whether they're probably provided by the company, all of those things I see as part of orientation.
 
Eric:  Tell us about the Institute for the Future.
 
Marina:  The institute has been around for 45 years. It is a non‑profit research organization originally spun out of Rand, the large research organizations. At the Institute, we're able to say "We don't predict the future. The purpose of thinking systematically about the future which is our mission is to help people make better decisions today."
 
So we use a whole variety of methodologists, scenarios, scanning, artifacts from the future, mapping, surveys, data, all kinds of techniques we say that they're methodologically agnostic. Ultimately, the purpose is to help people create that future landscape looking five, ten and more years out ask themselves questions "Well what do I need to do today or tomorrow to prepare for that future or shape a more desirable future?" Many have this process yet...
 
Eric:  Now, in terms of your role as Executive Director, you've been there a while now, how has the way you do what you do changed as a result of technology?
 
Marina:  We're experimenting with a lot of different platforms in terms of doing research. Some of our people use platforms like oDesk or Elance and others to engage more people in doing research with us and for us online.
We sometimes go experimenting in breaking down research tasks into smaller tasks and using people online in doing some of that work. I think that's a really exciting area of development. That's one area that we're really experimenting with.
 
The other area is we're using a lot of online platforms. We have a platform called the Foresight Engine, which uses some of the gaming elements and it engages large groups of people in thinking about the future together and what are some of the potential side effects of different scenarios. What are some of the exciting opportunities.
 
We have something thousands of people participating in a conversation. So, that's really exciting.
 
I guess the third area where we're changing is we are increasing from just being a research organization or thinking about the future. We're bringing people here who are called practical visionaries. People who are actually doing something that to us is a sign of the future and we fellowship here at the Institute with affiliates, working closely with them to help them in whatever things they're doing but also to bring their input into the Institute.
 
Eric:  Final question, total non sequitur. Looking at your bio, you've done some very high‑profile keynotes. You've keynoted the World Economic Forum. I can't imagine anything, from a keynote standpoint, more intimidating than that.
Talk to us a little bit about, from the emotional standpoint, what you go through before going on‑stage with the World Economic Forum to give a keynote and how you get through that.
 
Marina:  My largest presentation was for 5,000 people, and I've never seen 5,000 people assembled in one place for a presentation. That was a couple years ago, and it was just amazing and, of course, I was really worried but then it went really well and took me 20 minutes of terror, right?
 
After you've done that, nothing else scares you more. It's sort of "Oh, hundreds of people. I can do that."
I always try to, I never use the same speech so I always think about my audience and who the people in the audience are and varies whatever I'm saying depending on that.
 


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Inhi-blogpost
In this special episode sponsored by IBM, Big Data enthusiast, working mom, Duke Blue Devil, runner, cook, golfer and karate black belt Inhi Cho Suh (@inhicho), vice president and general manager of Big Data, Integration, & Governance at IBM, talks about the opportunities and risks of Big Data.
 
Topics discussed include:
 
  • Why should non-technical business people care about big data?
  • Transactional, machine, social and enterprise data
  • The difference between social media and social data
  • The risks of collecting, storing and analyzing social data
  • OODA: What it is and how it applies to big data
  • Applying sound IT governance practices to big data projects
  • Respecting the intellectual property rights of others on big data
  • We’ve talked about harnessing Big Data to deliver improved business outcomes, but what about political and social outcomes.
  • Using what Brazilian President Dilma Rousseff said at the UN after she learned her phone was being tapped as a guide, in your opinion, does freedom of expression depend on the right to privacy?
  • What if CIA director of intelligence James Clapper hired you to make the PRISM program more constitutional? Could you? How?
  • Privacy by design
 
About the Host:
 
Eric Schwartzman is CEO of social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.  Follow him on Google+. and on Twitter @ericschwartzman.


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Social media marketing is no longer enough. You need a social media literate workforce, says Jeanne Meister, best-selling author of The 2020 Workplace.
 
Social media literacy is the understanding how to use social media both inside and outside the organization in a safe and secure way to improve their productivity and efficiency.
 
Jeanne Meister is an internationally recognized leader in creating innovations in the operation and management of an enterprise learning function. Jeanne’s expertise spans the development of a best practice corporate university to the creation of innovative social networks for learning.
 
Jeanne Meister’s newest book,The 2020 Workplace: How Innovative Companies Attract, Develop, and Keep Tomorrow’s Employees Today, co-written with Karie Willyerd, was published by Harper Collins in May 2010, and is now in its second printing! The book is available for purchase at all major book retailers.

Jeanne Meister is a co-founder of Future Workplace, an organization with a shared vision for re-imagining the current state of corporate learning & human resources development and helping to prepare companies for the 2020 workplace.

Recently, Jeanne was nominated and selected by her peers as “one of the top 20 most influential training professionals” by TrainingIndustry. Jeanne is a visionary thought leader, speaker, author and executive coach working with Chief Learning Officers and Presidents of for-profit universities in their quest to create award winning learning and development solutions, customized degree programs and industry specific certificate programs for market segments.
 
 
 
Topics discussed included:
 
  • Why some organizations a re steering away from issuing social meida policies.
  • The limitations of using employees and social media ambassadors
  • Reverser mentoring bomers with millenials
  • a much, much more.
About the Host:
 
Eric Schwartzman is CEO of social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.  Follow him on Google+. and on Twitter @ericschwartzman.


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Scial Media Attorney Ryan Garcia
Drawing the line between what’s okay to share and what’s just too risky to share, the potential impact of the NSA PRISM surveillance program on the private sector and the top 5 things not to share on social media.
 
Social media training specialist Eric Schwartzman (@ericschwartzman) interviews Dell Computer social media attorney Ryan Garcia (@SoMeDellLawyer) about the impact of social media usage in the workplace of personal privacy and security.
 
Ryan has spoken at and chaired numerous social media legal conferences around the country. He has also been invited to speak on social media legal topics before American Bar Association committees, the Word of Mouth Marketing Association Summit, and the Game Developers Conference. Ryan frequently blogs about social media legal issues at somelaw.wordpress.com. New York Times technology columnist David Pogue has called Ryan the funniest Dell lawyer he knows.
 
Topics Addressed:
 
  1. Staying ahead of the legal issues that pertain to enterprise wide social media usage.
  2. Future proofing corporate social media training programs.
  3. Challenges of relying on sensational headlines for corporate social media education.
  4. The lack of attention people pay to the terms of service screens when signing up for online services of downloading apps.
  5. Risks of content ownership versus granting a non-exclusive, fully paid and royalty-free, transferable, sub-licensable, worldwide license.
  6. Importance of teaching people about the security and privacy risks of publishing geo-data.
  7. Discussion of setting limits on setting boundaries of what you share, since “publication is a self-invasion of privacy” as Marshall McLuhan once said.
  8. The top 5 things not sure on social networks.
  9. Potential impact of the NSA’s PRISM program on private sector usage of social media.
  10. What BYOD means for personal privacy and organizational security.
 
 Reference Links:
 
About the Host:
 
Eric Schwartzman is CEO of social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.  Follow him on Google+. and on Twitter @ericschwartzman.


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What does it take to help a company become a social business? It takes the support of management and employees, and that requires education and enablement. Which is why Intel launched their Digital IQ social media training program.  Because they knew that without the buy-in of Intel’s 100,000 employees, social marketing would never be truly effective.
 
But where do you start?  You can’t boil the ocean. So Intel focused on training marketers first, before rolling the program out broadly. 
 
Rather than launch a social media center of excellence, they opted to build a social business at all levels of the enterprise. Their objective was to tap the power of an internal advocacy program that enabled everyone to help prospects and customers via social networks.
 
The Digital IQ program at Intel is organized like a higher education program with 60 classes organized into 4-tiers or levels of training. Some course are required, others are elective.  Entry level courses were digital so everyone had access on-demand. Intermediate courses were focused on enabling social media practitioners with live training. And advanced were very high-touch, one-on-one, interactive training sessions targeted to executives and SMEs.
 
How did they decide what was basic, and what was advanced?  Basic trainings were focused on answering the question of why.  Intermediate classes answered who and how.  And advanced classes really dug deeper into how at an even deeper level.
 
In this podcast, Eric Schwartzman (@ericschwartzman), founder and CEO of social media training provider Comply Socially talks to former Intel social media strategist Ekaterina Walter (@ekaterina).  Ekaterina was a member of the team that spearheaded the development of Digital IQ University at Intel.
 
 
Topics Addressed:
 
  1. Strategies for organizing tiered social media training programs
  2. Inside the different courses in the Digital IQ program
  3. How to design high-level, advanced social media training programs
  4. Social media crisis communications training
  5. Social media training programs by Comply Socially
  6. Benefits of classroom social media training vs. online social media training
  7. Biggest challenges associated with live social media training programs
  8. The biggest challenge of social media training programs
  9. Recommended lengths for online social media training courses
 
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Ekaterina is the best-selling author of Think like Zuck, The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg, which details why purpose, people, process and partnerships are the keys to success in the modern age.
 
Ekaterina Walters is Partner and CMO at Branderati. which provides software as a service to manage online advocacy programs though influencers relations.
 
About the Podcaster:
Eric Schwartzman specializes in social media training. His company Comply Socially, provides employers with blended social media training programs that help manage risk and scale engagement.  You can follow Eric Schwartzman on Twitter @ericschwartzman and also on Google+.
 


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liz 002
Social media marketing at scale requires engagement at scale and few organizations do a better job social media training their workforce to engage en masse than Dell Computer.
 
The PC-maker’s Social Media and Community University (SMaC) has already social media trained thousands of employees from virtually all segments of the enterprise.  Whether you’re a social media manager or shipping and receiving clerk, Dell has a social media course that’s right for you.
 
In this special episode of the On the Record...Online podcast social media training specialist Eric Schwartzman (@ericschwartzman) and former Director of Social Media & Community at Dell Liz Bullock (@lizbbullock) go beyond social media marketing to discuss the practical aspects of driving enterprise wide adoption through social media training, social media courses, Twitter training, SEO training and more.
 
There may not be any organization with more experience implementing a custom social media training program for the whole company than Dell and this discussion drills down on the reasons behind the decisions that led to the social media training they currently have in place.
 
 
Topics Addressed:
  • Business case for enterprise wide social media management training
  • Best practices for designing social media training program curricula.
  • Inside the Dell Governance Portal, which was used for password management of branded social networking accounts and communicating ongoing best practices.
  • How Dell designed a tiered social media training program with basic, intermediate and advanced levels.
  • The different training modalities Dell used to deliver their social media training program with classroom and self-paced courses.
  • How Dell deals with the challenges of keeping their social media training program up to date.
  • How Dell assesses and certifies social media training participants.
  • Why Dell launched a channel partner social media training program and the company’s recent decision to expand that initiative.
 
Liz Bullock currently serves as CEO and Co-founder of the Social Arts & Science Institute in Austin Texas.
 
 
About the Podcaster:
 
Eric Schwartzman is the founder and CEO of social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.  Follow him on Twitter @ericschwartzman and on Google+.


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Videologist Grant Crowell (@grantcrowell) discusses online display marketing, video marketing and dovetails into social media compliance in this episode of On the Record…Online, the podcast about how technology is changing the way organizations communicate and how people consume media and information.
 
Topics Addressed:
 
  • Ethical issues surrounding undisclosed online advertising
  • Responsibility Google has to distinguish between paid and unpaid search listings
  • Lack of evidence on the credibility of paid content
  • Ethics of sponsored content and inconspicuous disclosures
  • Use of mobile apps to move unclear and inconspicuous paid content
  • Celebrities that disrespect the FTC Dotcom disclosure guidelines
  • Journalistic ethical breaches in the newsroom
  • Broadcast disclosure double standards
  • Ethics of social media endorsements versus mentions
  • Ethics of journalism versus entertainment
 
Referenced Podcasts:
 
 
Bonus Content:
 
About the Podcaster:
 
Eric Schwartzman is Founder and CEO of online social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.

He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development.

Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference in NYC.
 
You can follow him on Twitter @ericschwartzman and on Google+.


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What is crowdfunding?The dirty little secret about Kickstarter and Indiegogo was that you could contribute, but you couldn’t get equity because, at least in the US, it was illegal to solicit investors that way.
 
If you wanted to raise money for a business, there was a mountain of paperwork you had to file and compliance hurdles you had to clear before you could sell shares to individual investors. Originally, these laws were put in place to protect individual investors from getting fleeced.
 
Today, anybody can set up an options trading account and short the stock market. But before the internet, that was not the case. You had to go through a broker. Why should crowdfunding be any different? After all, if you can contribute $20 for a t-shirt or a movie ticket, why not get a be able to buy a piece of the action as well?
 
The JOBS Act was designed to change that.  And it has.  The SEC voted last week, under certain circumstances, to lift the ban on soliciting investment opportunities to unaccredited investors.
 
In this episode, Daniel K. Stuart, California Attorney at Law at Manatt explains the JOBS Act, which provides a legal framework for people to invest in start-ups by crowdfunding businesses online, and discusses how the new rules could radically reshape the way startups raise capital.
 
This interview was recorded just prior the July 10, 2013 announcement by the SEC that they’ve voted “to implement a JOBS Act requirement to lift the ban on general solicitation or general advertising for certain private securities offerings.”
 
The SEC’s decision to lift the general solicitation ban could be a huge stimulus for grassroots fund raising for small businesses and a way for regular folks to get in on the ground floor of investment opportunities that were previously restricted to institutional investors and high-net worth individuals.
 
Disclaimer:
This interview is for general informational purposes only and should NOT be considered legal advice.  Please refer any legal questions you may have to an attorney from your jurisdiction.
 
Related Podcasts:
 
Referenced Content:
 
About the Podcaster:
Eric Schwartzman is Founder and CEO of online social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.

He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development.

Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference in NYC.
 
You can follow him on Twitter @ericschwartzman and on Google+.


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This episode is sponsored by social media training provider Comply Socially.
 
Screen Shot 2013-07-15 at 11.01.14 AM
This audio podcast is a presentation delivered by Top Rank Marketing CEO Lee Odden (@LeeOdden) on Friday June 28th at the PRSA Digital Impact Conference in New York.
 
The session was titled:
 
Attract, Engage and Convert: Get Ahead With Content Digital Marketing and PR
 
In today’s fast moving search and social Web, content flows in every direction throughout diverse platforms, formats and devices. Now more than ever, creating content that influences growth in media and new business requires an integrated approach.
 
During this session, you’ll learn the Attract, Engage and Convert model, which can help organizations optimize the performance of their content-focused digital marketing and public relations programs.
 
Topics Discussed:
  • Understand the future trends in online marketing and PR
  • identify 3 Major problems with most content marketing and social media efforts
  • Present a new model for social content success everyone can understand: attract, engage, convert
  • Review of who’s doing it right: a case study in integrated marketing
  • 5 best practices for 360 degree content marketing & digital PR
  • Tools for better content planning, management and amplification
 
 
 
“Lee Odden is one of the true thought leaders in an industry where you are not always sure who to trust. Well, you can trust this book to help take your online and content marketing to the next level.”
— Joe Pulizzi – Founder, Content Marketing Institute
 Lee also wrote a blog post about his presentation for the ComPRhension blog and posted another article about it on his own Top Rank Blog.
 
Related Podcasts:
 
Referenced Content:
 
About the Podcaster:
Eric Schwartzman is Founder and CEO of online social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.

He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development.

Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference in NYC.
 
You can follow him on Twitter @ericschwartzman and on Google+.


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steve-rubel
This is a recording of the luncheon keynote title "The Content Imperative" delivered at the PRSA Digital Impact Conference on June 27, 2013.
 
The speaker is Steve Rubel (@steverubel) is Chief Content Strategist for Edelman - the world's largest independent public relations firm.

In this role Rubel is responsible for creating and cultivating best practices in content strategy and for piloting innovative media partnerships that blend paid, owned and earned strategies. He serves as a strategic advisor to both the firm's Executive Committee as well as its clients. For more see http://nyti.ms/13nxonG and http://bitly.com/EdelmanCCS

While with Edelman Rubel has served in a number of senior advisory roles. He helped evolve both the firm's thinking and strategy around the rapid advance of social media and, more recently, disruptions in the broader media landscape.

As part of his remit, Rubel publishes regular reports that are based on in-depth interviews with executives and thought leaders in the media, technology and entertainment industries. He also represents Edelman on the World Economic Forum's Media, Entertainment and Information Industry Partnership.

Rubel is one of Edelman's most visible industry thought leaders. He has written a monthly column for Advertising Age since 2006. Further, he was one of the first marketers picked to join the LinkedIn Influencer content network. He is followed by 80,000 on Twitter.
 
About the Podcaster:
 
Eric Schwartzman is Founder and CEO of online social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.

He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development.

Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference in NYC.
 
You can follow him on Twitter @ericschwartzman and on Google+.


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Online hiring is not particularly new, but social media hiring is. 
 
After years working on the front lines of recruiting, Gerry Crispin saw a new potential in the Internet for hiring online.  In 1994, he created CareerXroads which helps corporations of all sizes with career planning and placement, contract recruiting, executive search, recruitment advertising and human resource management.
 
In this interview, Gerry Crispin discusses his most current Sources of Hire Report [PDF], which attempt to attribute the hiring of candidate to specific media channel, of which social is one. The Source of Hire (SOH) whitepaper is a critique on how employers define and measure the talent supply chain pre-application.
 
Reference Links:
 
1.) 7 Deadly Social Media Sins: New Report – http://DraftPolicy.com
 
2.) Social Media Policy Development: Report – http://www.7SocialSins.com
 
3.) Brian Solis Podcast - http://ontherecordpodcast.com/solis
 
About the Podcaster:
 
Eric Schwartzman is Founder and CEO of online social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.

He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development.

Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference in NYC.
 
You can follow him on Twitter @ericschwartzman and on Google+.


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Do you know your legal rights to privacy on social media?
 
What about your social media privacy rights as an employee? 
 
If you're an employer, do you know what your employee's rights to privacy are, or are unknowlingly infringing on them?
 
If you're not clear on personal privacy law and social media, you need to listen to this podcast. The 50 minutes you invest could save you your job or more than a million dollars in legal fees and punitive damages.
 
Personal privacy and wired communications are particularly timely right now.
 
In the U.S., popular attention is fixed on the George Snowden leaked top-secret NSA PRISM surveillance program with Verizon.
 
In the case of the NSA collecting data from Verizon, what may be missing is probable cause or a specific threat says Tony Bradley (@bradleystrategy) in his Forbes article.  
 
Since the NSA is collecting the data without an intent to prosecute, it’s not a 4th amendment violation, Tony argues. But probable cause and intent to prosecute are not required to violate Federal privacy law. Find out why in this podcast.
 
How does the device and the ISP you use to access the Internet impact your personal privacy rights, how do those rights vary from state to state, what are the risks of bosses “friending” subordinates and what are the legal limits protecting the privacy of your Facebook social graph?  Are there any at all?
 
The 4th Amendment of the United State Constitution protects citizens against “unreasonable search and seizure” and the 14th Amendment has been interpreted as giving them the “right to be left alone.” But what does that mean for employees and employers?  And are there any explicit privacy guarantees that apply?
 
Learn how to protect your personal privacy rights on social media in this in-depth audio recording of a discussion with James DeSimone (@vjdesimone), known as "Jim" to his friends, family and colleagues, about your personal privacy rights on social media. Jim graduated from Johns Hopkins University in 1981, earned his law degree from UCLA and was admitted to practice law in California in 1985. Since then, he has specialized in representing those whose civil and constitutional rights have been violated by corporations or government entities.
 
Social Media and Personal Privacy: Topics Discussed:
 
  • How US employee personal privacy rights apply to social media communications.
  • State laws prohibiting employers from demanding social networking passwords from employees
  • How social media privacy rights for employees differ from state to stat?
  • Legal issues surrounding the use of social media background checks in pre-employment recruiting and hiring
  • Privacy rights, equal employment opportunity rights and the Fair Credit and Reporting Act
  • Employees have the right to privacy on social media off duty?
  • Use of social media policies to manage employees’ expectations
  • Challenges associated with segregating personal and professional identities on social media with new services like the Linkedin Contact iPhone App, which automatically adds all the your contacts on your iPhone to your Linkedin contacts page
  •  Are employers allowed to monitor their employees social media use at work by shoulder-surfing?
  • Noel Canning vs. NLRB case on recess appointments and what it could come diffuse recent decisions by the NLRB over the right of employees to bargain collectively and organize to improve working conditions on social media. 
  • How your Facebook privacy settings impact whether or not your employer or a litigator can access your profile to verify statements or to check your background.
  • Who owns an employee’s content or connections after they leave and why employers should state that contributing content is within the scope of employment and also maintain their own database of contacts.
  • Is it legal for an employee to withhold login credentials to a company branded account after they’ve been terminated?  In Christou v. Beatport, LLC, the United States District Court for the District of Colorado held that log-in information to a MySpace account may constitute a trade secret.
  • What are your rights to privacy on mobile devices?  On the precipice of the release of Google Glass and other wearable technologies, what rights to privacy do US employees have over the information they access or create with mobile devices.
  • Are privacy protections for company-owned mobile devices weaker than employee owned devices, and the impact of accessing the web on personal mobile device via the company’s wireless signal as well as cell phone expense reimbursements.
  • How might Google Glass give rise to a new class of personal privacy invasions in the work place?
 
