On The Record Online

Photo By: http://www.flickr.com/photos/senoranderson/Social media for government regulators, web 2.0 for power plants and potential compliance issues surrounding the use of new media by energy companies with US Nuclear Regulatory Commission chief spokesperson Eliot Brenner, a presented at the PRSA International Conference in DC, Oct. 16-19, 2010 and the PRSSA 201 National Conference in DC Oct. 15-19, 2010.

Eliot Brenner has been director of public affairs at the Nuclear Regulatory Commission since April 2004. He began his career with 20 years in journalism, covering everything from sports to presidential campaigns and the first Gulf War for United Press International. He subsequently became a speech writer for Dick Cheney in his final year as Defense secretary, moving on from there to write speeches for two Clinton Administration Treasury Secretaries and then serving as Assistant Administrator of the Federal Aviation Administration for Public Affairs. He has written and consulted for clients as diverse as the Nature Conservancy, Airbus and the American Trucking Associations, and directed the Boeing's award-winning public affairs program when it put explosives detection machines in more than 450 airports after September 11, 2001.


01:11 -- The Nuclear Regulatory Commission’s mandate, how it operate  and Eliot Brenner’s work history prior to joining the NRC as director of communications in 2004.

02:41 -- “To what extent is the Nuclear Regulatory Commission using social media tools to engage with Americans?” asks Richard Perry, host of the 10-minute PR Podcast via Twitter.

03:58 -- “Given the sharp growth of social media, how is the Nuclear Regulatory Commission addressing oversight and compliance issues that may arise over these emerging media channels?” asks Steve Conroy, Corporate Communications Manager, Southern California Edison.

04:50 -- The single biggest public affairs challenge facing the nuclear power industry.

05:52 -- The single biggest misperception people have about the nuclear power industry.

07:27 -- “What is the ideal working relationship between Nuclear Regulatory Commission and plant Public Information Officers?” asks Gil Alexander, Senior Communications Project Manager at Southern California Edison.

08:50 -- How does the Nuclear Regulatory Commission approach media statements by plant critics that are false and potentially alarming to the public?

11:25 -- “What is the state of affairs surrounding the use of Yucca Mountain for the storage of spent nuclear fuel?,” asks Scott Thomsen, Communications and Public Affairs at Seattle City Light.

14:18 -- A discussion of an incident involving undercover agents tricking the NRC, and obtained a license to buy radiological material in March 2007.

17:58 -- “What is the Nuclear Regulatory Commission doing to support the efforts of the industry in new nuclear construction?,” asks William Labbe, Director, Nuclear Generation Services, TRC Companies, Inc.

21:07 -- Eliot Brenner will be presenting a session at the PRSA International Conference in DC  on Monday, Oct. 18, 2010 titled “How to Build Trust in a Nuclear Environment” and a separate crisis communications session Sunday, Oct. 17, 2010 with Richard Levick at the PRSSA Conference.

23:31 -- End



eric-schwartzman@EricSchwartzman has been producing "On the Record...Online" since April 2005.

By day, he's an independent consultant who provides online communication training, strategy and social media governance to public relations, public affairs, corporate communications andSlide1 marketing specialists.

Eric has extensive experience helping organizations integrate emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage.

His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies.

He is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the Social Media Boot Camp and the Social Media Master Class, which are offered monthly in the US.

His book "Social Marketing to the Business Customer" with Paul Gillin about B2B applications of social media communications is available at Amazon, Barnes & Noble and Borders.

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