On The Record Online

Russell Wright is the co-founder of ThemeZoom, an online marketing intelligence platform that takes a radical approach to search engine optimizing online content. Wright, better known as “the keyword guy,” is a search engine optimization auditor and is known as an expert in finding profitable keywords.
Show Notes: 
3:07 - Wright gives tips on how to conduct SEO services with little to no budget. 
3:37 - Wright recommends free tools to monitor web traffic for beginners. 
4:28 - Wright reveals the most valuable information Google Analytics provides. 
5:42 - Wright on the possible vulnerabilities of Google and the new engine Cuil. 
16:47 - Wright on the social keywords versus business keywords.
24:44 – Wright’s guidelines for using social media sites for business applications.
25:39 - Wright talks about using keywords in URLs versus using Tinyurls.
34:09 - Wright on the profitability of online content.
35:09 - Wright on Google Connect and how that will affect the future of SEO services.
37:14 - Wright on the affects of Google’s recent release of the social graph API.
41:42 - Wright on the future of local mobile search.
43:27 - Wright on the conversion of social networking and mobile networking for business owners.
44:41 - Wright on social search and algorithmic search.
52:59 - End
Schwartzman is the founder of online newsroom provider iPressroom, which also provides SEO services for PR practitioners.

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