Jim was named as a Top Labor & Employment Lawyer in the State of California by the Daily Journal in 2009, 2010 and 2011, and was honored as a Top 100 Superlawyer for Southern California in 2013.
 
Related Episodes:
 
About the Podcaster:
Eric Schwartzman is Founder and CEO of social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.

He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development.

Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference in NYC.
 
Follow him on Twitter @ericschwartzman and Google+.
 
Disclaimer:
This interview is for general informational purposes only and should NOT be considered legal advice.  Please refer any legal questions you may have to an attorney from your jurisdiction.


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Bussing bio 1
Heather Bussing (@heatherbussing), California employment lawyer discusses Social Media’s Real Legal Issues.  Ms. Bussing is a labor and employment law specialist with 25-years experience.
 
In this episode, she explains why social media policies are not the best way to manage what employees can and cannot say on social media, Section 7 of the NLRA which protects employee’s discussions regarding wages, hours and working conditions and why employers need to think through how it tried to regulate what employees say on social media.
 
Legal issues employers face as a result of social media in the workplace discussed in this interview:
 
  • Social Media Discrimination - Discrimination on Social Media with adverse employment impact that could lead to a hostile work environment. Issues concerning managers and employees such as age discrimination, settlements and awarded damages. Workplace discrimination suits cost employers start at $50 to $70 thousand in attorney fees, not including punitive damages, which can easily run in the six figures, and sometimes run into the millions.
  • Social Media Defamation - Libel in Social Media is considered shares that are untrue and unflattering. Libel does not have to cause damage, because they are inferred. If it’s negative and untrue, it could be libelous, slanderous and defamatory. Defamation is the overall category of unkind, untrue or unflattering statements. Slander is statements that are made verbally, or are published verbally and libel are statements that are made in writing. Generally, anything that is recorded in one-way of another would be considered libel.
  • Social Media Harassment - There are two types of legal harassment that could take place on social media.  The first is called quid pro quo, which is sleep with me and I’ll promote you and the second is a hostile work environment, which is harassment that is so pervasive that a reasonable person could not tolerate it and could not continue to perform under those conditions. Harassment could be based on any of the categories that are protected by civil rights and Equal Employment Opportunity Commission (EEOC) law such as age, national origin, religion, race/color, sex, sexual preference or disability.
  • Social Media and Personal Privacy - To circumvent personal privacy issues, employees should be trained on what type of information has to kept private by an employer such as medical and financial information or sexual orientation. But there are limitations. If there is a reasonable expectation of privacy, such as personal belongings being kept in a locked desk drawer, where the desk is owned by the employer, in certain states the employer may still have to give the employee notice before they unlocked that drawer.
  • Employee Privacy at Work – If the employer owns the hardware, the employers is entitled to see anything that it is used for or anything that’s on that. Privacy rights are very limited at work when an employee uses their employer’s hardware.
  • Requesting Employee Social Networking Passwords - Generally, an employer has the right the user names and passwords of an employee’s personal social media accounts if that employee uses company-owned hardware to access that social media account. In 2012, 5 states enacted legislation preventing employers from requesting passwords to personal Internet accounts to get or keep a job.  Legislation has been introduced or is pending in 35 US States, according the National Conference of State Legislatures. 
  • Social Media and Intellectual Property – Titles are not generally copyrighted but the content of the work itself usually is, a copyright is a particular set of words or images. You can’t copyright titles or ideas. But something that somebody else wrote, or an image created by someone else, is generally protected by copyright and cannot be used without permission unless you’ve paid for the right to use it, or are using an excerpt under the Fair Use Doctrine, which allows you to use a small excerpt for the purpose of review or discussion. “Small” is based on the percentage of the excerpt compared to the entire copyrighted work and which could be considered substantially less than the whole thing. Furthermore, the excerpt should include a link back to the entire copyrighted work at a web domain owned by the copyright holder.  Attribution is also key. While it labor intensive, copyright owners can submit take down notices, which Google provides visibility over on a quarter-by-quarter basis.
  • Social Media Jurisdiction - Federal law applies to all US employers and State law applies to where the employee works. A temporary vacation with the intent to return home as not enough to invoke jurisdiction in another state.  
  • Mitigating Risk through Social Media Policies - Reliance on social media policy is not enough to guarantee compliance. Policies don’t prevent people from acting out and doing stupid things, because policies are usually part of a large pile of paperwork distributed to new hires as part of the on boarding process and don’t get read. Employees don’t pay attention to policy. Policy alone is not enough.
  • Leaking Corporate Strategy with Location Based Social Networking - How services like Foursquare can compromise the confidentiality of a company’s strategy and what type of training employers should provide to employees to minimize misuse.
  •  FTC Disclosure Requirements - Legal disclosure requirements in place that employers must follow if they have use their employees to say good things about them on social media.
 
 
Reference Links:
 
About the Podcaster:
Eric Schwartzman is Founder and CEO of social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.

He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development.

Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference in NYC.
 
You can also find him on Google+.
 
Disclaimer:
This interview is for general informational purposes only and should NOT be considered legal advice.  Please refer any legal questions you may have to an attorney from your jurisdiction.


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Just how well does the broader HR community get social media? The answer to that question and many more about the state of social media in HR are revealed in this epsiode of the On the Record...Online podcast.
 
We talk to Tim Sackett (@TimSackett), EVP at HRU Technical Resources, a $40M IT and Engineering contract staffing firm and Recruiting Processing Outsourcers (RPOs) about a vareity of social media HR issues.
 
Prior to joining HRU, he was Director of Employment at Sparrow Health System and before that he was Regional HR and Staffing Director at Applebee’s International and has served others in similar capacities.  He’s split his career between recruiting and HR working for HR vendors and corporations.
 
Topics Discussed:
 
  • How is HR changing to accommodate social media in the workplace.
  • Challenges of managing social media usage among staffers at Applebee’s
  • Overcoming the operational challenges social media at work
  • Business case for HR to manage social media usage in the workplace
  • Social media compliance in an era of increased government regulation
  • Social media governance strategies
  • Strategies for educating large employee populations on social media literacy and compliance
  • Challenges of social media training for HR
  • Corporate social media policy fairness, employee recruitment and retention
  • Risks of Equal Employment Opportunity charges due to social media
 
About the Podcaster:
 
Eric Schwartzman is Founder and CEO of online social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.

He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development.

Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference in NYC.
 
You can also find him on Google+.


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Social media recruiting at Sodexo Careers involves much more than just a Linkedin presence and a blog. Under the guidance of Arie Ball, VP of Talent Acquisition, the Sodexo social media recruitment strategy encompasses the Sodexo Jobs mobile app, nearly a dozen managed communities tailored to specific job tasks and branded social media accounts on every major social network. Sodexo is social, local and mobile in their recrutiment marketing efforts.
 
In this episode our guest is Chloe Rada (pictured left), the voice of Sodexo Careers and senior marketing manager in the talent acquisition department.  She’s focused on the use of social media to open up lines of communications between candidates and recruiters and her mission is to help the talent acquisition department communicate what it’s like to work at Sodexo.  Her team is 100% virtual and supports the hiring of management positions only. Hourly employees are hired by others.
 
Sodexo is the world’s 20th largest employer, processing roughly 20,000 job applications each month. They started using social media for recruiting in 2007 to develop deeper relationships with the talent community by communicating with them on their preferred social network.
 
Social Media Recruiting Topics Discussed:
 
  • The history of social media recruiting at Sodexo
  • Content marketing for career advancement
  • Sodexo Jobs mobile app (screenshot right)
  • Rules of engagement for social media communications
  • Social media training needs at large organizations
  • Growing importance of generating original, visual content.
  • Que Social platform for scaling engagement
  • Resume tips for jobseekers
 
About the Podcaster:
 
Eric Schwartzman is Founder and CEO of online social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.

He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development.

Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference in NYC.
 
You can also find him on Google+.


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usage-comparison
Social media for recruiting best practices, using social media for recruiting and sourcing and screening candidates with social media are discussed in this episode by guests Steve Levy blogs at The Recruiting Inferno and Tom Bolt who blogs at Make HR Happen.
 
Topics discussed include:
 
  • Legal risks of identifying and screening candidates with social media.
  • Keeping candidate research legal.
  • When to review a candidates social media profiles.
  • Legislative trends in social media governance.
  • Findings of the Sources of Hire 2013 Report by Gerry Crispin and Mark Mehler
  • Best practices for Twitter recruiting.
  • Job seeker tweet chats Hire Friday Chat and Open Mic Career Chat.
  • SEO recruiting, Linkedin recruiting, Facebook recuiting, Blogs recruiting.
  • If you use blogs for recruiting, those blogs must be authored companywide.
  • Arie Ball at Sodexo turns every employee into a talent scout.
  • Linkedin Profile optimization for job seekers.
  • Resume writing best practices.
Image:
 
The graph pictured above is from the Sources of Hire 2013 Report by Gerry Crispin and Mark Mehler
 
About the Podcaster:
 
Eric Schwartzman is Founder and CEO of online social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.

He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development.

Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference in NYC.
 
You can also find him on Google+.


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Social Media Monitoring has been the focus of a podcast series released over the last few weeks in the wake of Google’s announcement they’ll be retiring Google Reader. 
 
As the producer of an online social media monitoring course based on Google Reader, I’ve been intently evaluating free Google reader alternatives such as Feedly and Netvibes.  After an in depth evaluation of these two contenders, I also wrote a post comparing them for Venture Beat last Friday.
 
While Salesforce Marketing Cloud, which bundles Radian6, Buddy Media and Social.com, isn’t free, in the quest for thoroughness, I decided to include their offering on this evaluation to check in and see what’s new over there.
 
Radian6 is the monitoring and engagement module, Buddy Media is the publishing platform and Social.com (acquired by Buddy Media) as a way to manage paid social media campaigns. They’re currently in the process of integrating those three platforms seamlessly together.
 
What was most interesting to me about our conversation about CRM software, the primary business Salesforce is in.  Imagine the KPIs you could generate if they acquired a company like Quicken or Sage and integrated it with their CRM and Marketing Cloud products.  The, in my opinion, would a big data trifecta.
 
In this episode, Jeffrey L. Cohen, from the content marketing team at Salesforce Marketing Cloud and I discuss content marketing, social media monitoring, engagement  dashboards and big data analysis. Jeffrey is also editor at Social Media B2B (a blog I’ve written for in the past) and author of The B2B Social Media Book.
 
Social Media Monitoring Topics Discussed:
 
  • Top of the sales funnel lead generation content marketing
  • Brian Solis’s cluster funnel analogy
  • Understanding the content funnel
  • Creating content that solves the customers problems
  • Using content marketing to make sales reps more productive
  • How to motivate service agents
  • Social media is always a hot topic
  • Integrating online sales and marketing through lead scoring
  • Winning purchase consideration through the best educational materials
  • Third-party semantic analysis products available in Radian6
  • Number of Radian6 customers
  • Richard Binhammer’s social media avalanche analogy
  • Radian6’s social media monitoring features
About the Podcaster:
 
Eric Schwartzman is Founder and CEO of online social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.

He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development.

Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference in NYC.
 
You can also find him on Google+.


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Netvibes Premium
 
In this episode, Netvibes CEO Freddy Mini (@freddymini) shares why a social media monitoring tool without integrated social media analytics is a hammer without a nail. Most of the Google Reader alternatives out there are focused on giving users social filters to discover the best content.  But Netvibes has been there and done that. They’re more interested in helping users finding meaning through context.
 
Netvibes will give you their news reader for free. But if you want their analytics, you’ll have to pay. They are a business, after all, with a revenue model.  But their free version is ad free, has been around for nearly 8 years and since it's the centerpoint of their freemium sales model, the company says they have no plans to lay it to rest. 
 
Netvibes is a wholly owned subsidiary of Dassault Systèmes.
 
Why am I so interested in Google Reader alternatives?  Well my company ComplySocially has an online social media monitoring course based on Google Reader. And it needs to be updated. So I’m intently studying the major Google Reader alternatives to determine which ones to include in my course revision. Here’s my conversation with Cyril Moutran of Feedly last week and I'm talking to Jeffrey Cohen about Salesforce Marketing Cloud for next week's show.
 
What other Google Reader alternatives should I be looking at?
 
Social Media Monitoring Topics Discussed:
 
  • Feedly vs. Netvibes, feature by feature
  • Netvibes free vs. premium versions
  • Netvibes biggest advantage over Feedly
  • Twitter API 1.1, which impose limits on all free monitoring tools
  • New users acquired since Google killed Reader
  • Why it’s too soon to compare Netvibes to Feedly
  • Why Netvibes covets analysis over engagement
  • Evolution of Netvibes, from information overload to crowdsourcing to semantics
  • Using monitoring analytics to trigger dark PPC campaigns
  • On Malik and finding the soul of big data
You can see some prebuilt premium Netvibes social media monitoring dashboards in action here.
 
About the Podcaster:
 
Eric Schwartzman is Founder and CEO of online social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.

He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development.

Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference in NYC.
 
You can also find him on Google+.


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To make sure our online Social Media Training Bootcamp stays timely, I spoke to social media marketing analyst Brian Solis about his new book What’s the Future of Business – Changing the Way Business Create Experiences, which redefines the key elements of an effective social media strategy.
 
If you haven’t read it yet, the new book advances his “shareable moments” concept into a framework for social media engagement by identifying when, what and how organizations can best shape the dynamic customer journey, suggesting social media marketing should be about shaping intentional experiences or the experiences customers have through experience architecture.
 
If you’re not farmiliar with Brian, he’s a principal at Altimeter Group, which is a research and advisory firm. He’s also a keynote speaker and the author of two best-sellers The End of Business as Usual and Engage!  
 
Prior to Altimeter, he founded FutureWorks, a marketing agency focused on digital media, branding, and business strategy. He also created The Conversation Prism in 2008, an infographic categorizing the various social media categories and the companies that provide those services.
 
Brian Solis interview covers:
 
  • Overarching social media management strategy
  • Intentional experiences and how organizations and individuals put together an experiential strategy
  • The dynamic customer journey
  • The 4 moments of truth
  • Impact of connected consumers and connected audiences on industries
  • Connecting social media marketing with customer service
  • Shaping intentional experiences through enterprise wide digital literacy
  • Why the sales funnel is dead
  • Practical tips for listening to customer experiences
  • Om Malik and finding the soul of big data
  • Newsle, Linkedin and the future of interoperability
 
Also, I talk about overcoming the challenges associated with social media consulting, recurring revenue and invite listeners to sign-in for the Comply Socially reseller program.
 
About the Podcaster:
 
Eric Schwartzman is Founder and CEO of online social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.

He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development.

Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference in NYC.
 
You can also find him on Google+.


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GDG bio
On April 2, 2013 social media was officially deemed an acceptable venue for publicly traded companies to disclose material information to investors by the U.S. Securities and Exchange Commission.
 
The new SEC ruling on social media stipulates that before companies use social media for material disclosures, they must alert investors where they’ll be doing so in advance.  In this interview, Glen Gilmore, author of Social Media Law for Business and principal at Gilmore Business Network talks about the impact and ramifications of the ruling for employers and employees.
 
The SEC Ruling on Social Media is particularly important to investor relations professionals, who are charged with distributing information that could impact their company's stock price.  The SEC released Regulation Fair Disclosure back in 2000 to prevent institutional investors from gaining an unfair trading advantage over individual investors by requiring publicly listed companies to nonselectively release material information.  Since then, companies have been complying with Reg FD by using paid newswire services like PR Newswire and BusinessWire to satisfy their nonselective disclosure requirements.  As would be expected, the SEC Ruling on Social Media prompted a defensive posture from the paid PR newswire services.
 
But if the SEC's 2008 Guidance on the Use of Company Websites for Corporate Disclosures is any indication, the new SEC Ruling on Social Media is unlikely to provoke a sea change in how listed companies disclose their news.  In this interview, Glen discusses these and other issues that the new ruling on social media have brought into the limelight for investor relations professionals.
 
SEC Ruling on Social Media Interview Covers:
 
  • Caveats to the SEC Ruling on Social Media
  • IR industries response to the SEC Ruling on Social Media
  • Practical methods for giving investors advance notice to impending material disclosure via social media
  • Will the new SEC guidance on social media spur more embedding of social activity on company websites?
  • Implementation challenges of the new SEC social media ruling
  • Does the inclusion of tweets on Bloomberg terminals make Twitter a more or less risky venue?
  • Navigating material disclosures between personal and branded social media accounts?
  • Updates HR managers should consider making to their employee handbook as a result of this new social media ruling from the SEC.
 
 
Disclaimer:  
 
This interview is for general informational purposes only and should NOT be considered legal advice.  Please refer any legal questions you may have to an attorney from your jurisdiction.
 
Reference Links:
 
About the Podcaster:
 
Eric Schwartzman is Founder and CEO of online social meida training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.

He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development.

Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference in NYC.


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cyrilsq2
Social media monitoring remains critical to effective social media marketing.  Because if you don’t know what people are talking about, you don’t know what’s important to them or where to focus your efforts.
 
Since the announcement that one of the most popular social monitoring tools Google Reader will be discontinued on July 1, 2013, Feedly has emerged as one of the leading social media tools users should consider shifting to, signing up 3 million new users since in last month or so.
 
In this episode, Cyril Moutran, co-founder at Feedly, discusses the monitoring tools the web and mobile versions of their news readers offers including subscribing to raw RSS feeds, feed views, Facebook monitoring and Twitter monitoring.
 
Social Media Monitoring with Feedly covers:
 
  • How far back Feedly goes
  • Subscribing to Google News feeds via RSS
  • Social media monitoring latency issues
  • Social media monitoring trends
  • Search within RSS feeds and feed directories
  • Content curation capabilities of Feedly
  • Options for analyzing feed activity
  • How Feedly curates content based on social activity
  • How Feedly compares to Flipboard
  • Value of discovery vs. chronology in feeds
  • Using Feedly social measurement feature
  • Hacking RSS feeds
 
With more than 3 million users, Feedly is an angel-funded start-up with 10 employees and a newsreader app for the desktop, iPhone, iPad and Android.  The company has not figured out how to generate revenue yet, but they’re kicking around different premium service ideas that would be paid. But the free version is not going away. “We’ll always have a free model,” says Cyril Moutran.


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Web1Natanya Anderson_5386_small
Natanya Anderson (@NatanyaP), Director Social Media and Digital Marketing at Whole Foods Market, which includes a branded Twitter account with over 3 million followers and more than 600 local social meida accounts representing the grocery stores that are part of the chain. Natanya has a food blog at Austin Food Lover’s Companion and is a past president of the Austin Food Lover’s Alliance. Whole Foods Market (NASDAQ: WFM) is the world's largest organic and natural foods supermarket chain.
 
In this exclusive interview, she discusses:
 
  • How Whole Foods coordinates and localizes their social media efforts.
  • How Whole Foods trains and qualifies personnel to engage on behalf of the stores.
  • Managing the sprawl of social media among 1200 representatives
  • How the brand provides tools, reports, content and engagement guidance to the stores
  • How they use online social media training to bring people up to speed
  • What happens if someone makes a mistake?
  • Costco vs. Food Workers Union compliant filed with the NLRB.
  • And much more!
 
Special thanks to Babette Pepaj at BakeSpace.


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BFxVAcfCMAAkr79.jpg_large
 
How do businesses use social media differently than individuals, what’s the secret to leveraging social media to steer B2B purchasing decisions and how do you sell social media to disengaged bosses, coworkers and clients?
 
These are other B2B Social Media Topics are discussed on this expert panel produced by Social Media Club L.A. and moderated by Eric Schwartzman, founder and CEO of Comply Socially which helps employers manage the risk and capitalize on the opportunity of social media at work through self-paced, on-demand social media training.
 
