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Urs Gattiker
In preparation for his upcoming German-American Social Media Boot Camp 14-15 December 2010 in Frankfurt, Eric Schwartzman talks to internationally-renowned security and risk technologist, author and blogger Urs E. Gattiker (@commetrics) about what he expects will be the top social media trends of 2011.

Other topics include high-profile cloud computing service failures, the impact of the mobile internet on education and learning, the recent Beatles catalog release on iTunes, whether or not Sean Parker was right about data portability being a red herring, the Le Web 2010 Survival Guide, The Streisand Effect, Coke’s New Social Media Marketing Program and SAP’s B2B social network managed by Mark Yoltan and Social Media Week 2011.

Urs is the inventor of the ComMetrics benchmark battery of tools. One of these, the FT/ComMetrics corporate blog index empowers the FT Global 500 companies to compare the value of their blogging activities against to that target information security prevention and safety, with other enterprises.


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ABOUT THE PODCASTER
@EricSchwartzman provides social media training, strategy and social media governance to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage.

His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies.

Eric is the instructor behind PRSA’s top-rated social media training seminars, the Social Media Boot Camp and the Social Media Master Class, which are offered monthly in the US.

His book "Social Marketing to the Business Customer" with Paul Gillin about B2B applications of social media communications is available at Amazon, Barnes & Noble or Borders.


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