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Deirdre Breakenridge goes On the Record…Online at the 2009 PRSA International Conference in San Diego [CC] www.ericschwartzman.comManaging social media engagement, the impact of social media on our intellectual development and what’s next with author and social media professional Deirdre Breakenridge (@dbreakenridge), president of PSFMarketwyse, recorded at the 2009 PRSA International Conference in San Diego.
 
01:17 – Deirdre discusses the controversy surrounding her most recent book “Putting the Public Back in Public Relations,” which she and her co-author Brian Solis discussed with Neville Hobson and Shel Holtz on For Immediate Release.
 
02:34 – Deirdre discusses her other books, her personal brand, listening and becoming a social media resource.
 
04:48 – The cost of being a social media influencer, and balancing the time one spends using social networks against parenting.
 
05:49 – Being a committed mother and making a conscious effort to spend time off of email, Twitter, Facebook, YouTube and Flickr as a way of rejuvenating.
 
07:44 – The impact of social media engagement on our intellectual development, and the potential drawbacks of living in a constant state of partial attention.
 
08:59 – How ready is public relations to inherit the social media communications mantle, engage with bloggers and start leveraging emerging online channels Google Wave?
10:18 – Does it make sense for public relations to lead in social media engagement at most organizations, or should social media be the domain of another department?
 
12:08 – Should PR oversee social media governance inside the organization, and is social media a horizontal business function?
 
13:32 – Deirdre talks about a panel of social media specialists she assembled for the 2009 PRSA International Conference which includes Joe Jaffe, Ariel Hyatt, Kami Huyse and Brian Solis.
 
14:30 – Now that so many organizations have Twitter accounts, Facebook fan pages, YouTube channels and Flickr feeds, what’s next?  Looking ahead at conversation monitoring versus conversation mining, real-time collaboration and the shift of power from brands to communities.
 
16:25 – How will younger generations regard social media and online communities technology?  Will they grow up with an inherent understanding of how to effectively apply these channels?
 
 
17:51 – What kind of information should public relations practitioners be looking to pull out of the mountains of online data being created that is relevant to their business category?
 
18:43 – End
 
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About the Podcaster:  Eric Schwartzman (@ericschwartzman) is an independent new media and social media communications consultant, the creator of the top-rated New Media and Social Media Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of social media training courses to accelerate the acquisition of social media communication skills, as well as social media strategy and campaign support.  Schwartzman also founded online newsroom software as a service provider iPressroom.
 
On the Record…Online is the Official PR Podcast of the 2009 PRSA International Conference. 
 
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