Panelists:
 
Topics:
  1. What are the differences between B2C and B2B social media marketing?
  2. How should B2B determine their paid, earned and owned social media mix?
  3. How are B2Bs inspiring the Ultimate Moment of Truth that Brian Solis suggests in his new book
  4. What are the essential ingredients of a vibrant B2B customer community?
  5. How do you build a B2B ambassador program that gets coworkers and SMEs using social media as well?
  6. Is there a relationship between trust and ease-of-use and do you trust the new Linkedin Skills & Expertise Endorsements?
 
Special thanks to Steven Swimmer of Swimmer Media.


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Dan Goldman (@danielg280), legal counsel at Mayo Clinic and Advisory Board member to the Mayo Clinic Center for Social Media, discusses the Health Insurance Portability and Accountability Act, which sets national standards for the security of electronic protected health information; and the confidentiality provisions of the Patient Safety Rule, which protect identifiable information being used to analyze patient safety events and improve patient safety.
 
Dan specializes in Internet law, HIPAA and Privacy law, telemedicine, trademark law, copyright law, and social media legal issues.  

Topics Covered:
  1. Identifiable health information
  2. The HIPAA Security Rule
  3. Confidentiality provisions of the Patient Safety Rule
  4. Patient rights over medical information
  5. The HIPAA Patient Privacy Rule
  6. How advances in electronic technology can erode the privacy of health information
  7. Impact of recently NLRB rulings on patient privacy
  8. HIPAA compliant social media policy
  9. Importance of social media compliance training
 
Related Episodes:

About the Podcaster:
Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs.  He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies.  Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered monthly in the US and abroad. Visit the social media training calendar for upcoming dates.


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Brian Solis of Altimeter Group at Le Web 2012
 
Guest host Andrea Vascellari and Eric Schwartzman discuss Le Web 2012 which ran from Dec. 4-6 in Paris. 
 


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This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzmanonline social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Read on for insights from Eric plus Eric Boggs‘s Social Media Stat of the Week (This week: Twitter gets 15% more media mentions than Facebook.)
 

Social Pros Transcript For Your Reading Enjoyment, Thanks to Speechpad for the Transcription

SpeechpadLogo Social Pros 30   Eric Schwartzman, Social Media Boot Camp
Jay: Hey, everybody, and we’re back with another episode of Social Pros, shining the light on real people doing real work in social media. I am Jay Baer, joined, as always, by social media marketing software company genius, Founder, President and man among boys, live from the woods of North Carolina, Mr. Eric Boggs.
Eric B.: These introductions keep getting better and better, Jay.
Jay: And longer. The next time I’m going to do a 20-minute introduction and a seven-minute show.
Eric B.: That sounds fantastic.
Jay: How are you my friend?
Eric B.: Doing just great. What’s new?
Jay: Oh, man, it’s been a crazy week in the interwebs. We’re going to talk about that in just a second. Let’s take a real quick minute to acknowledge our sponsors in addition to Eric’s company Argyle Social, who we use for all of our social media content missives.
Also our friends at Infusionsoft, fantastic e-mail CRM company, who we use for all of our emailings; our buddy Jim Kukral at digitalbooklaunch.com, who is our erstwhile guest host; and the good folks at Janrain, who do all kinds of amazing social sign-in and matching up your database to real people in social media. Solving common problems, those folks at Janrain.
 
We, today, have ourselves quite a show, quite a show, Eric Boggs. We have a professional on the show today. We actually have somebody who actually knows something about podcasting and other stuff, but podcasting in particular. Mr. Eric Schwartzman will be joining us here on the program in a minute. Eric handles the On the Record podcast and is at like episode 300 or some crazy thing like that.
Eric is also the Founder of iPressroom from back in the day – that’s where I first met Eric when he was running that company – co-author of the fantastic book “Social Marketing to the Business Customer”, with Paul Gillin. We’re going to talk to Eric specifically today about a really interesting series of web-based training programs he has now about social media, social media boot camp, if you will.
Eric B.: Yep.
Jay: So, we’ll do that in a second.
Eric B.: It’s bonus, extra Eric also in this podcast.

Jay’s Thought of the Week

Jay: Two Erics, one Jay, it is a Jay sandwich. So crazy week in social media and a lot of things potentially to talk about, but the one I wanted to talk about, especially because you’re on the show is what is the deal with Twitter? This crazy API pronouncement and, “You must make everything look the way we make it look,” and, “If you don’t want to do it the way we want to do it, we’re going to revoke your access.” For somebody in your line of work, it feels to me like a shot across the bow. How did that go over in the halls of Argyle Social?
Eric B.: You actually reminded me that I was supposed to write a blog post about this earlier today. It’s on my to-do list and obviously…
Jay: Now you can just link to the podcast transcript.
Eric B.: Exactly, yeah. Now, I haven’t done it and thank you for reminding me. We actually saw it as a good thing, oddly enough. If you read through that whole massive post from the Twitter API guys, they had a quadrant at the bottom of the post that basically, I think they divided the world in engagement and analytics, and then business and consumer and they basically called out their four quadrants.
One of them is sort of consumer engagement apps. Another is sort of consumer-influenced analytics, obviously Klout being the only thing in that quadrant. Then there’s business engagement and management in business analytics and they basically said, “Look, if you’re in the consumer engagement quadrant, you might want to think about starting another company.”
That type of clarity from Twitter is welcome to us. One, because Argyle is not in that quadrant, we’re firmly nestled in the business analytics and business engagement side of the world along with quite a few competitors. Getting sort of clarity and a sense of roadmap from Twitter is actually good. In terms of all the display guidelines, that’s peanuts. That’s piece of cake stuff. That is all kind of driven by Twitter’s ad model and trying to protect page views and consumer experience.
So, overall, I thought it was welcome, actually. There are obviously big chunks of the market whose businesses will need to change in a really big way and some of whom whose businesses will probably really suffer. But Twitter’s got to do what Twitter’s got to do and I felt the announcement was necessary and I thought they handled it pretty well.
Jay: Very interesting. That’s not precisely what I thought you would say. I guess because you’re not Echofon or somebody who they almost and did call out by name and say, “Guess what? We’re going to shut you down.”
Eric B.: Yeah.
Jay: I certainly understand the perspective of, “Hey, you know what? It’s our data and we’re going to do what we need to do to protect our intrasite.” I understand that. But it does seem that it is quite an evolution of their general stance toward open development because it is no longer open. Maybe that’s an inexorable result of stake getting higher.
Eric B.: Yeah, well it’s definitely – I think that Twitter is still a fan of open development, just not open development that impinges upon their core revenue model, which is consumer experience enhanced with advertisements and social ads. Echofon and these third-party consumer applications will infringe upon Twitter’s ability to service ads, and it pretty much comes down to that.
Ultimately, I think it’ll make for a better Twitter experience for the end user, for Twitter to own all these bits and pieces and it sucks, man. It really does for Echofon and all these other third-party products that are basically going to get wiped off the face of the Earth. Look at how Pinterest has gone about this. Pinterest has purposefully not published an API precisely because they don’t want to have Twitter’s problems.
Jay: Right. Yep.
Eric B.: I don’t know if that’s been confirmed. But that’s pretty much the confirmed rumor is that that is one of the reasons Pinterest has not taken this open developer strategy that Twitter did, is that they see all the problems that it’s caused. It sucks and I’m being really probably overly positive because it gives me clarity and peace of mind. Because there was always this threat of, “Oh my God, what’s Twitter going to do?”
We know folks there. We’re pretty cozy with a number of folks on the biz dev team and the API team. But to get clarity in terms of what we’re building and how it fits into Twitter’s long-term strategy, it’s a good thing.
Jay: It’s interesting to hear that you were, at some level, apprehensive about that. I guess it kind of reinforces something that I say to clients all the time, which is, “You always have to be a little bit aware that you are building your house on rented land.”
Eric B.: Yeah.
Jay: Whether that’s in your case more of a behind-the-scenes API or whether you’re saying, “Look, we’re going to put all of our social media eggs in a Facebook basket.” You don’t own Facebook. Far from it, and they could change the rules tomorrow.
That theory was very much codified for me today when I got a letter from my attorney with an update on my lawsuit that I have for a condo I bought in Mexico that was never built. So, you know what’s a super, super fun thing to do? A lawsuit over real estate in Mexico.
Eric B.: Is that like a land war in Asia?
Jay: It is really, really, really something.
Eric B.: Oh, gosh. I’m sorry to hear that. That sounds like not much fun.
Jay: It’ll be one of other chapters someday when I write my memoirs. It will the one chapter written in Spanish.
Eric B.: “The Mexican Condo Incident”.
Jay: Exactly. So, Mr. Boggs, speaking of Twitter, do you have for us a ground-breaking, earth-shattering, notable, Tweetable, social media stat of the week?

Eric’s Social Media Stat of the Week: Twitter Getting More Media Coverage Than Facebook

Eric B.: Oh, unfortunately no. But I do have an interesting stat that we can talk about. This stat comes from – I’m reading through the email again now – it’s from HighBeam Research, which provides a monthly social media index. They did some research around media attention and visibility for social media platforms. So, obviously the key players, Twitter, Facebook, LinkedIn, Pinterest, and MySpace made it onto the list of networks that they researched.
But the big takeaway is the July 2012 media attention for these key social media platforms – Twitter, 56%; Facebook, 40%; which is fascinating because Facebook is much, much bigger than Twitter, yet Twitter continues to get more of the mainstream media type of attention.
Jay: So according to our friend, Tom Webster, from Edison Research and my partner in The Social Habit, Twitter is used by 10% of Americans, but it comprises 56% of the media attention? Is that what you’re telling me?
Eric B.: Yes.
Jay: I blame Chad Ochocinco for that, among other people. That is a Kardashian of social media and Facebook was what, 40%?
Eric B.: Yeah, less than 40%.
Jay: 54% of Americans are on Facebook, but it’s 40% of the media attention, and that’s with an IPO, right?
Eric B.: Yeah. This was July so, obviously after the IPO when Facebook is all pretty much anybody wants to talk about in finance news. Yeah, I’ve noticed it more and more. Twitter hashtags are everywhere.
Jay: Every TV show, it’s crazy. I was watching Discovery Channel over the weekend and checking out the MythBusters special Shark Week episode. About every 15 seconds, they would overlay a tweet on the broadcast and it was the most inane, like, “I sure am glad I’m not a shark because that would suck, signed @idiotboy whatever.” I’m like, “Seriously?” This is the talk radioization of television, right? We’re just going to pull random tweets and put it on the show. So, it’s just insipid and ridiculous.
Eric B.: Yeah. That has a ways to go. I think that there is a model for high-mind type commentary on live television. But, yeah, that kind of stuff is just stupid and really annoying.
Jay: We need to do a social TV episode where we talk about this. I am a doubter in the impact of social TV and I know we’ve mentioned that before. But we should have a show about that sometime.
Eric B.: That would be interesting. I don’t know who we could get as a guest. Let’s dig in on this a little bit. I think social TV is amazing, but not with the entirety of Twitter. When I’m watching a Carolina basketball game, there is nothing more enjoyable than being in a room with other Carolina basketball fans. Sometimes I’m at home and I’ll have a couple friends over sometimes, sometimes I’ll go to a bar. But when I’m watching it by myself, I would love to be on Twitter with a sort of narrow group of people chattering about stuff.
Jay: Interesting.
Eric B.: Maybe it can be like a debate. We could hire a moderator and you and I can debate positions in social TV.
Jay: Let’s do that. I like it. I like it. You know who we could have as a moderator, is today’s guest.
Eric B.: Eric Schwartzman, what a coincidence.

Special Guest: Eric Schwartzman

Jay: Eric Schwartzman, podcasting impresario, book author, gadfly, man about town, raconteur. Thank you for being on Social Pros, Eric, great to see you.
Eric S.: Hey, thanks for having me.
Jay: So, how’s the book going? It’s been a little while since it came out, loved it by the way. You guys did some guest posts for me on Convince & Convert and really, really a big fan of the book. I know that initial hullabaloo has died down. But how’s that working out for you?
Eric S.: Well, we hit our targets on the first printing and we’re in our second printing now. It’s been exciting, because when you have a book, as you know, it gets out. It’s in airport bookstores and you wind up getting calls from people from far edges of the Earth who want to meet you and talk to you. I’m actually getting ready to go to Manila to consult with a client, who picked up my book from an airport bookstore. So, I feel blessed to have been invited by Paul to write the book and it was a great experience.
Jay: Fantastic. Did you do one of the airport bookstore deals, where you sort of pay them for shelf space and that whole underbelly?
Eric S.: We did not, but our publisher did have distribution in the bookstores and we were able get in there.
Jay: Nice. That’s strong. That’s strong. My advice for Manila is, bring an umbrella, so I’m told.
Eric S.: Yeah. It’s a little wet there now.
Jay: Yeah, be careful. So, tell me about this new Social Media Boot Camp that you’re working on. It’s with Udemy, is that right?
Eric S.: Right. Well, Udemy is a new social network for online training. So you can basically create your content. Upload it to Udemy. They have the e-commerce. They have the customer service and you can slice up your content into bite-sized chunks, which is one of the disadvantages of real-world training is that people have to sit through stuff that’s not of interest to them to get to the nuggets that are. One of the advantages of online training is they can just sort of laser in right to what’s interesting to them and not have to sit through the stuff that they know already.
Screen Shot 2012 08 23 at 4.58.35 PM Social Pros 30   Eric Schwartzman, Social Media Boot CampBut, yeah, Udemy is a new site that’s up. It’s U-D-E-M-Y.com. They have investment from a number of different VC’s. They put out a press release earlier this year about what some of the trainers on the site are earning, and it seems to be going quite well. So, I made a pretty big investment and put up ten different classes, six of which comprise the Social Media Boot Camp, but there are four beyond that.
Jay: So you did all the content production yourself? You upload it to them and they may advise you on best practices, but they’re not helping you make the materials. That’s your side of the equation?
Eric S.: That’s correct. Actually, I rented a stage, I brought in a crew. I did the whole thing, soup to nuts. In addition to the live action – because if you look at best practices for online video training, if you see somebody onscreen, it increases retention – we did that. We also did screencasts, and then we also did phonecasts as well, so screen captures of mobile apps.
We did motion backgrounds to increase retention that way, kind of like you see on the news, to keep you awake. It’s exciting, man. I mean, we just got them up. The last class got up on Friday of last week and it’s starting to take off. People are starting to buy the courses.
So, it’s exciting because, like you, Jay, I’ve been flying around the world and doing trainings for the privileged few that can afford it. I get emails, which I’m sure you do and probably you, Eric, too. You get emails from people, who want help, but they don’t have any budget and they don’t have the resources. They want the information. They’re really entitled to it, but they just can’t figure out a way to fly to a city and stay at a hotel and go to a training. Or maybe bring somebody of your caliber or my caliber in to do a training.
I think that is sort of the other 99% of the business world. Like you guys, I find myself at barbecues explaining to people what Twitter is, and ad nauseum. I mean, it’s not really an enjoyable conversation to have. But the truth is, until the digital IQ of the rest of the world is at the level of where you guys are, social media doesn’t really work. Because each time you try to roll out a program that is in the best interests of an organization, the analog gatekeepers, I should say, are sort of blocking your every move…
Jay: Yeah. It becomes lowest common denominator.
Eric S.: …because of digital illiteracy in the boardroom.
Eric B.: Yeah.
Eric S.: I mean, there are so many examples of this. It’s just all ad nauseum. The Olympics, Rule 40 – if that’s not the classic example of digital illiteracy in the modern day I don’t know what is.
Jay: Yeah. So, your new thing is you’re just taking business cards to barbecues and being like, “You know what? I’m showing you the hand. You need to go buy this course.”
Eric S.: Well the truth is yesterday I was at my brother’s house at a barbecue and I was just giving away free classes to all my cousins and things.
Jay: There you go, very nice.
Eric S.: I wasn’t handing out any business cards.
Jay: Do you sell it as a package of six, or is it a la carte per class?
Eric S.: It’s a la carte per class and the boot camp is available for one price as well. Each course is $99. There are ten different courses, and then the six courses, which comprise the Social Media Boot Camp are available at half-price for $299. They’re available at socialmediabootcamp.com.
Jay: Are there quizzes and questions and some sort of information exchange built into that, or is it more of a one-way street?
Eric S.: Great question. Udemy did not opt to do assessment or certification as part of their platform. At the same time, I am working with other companies in creating trainings that they’ll host internally, and those are being done with assessment slides and then some sort of certification, because I think Dell sort of lead the way on this, Richard Binhammer and his group. The idea that everybody in the organization should be able to use social makes sense, but how do you qualify people so they’re ready to do that?
At Dell, there’s a curriculum and you can qualify. Once you’re qualified, you can use social media professionally on behalf of your job whether or not you’re in marketing or PR or not. The same thing, I think, is true at most companies that sort of get this stuff. It’s not really about what the PR guy says on Twitter. It’s about what the company says or what the community says.
So, I think the concept of using some sort of a training curriculum makes a lot of sense. But how do you do it for a call center or for a huge company where they’re not going to send everyone to a conference center or a hotel? I think online training is going to be the future of that because I don’t think the ROI is there for face-to-face adult learning and the cost is just so bloated to send people to a hotel conference center.
There was actually a Pew report about online learning that came out last week and interviewed Jarvis and a bunch of other guys. One of the quotes that came out of it that stuck for me was, “Education is a bubble, and schools is the next bubble to pop.”
Jay: Interesting. Yeah, I think it’s entirely possible.
Eric B.: Well, you talk about online education as the next wave in sort of social training and business training. My alma mater, UNC Kenan-Flagler, where I went to business school, made really big waves with their alumni community and the UNC community as a whole, by being the first sort of blue-blood top 20 business school to launch an online MBA. It’s called “MBA@UNC“. They’re powering it through a service called 2tor, the number 2, T-O- R.
I think it’s brilliant. I’m really proud of the school, and I think it’s going to sort of pave the way for the program and I think a ton of other schools are going to follow. But it’s been amazing to hear my colleagues and other alums really have a problem with it. This aligns with what you just said with the education bubble that is coming without a doubt. So to see schools, really prestigious academic institutions follow down this path is, I think, is really exciting and really interesting.
Jay: Isn’t our boy Harrison Kratz the community manager for that initiative?
Eric B.: Yeah, I think I may have had a phone call or at least exchanged emails with him. He’s down here in Chapel Hill.
Jay: Love him. Great guy and has does some guest posting for me on Convince & Convert and done some work with us. Really, really smart young man who is going to make some serious waves in the business world.
Eric S.: Princeton Review wrote a story on a study. They basically said 85% of customers expect businesses to be active in social media. 79% of companies are either using or planning to use social media, but only 12% of them are doing so effectively.
Jay: So look at that, social media stat of the week from the guest. It’s an all-time first.
Eric S.: It’s an all-time low for me.
Jay: Yeah, you could tell he does podcasts. He comes with his own stats. It’s genius.
Eric S.: The reason will be no shock to listeners of the podcast. But it’s simple lack of basic knowledge and skills.
Jay: Yep.
Eric B: Yep.
Eric S.: You send a bunch of people off to South by Southwest, who are essentially digitally illiterate. They go and they hear a bunch of people present about their big wins on stage, because the skeletons will remain buried and they go home with this false sense of security of how and what to do. More and more, I think, they’re sort of allocating resources, not getting the results they had hoped or heard about on stage at South by Southwest and the takeaway is ultimately, social media doesn’t work.
That’s not in our best interest, as people who are sort of working in this sector. So I think the more we can educate everyone outside of our bubble as to how these tools work and what to expect and what’s realistic, the better off we’re all going to be.
Jay: Yeah, no question. I think South by Southwest in particular is a difficult place to get your feet wet in social. In fact, I actively try and dissuade my clients from going if it’s one of their first forays, because it’s sort of the technology equivalent of, “I want to learn how to play football so let me try and evade Ray Lewis,” or something. It’s just not an easy way to get involved. It’s a little much.
Eric S.: But Eric, as you said, I think certainly the prospect of taking education online incites as much excitement from the tenured professors as social media did originally in the marketing space.
Eric B.: Yeah, without a doubt and that’s not to kind of keep talking about the UNC example. It’s just the one that I know really well. This MBA program that’s taught online, it’s the same professors as the full-time program. So, it’s Doug Shackelford, Jennifer Conrad, the same sort of prestigious professors that stand up in front of class and teach are now sitting in front of a webcam teaching students scattered all over the world.
It’s really, really cool. I’m pretty pumped to see how it’s going to shake out over the next 18 months, and 18 years.
Jay: Eric, do you find it difficult as a trainer to not have that in the room feedback, to not have that dialog, that Q&A that you just miss out on because it’s prerecorded?
Eric S.: It’s tough. It’s definitely tough. But the advantage is that all the information is presented in a linear fashion. When you’re in the room and you can sort of read people’s intonations and body language, you decide how much time to dwell on a certain topic and when to move on. If you really do the best you can to encapsulate that knowledge in one lecture that’s… All the lectures of these courses are two to 12 minutes each. I did the best I could to try to get the basic techniques, the fundamental knowledge and hands-on training exercises into small, digestible, bite-sized chunks.
So, while I don’t have the body language to go on to help me with timing and flow, I can parse the information in bite-sized chunks. If I’ve indexed it appropriately with the right key words, then it’s not the type of linear training experience that one would deliver in person, it becomes more a sort of data mine that you can consult when you have a specific question. You look at like Lynda.com – I don’t know if you guys are familiar with Lynda, the online training company.
Screen Shot 2012 08 23 at 5.17.57 PM 300x127 Social Pros 30   Eric Schwartzman, Social Media Boot CampJay: Definitely. It’s L-Y-N-D-A, I think, right?
Eric S.: People will tend to subscribe, not so that they can take a course but so they can have access to the database of knowledge. So they’re in Photoshop today. They’re trying to figure out how to do clearer backgrounds. They can search “clearer background”, the meta data is there. They find that one lecture. They watch it. I sort of took the same approach to socialmediabootcamp.com.
The idea being that people aren’t probably going to watch all the different lectures, but they have access… Because once you take the class, you have lifetime access, you’ll just go in and query whatever it is you’re looking for and get that answer.
Jay: Very interesting. As opposed to they can’t bring you back to their conference room at a later date, but they certainly can rewind a particular lecture. Does the Udemy platform allow you to add that meta data or is that something that you did inherently in your production?
Eric S.: No, that’s something that you have to do. That’s a manual process and it adds a lot of time to the process of producing these courses. I can tell you I completed production, physical production in the studio, of the courseware in mid-May. It’s been until now until we’ve edited it, handled all the post-production and done all the search engine optimization with respect to meta data.
Jay: Wow. That’s a serious project and it’s always tough training in social because you say, “Hey, this is true, and then at some point down the road it’s no longer true.”
Eric B.: Yeah, Twitter changes its API and nothing’s the truth anymore.
Jay: Yeah, right.
Eric S.: In the process of producing this thing, we went back and actually had to change a lot of things in the process. I mean, you guys were talking the Twitter API – which by the way, if you’re talking about the Twitter API, you’re probably not a candidate for socialmediabootcamp.com. This is for people who aren’t quite there yet. But one of the things that I used to love in LinkedIn was LinkedIn Signal. What I loved about LinkedIn Signal was the ability to search tweets by LinkedIn profile information.
Of course, Twitter shut off LinkedIn, I think like a month ago and pretty much rendered LinkedIn Signal useless from that point because people weren’t that active in the LinkedIn activity strain.
Eric B.: Exactly.
Eric S.: The thought I had when you guys were having that discussion was the road to openness is a road of acquiring users. But once you’ve got the users you become more and more proprietary, as we’ve seen with Facebook. Remember Facebook RSS feeds? You can still hack a feed on a Facebook page and bring it into Google Reader or something like that. But you cannot move the entire contents of your news feed out via RSS anymore.
Jay: Well, you can’t really even upload any content. I mean, everything’s iFrame now. You can’t really even have any resident, native content on Facebook.
Eric S.: Rightly so, because in order for them to profit, they need to start advertising in context.
Jay: Yeah.
Eric S.: So I think, once they get the users is when they clamp down. I really think data liberation and that whole discussion that we were having several years back was a rhetorical discussion designed to sort of numb our senses and get us more invested.
Jay: Well, it seems to have worked. That’s for sure. We’re excited about Social Media Boot Camp. Please keep us posted on how it’s going. I think it’s a fantastic idea and really quite a terrific service. As you said, social media is everybody’s responsibility, not just one person or not just somebody in marketing. Hopefully this will be the springboard necessary to make social and digital literacy go end-to-end in a lot of these big organizations.
I hope it’s an absolute smash for you and I have no doubt that it will be. Do you have, before we close the show, a Social Pros shout out for us, Mr. Schwartzman?

