Digital Public Affairs at the United States Marine Corps

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In a detailed and informative discussion with Gregory Reeder, Director of Marine Corps Internal Communications at Defense Media Activity and Editor-in-Chief at Marines Magazine within the United States Marine Corps, we delve into the multifaceted realm of digital public affairs within the military context.

01:48 – Explore how the US Marine Corps (USMC) is effectively adapting from traditional official communication channels to the dynamic landscape of unofficial, digital public affairs platforms. This transition is exemplified by integrating platforms such as Twitter, Facebook, and Instagram, which have become integral components of the USMC’s communication strategy. Gregory Reeder underscores the importance of effectively managing these channels to engage with a diverse audience while maintaining the core values and mission of the USMC.

04:27- Gregory Reeder provides invaluable insights into the USMC’s decision to restrict access to digital public affairs platforms within the U.S. Department of Defense’s nonclassified computer network. This decision was driven by the need to balance enabling communication and information sharing and safeguarding sensitive information. Reeder discusses the challenges and complexities of maintaining operational security while still harnessing the power of digital public affairs.

06:14 – Delve into the intricate nuances of Information for Official Use and how compromises, even within non-classified information, can potentially impact operational effectiveness. By delving into concrete examples and scenarios, Reeder clarifies the rationale behind certain restrictions and emphasizes the need for judicious decision-making regarding information dissemination.

07:41, our discussion takes us to the heart of the Defense Information School’s mission in preparing service members to excel in digital public affairs through rigorous and disciplined training programs. Reeder illustrates how these training initiatives equip personnel with the skills and knowledge required to navigate the intricacies of digital public affairs effectively. Practical examples and success stories underscore the importance of this training in maintaining the USMC’s digital presence.

10:02, we delve into the art of selling the concept of digital public affairs, particularly the use of social media, to high-ranking officials within the Pentagon. Reeder shares anecdotes of successful persuasion strategies that have allowed the USMC to gain support and resources for its digital public affairs initiatives, highlighting the pivotal role of demonstrating tangible benefits and outcomes.

14:43, we closely examine the Department of Defense’s comprehensive new policy governing digital public affairs. Reeder provides a detailed overview of the policy’s key objectives, such as enhancing transparency, promoting effective communication, and safeguarding security. Concrete examples of how this policy has been implemented within the USMC underscore its significance in shaping digital public affairs practices.

15:58, we explore the www.marines.mil website and the USMC’s dedicated efforts to cultivate a vibrant and cohesive online community for Marines to connect, engage, and participate in digital public affairs. Reeder shares how this online platform has facilitated dialogue and camaraderie among Marines and underscores its role in fostering a sense of belonging and shared purpose.

17:26 – The establishment of the DoD’s new media cell and its pivotal role in expanding access to resources and opportunities within digital public affairs. Reeder elaborates on the cell’s mission and how it collaborates with various military branches to optimize digital communication strategies and initiatives.

18:51 – The intriguing concept of arming Marines with not only traditional weaponry but also with the tools and knowledge necessary to engage effectively in the realm of digital public affairs. Reeder provides examples of how digital literacy and proficiency are now regarded as essential alongside traditional combat training, ensuring Marines are well-equipped for modern challenges.

21:17 – The paramount importance of practicing maximum disclosure with minimum delay in the fast-paced landscape of Internet time. Reeder illustrates how digital public affairs necessitates swift and transparent communication, especially in crises, by drawing real-life examples of effective and responsive digital communication.

24:55 – Gain a deep understanding of strategies for leveraging digital public affairs tools without compromising operational security. Reeder’s insights into the delicate balance between transparency and security underscore the importance of responsible and strategic use of digital public affairs platforms.

This in-depth exploration provides a rich tapestry of insights, examples, and strategies within the domain of digital public affairs, offering a valuable perspective on the US Department of Defense’s approach to navigating the ever-evolving digital public affairs landscape.

Image by Geoff Livingston

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