Managing social media engagement, the impact of social media on our intellectual development and what’s next with author and social media professional Deirdre Breakenridge
), president of PSFMarketwyse, recorded at the 2009 PRSA International Conference in San Diego.
02:34 – Deirdre discusses her other books
, her personal brand, listening and becoming a social media resource.
04:48 – The cost of being a social media influencer, and balancing the time one spends using social networks against parenting.
05:49 – Being a committed mother and making a conscious effort to spend time off of email, Twitter, Facebook, YouTube and Flickr as a way of rejuvenating.
07:44 – The impact of social media engagement on our intellectual development, and the potential drawbacks of living in a constant state of partial attention.
08:59 – How ready is public relations to inherit the social media communications mantle, engage with bloggers and start leveraging emerging online channels Google Wave?
12:08 – Should PR oversee social media governance inside the organization, and is social media a horizontal business function?
13:32 – Deirdre talks about a panel of social media specialists she assembled for the 2009 PRSA International Conference which includes Joe Jaffe
, Ariel Hyatt
, Kami Huyse
and Brian Solis.
14:30 – Now that so many organizations have Twitter accounts, Facebook fan pages, YouTube channels and Flickr feeds, what’s next? Looking ahead at conversation monitoring versus conversation mining, real-time collaboration and the shift of power from brands to communities.
16:25 – How will younger generations regard social media and online communities technology? Will they grow up with an inherent understanding of how to effectively apply these channels?
17:51 – What kind of information should public relations practitioners be looking to pull out of the mountains of online data being created that is relevant to their business category?
18:43 – End
On the Record…Online is the Official PR Podcast of the 2009 PRSA International Conference.
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