Social Pros Shoutout

Eric S.: I do. But before I give you that, I want to thank you and I want to thank Eric and I want to congratulate you guys on doing a stellar job on the podcasts. I really enjoy it. I get a lot out of it as well. So, thank you for that and also thank you for inviting me to be on this episode. For those podcast listeners who know me from On the Record Online, I haven’t published a podcast since March because all of my effort has been going into the online training.
Jay: Yeah, there’s no future in it.
Eric S.: Now that the online training is up, I hope to go back out again. If it’s okay with you guys, I’d be happy to move this mp3 file over to my feed as well, if you’d like.
Jay: Please, we’d love to. That would be fantastic. Thank you for offering.
Eric S.: Awesome. Okay, so here’s my shout out and chances are if you’re a podcast listener you know this one already. But these are two guys that I think don’t get all the credit that they deserve. Those two guys are, that’s right, Shel Holtz and Neville Hobson. Now, in addition, to having the For Immediate Release podcast at forimmediaterelease.biz, which is a terrific podcast, they also both have personal blogs.
If you read their personal blogs, a lot of what they share on the podcast is developed on their personal blogs. So nevillehobson.com, holtz.com, that’s where you can get their blogs. I have a huge debt of gratitude to them because when I have the time to listen to their show, I’m always happy that I did.
Jay: Well said. That’s a terrific Social Pros shout out. I’m glad you mentioned those guys. They’ve actually been very, very kind to us and mentioned our show quite a bit on their air and we have a debt of gratitude to them as well. So, thanks very much to Shel and Neville. Excellent, excellent shout out. Well done. Thank you for being on this show. You were great, as expected, looking forward to further misadventures with you. Mr. Boggs, who do we have on the show next week?
Eric B.: I actually just tweeted, “Any suggestions or volunteers for Social Pros #31?”
Jay: What? We don’t have anybody on the show next week? That can’t be true.
Eric B.: You’re going to be on a plane. I’m in charge of hosting and I have not done my homework to shake down anybody.
Jay: Oh, that’s right. It’s your responsibility next week. See, excellent.
Eric B.: Yeah, so we’ll see what the Twitters comes back with. We definitely have a good list of folks that we know we can spin up. But Jim Kukral will be joining us as guest contributor.
Jay: Very nice, one of our sponsors from digitalbooklaunch.com. Also thanks to infusionsoft.com, janrain.com and, of course, Eric Boggs and the mighty argylesocial.com. Somebody will be doing this next week. It just won’t be me. See you then, kids. Bye- bye.
 
pf button both Social Pros 30   Eric Schwartzman, Social Media Boot Camp
About Jay Baer
 
Jay Baer is a hype-free social media and content strategist & speaker, and co-author of The NOW Revolution. Jay is the founder of http://convinceandconvert.com and host of the Social Pros podcast.


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unlawful-sm
I've updated my sample social media policy as a result of this conversation with Lisa Milam-Perez, who edits a blog by CCH Wolters Kluwer about US law and business practices, and who recently published a post about the latest guidance from the National Labor Relations Board, which says organizations need to be more specific in the language they use to govern the use of social media policy for US-based employees.
 
Under the National Labor Relations Act, US-based employees have a legal right to organize to improve their working conditions, even if that effort includes publicly criticizing their employer or discussing confidential information, such as a salaries, on social networks.  That's right, restricting employees from discussing "confidential information" is too broad a requirement to pass muster.
 
In this podcast, Lisa discusses two memoranda that were recently released by the NLRB Acting General Counsel Lafe Solomon. The first one (OM 11-74) on August 18, 2011, profiles the NLRB’s resolution of 14 social media cases; a second memo (OM-12-31) on January 25, outlines more recent cases reviewed by his office.
 
As Lisa says in her blog post:
 
"An employer’s policies “should not be so sweeping that they prohibit the kinds of activity protected by federal labor law, such as the discussion of wages or working conditions among employees,” according to Solomon. Distilled to its essence: standard labor law principles apply here. That means that even if it does not expressly bar NLRA-protected activity, the NLRB would still find fault with a policy that:
  • “chills” employees from exercising their protected Section 7 rights;
  • significantly burdens an employee’s exercise of those rights;
  • was enacted in direct response to union activity; or
  • is applied in such a manner that it restricts the exercise of protected rights."
 
If you haven't updated you social media policy in a while and you need enforceable employee guidelines, now is the time. As I mentioned earlier, I'm in the process of updating my social media policy template so sign up for my email newsletter (upper right-column of this page) if you'd like a notification when it's available.


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Handling crisis PR at GM before, during and after US taxpayers rescued the automaker with Jennifer Ecclestone (@jenecclestone), Social Media and Executive Communications for the GM Product and Technology division.

Jennifer and Eric discuss the automotive industry crisis of 2008-2010, how the US automakers got caught without hybrids when gas prices increased, how US Dept. of Defense Secretary of Defense Robert Gates accelerated production of MRAPs, the politics of setting fuel efficiency standards and what crisis PR firms can learn from her handling of communications through the automotive industry bailout crisis.

This interview was recorded the 2011 PRSA International Conference in Orlando.  Chartered in 1947, the Public Relations Society of America (PRSA) is the world’s largest and foremost organization of public relations professionals. PRSA provides professional development, sets standards of excellence and upholds principles of ethics for its members and, more broadly, the multi-billion dollar global public relations profession. We also advocate for greater understanding and adoption of public relations services, and act as one of the industry’s leading voices on the important business and professional issues of our time.


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About the Podcaster:
Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs.  He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies.  Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered monthly in the US and abroad. Visit the social media training calendar for upcoming dates.


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PhotoBooth is fun
If you’re a B2B marketer looking to fine tune your Linkedin marketing strategy, this podcast is for you.  Your’re going to get tanglible, applicabler Linkedin marketing tips and learn Linkedin marketing strategy from the company’s own developer advocate Kirsten Jones (@synedra), who blogs at Princess Polymath.

In this episode, she discusses the technology behind Linkedin’s marketing strategy for extending their services beyond their website and helping members take their credentials with them wherever they go online.  With more than 135 million members, and 4 million new members joining each month, Linkedin is the world’s third largest online network and in this podcast, she tells you everything you need to know to mastermind a smart Linkedin marketing startegy.

Linkedin’s goal is to connect to world’s professionals and make them more productive and successful and one way they do that is by making it easy for members to leverage their Linkedin professional profile and network of contacts on third-party websites and in mobile environments.  
Kirsten speaks at conferences and meetups to educate and engage developers with the LinkedIn API. She has given presentations at various events, including the Silicon Valley iOS Developer Meetup, the Semantic Web Meetup, the DataInsight Hackathon and Silicon Valley Code Camp. Her talks range from overviews of our platform to hands-on workshops. She's comfortable speaking in front of small and large groups, and is an engaging and entertaining speaker, interacting with the audience during and after the presentation.


Topics Discussed:
  • Presdo Match Linkedin Integration for Connecting at Le Web
  • Demographics of Linkedin’s user base
  • Linkedin’s competitive values: Identity, Insights and Everywhere
  • Linkedin Homepage, Linkedin Today and Linkedin Groups
  • Linkedin’s Javascript APIs and REST backend
  • Linkedin’s prebuilt, easy to integrate Plugins
  • Integrating Linkedin into trade show and conference website
  • Integrating Linkedin into recruiting websites
  • Linkedin Company Insider Plugin at CNNMoney.com
  • Linkedin’s iPhone, Android and Blackberry mobile apps
  • Information Storing Kerfuffle between Monster and Linkedin
  • Linkedin Plugin Builder
,/br>This presentation was recorded at Le Web 2011 in Paris.  Special thanks to Loic and Geraldine Le Meur for accommodating On the Record...Online as an official conference blogger.



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About the Podcaster:
Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs.  He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies.  Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered monthly in the US and abroad. Visit the social media training calendar for upcoming dates.


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AirBNB-Fail
It sounds almost too good to be true: rent an apartment in any city for a fraction of what it costs to stay at a hotel. You get a kitchen, more space and save a lot of money.  And that much IS true. But with the savings comes the risk and stress of fending for yourself in the event of a mishap.
 
Buyer beware! You may wind up paying dearly in other ways.  That's what my family and I learned the hard way when we rented a Paris apartment through AirBNB to attend Le Web 2011, where the company's founder Brian Chesky was keynoting. And despite my repeated attempts to find out how AirBNB protects renters, I kept getting the run around.
 
So I joined FIR co-hosts Neville Hobson and Shel Holtz in a Google+ Hangout to recount my less-than-stellar experience with AirBNB, and what it all means for this and other start-ups selling the proposition of collaborative consumption without adequate customer service.  
 
Connecting buyers and sellers without providing an intermediary, such as an agency, to resolve disputes and address issues that arise as a result of the transaction, is a recipe for disaster, particularly when the stakes are as high as they are when you travel.
 
In the end, I think my experience illustrates some serious flaws in AirBNB's business model. The concept of a community marketplace for rentals seems like a good idea at first, but with no real protection for hosts or guests, and with both sides having such a low tolerance for pain, I'm not sure the business has long term viability.
 
Mishaps can happen to anyone and probably do, which I imagine is why AirBNB declined to speak with me on the record about my experience.  I learned a hard lesson by experiencing a big chink in AirBNB's armor firsthand.  And after more people learn this same lesson the hard way, I wonder just how gung-ho VCs will be about backing travel-related collaborative consumption websites like AirBNB.
 
AirBNB's ultimate test will be based on just how price sensitive travelers are. Saving on a computer by purchasing from a big box retailer is not without risk, but the risk is manageable. On the other hand, the risks of travel accomodations gone wrong are much higher.  Holding for customer service in the comfort of your home is tolerable. Standing in the rain for an owner to get let you in when the lock breaks is something else.  Time will tell, but this traveler has learned a very important, hard lesson about the risks of renting through AirBNB and the risk of using a community marketplace for travel services. Uber take note.
 
Chris Elliot wrote about my incident on his blog, and is conducting a survey on whether or not he should help me get AirBNB to agree to talk to me for this podcast. Cast your vote here.
 

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About the Podcaster:
Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs.  He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies.  Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered monthly in the US and abroad. Visit the social media training calendar for upcoming dates.


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christian
In this podcast, recorded at Le Web 2011 in Paris, Christian Hernandez, Director of Platform Partnerships at Facebook discusses “The Power of the Graph" and explains why social design and engineering is the future of social marketing.
 
Social marketing campaigns -- where people-powered social media optimization and social networking activities comprise the bulk of the social marketing strategy -- are about to be replaced carte blanche by web developers as the age of social media automation comes into fruition.

The workshop also features presentations by Facebook partner Axel Dauchez, CEO and Beatrice Tourvieille, marketing director at Deezer, and Jens Begemann, Founder and CEO or Wooga Games.

After a thorough discussion about the rationale behind the introduction of Facebook Timeline and the business case for integrating Facebook into online services to promote viral distribution, the developer partners discuss the increase in users they’ve secured, and why Wooga is focused on HTML5 as the future of social mobile app design.

Topics Discussed:

  • Why Social Design is the Future of Social Marketing
  • Facebook Social Graph, Object Graph and Interest Graph
  • Redesign of Facebook with Messaging, Newsfeed, Ticker and Profiles
  • From Edge Rank to Graph Rank, and it Changes Social Optimization
  • Beyond the “Like” Button. The Lexicon of Expanded Social Gestures
  • Why Fiskers and Geno Church Should Think Long and Hard About Timeline

For my write up on the workshop, please read the blog post “Why Social Design is the Future of Social Marketing” which is right here.
 
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About the Podcaster:
Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs.  He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies.  Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered monthly in the US and abroad. Visit the social media training calendar for upcoming dates.


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Most Facebook and Linkedin members are outside of the US. So when you market through social networks or through Google, you're marketing to a global audience. To be successful, you need a global perspective. And that's what this episode is about. In it, you will get the major take aways and social marketing insights that came out of what remains my favorite tech conference of the year.
 
It's called Le Web and it brings together a very influential audience of US and European executives from businesses within the Internet ecosystem. Top industry entrepreneurs, executives, investors, senior press and bloggers gather for two days in Paris each December to focus on the key issues and opportunities in the web marketplace and this was my second year attending as an official conference blogger.

In this podcast panel discussion, moderated by For Immediate Release co-hosts Neville Hobson (@jangles) and Shel Holtz (@shelholtz), official Le Web conference bloggers Tac Anderson, Chris Heuer and Eric Schwartzman exhange riffs on the key takeaways on the keynotes, the newsbreaks and other happenings at this year’s confab.

Le Web offers attendees a European perspective of how technology is developing and its the most entertaining and best looking tech event. At LeWeb 2011, there were a total of over 3500 attendees in Paris from 69 countries, and more than 200,000 participants online. Nearly 235,000 viewers watches sessions via Ustream, over 300,000 watched on-demand sessions via YouTube and more than 100,000 viewers watched Eric Schmidt's keynote. 


Topics Discussed:
  • Eric Schmidt’s keynote address and his message to European Governments
  • The benefits of understanding the French and the European perspective
  • The dirty little secrets about prepaid broadband in Paris
  • Karl Lagerfeld’s keynote on the use of technology for fashion design
  • Sean Parker’s keynote on the rise of collaborative comsumption
  • Social, local, mobile trends
 
 

About the Panelists

This is a simulcast of a Google+ Hangout organized by Neville Hobson and recorded with Camtasia by Shel Holtz, co-hosts of the For Immediate Release podcast.

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About the Podcaster:
Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs.  He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies.  Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered monthly in the US and abroad. Visit the social media training calendar for upcoming dates.


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Mr. Gerard Corbett, Incoming Chairman and CEO of the Public Relations Society of America and CEO of Redphlag discusses the benefits of membership in a tough economy, mentoring public relations professionals, the three-legged stool of the job hunt, combating negative stereotype of PR, PRSA’s international ambitions, the Global Alliance for public relations and communications management, the 2011 PRSA $30 dues increase, Ketchum’s blogger relations campaign for Con Agra and the fallout from the Motrin Mom’s incident.
 
Corbett is an experienced and versatile branding, marketing, public relations and communications executive and coach having served four decades in senior marketing and communications roles at Global Fortune 100 firms and earlier in his career in aerospace engineering and information technology with Silicon Valley firms and NASA. He has effectively and deftly managed a range of communications, marketing and customer service functions in order to advance corporate culture, enhance brand understanding and trust, and enable organization harmony and effectiveness.
 
His background spans High Tech Companies – Aerospace, Consumer Electronics, Computers, Storage, and Semiconductors – to Industrial Conglomerates, Natural Resources, Transportation and Heavy Equipment.
 
Gerry Corbett is an experienced and versatile branding, marketing, public relations and communications executive and coach having served four decades in senior marketing and communications roles at Global Fortune 100 firms and earlier in his career in aerospace engineering and information technology with Silicon Valley firms and NASA. He has effectively and deftly managed a range of communications, marketing and customer service functions in order to advance corporate culture, enhance brand understanding and trust, and enable organization harmony and effectiveness.
 
Gerry's background spans High Tech Companies – Aerospace, Consumer Electronics, Computers, Storage, and Semiconductors – to Industrial Conglomerates, Natural Resources, Transportation and Heavy Equipment.
 
This interview was recorded the 2011 PRSA International Conference in Orlando.

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About the Podcaster:
Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs.  He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies.  Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered monthly in the US and abroad. Visit the social media training calendar for upcoming dates.


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“Most users are only two clicks away from malicious content,” says Patricia Hogan (@patriciahogan), senior public relations specialist at WebSense, who discusses web security, email security and data loss prevention through content security and why some companies chose to implement technology to safeguard their data and users by blocking access to social media.

Eric and Patricia discuss the decision some companies make to filter access to social networks versus just training employees to use it responsibly, Jeremiah Owyang’s report on Social Business, Websense’s policy for acceptable use of social media policy, enabling businesses to safely leverage the social web, blocking access with demotivating your employees, securing content with classified and non-classified networks, restricting access through technology versus improving security through social media training and working with your IT team to safely embrace the social web.

This interview was recorded the 2011 PRSA International Conference in Orlando. Photo by Rogelio Perea. There is some profanity in this podcast.

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About the Podcaster:
Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs.  He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies.  Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered monthly in the US and abroad. Visit the social media training calendar for upcoming dates.


