Most Facebook and Linkedin members are outside of the US. So when you market through social networks or through Google, you're marketing to a global audience. To be successful, you need a global perspective. And that's what this episode is about. In it, you will get the major take aways and social marketing insights that came out of what remains my favorite tech conference of the year.
It's called Le Web and it brings together a very influential audience of US and European executives from businesses within the Internet ecosystem. Top industry entrepreneurs, executives, investors, senior press and bloggers gather for two days in Paris each December to focus on the key issues and opportunities in the web marketplace and this was my second year attending as an official conference blogger.
In this podcast panel discussion, moderated by For Immediate Release co-hosts Neville Hobson (@jangles) and Shel Holtz (@shelholtz), official Le Web conference bloggers Tac Anderson, Chris Heuer and Eric Schwartzman exhange riffs on the key takeaways on the keynotes, the newsbreaks and other happenings at this year’s confab.
Le Web offers attendees a European perspective of how technology is developing and its the most entertaining and best looking tech event. At LeWeb 2011, there were a total of over 3500 attendees in Paris from 69 countries, and more than 200,000 participants online. Nearly 235,000 viewers watches sessions via Ustream, over 300,000 watched on-demand sessions via YouTube and more than 100,000 viewers watched Eric Schmidt's keynote.
Eric Schmidt’s keynote address and his message to European Governments
The benefits of understanding the French and the European perspective
The dirty little secrets about prepaid broadband in Paris
Embed this Podcast: <embed width="400" height="27" src="http://www.google.com/reader/ui/3523697345-audio-player.swf" flashvars="audioUrl= http://www.ontherecordpodcast.com/pr/otro/electronic/linkedin.mp3" pluginspage="http://www.macromedia.com/go/getflashplayer"></embed> About the Podcaster: Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs. He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies. Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered monthly in the US and abroad. Visit the social media training calendar for upcoming dates.
Eric Schwartzman is Founder and CEO of Comply Socially, which helps employers manage the risks and capitalize on the opportunities of social media in the workplace through self-paced, online social media training courses.