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2017-09-22 01:58:06
Kevin Anselmo
2017-09-22 01:58:02
Paul Gillin
2017-09-22 01:58:02
Eric Schwartzman
2017-09-22 01:58:02
Eric Scwartzman
2017-09-22 01:58:02
Eric Schwartzman
2015-04-24 18:12:29
On the Record...Online with Glamour Deputy Editor Wendy Naugle

Wendy Naugle goes On the Record...Online with host Eric Schwartzman to discuss how wired the health and beauty audience is, how she uses the internet to cover the news, and how she likes to receive PR pitches. Wendy Naugle is a health deputy editor at Glamour magazine. Prior to joining Glamour, Wendy was the health editor at Ladies' Home Journal. Wendy also worked at Family Life and American Baby. SHOW NOTES: 4:49 - Wendy Naugle on how tech savvy the fashion, health and beauty world is: "Our readers are...on the internet, looking at blogs, and are part of that entire [tech savvy] culture." 5:28 - Naugle on how she uses the internet to cover the news. 6:12 - Naugle talks about the email newswires she receives. 6:52 - Naugle on how many PR pitches she receives daily and what makes a great pitch. 7:51 - Naugle on how she sorts through PR pitches: "I do rely on skimming, so that's why it's great if it [the pitch] can be something that's concise and to the point." 8:42 - Naugle on prioritizing her emails. 9:19 - Naugle on the importance of having a clear subject headline. 10:05 - Naugle discusses the personality of Glamour amongst its competition, and what makes a great story in Glamour: "We cover the reader's entire world, from politics and news, to beauty tips and fashion advice, to health bulletins, and more." 11:49 - Naugle talks about covering body acceptance and dieting stories. 13:51 - Naugle discusses Glamour?s role in helping women maintain a healthy lifestyle: "We know women don't get this information [on various health issues] from their doctors...we are a place that's a great medical authority for them." 15:14 - Naugle discusses Glamour?s online audience and how readers use the Glamour website. 16:42 - Naugle on how many people use the health tools available on Glamour's website. 17:04 - Naugle talks about how readers find Glamour online. 17:49 - Naugle discusses the trend of using celebrities on the cover of magazines. 18:16 - Naugle offers her definition of fashion today. 19:34 - End.

2015-04-24 18:10:27
On the Record...Online with Adweek Reporter Brian Morrissey

Adweek Reporter Brian Morrissey goes On the Record...Online with host Eric Schwartzman to discuss how digital media and technology are changing the world of advertising, the latest trends in advertising, and what he believes the future of advertising will look like. Brian Morrissey is a senior reporter at Adweek, where he covers the interactive advertising industry. He has reported on the Internet advertising businesses for DM News, ClickZ and Silicon Alley Reporter. Prior to working in journalism, he was a speechwriter in Washington, D.C. Morrissey is a graduate of Providence College and has Masters degrees from the Catholic University of Leuven in Belgium and Columbia University. SHOW NOTES: 04:53 - Brian Morrissey gives a description about what sort of things an Adweek reporter covering interactive media deals with as opposed to reporters who focus on traditional media. 06:13 - Morrissey explains the meaning behind the title of Bob Garfield's article, "YouTube vs. Boob Tube," in Wired magazine, and why there is so much tension about it in the advertising industry, "Right now advertisers are left in kind of a quandary in how they actually reach their consumer and YouTube is very symbolic in just that it is people consuming media when they want, sharing it, really taking control." 07:55 - Morrissey talks about what he believes the future has in store for the advertising industry and what his feelings about the industry are. 09:39 - Morrissey gives his opinion on the future of the 30 second spot in today's rapidly changing world, "It is symbolic of, like, old school advertising. Now will it be 15 seconds? Will it be, in some cases, 5 seconds? Will it be a 2 second ad that leads to a longer form video experience? Maybe. Now the challenge for advertisers is to adjust to that..." 10:52 - Morrissey discusses whether or not he believes technology will put agencies that specialize in media platforms out of business, similar to how the internet put travel agents out of business, and what he thinks technology and digital advertising will do to aid small businesses. 13:18 - Morrissey describes the difference in strengths and weaknesses of traditional media versus new digital media and how new media will change how advertisers measure response to campaigns, "Any time media becomes digital, it becomes a lot easier to measure, and you just hope that measurement then ends up meaning it becomes more accountable." 15:51 - Morrissey talks about what surprises him the most about the change of trends in technology and platforms, particularly regarding the speed of the changes. 17:20 - Morrissey gives an example of how he would run an ad campaign for a fictional corporation and where he would focus his advertising with regards to digital media and traditional media. Also, he talks about how devoted certain types of companies are in evolving their advertising forms technologically. 19:03 - Morrissey discusses Second Life, how on-line advertising there benefits companie, and what he thinks the future will be like for online media, such as Second Life, "...I mean the next MySpace, I think, is going to look a lot more like Second Life than it will look like MySpace today." 20:18 - Morrissey describes what advertisers need to do to cut through the clutter of advertising that is prevalent in modern society and what sort of ways advertiser messages are potentially going to change to accomplish this, "One way I think it they are going to change is they are going to become more Google-like." 22:04 - Morrissey talks about how people who work in public relations should contact him if they believe they have a good story and what sort of stories interests him the most. 22:55 - End.

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