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PierreLoic
 
 
 
One of the most interesting alternatives to measuring online influence to surface yet is Traackr, a premium service that reveals reach, resonance and rank in online social spheres.  In this exclusive interview, Traackr Founder and CEO Pierre-Loic Assayag, talks about how his service differs from Klout and other online influence scoring services.
 
This interview was recorded at the 2011 Public Relations Society of America International Conference in Orlando, Florida.

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About the Podcaster:
Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs.  He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies.  Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered monthly in the US and abroad. Visit the social media training calendar for upcoming dates.


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This is a recording of the closing keynote address at Social Media Week Los Angeles delivered on Sept. 23, 2011 by Eric Schwartzman (@ericschwartzman), coauthor of "Social Marketing to the Business Customer" with an introduction by Michael Terpin, CEO of Social Radius.  Eric discusses social business, how social is changing the way organizations communicate, and the way business customers procure and make purchasing decisions.
 
Topics:
  • How are B2Bs using social media differently from B2Cs?
  • What are the biggest challenges to successful B2B social media outreach?
  • Content marketing, community management and social automation: What works best in B2B?
  • How are organizations calculating a return on investment for B2B social media initiatives?
  • What is the role of mobile in B2B social business and how might GPS technology change the way products and services are made?
  • What new opportunities does the prevailing social infrastructure make possible?


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Sean Parker
Official Le Web 2011 conference bloggers Luca Sartoni (@lucasartoni), Karin Hoegh (@karinhoegh) and Nebojsa Radovic (@eniac) discuss the tech scene in Paris, this year’s scheduled keynotes from Eric Schmidt of Google, Sean Parker, Daniel Ek of Spotify, Brian Chesky of AirBNB and Kevin Systrom of Instagram as well as what type of coverage to expect from the blogger panel.
 
Europeans are less agressive networkers than Americans which makes it easier to meet the big name attendees. Networking opportunities last year with Robert Scoble, Matthais Lufkens and conference speakers.
 
LeWeb brings together the most influential audience in the Internet ecosystem. Top industry entrepreneurs, executives, investors, senior press & bloggers gather to focus on the key issues and opportunities in the web marketplace.
 
Sean Parker (pictured left) is an entrepreneur with a record of launching genre-defining companies that reinvent ways to spread information online.
 
In 1999, at the age of 19, Sean co-founded Napster and changed how people think about and share music.  Two years later, Sean co-founded Plaxo, pioneering viral engineering technology for updating contact information. Sean served as Plaxo’s president until 2004, when he joined with Mark Zuckerberg to develop the online social network Facebook. Sean was Facebook’s founding president, helping transform that small start-up into an industry giant.
 
In 2007, Sean co-founded Causes, which promotes on-line philanthropy; in 2010, he joined Airtime as a co-founder, reuniting with Napster co-founder Shawn Fanning at a social video company backed by Founders Fund.


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shira-lazarShira Lazar, Host and Executive Producer of the weekly live interactive show and 24/7 news hub, “What’s Trending” discusses hosting live streaming programming for mainstream audiences, selling online content to advertisers, online influence, premium apps, Leo LaPorte, Google Plus versus Facebook, emotional ties to social media, the future of web search and the mistake which ended her distribution deal with CBS News.

Named one of Fast Company’s 2011 Most Influential Women in Technology and Huffington Post’s “Women in Tech to follow on Twitter”, Shira has been the talent on many live-streams on the web including, The Oscars and The Grammys among many others.


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If you were denied a proper Cotillion or never had a chance to be presented at the debutante ball, it’s not too late for you. You can still learn how to act and behave politely from Philip Galanes (@SocialQPhilip) who writes the Social Q’s column in the New York Times every Sunday in Style Section.  Social Q’s offers lighthearted advice about awkward social situations and is sure to prepare you to present yourself appropriately in social circles.
 
galanes
 In this episode:
 
Philip's new book "Social Q's:  How to Survive the Quirks, Quandaries and Quagmires of Today," which comes out November 1, 2011.
 
How Philip's book is different from Dale Carnegie’s “Win Friends and Influence People” and Emily Post’s “Ettiquette” which were both recently revised for the digital age.
 
Are companies like Facebook and Netfilx being rude when they change their services?
 
Snooping on your friend’s Facebook feed without leaving likes or comments, showing your humanity, chiming into the newsfeeds of younger Facebook friends
 
Appropriateness of married men friending married women without friending their husband first.
 
Mattheis Lufkens's Twitter Diplomacy at Le Web last year showing that not all heads of state follow their own ministers. Is that rude?
 
Geno Church who's daughter used Facebook and her cell phone to plan and actually run way from home.  When it comes to monitoring how your children use social media, is it rude to set up software to monitor your child’s online behavior without disclosing it to them?
 
Using smart phones in social situations.
 
In the world of search marketing, the term “black hat” refers to a search marketer who uses unethical practices to try and game search algorithms to come up first.  But what if those marketers come from other countries and cultures where unabashed capitalism is NOT necessarily frowned upon? Are they still unethical, or do we need to adjust our expectations of fairness?
 
 
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About the Podcaster: Eric Schwartzman @EricSchwartzman provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs. He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies. Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered monthly in the US and abroad. Visit the social media training calendar for upcoming dates.


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smwberlin
In preparation for my second German-American Social Media Boot Camp, which is scheduled for Oct. 10-11, 2011 in Berlin, I assembled an expert panel of digital communications professionals to discuss the state of social media in Germany, and the start-up scene in Berlin.
 
Germany has come a long way since Fredric Lardinois wrote on ReadWriteWeb that the country is still 5 years behind with lots to learn.  But that may not be true for all companies.
 
Big organizations are hiring big agencies and jumping in feet first. But privacy concerns among small and medium sized businesses have stymied adoption. In fact, Xing’s compliance with local privacy laws has allowed the service to lure more users in Germany, despite a veritable lack of features and some municipal officials are still scared to launch Facebook Pages.
 
Berlin’s start-up scene, including SoundCloud and Etsy, is creating jobs for the digitally literate, but the post industrial generation is still left out, because they lack the skills to compete in the digital communications marketplace and almost now formal trainings opportunities exist for them to learn these important new job skills.  
 
Our Panelists:
prausThomas Praus (@stylewalker), managing director of Panorama 3000, a member of Box Network Europe and an advisory board member for Social Media Week Berlin 2011
gassner
Oliver Gassner, (@oliverg) conversation evangelist and Blog Coach at carpe.com communicate GbR.
vastaSebastian Vasta (@sebastianvasta), Australian expat, former digital strategist and community manager, most recently for @Optus.
 
This episode also includes a tribute to the great Liza Minnelli and her inimitable performance in the Oscar winning film Cabaret.
 
Other Podcasts You May Be Interested In:
 
 
 

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Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He has over 15 years experience integrating emerging information technologies into organizational communications programs.  He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies.  Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered regularly in the US and abroad. Visit the social media training calendar for upcoming dates.


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IMG_0787
How do you find and retain the best WordPress Designers?
 
WordPress, web software built by hundreds of community volunteers, to create websites and blogs, currently powers 14.7% of the top million websites in the world, up from just 8.5% last year, and the latest data shows that 22 out of every 100 new active domains in the US are running WordPress.

WordPress has over 15,000 plug-ins and has seen 200 million plug-in downloads. In the fastest upgrade in the platform’s history, WordPress 3.2, the latest version, had 500,000 downloads in the first two days according to a talk Matt Mullenweg, the original developer of WordPress, gave in August.

WordPress is easy to learn and easy to use, and has given rise to an exploding community of website designers and website developers who use the platform to build new sites for themselves and for their clients.

But because this community of specialists is still so new, and because, at least based on my own analysis, demand for competency, professionalism and quality appears to outstrip supply, finding the best WordPress designers requires a working knowledge of the platform, the people and its pieces to hire to identify and retain the right specialists to get you up and running.

Voce Communications, which was purchased by Porter Novelli earlier this year, and which counts Matthew Podboy and Mike Manuel as key team members, has gorwn it’s business over the last few years and expanded its operation with the inclusion of web development as part of its portfolio of services, and most of the sites the build run on WordPress.

Voce Communications employs a full time team of WordPress experts and with us today to talk about hiring the best WordPress designer from Voce Communications WordPress Designer Jeremy Harrington (pictured right) and WordPress Developer Chris Scott, who have built dozens of high-profile WordPress sites for the agency’s clients, and they’re going to tell us everything we need to know to find and retain the best WordPress website designers.

Topics Discussed:
  • Wordpress.org versus Wordpress.com hosted sites: What are the advantages and drawbacks of either option, and how do you decide which one is right for you?
  • The difference between Wordpress designers and Wordpress developers, who does what and who do you need first?
  • How to hire the best WordPress Designers and the right questions to ask to identify the best WordPress Designers. One place to look for good WordPress Designers is http://codepoet.com/
  • How to you hire the best WordPress Developers and the right questions to ask to identify the best WordPress Developers.
 
    • Have they contributed any patches to the WordPress core code?
    • Have the built and released any Themes?
    • Have they developed any Plug-Ins?
    • What’s their WordPress.org user name and what does their profile look like?
    • Have they answered any support questions in the forums on WordPress.org
    • Do they have any code samples they can share?
    • Ask specifics about what their hand was in the sites in their portfolio.
  • WordPress Themes, Premium WordPress Themes and WordPress Frameworks.
  • Finding the best WordPress themes by using the theme directory at: https://wordpress.org/extend/themes/  Pay special attention to the featured themes on the main page, and the themes by popularity in the right-hand column.
  • The advantages of premium themes like Genesis and Thesis.
  • WordPress Designers who focus on specific WordPress theme: Is it a better idea to go with a designer who works with a bunch of different themes, or are there advantages to hiring someone who specializes in one WordPress Theme?
  • How to structure your agreement and what sort of benchmarks to build in.

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About the Podcaster:
Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He has over 15 years experience integrating emerging information technologies into organizational communications programs.  He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies.  Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered regularly in the US and abroad. Visit the social media training calendar for upcoming dates.


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Lynda.com-Photoshop-CS5-Essential-Training2What is the future of elearning?
 
 
How do you keep people interested? And how, if at all, will gamification and the social web change the way we learn?

Keeping up to date with the latest changes to software and web services we use for work has become a huge challenge.  And learning to use new software and online services requires a significant investment of time and energy.

Sure, there are plenty of options for coming up to speed. You can search Google for example, but you’re on your own to vet the results.  Or you can attend a workshop or seminar, but it’s expensive, you usually have to travel, and they teach to center of the class, which is either too slow or too fast for beginners or advanced users.

Online training provider Lynda.com had a library of 53,000 on-demand, online video tutorials which it makes available on a subscription basis. And 95% percent of those videos are produced in house.

In this episode, Michael Ninness, Vice President of Content atlynda.com provides an overview of how to design an online training course and the state and future of online training.

Topics Discussed:
  • How lynda.com grew based on customer demand.
  • What makes a great online learning course.
  • Formal versus informal presentation styles.
  • What type of Internet training do tomorrow’s professionals want?
  • Lynda.com’s online social media training courses on Facebook, Twitter and Linkedin.
  • The episode of the Xyleme podcast, in which George Siemens argued that the future of online learning is not necessarily instructor led, on demand training, but rather, a more chaotic, participant organized environments.  
  • Delivering compelling elearning to mobile devices.
  • Globalization and technology have increased productivity, largely at the expense of workers.  How can online training improve efficiencies.
  • Are activity streams and social networks a better way to locate information than directories and catalogs?
  • Is gamification the key to keeping people interested?

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About the Podcaster:
Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He has over 15 years experience integrating emerging information technologies into organizational communications programs.  He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies.  Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered regularly in the US and abroad. Visit the social media training calendar for upcoming dates.


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shani
 
The latest blogging stats, including counts on blog readership and blog traffic, were presented by Technorati CEO Shani Higgins at the PR Summit in San Francisco earlier this month.  This podcast is an exclusive recording of her talk.
 
Much of the data she shared was a preview of the blogging stats to be included this fall in the Technorati 2011 State of the Blogosphere Report.  The blogger statistics revealed in her talk provide critical insight into best practices for blog pitching.
 
Blogging Statistics (Highlights):
 
  • 71% of bloggers only write about brands they think are reputable
  • Mommy bloggers get 500 pitches a day
  • Only 20% of bloggers like the pitches they get
Blog accuracy perception continues to rise, the credibility of mainstream news outlines continues to erode, mommy bloggers are the toughest to pitch, more brands are compensating bloggers and brands like Vogue, Samsung and Ebay are all more invested in blogger outreach programs than they were a year ago.
 
 
Note:
 
The Social Media Today Hands-On Training sessions in Sydney, Singapore, Paris and London have been cancelled. Please consider Eric's upcoming Berlin session as an alternative. Details at http://ontherecordpodcast.com/Berlin
 
Show Notes:
 
7:37 Hobbyists account for 65% of bloggers. Professional bloggers are broken down into three groups:
 
  • Corporate Bloggers
  • Part-Timer Bloggers
  • Self-Employed Professional Bloggers
 
For brand marketers, with the most important are Self-Employed Professional Bloggers, since they have more at stake.
 
Business Blogging Statistics: All Bloggers
 
  • 33% have worked within traditional media
  • 27% are still employed by traditional media
  • 3% blog for their traditional media employer
  • 65% say blogs are being taken more seriously
 
8:16 Bloggers are heavy users of social media.
 
Blogging Statistics: How Blogger’s use Facebook and Twitter
  • 87% of all bloggers use Facebook
  • 81% use Facebook to promote their blog
  • 64% use Facebook to interact with readers
  • 45% say Facebook drives more traffic to their blog than it did a year ago
  • 73% of hobbyists and 88% of professional bloggers still use Twitter
  • More than half of all bloggers link Twitter to their blog
  • 34% of bloggers say Twitter is a more effective traffic source than it was a year ago
 
10:19 Bloggers are Talking about Brands - Nearly half of non-corporate bloggers write about brands. One fourth of bloggers overall post products or brand reviews monthly and one fifth post weekly. 20% of corporate bloggers post daily about products and services.
 
Brand Reputation Matters to Bloggers - Bloggers care deeply about brand reputation so brand acceptance is required if companies want bloggers to write about them.
 
Blogging Statistics: Bloggers and Brands
  • 42% of bloggers say they blog about brands they love (or hate)
  • 34% say they never talk about products or brands on their blogs
  • Among respondents who say they do blog about brands, 51% they said they rarely review brands, services or products among companies
  • Among respondents who say they do blog about brands, 48% say they post reviews weekly
  • 33% of hobbyist and more than 50% of the professional bloggers look at reputation when determining what to write about
  • 64% of bloggers say brand representatives treat them less professionally than they’d like
 
13:16 Mommy Bloggers talk about Brands More - Even though women only represent 5% of bloggers, they are the most coveted blogging segment by brands because they blog more about brands.
 
Blogging Statistics: Mommy Bloggers
 
  • 92% use Facebook to promote their blog
  • 75% use Twitter to promote their blog
  • 55% follow brands on social media sites like Facebook
  • 54% have been approached by a brand
  • Half say a brand’s reputation influences their decision to write about it
  • 72% of mom bloggers are being taken more seriously than they were a year ago
 
15:44 Blog reliability and blog accuracy, as perceived by readers is on the rise.
 
Blogging Statistics: Blog Trustworthiness
 
  • 46% trust traditional media less than they did 5 years ago
  • 35% believe blogs are taken more seriously
  • 19% believe blogs are written better than traditional media sources
 
17:35 Blog pitching success increases dramatically when you know how to identify the most influential bloggers who cover your topic.  Understanding how to research and select bloggers, though is not discussed in this podcast, but can certainly be attained through social media training.  
 
21:02 Bloggers are looking for audience value in a blog pitch. Investing in the quality of the news pitch, customizing high quality of content and offering the blogger recognition never goes out of style.
 
23:44 Latest Blog Trends - The level of professionalism among bloggers is on the rise, as is giving bloggers opportunities to become true brand advocates.  Bloggers are also becoming more savvy about compensation and are well aware of how they are helping brands achieve goals. More brands are compensating bloggers to attend conferences to help these brand ambassadors and enthusiasts amplify the brand message and foster a tighter relationship.
 
25:13 Shani Higgins included a number of interesting Blogger Relations Case Studies, including:
  • Walmart (@Walmart)and Vogue (@Voguemagazine) brand ambassador blogger outreach programs
  • Samsung Galaxy S (@SamsungmobileUS) product review blogger outreach program
  • Ebay Inside Source website (@theinsidesource) online traffic generation blogger outreach program30:30 For bloggers, expanding reach is important. The focus should be on the quality of the writing and integration into social networking platforms. Writing frequently and entertaining opportunities from brands will help to increase reach.
 
39:59 End
 
 
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About the Podcaster:
Eric Schwartzman @EricSchwartzman provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs. He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies. Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered monthly in the US and abroad. Visit the social media training calendar for upcoming dates.


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x-prize
Life on Mars, space colonies and inspiring innovation with Peter H. Diamandis (@peterdiamandis) Chairman and CEO, X PRIZE Foundation, a key figure in the development of the personal spaceflight industry.

Peter has created many space-related businesses and organizations, including the X PRIZE Foundation, an educational nonprofit prize institute whose mission is “to create radical breakthroughs for the benefit of humanity.” The foundation, which presents a $10 million award to the first team to achieve its current goal, is best known for the Ansari X Prize, a competition to launch a reusable, manned spacecraft into space twice within two weeks. This was the first private-sector manned spaceflight. Citing anecdotes from X PRIZE competitions in exploration, life sciences, energy, environment, education, and global development, Diamandis shares stories of innovations that are changing the way we think, work, and educate future generations. He promotes intelligent risk-taking, maverick thinking, and environments where failure is allowed and celebrated. Diamandis reveals how organizations can incentivize breakthroughs for new products and strategies and reinvent their industries.

His presentations address technology and how to spur innovation. A Passion and Business Savvy for Spaceflight. Diamandis is an international leader in the commercial space arena, having founded and run many of its leading entrepreneurial companies. Among many other ventures, he is the co-founder and managing director of Space Adventures, a space-tourism company, the co-founder and CEO of Zero Gravity Corporation, a commercial space company which offers weightless flights to the public, and the chairman & co-founder of the Rocket Racing League.

Diamandis co-founded the Singularity University, an academic institution who aims to foster thoughts leaders who will work on humanity’s largest challenges. Diamandis also co-founded the International Space University (ISU) where he served as the University’s first managing director.

Prior to ISU, Diamandis served as chairman of Students for the Exploration and Development of Space (SEDS), an organization he founded at MIT in 1980. SEDS is currently the world’s largest college and high school-based student pro-space organization He is the winner of the 2007 Arthur C. Clarke Award for Innovation, the 2006 (inaugural) Heinlein Award, the 2006 Lindbergh Award, the 2006 Wired RAVE Award, the 2006 Neil Armstrong Award for Aerospace Achievement and Leadership, the Konstantine Tsiolkovsky Award, twice the winner of the Aviation & Space Technology Laurel, and the 2003 World Technology Award for Space. Peter Diamandis attended the Massachusetts Institute of Technology (MIT) where he received his undergraduate degree in molecular genetics and graduate degree in aerospace engineering. After MIT he attended Harvard Medical School where he received his M.D. In 2005, he was also awarded an honorary doctorate from the International Space University.

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About the Podcaster:
Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He has over 15 years experience integrating emerging information technologies into organizational communications programs.  He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies.  Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered regularly in the US and abroad. Visit thesocial media training calendar for upcoming dates.


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Megan-BerryWhat’s your Klout score? How do you increase your Klout score? And who has the highest Klout score for the topics you’re interested in?

In this episode, you’ll find out why your Klout score matters and what you can do to increase your Klout score.

Klout is the company that’s attempting to use social signals to improve upon Google’s Page Rank algorithm as a way of measuring influence.  Klout’s API had 2 billion calls last month and is working with over 3,000 partners and brands.

The service began by attempting to measure the influence of users on Twitter, and has evolved to include activity on Foursquare, and last week added Blogger, Tumblr, Flickr, Instagram and Last.fm.

Our guest Megan Berry (@meganberry), marketing manager at Klout, Blogger, social media junkie and Stanford grad, talks about how your Klout score is surmised. She also shares tips on how to increase your Klout score and why it’s in your best interest to have the highest Klout score you can.

Megan has a Klout score of 71, which puts her ahead of previous guests of this podcast Kara Swisher, the co-editor of All Things D (http://klout.com/karaswisher) at 70, Natalie Petuhoff (http://klout.com/drnatalie) at 54 and your truly at 56.


