On The Record Online

Rich Teplitsky, Director of Public Relations for KGB Texas in San Antonio discusses social media communications policies and governance inside organizations at the 2009 PRSA International Conference in San Diego. Teplitsky is chair elect of the PRSA Technology Section and has served in senior roles at Alcatel-Lucent and Monster.com

01:14 -- Social media policy as an extension of an organization's professional code of conduct.

A video excerpt from the audio podcast interview with Rick Teplitsky

03:46 -- Establishing the rules of social media engagement, the rules of self-identification and the importance of transparency.

05:11 -- The demographics and expectations of participation of today's work force and how that impacts corporate policy.

06:13 -- How our expectations of privacy have changed as result of social media and the responsibility of employees to limit their participation in activities that could result in digital images and other social media objects.

07:08 -- The regulatory challenges of corporate communications in the Conversational Era and how it impacts social media policy.

08:17 -- Dealing with issues such as competitiveness and rudeness of social media interaction in a corporate social media policy.

10:17 -- The importance of stakeholder relations, and ensuring that the right stakeholders have a seat at the table prior to the development of a social media policy.

11:27 -- Constantin Basturea's New PR Wiki as a resource for examining the social computing guidelines and blogging policies of a variety of organizations.

12:16 -- The PRSA Technology Section's Ning site as a resource for networking with other public relations professionals tasked with developing social media policies.

@EricSchwartzman provides online communication training, strategy and governance to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage. His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies. Schwartzman is currently co-authoring a book on business-to-business social media communications with Paul Gillin, to be published by Wiley in Fall 2010. He is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the New Media and Social Media PR Boot Camp and the New Media and Social Media PR Master Class, which are offered monthly in the US through PRSA. Since 2005, he has been producing the weekly, award-winning public relations podcast “On the Record…Online” (@ontherecord) about how technology is changing the way organizations communicate, the official podcast of the PRSA International Conference for the past three consecutive years.

On the Record…Online is the Official PR Podcast of the 2009 PRSA International Conference.  Subscribe via RSS or follow us on Twitter@ontherecord and get them as soon as they’re released.

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