In this episode, Netvibes
CEO Freddy Mini (@freddymini
) shares why a social media monitoring tool without integrated social media analytics is a hammer without a nail. Most of the Google Reader alternatives out there are focused on giving users social filters to discover the best content. But Netvibes has been there and done that. They’re more interested in helping users finding meaning through context.
Netvibes will give you their news reader for free. But if you want their analytics, you’ll have to pay. They are a business, after all, with a revenue model. But their free version is ad free, has been around for nearly 8 years and since it's the centerpoint of their freemium sales model, the company says they have no plans to lay it to rest.
Why am I so interested in Google Reader alternatives? Well my company ComplySocially
has an online social media monitoring course
based on Google Reader. And it needs to be updated. So I’m intently studying the major Google Reader alternatives to determine which ones to include in my course revision. Here’s my conversation with Cyril Moutran of Feedly last week
and I'm talking to Jeffrey Cohen about Salesforce Marketing Cloud for next week's show.
What other Google Reader alternatives should I be looking at?
Social Media Monitoring Topics Discussed:
- Feedly vs. Netvibes, feature by feature
- Netvibes free vs. premium versions
- Netvibes biggest advantage over Feedly
- Twitter API 1.1, which impose limits on all free monitoring tools
- New users acquired since Google killed Reader
- Why it’s too soon to compare Netvibes to Feedly
- Why Netvibes covets analysis over engagement
- Evolution of Netvibes, from information overload to crowdsourcing to semantics
- Using monitoring analytics to trigger dark PPC campaigns
- On Malik and finding the soul of big data
You can see some prebuilt premium Netvibes social media monitoring dashboards in action here
About the Podcaster:
is Founder and CEO of online social media training
provider Comply Socially
, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.
He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development.
Schwartzman founded iPRSoftware
, his best-selling book "Social Marketing to the Business Customer
" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference
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