Topics Discussed
  • How Klout establishes online influence
  • The Klout Perks program
  • Overcoming the shortcomings of semantic analysis
  • Measuring popularity vs. influence
  • Klout’s value proposition to marketers and individuals
  • When Klout intends to integrate Google +
  • Measuring individuals vs. measuring media
  • Ethics of establishing influence based on ReTweets
  • Jay Baer covers Why Use Google+
  • +K feature which allows you to give influence to others

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About the Podcaster:
Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He has over 15 years experience integrating emerging information technologies into organizational communications programs.  He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies.  Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered regularly in the US and abroad. Visit the social media training calendar for upcoming dates.
 


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Kara Swisher
If you’re interested in the ins and outs of the media business, you’re going to find this very interesting. And if you’re a media relations professional, you’ve just hit the mother lode.
 
In this podcast, Cathy Brooks (@cathybrooks), who currently handles marketing for Draper Fisher Jurvetson backed Israeli mobile search app provider DoAT interviews All Things D co-editor Kara Swisher (@karaswisher) about her tech blog’s personality, the hamsterization of journalism, balancing accuracy against speed in the quest to be first and what makes All Things D different from other tech news outlets. Kara splits her responsibilities overseeing the coverage of All Things D with Walt Mossberg.
 
But perhaps even most interestingly, Kara also discusses the scandal at News Corp’s recently shuttered News of the World, Rupert Murdoch’s depth of knowledge over his business units and All Things D, her plans to expand their coverage to include gadget, game and app news and reviews and add another industry conference, Arianna Huffington’s shill for higher standards in journalism while excluding AOL employee Michael Arrington from their corporate policy that bloggers not invest in companies they cover and New York Times consumer technology reporter David Pogue  getting reprimanded for speaking at a PR conference, which I personally think was a hypocritical comment to make while discussing how to pitch All Things D at a PR conference. 
 
Pogue never “advised” PR professionals.  Reporters speak at PR conferences all the time.  I’ve moderated panels of reporters for the Public Relations Society of America and can’t see how any of those sessions compromised anyone’s journalistic integrity.  By enlightening PR people about how to pitch, journalists are improving the quality of the information that flows their way, and that’s a good thing.  It means they’ll get better, more impartial content from companies.  Whether they’re compensated or not, reporters are under no obligation to provide coverage.  Is an expert witness less credible because they’re compensated?  What’s wrong with being paid to provide expert testimony?
 
This interview was recorded at the PR Summit in San Francisco on Wednesday, July 28, 2011.  I keynoted the conference later in the day, after this interview concluded.  The PR Summit Conference SF was produced by Shaun Sanders of San Francisco-based Grafitti PR.
 
While this interview was in no way offensive, lewd or obscene, there was some profanity used so please be advised.
 
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About the Podcaster:
 Eric Schwartzman @EricSchwartzman provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs. He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies. Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered monthly in the US and abroad. Visit the social media training calendar for upcoming dates.


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chris-brogan
How to share social media is a question asked widely by businesses and consumers. Does your corporation or business know how market on Facebook or how to tweet and how to retweet compelling shares?
 
Are you writing the best Facebook wall posts? Do you know how to use Twitter for business? Do you find yourself asking the question why use Google+ when you’re still getting the hang of Facebook and Twitter? And how on earth do you please managers and clients who want to control the message and earn the trust of the online community at the same time?
 
Chris Brogan (@chrisbrogan), best-selling author and renowned blogger, discusses how to share new media content from a business perspective, the benefits of Google+, and his experience as a thought leader in the rapidly changing world of social media.
 
With social media on the top of business minds everywhere, many are confused by how to share engagingly. Chris discusses why public relations professionals need to show their bosses that it’s better to be authentic and why the best Facebook wall posts could be those that reference your competitor instead of yourself.
 
How to share social media is becoming even more prominent in our lives and it’s time for people and businesses to start embracing and engaging with others, says Chris. With new social networking channels arising, people find themselves asking questions like, why use Google+ when I already have Twitter and Facebook accounts? This podcast skims the surface of that question, and goes deeper into the concept of how to share social media content.
 
Chris Brogan is President of Human Business Works; Co-Founder of PodCamp; New York Time’s Best-Selling author of Trust Agents and is this year’s keynote presenter at the PRSA 2011 International Conference in Orlando this October.
 
Show Notes:
 
2:11 Trust agents are the voices or faces of businesses, but they aren’t at the CEO level, Brogan explains and shares an example of how this is happening at Google. The trust agent knows how to share twitter messages and posts and stays engaged on social networking sites. A lot of companies are using social networking websites for business networking and to help humanize their brands.
 
4:21 We have to learn we’re never right all of the time online and must show our managers and clients that one of the parts of how to share social media content correctly is using the Three A’s: Acknowledge, Apologize and Act. In PR, professionals are sometimes compelled by managers to try and spin a silver lining around even the worst news, but that isn’t working anymore. On online social networks like Linkedin, Facebook, Twiiter and now G+, people talk whether you like it or not, says Brogan.  
 
6:04 How to share social media as an organization authentically, understanding legally what can and cannot be said, acknowledging without endorsing negative status updates, wall posts, tweets, RTs, comments, likes and shares.
 
7:02 When sharing via social media, is there a danger of being too available? It is important for PR professionals to social media train their clients to tweet and share on Facebook effectively.  Some people are avoiding their “handlers” and taking care of it themselves, like Kanye West who demonstrated how to share Twitter posts that reflect you in a better light.
 
8:00 The role of a PR professional is to educate clients or managers on how to handle things themselves by giving them social media training. There is a risk of people or companies being overexposed and it’s important to be able to explain the pluses and minuses to the client or manager and be able to handle the situation if that does happen.
 
8:50 What makes the best Facebook wall post? Joe Ciarallo (@joeciarallo) of Buddy Media discussed a study his company did on what makes an effective wall post and found that promotional language is usually the kiss of death. Brogan agrees with Ciarallo’s statement by saying that always promoting your own brand is not necessarily the best option. When in doubt use the 12 to 1 rule, promote other people’s or companies things 12 times more than your own, this is the best way to build and earn relationships.
 
9:19 Frank Eliason (@FrankEliason) of CitiBank has said that you can earn the right to sell once people know you. Because today is such an opt-in world with Facebook, Twitter, Google+ and all of the social networking sites, you have to earn the right by building relationships first.
 
9:58 The best Facebook wall posts or the best twitter posts are sometimes those where you recommend your competitor because your product isn’t the right product. When a company or person can do that it’s a huge opportunity to win the trust of the community and become an influencer.
 
10:45 What if your company is so large that there isn’t a lot of choice on the consumer side, does social media even matter? What if the company is essentially too big to fail? You have to take a different approach on how to post tweets or how to share Facebook wall posts in general. You don’t necessarily need to build relationships but you can use it to build future credibility and get positive press. Brogan points out Comcast as an example of this.
 
14:25 In social media, it’s not just about how to share new media content but who you are sharing it with. The problem of one-way intimacy arises for people who are successful on social media sites. You may follow someone on Twitter but they may not follow you back. It’s hard for people to keep up with everyone but there are some celebrities who find the time to get back to people, which in turn gives them a big payoff and helps improve their credibility online.
 
17:18 How to share social media without oversharing can be a problem.  Exclusivity increases desirability.  Many people don’t know what is ok to share and what isn’t. A lot of it depends on your business. If you work for a financial company or pharmaceutical company for instance, you have to work with your legal team to know exactly you can and can’t divulge.  That happens by accelerating digital literacy by setting boundaries.
 
18:44 The most value in sharing comes in customization. If you give away as much as possible you will get the longer win. PR people should start thinking as sales people because if they’re adding to the bottom line then they can show their client they’re impacting direct revenue, that’s more important than showing them that someone clicked a Facebook like button.
 
21:01 Why use Google +? With the inception of Google+, the guidelines on how to share are changing, as are the rules of engagement. It allows you to search much more easily than other forms of social media and also allows a better opportunity to build more relationships. Brogan goes onto explain one of the major benefits that he’s seen so far in his use of Google+.
 
23:28 Another benefit of Google Plus: those who are early adopters to these new social media sites have a business opportunity that arises for them to show businesses and people what to do next. 
 
24:29 Chris Brogan has taught us how to share social media content and how to share on Twitter but how does he stay so engaged on social media while also balancing his personal life? He explains the risks associated with being a first mover and the price he pays for his passion.
 
28:26 End
 
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About the Podcaster:
 Eric Schwartzman @EricSchwartzman provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs. He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies. Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered monthly in the US and abroad. Visit the social media training calendar for upcoming dates.
 
Show notes optimized by Jenna Andre (@jentopthat)


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Jay-Baer-Avatargoogle-plus
Why use Google+ when there’s always a new social network? What are the benefits of using Google Plus?  What are the advantages of using G+?  And how, if at all, will Google+ impact Google search, if it’s successful?
 
Think about it.  Over the last 7 years, online conversations have moved from blogs to social networks. The most engaging status updates, tweets and shares generate conversations, edging them up to the top of the stream.
 
On the other hand web pages are ranked largely by inbound links. While these published, referring links are no less useful than they once were, there are also fewer of them today for Google to count. 
 
Comments, likes and shares aren’t inbound links, but they have become important measures of influence.  If Google can’t figure out a way to integrate social signals into search, Page Rank is at risk of obsolescence.
 
Does Google+ potentially give Google search the social signals it needs to stay relevant?  Is the introduction of G+ Circles siginificant?  Should businesses be thinking about how to use Google+ in their social media outreach strategy?  Or are we essential just trading the measure of influence for the measure of popularity?
 
Social media and content strategist and President of Convince and Convert Jay Baer (@jaybaer), talks about Google’s new social web offering and tells you why to join the 10 million other who are currently figuring out how to use Google Plus.
 
Show Notes
 
1:55 - Online content has gotten smaller, with an activity stream of what’s happening now constantly changing. Are Facebook status updates, wall posts, tweets and shares the future of the web? Jay explains how Google+ could help Google stay relevant through the shift from pages to streams.
 
4:17 - With content creation moving away from page views to short, microbursts of information, Page Rank is becoming less useful. Jay talks about how the Google page rank algorithm has been the fundamental premise of SEO for years and the potential downfall of the page rank formula in the new world of social object oriented content.
 
5:53 - Who has more influence online: content creators or content curators?  Have we gone too far in the other direction by exchanging the more measured, foundation principle of Page Rank for the impulsivity of likes and comments? Jay cites Matt Riding, who mentions the pendulum swing where it may be the status updaters who receive a disproportionate amount of attention, rather than the writers of original content.  Jay explains how Google+ gives the search giant a way to bake social signals into its search algorithm.
 
7:48 - In a recent blog post about Google+, Jay says that Google swallowed it’s “we can do things different pride” and out the best of Facebook, Twitter and FourSquare in G+. The result: using Google+ may be better than other social media tools because it does less; it has a concise set of features and doesn’t try to bake a cacophony of features into a single interface. 
 
12:11 - Jay talks about how to use Google+ Circles.  With the new drag and drop interface, using Google+ Circles gives you the chance for a “do over” to get your friends lists right. Eric mentions a recent episode of  Media Hacks #262 with Mitch Joel (@mitchjoel), Chris Brogan (@chrisbrogan), and Hugh McGuire (@hughmcguire)  where they discussed this new feature ad nauseum.
 
18:34 - Jay calls Google an algorithmic cake trying to add social frosting, while Facebook is a social cake trying to add an algorithmic frosting. The algorithmically based Google adds a social layer with Google+; while socially based Facebook tries to go algorithmic with Edgerank.
 
19:53 - Google already has a plethora of ancillary online services, like Gmail, Google Maps and YouTube.  Google+ gives it a chance to vertically integrate these services with a social wrapper and use them in a way that enhances the overall user experience.
 
22:48 - The nasty little secrets of black hat SEO and the question “Is Google Broken?” Jay discusses the shared characteristics of “Search” and shares ideas for shutting down the content farms and improving local search.
 
25:39 - Google, Adwords and G+.
 
27:56 - How should business take into account new social network when developing a social media strategy? Jay points out that you need to be clear that your business strategy is simply not about collecting “likes” or “fans”, but that you see a resulting behavior change – like buying the products.  If your strategic plan is how to use a tool, you will always be playing catch up. How should business use Google+ to support their social media strategy?
 
31:30 - What is happening to the trends of referral traffic? Jay’s blog has already seen more traffic from Google+ than Facebook.
 
33:58 – End
 
Recommended Episodes

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About the Podcaster
Eric Schwartzman @EricSchwartzman provides online social media training, social media strategy and social media policy governance to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage.

His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies.

Eric is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the Social Media Boot Camp and the Social Media Master Class, which are offered monthly in the US.

His book "Social Marketing to the Business Customer" with Paul Gillin about B2B social media marketing is available at Amazon, Barnes & Noble or Borders.
 
This podcast was optimized for search by Phyllis Cohn.


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doug-bwAre black hat SEO specialists getting better at outsmarting Google? And is Google Local Search particularly susceptible to gaming?

Earlier this year, JC Penny and Overstock.com had to be manually demoted by Google because they were paying for inbound links to artificially inflate their rankings.

Last month a Chinese start-up that uses illicit SEO tactics to outrank a number of major consumer brands for keywords like “summer dresses” secured a $15 million dollar investment from Sequoia Capital.

And credit card provider Capital One piggy backs off an online car dealership’s display ad widget to rank number one for the phrase “auto loans.”

Most recently, lead gen companies have gotten so good at gaming local search, it’s become exceedingly difficult, if not impossible for local locksmiths to get found by customers. Instead, the lead gen companies, or affiliate marketers, intercept the leads and sell them to the highest bidder, driving up the cost of service.

Online search expert Doug Pierce, available via LinkedIn, Twitter or email, who is the co-founder of Digital Due Diligence, which helps investors evaluate online business models, talks about the shady schemes of black hat SEOs, and whether or not they’ll ever gut Google search of its usefulness.

Topics Discussed:
  • How national lead gen companies outranking local companies in Google Local Search.
  • How lead gen sites use NAPs -- name, address and phone number -- to curry favor.
  • Was including Local Search in its current state in Universal Search Results a bad idea?
  • Inside the unseemly Chinese Internet web of inbound link purchasing networks.
  • How to use ALT tags to give inbound links from JPEGs SEO relevancy.
  • Did JC Penny know what it was doing, or was management digitally illiterate?
  • What http://www.opensiteexplorer.org/  does that Yahoo! Site Explorer doesn’t.

Since this podcast was recorded, Google made significant changes to the Goolge Local search algorithm, promptomg Doug to write this blog post detailing what's wrong and what more can be done.

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About the Podcaster:
Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He has over 15 years experience integrating emerging information technologies into organizational communications programs.  He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies.  Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered regularly in the US and abroad. Visit the social media training calendar for upcoming dates.


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Why is it some Facebook wall posts get likes and comments, while others get none?  When is the best time to post, how often should you post, are there certain words that generate a higher response rate?  What’s the science of procuring engagement on the world’s largest social network?  

In this episode, we explore what makes a great Facebook wall post?  The best shares aren’t random.  There is a method behind the madness.  Listen to this podcast with Buddy Media director of communications Joe Ciarallo (@joeciarallo) and find out how to create effective Facebook wall posts based on a research study his company did on the shares of 200 name brands over a 2-week period.

Joe also talks about how to optimize your status updates for Facebook’s Edgerank so fans see it their newsfeed.  

What Makes a Great Facebook Wall Post?Topics discussed:
  • Optimum Facebook post character length
  • Benefits and drawbacks of URL shorteners and the problem with long URLs
  • Words that appeared most in top “liked” and “commented” shares
  • Which words appeared most frequently in ineffective engagement in Facebook
  • The impact of “likes”, “comments”, affinity and time on Facebook Edgerankings
  • Why NOT to ask “why” in your Facebook wall posts
  • Purchase intent and recommendation likelihood of Facebook Fans vs. Twitter Followers
  • What’s the ROI of a Facebook fan?
  • Niche marketing, B2B marketing and brand building on Facebook
  • Shel Holtz’s recent interview of Brian Solis

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About the Podcaster:
Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He has over 15 years experience integrating emerging information technologies into organizational communications programs.  He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies.  Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered regularly in the US and abroad. Visit the social media training calendar for upcoming dates.


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Is there a way to reduce call center costs while improving the quality of customer experience?  

In this episode, former Forrester Analyst Natalie Petouhoff (@DrNatalie) discusses her ROI model for social customer service and the recent videos she produced for Salesforce.com on building the business case for integrating social into customer service.

Can social customer service protect brands against perceived and systemic product failures?  In markets dominated by companies that are too big to fail, do customer opinions matter?  Dr. Nat also discusses he method of calculating the ROI of social customer service interactions, the value of direct and indirect call deflection and why companies should align with their super users to lower their call center costs while improving customer experience quality.

Here’s Dr. Natalie’s list of monitoring tools. Chapter Six of my book also walks you through the process of building a social media monitoring dashboard with free tools and services:
 
Tool / Site
PR, Marketing, Customer Service and Production Development Value
 
Search on twitter to find people, topics, etc…
 
Forum search engine, message tracking and instant alerts system designed to provide relevant information quickly and efficiently while ensuring you never miss an important forum thread no matter where or when it is posted.
 
See which blogs are prominent in which sector
 
Allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web's social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.
 
Generates “word clouds.”
Planning on launching an activity? Run a quick search to see which time of year the world is talking about that subject the most.
 
It features real-time snippets of the most shared links in relation to the subject you are interested in, in real-time.
 
See who is writing about your brand or subject of interest in a flash.
 
Get a handle on the DNA of a website or Blog; How much traffic a site gets, where that traffic is coming from, whether it is gaining more traction, here you need to focus more effort, check on the competition, etc…
 
Search to see what blogs are writing about your brand or company
 
Simple way of tracking activity across all of your social networks / platforms.
 
If you are running a campaign and want to see how much traffic has been driven to the 'target' of your activity, type it in here and you'll get an idea of how much that site address is being shared.
www.addictomatic.com
 
 
Instantly creates a web page with the latest news from various sources by typing in a key word.
www.google.com/alerts Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. Enter the topic you wish to monitor, then click preview to see the type of results you'll receive.
www.google.com  


Thanks to Brian Solis for tipping me off to these new videos by Dr. Nat!

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About the Podcaster:
Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He has over 15 years experience integrating emerging information technologies into organizational communications programs.  He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies.  Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered regularly in the US and abroad. Visit the social media training calendar for upcoming dates.


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data-porn
Google Analytics can show your ROI of your online and offline marketing efforts, as long as you know how to use it.  Welcome to the second half part of our two part series on Google Analytics with Justin Cutroni.  Don't miss Part One of this series as well.

From paid search, to display advertising, to social media, to email, marketers are working in a variety of different channels.  In this episode, we discuss how to use your web analytics to get actionable business intelligence beyond just the last page visited before the conversion.

We also discuss segmenting direct traffic by geographic region to correlate offline marketing with web traffic, analyzing conversions based on referring domains, filtering reports in real time using Advanced Segmentation to identify which segments are performing best, using the “Visits with Conversions” and “Visits with Transactions” default Advanced Segments to see the effectiveness of your web content, looking beyond last click attribution modeling with the Google Analytics v5 multi channel funnels, now in limited beta release, to see what combination of channels work best together and understand every touch point on the path to conversion, campaign tracking or link tracking to identify traffic from individual tweets and Facebook status updates, Justin’s appearance on “Beyond Web Analytics 44” podcast hosted by Adam Greco and Rudi Shumpert, the significance of the release of Google Analytics v5, custom dashboards and custom reports, event tracking on page interactions and advanced visualizations with word clouds.

Justin Cutroni is Director of Digital intelligence at Cardinal Path, an online marketing and analytics firm based in Phoenix. Justin prefers the term Digital Intelligence to web analytics, because he believes we need to focus on drawing actionable business intelligence from web data. That’s the direction he says web analytics is moving.

Justin has written two books on web analytics:
  • Google Analytics published by O’Reilly, June 2010. This book is for the advanced GA user. It dives into many advanced topics, like custom variables, that Performance Marketing does not cover. This book is all about GA.
  • Performance Marketing with Google Analytics, Wiley 2010. This book was written for those just getting started with web analytics and Google analytics. It’s for the beginner that needs to understand how to do a basic setup of GA and how to do basic analysis.
  • And his firm Cardinal Path is certified by Google to teach a series of workshop in using Google Analytics called Seminars for Success.



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About the Podcaster:
Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs.  He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies.  Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered monthly in the US and abroad. Visit the social media training calendar for upcoming dates.


