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Social media marketing, social media optimization and social media PR using the newly upgraded Facebook Company Page features with co-founder and managing partner of The Advance Guard, C.C. Chapman, who recently released the free white paper “About Face [PDF],” which discusses how new changes in Facebook increase the social media marketing and social media PR capacity of the popular social network, and how a organizations can leverage social media optimization to achieve tangible business goals.
Show Notes:

1:45 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com.
4:09 – Social media marketing is changing the ways brands interact. New media maven C.C. Chapman shares his thoughts on how the changes in Facebook impact social media optimization.
5:45 – Social media PR can be practiced on Facebook, says new media maven C.C. Chapman, who discusses the new ways that brands, businesses, and organizations use the social network for online PR.
6:40 – New media maven C.C. Chapman explains how to create Facebook pages and shares which companies he thinks are the most effective in using Facebook as a social media marketing tool.
8:15 – New media maven C.C. Chapman discusses specific Facebook changes and how organizations are utilizing the new features and applications for social media optimization.
12:49 – New media maven C.C. Chapman discusses which Facebook tools and applications he thinks still have room to grow.
14:20 – New media maven C.C. Chapman shares his insight on whether or not he thinks Facebook could replace online newsrooms.
16:38 – New media maven C.C. Chapman stresses why it is so important in today’s world to use Facebook as a social media marketing tool.
19:28 – New media maven C.C. Chapman discusses the relationship between a Facebook page and a company’s online newsroom or corporate website. He also shares his tips as to how The Advance Guard uses Facebook as a social media optimization tool, how the company determines the effectiveness of tools and applications, how the company figures out what is working and what is not. He reveals the easiest Facebook social media optimization application to use.
23:25 – New media maven C.C. Chapman tells us what an “fmbl” is and gives guidance to where to find out more information about them.
27:03 – New media maven C.C. Chapman discusses the differences between managing a personal brand and managing a company brand and how to use Facebook as a social media marketing communications tool for each.
29:13 – New media maven C.C. Chapman talks about why it is important to build trust with the Facebook community and shares his insight on whether or not it is tougher for social media marketers to build trust on Facebook fan pages or their online newsrooms.
30:37 – New media maven C.C. Chapman talks about dealing with potential challenges that may arise with Facebook and social media PR.
33:20 – New media maven C.C. Chapman shares what he thinks is the two most important pieces of advice for being building a successful online community.
35:35 – New media maven C.C. Chapman shares what personal sacrifices he makes to be the social media marketing and social media PR specialist. He talks about the importance of prioritizing and being passionate about social media and how this passion can help a company be the most successful in social media optimization.
38:13 – New media maven C.C. Chapman discusses why he thinks not all companies are ready for social media and what all companies should do before committing to social media.
40:00 – End
Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills.
PROMO
Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or tweet @ipressroom.


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