- How are B2Bs using social media differently from B2Cs?
- What are the biggest challenges to successful B2B social media outreach?
- Content marketing, community management and social automation: What works best in B2B?
- How are organizations calculating a return on investment for B2B social media initiatives?
- What is the role of mobile in B2B social business and how might GPS technology change the way products and services are made?
- What new opportunities does the prevailing social infrastructure make possible?
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