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double-dutch
pankaj
Want to launch a custom mobile app to build excitement before and accelerate connections at your next event?  
 
Nervous about having to develop it from scratch?
 
If you've already read my blog post on HOW TO: Social Media Market B2B Events -- which gives a punch list of things you can do to promote real world events in online social spheres -- this podcast is a deep-dive on designing and deploying mobile apps for use at live events.
 
In this podcast, new biz dev guy Pankaj Prasad (@therealpankaj) from DoubleDutch, which has built mobile apps for TED, Cisco Events and HP Events, shares best practices for creating branded mobile apps for live events.

DoubleDutch has skinnable geolocation apps for mobile devices that bring the functionality of Facebook, Twitter and FourSquare in a closed community, to the mobile device.

The Double Dutch mobile app (pictured left) includes a portfolio of micro apps that can be branded and combined on the mobile desktop.  It can be used to provide event attendees with the ability to social network with other event attendees in an exclusive environment without spamming or alienating their Facebook friends or Twitter followers.

Mobile apps give event organizers a way to port their paper schedule or conference program to a mobile device so that attendees can search it by time of day, proximity, keyword or track and automatically add sessions to their iCal or Google Calendar.



The activity feed in the Double Dutch mobile app can segmented to meet the needs of a particular event, so people can network around different topics, and this is important because the company believes that people are more responsive to focused feeds than broad ones, which is why they typically check email, Facebook and Twitter in that order from their mobile devices.  

The better an activity stream can give you social information from people from your community that are around you at that time, the more useful it is, which is why they built feed segmentation into their app.

The Double Dutch app provides event organizers will a web dashboard that they can use to publish and edit the information in the app on the fly. Cisco uses DoubleDutch to power their Cisco Events app, which iPhone users can download and play with.

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About the Podcaster:
Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs.  He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies.  Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered monthly in the US and abroad. Visit the social media training calendar for upcoming dates.


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cutroni
 
Google Analytics can give you real business insight into the effectiveness of marketing efforts, if you know what you’re looking for.  Welcome to our podcast series on Google Analytics with Justin Cutroni (@JustinCutroni).  

In part one of our two part series, Justin talks about his favorite reports for measuring business outcomes (All Traffic Sources, AdWords Campaigns and Funnel Visualization reports), digging deeper with Advanced Segmentation, drawing strategic and tactical business insights from web analytics, using page views per visit, session length and return visits to measure the effectiveness on content marketing campaigns that are designed to inform rather than convert and the new Frequency & Recency and Engagement reports under the “Behavior” tab in Google Analytics v5.

Justin Cutroni is Director of Digital intelligence at Cardinal Path, an online marketing and analytics firm based in Phoenix. Justin prefers the term Digital Intelligence to web analytics, because he believes we need to focus on drawing actionable business intelligence from web data. That’s the direction he says web analytics is moving.

 
Justin has written two books on web analytics:
  • Google Analytics published by O’Rielly, June 2010. This book is for the advanced GA user. It dives into many advanced topics, like custom variables, that Performance Marketing does not cover. This book is all about GA.
  • Performance Marketing with Google Analytics, Wiley 2010. This book was written for those just getting started with web analytics and Google analytics. It’s for the beginner that needs to understand how to do a basic setup of GA and how to do basic analysis.
  • And his firm Cardinal Path is certified by Google to teach a series of workshop in using Google Analytics called Seminars for Success.

Part Two of our series on Google Analytics with Justin Cutroni is now available too. Subscribe now and don’t miss it.


 
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About the Podcaster:
Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs.  He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies.  Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered monthly in the US and abroad. Visit the social media training calendar for upcoming dates.


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PRSA Conference—Schwartzman
 
Despite the wide spread adoption of social media on a global basis, most companies today remain clueless about how digital technology is changing the way people communicate and share information.  

How else do explain Burson-Marsteller's email smear campaign against Google for Facebook, a famous British soccer player's lawsuit against Twitter to unmask his anonymous critics, or JC Penny and Overstock.com's decision to employ black hat SEO tactics, resulting in their websites being manually demoted in the search rankings. Chalk it up to digital illiteracy.  

In this episode, PR professionals from Martin Waymire Advocacy Communications in Central Michigan discuss overcoming digital illiteracy in the workplace:
  • Roger Martin, APR, Partner (@advocateman)
  • Andrea Ness, Director of graphic and new media services (@andrea_ness)
  • Rose Tantraphol (“PH” is silent – TAN-tra-pole), Senior account executive (@rose101)


Most people go to a few social media conferences and learn just enough to be dangerous.  But the fight against digital illiteracy will not be won through keynotes or panel sessions. What's required is practical training and applied knowledge.  

This episode is about what it takes to build digital illiteracy in your company, with your managers and your clients as well.

Andrea and Rose are both alumni of my Social Media Boot Camp, a small monthly workshop that provides hands-on training where you learn real skills and applied knowledge for social marketing.  The next Social Marketing Workshop is June 30-July 1, 2011 in Los Angeles.

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About the Podcaster:
Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs.  He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies.  Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered monthly in the US and abroad. Visit the social media training calendar for upcoming dates.


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Dan Zarrella
When’s the best time to Facebook?  When’s the best time to tweet? 
 
If you're a marketer, it's something you've probably wondered more than once. Until now, there has been very little research conducted to answer that question.

In this podcast on the Science of Timing Facebook status updates tweets, social media scientist Dan Zarrella (@danzarrella) talks about his research on the best times to Facebook and tweet, using two-years of quantitative research as a guide. Dan, author of The Social Media Marketing Book, studies social media behavior from a data-backed position enabling him to teach marketers scientifically grounded best practices.
 
Dan's research covers when to tweet, when to Facebook, when to email and when to blog. This podcast just covers when to Tweet and when to blog. Originally, we had planned a secoind episode on when to email and when to blog, but the quality of the interview was unaudible and unfortunately, despite a few too many attempts, we were unable to get Dan to agree to rerecord part two.
 
I believe the audio problem stemmed from the fact that the recording was conducted via Skype Out to a VoIP landline in a room was extensive background noise.  The resulting audio was thin, with the level going in and out, so if you're a podcaster, one more thing to think about when you record interviews over the phone.  Avoid VoIP landlines. Cell phones are better.  Even after significant filtering attempts, part two ot this podcast was unusable.
 
In fact, this episode was recorded under the same circumstances and the audio -- which was filtered as well --  is less than stellar as a result. Still, the information is valuable, and I hope you enjoy it.

Discussion Topics:
  • The Unicorns and Rainbow’s Myth.
  • Best time of day and day of the week to tweet for retweet and click-throughs
  • Whether or users with @replies get more retweets and click-throughs
  • Optimal number of tweets per day
  • How many self-promotional vs. selfless tweets per day is the right mix
  • Dan’s tool for when you get the most retweets: http://tweetwhen.com
  • How many Facebook status updates per day is too many
  • When Facebook status updates are most likely to get “liked”
  • What days of the week, and what time of day are the best times to Facebook
  • Do Facebook status updates with links, photos and videos attract more engagement
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About the Podcaster:

Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs.  He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies.  Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered monthly in the US and abroad. Visit the social media training calendar for upcoming dates.
 



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This keynote featuring Paul Gillin and Eric Schwartzman was presented by the Society for New Communications Research at the PRSA Digital Impact Conference in New York City.
 
With spending projected to grow at 21% a year through 2013, business-to-business social media communications is the place to be.
 
In this keynote, you'll hear how to model winning B2B social campaigns, convince skeptics of social marketing's value, map out a well-defined business strategy, choose metrics that matter, optimize your visibility to search engines and take advantage of the latest social search category.

Speakers:
Paul Gillin,
senior fellow, SNCR, and Eric Schwartzman, fellow, SNCR, are co-authors of the first book devoted exclusively to B2B social media, " Social Marketing to the Business Customer." Gillin is author of "The New Influencers and Secrets of Social Media Marketing." Schwartzman's podcast “On the Record...Online” looks at how technology is changing how organizations communicate. On Twitter, connect with Gillin at @pgillin and Schwartzman at @ericschwartzman.
 
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rachel
Managing online communities isn't always all it's cracked up to be.  Sometimes, things go a little sideways. That's just what happened to me.
 
I have always been impressed with Rachel Happe's deep subject-matter expertise in the area of online community management. 
 
She has invested a great deal of time and energy thinking about and helping others figure out how to actively manage online communities, even in some of the toughest, most delicate situations. 
 
Having recently had some challenges of my own participating in a Linkedin Group set up by Kim Albee of Genoo and managed by her intern, I decided to share my situation with Rachel, get some guidance and see what I could learn. 
 
And learn I did. So will you, if you listen to this epsiode.
 
Not many organizations are brave enough to leverage communities to market themselves. Content marketing is still a safer, and easier to grasp approach. But for the organizations that can pull it off, generating leads, building awareness and making a market -- particularly for considered purchases with longer sales cycles -- via social networks makes a lot of sense, because it’s a way for the market to come up to speed and self-educate, which is less expensive then direct sales and has the added credibility of learning through a peer, rather than through a sales person, where it typically takes longer to establish trust.

In this episode Rachel Happe (@rhappe), principal and co-founder of the Community Roundtable, an online resource for community practitioners, discusses:
  1. Why B2B communities are more sustainable.
  2. Peers are more trusted than authority figures.
  3. Strategy for participating in someone else’s community versus your own.
  4. Value of differentiating service offerings through social networks.
  5. Using online social communities to prequalify prospects.
  6. B2B Online Marketing Linkedin Group managed by Kim Albee, president of Genoo
  7. What makes a good community manager.
  8. Community for information sharing versus engagement.
  9. Eric’s guest post on Scott Monty’s blog.
  10. Linkedin, Twitter and Facebook are important for  awareness and consideration, but late stage buying decisions are more likely occur on niche networks.
  11. Should community managers be held to the same standards as community members?
  12. Is posting relevant links to a community a good way to stimulate conversation, or is requiring members to post only questions a better way to germinate discussion?
  13. Do communities with user ratings make it easier to assess the community without having to invest the time and learn first hand?


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About the Podcaster:

Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs.  He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies.  Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Campwhich are offered monthly in the US and abroad. Visit the social media training calendar for upcoming dates.
 



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B2B Facebook Badge
Our guest panelist is Allan Schoenberg (@allanschoenberg), director of corporate communications at CME Group (@cmegroup).
 
We welcome your comments, criticism and feedback. Please send email with attachments of 5MB or less to comments@b2bsocialmediapodcast.com Post a comment to our show page at iTunes. In this episode:
 
1. Match.com Lawsuit Raises Key Issue: Who's Responsible for Truth? - Is it your responsibility to share relevant information with your customers, even if youíre not sure itís accurate?
 
2. Is Facebook ready for B2B? CME group is about to implement the new Facebook comment API into sections of its site. Traffic to our site from Twitter/FB has been going through the roof, Allan says. CME was initially skeptical about Facebook's B2B potential, but Allan is impressed with recent Is this a big new opportunity for B2B?
 
3. Google releases Analytics 5 and tests Multi Channel Funnel reporting Amy Chang, Director of Product Management, Google Analytics announced the new feature at AdTech SF last week. Justin Cutroni has a blog post on it, and we have a two part series with Justin coming up on this podcast.
 
4. B2B Daily Deals Site Launches with Business Publisher - Daily deals sites such as Groupon and LivingSocial already have significant scale in the consumer arena, and the former has already begun experimenting with B2B offers. Business-to-business daily deals platform RapidBuyr launched yesterday, aided by a close partnership with Advance Publications-owned regional business publisher American City Business Journals.
 
5. Upcoming
 
a. Allan talks about how CME is integrating the Facebook API into its site and its potential to leverage events promotion.
 
b. Paul will emcee the B2B magazine Social Media Awards breakfast in New York on May 24† present and present a pre-conference educational seminar at the BMA Annual Conference in Chicago on June 1. The topic: Unleash Your Inner Publisher 
 
c. Eric ís teaching the Social Media Marketing Workshop in Los Angeles, June 30-July 1. There are still seats left.
 
 
Previous B2B Social Media Podcast Episodes:
 
 
About the Podcast You've been listening to the B2B Social Media Podcast by Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer-- the first book devoted entirely to B2B social media marketing -- discuss developments in and best practices for marketing to business customers online. Post a comment to our show page at iTunes.
 
Join our community at www.b2bsocialmediabook.com and send comments to comments @b2bsocialmediapodcast.com.  
 
About our Guest Allan Schoenberg is director of corporate communications at CME Group, the world's leading and most diverse financial marketplace. His team oversees media relations, social media, crisis management, message development, international initiatives, and broadcast/digital communications. CME† is one of the financial industry's most active social media participants, with a Twitter following of more than 750,000 (@CMEgroup) and active presences on Facebook, Linkedin and a variety of other channels. He also has worked for Accenture, Edelman Worldwide, and Fleishman-Hillard. He is currently stationed in London.  
 
About the Podcasters Paul Gillin and Eric Schwartzman are coauthors of the book "Social Marketing to the Business Customer" about B2B social media marketing. It's available at Amazon, Barnes & Noble or Borders.
 
Eric Schwartzman @EricSchwartzman provides online social media training, social media strategy and social media policy governance to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage. His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies. Eric is the instructor behind PRSAís top-rated social media and emerging treads training seminars, the Social Media Boot Camp and the Social Media Master Class, which are offered monthly in the US.
 
Paul Gillin (@pgillin) is principal of of Paul Gillin Communications.† Paul was founding editor-in-chief of TechTarget, one of the most successful technology media entities to emerge on the Internet. Before that, he was editor-in-chief and executive editor of the technology weekly Computerworld for 15 years.   He wrote The New Influencers, Secrets of Social Media Marketing and The Joy of Geocaching. Paul writes a regular column for BtoB magazine and contributes to various blogs and online publications. Heís also a Research Fellow and a member of the advisory board of the Society for New Communications Research.


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Bing trying to challenge Google
Adam Sohn
Search engine marketing remains a tough slog for Google competitors like Microsoft’s Bing, which, despite six straight quarters of market share gains, was still at just 13.9 percent as of March. Still, the only company in the space to achieve such a six-quarter streak before then had been Google.
 
Social search, geolocation and digital video are among the hot frontiers at companies seeking to improve our search experience. Adam Sohn (@adamsohn), senior director of public and influencer relations for Microsoft Corporation, believes Bing can gain ground on Google in these areas of search, with his proof coming in the form of a growing list of partnerships between Bing and companies like Facebook, Yahoo and Research in Motion.

Adam sat down with “On the Record…Online,” the official podcast of the PRSA Digital Impact Conference in New York to discuss his keynote at the conference , which was titled: "Bing: Does the World Need another Search Engine?"

Show Notes:


1:50 Search industry changes reflect profound shifts in how people are using the web, with the usage pattern shifting from searches for websites using keywords to attempts to complete complex and personal tasks and projects, Sohn argues.  More than typing in a single term to find a web site, searchers are looking to book travel, make purchases or research health conditions, for example, and in a more relevant way.
 
2:30 Search engine industry analysis reveals that one in four searches fails, in that the user is not able to easily accomplish what they set out to do. Search engines, to reach the next level, will need to successfully analyze the intent of the searcher to make the search meaningful.
 
2:50 Search sessions are now lasting longer than ever, with more than half running 30 minutes or more. That suggests two things to Bing: people are seeking to complete more complex tasks online and may be having a harder time doing so.
 
3:35 Google search continues to dominant the search industry, with the competition composed of would-be challengers like Bing seeking to steel market share. 
 
4:10 Search industry evolution is proceeding apace as new forces like social networking and mobile input have an ever greater impact on search.  Once upon a time, search   consisted only of a bunch of web sites and algorithms to find them. Now vast amounts of information are flowing into the web each second from Twitter, Facebook, Foursquare … user- generated video via YouTube, Quora’s conversations among experts, and mobile aps where location matters.
 
5:00 Geolocation search is an important aspect for the future of search engines because, with your permission, search engine companies will soon be able to use where you are to empower your searches.  Mobile phones generate sensor data that can make search algorithms smarter in their offerings. In a future scenario, search engines may see that you are searching for driving directions, combine that GPS data from your phone indicating that you are moving 65 miles per hour, and then surmise that you need driving directions and freeway routing.  If you were at moving 2 miles per hour, the same search would ideally yield walking directions.
 
5:55 Social search and mapping represent other near-future advances in search, Sohn says. Say you are using a search engine to find a place with good pizza. The search engine would then layer social networking on top of mobile searching, giving you note only the closest restaurant as you move, but an idea of which of your friends have already checked in there.  Sohn believes people will interact with search on a digital map canvas in many cases, as well through voice-activated search. Mobile and mapping will remain areas of focus for search design because of their explosive growth.  
 
8:50 Search continues to grow, and Bing sees it accelerating further still as generations of young people continue to graduate from high school and college who have never searched for anything without using the web.  Other segments continue to increase their increase their use.  Bing recognizes that it is a lesser player, but it does reach 30 percent of the market on its own and in combination with Yahoo, its strategic partner.
 
13:05 Social media marketing is clearly as vital to search companies as many others. Bing has success with contests featuring user-generated content (who can come up with the best Bing jingle) as well a partnership where Bing users could gain credits with the Farmville social media game.  Bing’s marketing team is constantly trying to predict the direction that the search engine industry will move in, and social search was a trend they spotted a while back.  This has its most impact when you can spot a trend in technology and match that with marketing strategies that meet a customer need.
 
14:08 Facebook search is obviously an emerging force online, and Bing is poised to take advantage, having announced last October a partnership with the social networking giant.  Bing has been working hard to take Facebook information and merge it into Bing.  Again with the user in complete control, and seeing only things you’re friends want to show you, you would know have a social signal in your search results. Not only would do you see ten blue links in your search results, but also notes on which links your friends have ”liked” one of those ten.  Such personal search results help you separate the wheat from the chaff.  Social search will be a huge investment area for Bing, which is the only search engine with a Facebook deal.  Bing expects to announce related news in the next few weeks.
 
17:10 End
 
About the Guest Host

Greg Williams (@gregscience), an independent consultant specializing in public relations for medical science and technical companies. After beginning his career as an editor for the Associated Press, Greg has since served as a public relations strategist for two international public relations firms and two university medical centers, and as a writer for institutions including Eastman Kodak and the National Academy of Sciences.
 
These show notes were search engine optimized by Greg Williams.


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Marcie Steerman from the technical communications group at Johns Hopkins Applied Physics Lab and Heather Marks, Director, Interactive Communications at Avery Dennison talk about how their organizations are using private online social networking platforms behind the firewall as part of their internal communications strategy.

Johns Hopkins is redefining internal communications practices with a social network that facilitates dialog among more than 4,500 staff members spread across a 300 acre campus. Their most dynamic platform is called the Cooler (as in water cooler) ans it’s powered by Elgg, an open source social networking engine. Because it's internal, staff members can discuss proprietary ideas without making inadvertent intellectual property disclosures.

internal-comm

Avery Dennison is using Lotus Connections to power their social networking internal communications plan. It’s a global company with more than 32,000 employees at 240+ facilities in 60 countries, and they’re using their private social network to time-shift and place shift conversations.

Neither Elgg or Lotus Connections appear to have the types of activity streams that has made Facebook and Twitter so popular.  Elgg looks more like an online forum with user profiles and IBM doesn’t make it easy to find screenshots or samples of Lotus Connections online. Avery uses primarily the wikis, forums and blog modules to foster internal collaboration, rather than what Facebook or Linkedin users would recognize as a familiar social networking platform.

But both organizations are realizing significant gains from their internal online collaboration initiatives, and in this episode they talk about:

1. How they’re using internal social networks at their organizations.
2. The benefits of social networking in a private environment.
3. How they achieved widespread adoption.
4. The importance of:
    a. Securing strong, executive sponsorship.
    b. Social media literacy among management.
    c. Comfort with social networking websites for external communications.
5. The benefits and drawbacks of open source vs. proprietary social networking software.

it will come as no surprise to listeners of this podcast that social networks have value to internal communicators.  We may see social media literacy become an integral part on most internal communications jobs in the future.

This episode is a follow up to a previous show on Private Social Networks with Robin Daniels of Salesforce.com Chatter.

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About the Podcaster:

Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs.  He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies.  Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered monthly in the US and abroad. Visit the social media training calendar for upcoming dates.
 



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mobile-user
 

B2B Social Media Podcast - Episode 8

Should organizations discipline employees over their comments in social media? We discuss an incident reported by the New York Times involving Reuters reprimanding an employee for criticizing the newswire's management style via Twitter. But accordingly to the National Labor Relations Board, a federal government agency, that may be unconstitutional.  Should you update your corporate social meida policy as a result.  Listen to find out.
 
Social networking isn't just for internal communications anymore.  Next up, we discuss the pros and cons of private social networks behind the firewall to increase productivity inside the work place, Salesforce.com's Chatter customer survey and other internal social networking platforms.
 
Is it time for B2B marketers to put a mobile marketing strategy in place?  You’ve heard that the marketing wars of tomorrow will be fought on the small screen. Smart phone usage and mobile search continue to grow, with analysts predicting nearly 3.5 billion mobile searches per month by next year.  And already, 80% of smart phone users research purchasing decisions within a 10 to 20 mile radius of their location, which certainly makes sense if you’re shopping for pizza or tires.  But what if you’re a B2B buyer of highly specialized products and services? What role does or will mobile play in B2B sales cycles?
 
Our guest panelist is Chris Boudreaux (@cboudreaux), founder of Social Media Governance and Senior VP at Converseon.
 
We welcome your comments, criticism and feedback.  Please send email with attachments of 5MB or less to comments@b2bsocialmediapodcast.com. And please post a review or rating to our showpage at iTunes.
 
This is the B2B Social Media Podcast by Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer   -- the first book devoted entirely to B2B social media marketing.  Read it before your competitors do!

In this Episode:

Time to Update Your Social Media Policy?
  1. Thanks to Erica Klein, Vice President/Digital Sales at TargetSpot for the heads up.
  2. Reuters reprimanding of employee for Tweet may be unconstitutional (Apr. 6, 2011) Erin Kurtz (@eekurtz), Reuters Head of Publicity. Deborah Zabarenko (@dzabarenko). Steve Greenhouse (@greenhousenyt) of the New York Times.
  3. Company Settles Case in Firing Tied to Facebook (Feb. 7, 2011)
  4. Should your employer have access to your Facebook account? (Feb. 21, 2011)
Social Networking Sprawl - is our network of connections getting too big and are internal or special-purpose social networks the answer?
  1. Salesforce.com Customer Survey: Productivity Gains of using Chatter for Internal Comms was the result of the best pitch Eric's ever recieved for this podcast, and it was by Angela D'Arcy (@angelaDRC) of The OutCast Agency.
  2. Steve Rubel's column on "Validation Era" of online marketing
  3. Rise of Services like Path, Instagram, Beluga and GroupMe. Uniqueness of these services.
  4. Eric's guest post on Scott Monty's blog on B2B Social Network for Internal Comms
Should B2B marketers have a mobile strategy?
  1. Christina Kerley (@christinakerley) has some compelling examples in this whitepaper.
  2. Also see: Tablet Device Usage Overtaking Print, Radio & TV.

Upcoming

Previous B2B Social Media Podcast Episodes:

 

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About the Podcast

You've been listening to the B2B Social Media Podcast by Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer    -- the first book devoted entirely to B2B social media marketing -- discuss developments in and best practices for marketing to business customers online. Post a comment to our show page at iTunes. Join our community at www.b2bsocialmediabook.com and send comments to comments@b2bsocialmediapodcast.com.

About our Guest

Chris Boudreaux (@cboudreaux) is SVP of Business Integration at Converseon, where he helps the world’s largest brands to achieve business objectives through social media by transforming business processes, data integration, and governance. Prior to Converseon, Chris created and led the Social Media Management offering at Accenture, where he also advised clients in digital marketing and online product development. His work has been featured by industry researchers and journalists including Forrester and Gartner, and he founded SocialMediaGovernance.com, the foremost resource on governance in social media. Chris is co-author of The Social Media Management Handbook, and he has helped leading global corporations including Bank of America, Boeing, eBay, IBM, Kodak, Kohler, Novo Nordisk and Microsoft. Contact Chris at cboudreaux@converseon.com or follow him at (@cboudreaux).

About the Podcasters

Paul Gillin and Eric Schwartzman are coauthors of the book Social Marketing to the Business Customerabout B2B social media marketing is available atAmazon Barnes & Noble or Borders. Eric Schwartzman( @EricSchwartzman) provides online social media training, social media strategy and social media policy governance to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage. His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies. Eric is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the Social Media Boot Camp and the Social Media Master Class, which are offered monthly in the US. Paul Gillin (@pgillin) of Paul Gillin Communications. Paul was founding editor-in-chief of TechTarget, one of the most successful technology media entities to emerge on the Internet. Before that, he was editor-in-chief and executive editor of the technology weekly Computerworld for 15 years. He wrote The New Influencers, Secrets of Social Media Marketing and The Joy of Geocaching. Paul writes a regular column for BtoB magazine and contributes to various blogs and online publications. He’s also a Research Fellow and a member of the advisory board of the Society for New Communications Research.


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Mobile Marketing MasterMobile marketing is all about social, and all about local. But what about businesses with multiple locations? Or brands sold by resellers at locations that aren’t their own?  How should marketers approach this type of scenario?  And what mobile marketing trends should advertisers be paying attention to?

And what about the user interface?  It’s one thing to lead a horse to water. It’s another thing to get them to actually drink. We know, by now, that the user experience on a mobile device is very different than it is on the desktop.  What’s the best way for mobile marketers to ensure a positive small screen experience, so that once customers find them, they stick around and convert.



Rich Devine of ZAAZ, a design, optimization and analytics agency specializing in mobile advertising, and one of the mobile marketing companies, discusses:
  • Mobile marketing campaigns for impulse purchases vs. considered purchases.
  • Using Google Webmaster Tools to localizes sections and pages on your site.
  • Designing websites for the mobile user.
  • How to convert websites designed for stationary computers to work for mobile browsers.
  • Mobile browsers vs, mobile apps. How to decide which one is right for you?
  • User agent detection and mobile agent detection.
  • WordPress themes like Themedy and Thesis to convert your website to mobile.
  • Microformats and hCards for geosegmenting different pages on the same site.
  • How to generate Geocode http://www.geo-tag.de/generator/en.html
  • Monetizing microconversions.

Infographic: Multiple-Local-Optimization-Strategies
This is the second part of a two-part series on Mobile Marketing with Rich Devine.

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About the Podcaster:

Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs.  He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies.  Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered monthly in the US and abroad. Visit the social media training calendar for upcoming dates.
 


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Mobile Marketing MasterMobile search volume is growing exponentially.  In 2009, there were around a billion monthly searches being made from mobile devices.  Today, that number has more than doubled to 2.3 billion, and analysts predict there will nearly 3.5 billion mobile searches per month by 2012.

Already, 80% of mobile searchers research their purchasing decisions within a 10 to 20 mile radius of their location.

And if you think the future of the mobile web is going to be all about apps, think again.  The #1 access method for local information is the mobile web browser, with nearly 21 million users per month.

But with the use of maps and apps on rise for mobile search, and growing importance of mobile as a channel, where will tomorrow’s mobile search war be fought, who will be the winners and where are the opportunities for disruption?
 
 
In this episode, Rich Devine (@richdevine) of ZAAZ, a design, optimization and analytics agency discusses:
  • How is mobile search different from web search.
  • Mobile site search and social optimization
  • The difference between mobile local and hyperlocal search
  • How universal search impacts SEO strategy
  • Optimizing for Yelp filtering criteria
  • Ford’s mobile search strategy

new-search-pardigm
In the second part in our two part series on Mobile Search, we’ll talk about how to optimize different pages on the same site for different locations, the benefits and drawbacks of mobile sites vs. custom apps and how to monetize more than just e-commerce transactions.



 
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About the Podcaster:

 Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs.  He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies.  Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered monthly in the US and abroad. Visit the social media training calendar for upcoming dates.
 


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Cindy_Twitter
Social marketing research and social media analytics have become essential tools for companies seeking to identify issues and correct misperceptions in real time and globally.  Reputation management on global scale requires a combination of social media monitoring software (complex Boolean search strings) and well-trained humans to catch nuances in each local community. Online issues management and sentiment analysis may depend on instant analysis of Twitter conversations around keywords, but human common sense is needed to gauge gradations of, for example, sarcasm as companies fashion their responses and engagements.
 
Social networking research tools represent the latest evolution in the offering of Dow Jones Enterprise Media Group (@DowJonesInsight), a descendant of Factiva media monitoring service, according to Martin Murtland, vice president and managing director of Solutions for Communications Professionals at Dow Jones Enterprise Media.  Dow Jones today offers a suite of high-tech, customizable analysis function, including social media monitoring
 
Issues management is also nothing new for Cindy Droog (@cindydroog), APR, senior public relations specialist in Corporate Communications at Amway (@Amway) a Dow Jones client using its services to field an ongoing reputation study in 19 markets per quarter. Amway, along with other direct sales giants like Avon and Mary Kay, have long battled against misperceptions, including that they are akin to illegal pyramid schemes. What has changed is that Amway now instantly learns of negative conversations in the fifty countries it does business in, and engages with factual arguments in hopes of changing minds in a public forum. They also have learned the value of going beyond reaching out to “influencers” with 1,000 followers in Twitter to engaging those with ten followers, if they think they can win that person over.

Cindy and Martin sat down with “On the Record…Online” in DC at the PRSA International Conference.
 
 
Show Notes:
 
2:41 Media monitoring is just the first of four product elements built by Dow Jones for marketing and PR customers that fall under the acronym MADE (for communications success).  M is for media monitoring (Factiva tradition), A for analysis (Dow Jones Insight, listening platform covers social media research and analysis), d for discover (research-on-demand services for issue discovery) and E for engagement via internal communications (a newsletter publishing platform called Editorial Workbench) and external communications (Dow Jones Media Relations Manager, a news-enabled media contact database).
 
4:39 Reputation management forms the core of Dow Jones’ value to its client Amway, which uses the Dow Jones product suite to run a reputation study based on real-time conversations in Russia, China, Japan and Germany. Social media strategy for the company is then shaped by observation of the human-technology mix and culture in each market.
 
5:54 Web 2.0 research now represents a main method by which Amway achieves opinion mining in the search for brand misperceptions. As the “grandfather” of direct selling, Amway and its PR function are continually grappling with the traditional misperception that the company represents a “pyramid scheme.” The later phrase continues to represent a central keyword in Amway/Dow Jones complex searches along with strategic qualifiers. 
 
7:23 Sentiment analysis efforts must be efficient to be valuable, a fact that has required Dow Jones technologies to become ever better judges of relevancy.  Without combining the technology with real people in each country, especially as a company seeks to listen to conversations in several languages, true relevancy cannot be measured. Google Translate and Tweetdeck’s translation tools have value for a topline read, but nuances will be caught by native speakers, Droog says. Social media engagement at Amway is shaped by its decision to  empower affiliate PR staff within each market. In Russia, for instance, this approach has helped the company to temper its response to posts with negative, attention-grabbing headlines, but that then go on to praise the company.   
 
8:54 Social medial monitoring achieves relevancy incorporating human intelligence, even within the tech-driven Dow Jones Enterprise Media Group.  The company tailors each analysis program based on in-depth client conversations, analyst review of a clients’ business objectives, key issues, competitors and markets to determine what they want to measure and why. Text mining technology is then brought to bear as analysts create complex Boolean search strings in the native languages to catch local nuances. Media monitoring packages are then put through a quality assurance processes in Dow Jones labs, and finally, field tested by the client.  Even then, quarterly updates often swap out search ideas, and situations call for on-the-fly searches.
 
10:46 Rich text analytics, when automated, can achieve no greater than 60 percent accuracy in terms of determining sentiment, according to some industry sources (see January 29, 2010, podcast featuring Converseon CEO Rob Key). Murtland agrees, but argues that automated analysis is good for is determining broad themes within sentiment and for identifying the highly positive or negative. Dow Jones helps clients improve on those results with services that let clients take and score their own random sample sets, or that enlist Dow Jones to do so when precision is a must.
 
14:25 Social media influence measurement is an emerging field, and Dow Jones is tinkering with how to help it mature, says Murtland.  Influence measurement tools like Klout.com represent a good first step for the industry, but Dow Jones hopes to soon offer tools that navigate tricky questions like whether or the most chatty social media users are the most influential (mentions data from “E-labs.”  Could not find). Under way in Dow Jones labs are efforts to incorporate context into measurement of a blogger’s influence, and to arrive at better measures of an outlet’s combined online and offline influence.
 
16:00 Social marketing research helps Amway make the most of its human capital, says Droog. The company began its social media analysis effort with the goal of unearthing global trends, but found it was more important to identify local trends. Social media communities form locally, and most effective conversations are held by real people sharing their passion in each market. Amway was able to steer some local reps away from one-way, declarative marketing messages (we are the best in the world) toward statements more likely to start conversations.
 
17:46 Social media policy and related training are among the biggest opportunities, and challenges for the companies.  When effective, both elements can empower a local sales force, but policies crafted at corporate headquarters often do not translate perfectly for 50 local operations.  As a result, Amway has moved toward “trans-creation” of training and policy, working with local offices to shape local versions.
 
18:50 Social media listening is the future of customer service, according a recent blog post by Jeremiah Owyang, an industry analyst at blog called Web Strategist.  Companies will find clients   with the problems and solve them long before they call customer service.  Amway now fields joint PR/customer service teams that huddle to deal with problems in each market. What has changed is that the teams must solve within minutes customer service problems that they used to have days to think about. 
 
20:23 Social media analysis tools enable Dow Jones’ clients to reduce signal-to-noise ratios in client monitoring efforts.  This helps them to spot potential risks and opportunities more quickly, with algorithms that catch, not just keywords, but also temporal spikes in their use, and in context.
 
23:58 Social media monitoring and analytics are only useful in real time, which makes latency of information a serious challenge for companies like Dow Jones. Murtland’s team speeds things up by using algorithms that decide on which information should be processed at what speed.  A site updated once a week will be less likely to be processed as quickly as one that updates several times an hour. Business intelligence gathering speed at Dow Jones is also accelerated by the company’s experience in delivering trading information into clients’ black box trading systems in a matter of milliseconds.  
 
29:33 End Podcast
 
 
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Eric Schwartzman @EricSchwartzman provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs.  He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies.  Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered monthly in the US and abroad. Visit the social media training calendar for upcoming dates.
 
Show notes optimized by Greg Williams (@gregscience).
 
 
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2010 RobinDanielsI know what you’re thinking.  Private social networking is stupid.  Be open.  Right?  But there are plenty of situations where private social networking actually makes a heck of a lot of sense.

Think about it.  Today, we use activity streams on social networks for marketing, sales and customer service.  But there’s nothing private about Facebook, and if you could social network with your coworkers and business partners privately, you could do more with less. But how do businesses social network privately? How do you get your own private Facebook?

In his keynote at Dell’s B2B Social Media Huddle in London last month, Brian Solis said that he never shares information that gives him a competitive edge.  

So what do you do if you want to use activity streams for collaborating with your coworkers and share proprietary information?  Email is great for person to person communications, but it’s a lousy collaboration tool.  Is there a safe way to build your own, private social network?  Google Wave was an early attempt at private social networking, but it was before its time.

Chatter.com Profile Page

Salesforce.com introduced Chatter, its exclusive social networking service as an extension of its SaaS CRM platform 2010.  And in February 2011, it made its private social networking service free.

To listeners of this podcast, it will come as no surprise that access to a safe activity stream in a private social network behind a firewall can bring new efficiencies and added productivity to the workplace. In this epsiode Robin Daniels, (@robin_daniels) VP of Product Marketing, Chatter talks about...
  • The results of their latest customer survey
    • 28% fewer meetings
    • 32% less email
    • 50% said they could find information faster
  • Why Google aborted Wave
  • The Salesforce Chatter Community Etiquette Guide
  • Overcoming internal adoption challenges
  • How Chatter protects customers against hackers
  • How Chatter compares to SharePoint
  • Seesmic integration for easier engagement and an open question to Loic LeMeur
  • Chatter’s biggest weakness

This episode on private social networking advances a previous conversation we had with Chris Messina of Google on activity streams. If you’re interested in this topic, the epsiode with Chris is a must listen.

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About the Podcaster:

Eric Schwartzman @EricSchwartzman provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs.  He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies.  Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered monthly in the US and abroad. Visit the social media training calendar for upcoming dates.

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B2B social media items discussed:  Are social Q&A services worth your time, searching tweets by Linkedin profile data and how SXSW used social sync to make registration data useful.

sxsocial
 
Our guest panelists are Jim Cahill (@JimCahill), Chief Blogger and Head of Social Media for the Process Group of Emerson (@EmersonProcess) and Vidya Shivkumar (@thelenticular) Director, Product Management @Janrain, a user management platform for the social web.

We welcome your comments, criticism and feedback. Please send email with attachments of 5MB or less to comments@b2bsocialmediapodcast.com

Post a comment to our show page at iTunes.

In this Episode:

Previous B2B Social Media Podcast Episodes:


About the Podcast
You’ve been listening to the B2B Social Media Podcast by Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer -- the first book devoted entirely to B2B social media marketing -- discuss developments in and best practices for marketing to business customers online.  

Post a comment to our show page at iTunes.

Join our community at www.b2bsocialmediabook.com and send comments to comments@b2bsocialmediapodcast.com.

About our Guests

Jim Cahill is the Chief Blogger and Head of Social Media for Emerson’s Process Management business. His blog, Emerson Process Experts, now 5 years old, connects the experts of Emerson with process automation professionals around the globe. His blog was honored by being named BtoB magazine's Best Corporate Blog for 2010.

His 20+ year Emerson career spans sales support, product application specialist, alliance manager, product manager, marketing communications manager, and now social media leader. He has a University of Texas at Austin BSEE and University of New Orleans MBA and began his career as a Systems Engineer for Conoco responsible for their offshore oil & gas platforms.

Vidya Shivkumar runs product management and product marketing for Janrain. She has launched SaaS based products such as email encryption and device reputation based fraud management to the B2B segment. Prior to that, she spent 7+ years at AOL working on AOL's web search based offerings as well as launching Safety & Security Products to the online consumer.

About the Podcasters

Paul Gillin and Eric Schwartzman are coauthors of the book "Social Marketing to the Business Customer" about B2B social media marketing is available atAmazon, Barnes & Noble or Borders.

Eric Schwartzman @EricSchwartzman provides online social media training, social media strategy and social media policy governance to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage.

His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies.

Eric is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the Social Media Boot Camp and the Social Media Master Class, which are offered monthly in the US.

Paul Gillin (@pgillin) of Paul Gillin Communications.  Paul was founding editor-in-chief of TechTarget, one of the most successful technology media entities to emerge on the Internet. Before that, he was editor-in-chief and executive editor of the technology weekly Computerworld for 15 years.

He wrote The New Influencers, Secrets of Social Media Marketing and the Joy of Geocaching.

Paul writes a regular column for BtoB magazine and contributes to various blogs and online publications. He’s also a Research Fellow and a member of the advisory board of the Society for New Communications Research.


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Linkedin launches crowdsourced news aggregation service, Forrester predicts B2B spending to rise 6.7% in 2011 and Chrysler’s reaction to a mistaken tweet with guest panelists Jeff Cohen (@jeffreylcohen) of SocialMediaB2B.com and Rick Short (@rickshort21) of Indium Corp. and its constellation of bloggers.
2011-03-25_22-35-51
 
Discussion Items:
 
Previous B2B Social Media Podcast Episodes:

About the Podcast
You’ve been listening to the B2B Social Media Podcast by Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer -- the first book devoted entirely to B2B social media marketing -- discuss developments in and best practices for marketing to business customers online.  

Join our community at www.b2bsocialmediabook.com and send comments to comments@b2bsocialmediapodcast.com.

About the Podcasters
Paul Gillin and Eric Schwartzman are coauthors of the book "Social Marketing to the Business Customer" about B2B social media marketing is available atAmazon, Barnes & Noble or Borders.

Eric Schwartzman @EricSchwartzman provides online social media training, social media strategy and social media policy governance to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage.

His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies.

Eric is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the Social Media Boot Camp and the Social Media Master Class, which are offered monthly in the US.

Paul Gillin (@pgillin) of Paul Gillin Communications.  Paul was founding editor-in-chief of TechTarget, one of the most successful technology media entities to emerge on the Internet. Before that, he was editor-in-chief and executive editor of the technology weekly Computerworld for 15 years.

He wrote The New Influencers, Secrets of Social Media Marketing and the Joy of Geocaching.

Paul writes a regular column for BtoB magazine and contributes to various blogs and online publications. He’s also a Research Fellow and a member of the advisory board of the Society for New Communications Research.

GET IT NOW :: Amazon :: Barnes & Noble :: Borders :: iPad :: Kindle


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