On The Record Online

Public affairs and public diplomacy blogger Matt Armstrong of Armstrong Strategic Insights Group, LLC discusses U.S. Public Diplomacy, repairing America’s image abroad and whether or not the U.S. Department of State will ever be adequately resourced to lead the nation’s global engagement efforts through social media.

Mountain Runner is a blog on the practice and structure of public diplomacy, public affairs and public relations. It is read by senior government officials, practitioners, trainers, academics, and analysts from the U.S. Department of State, the U.S. Department of Defense, the United States Congress, related institutions, think tanks, and government agencies around the globe.

1:46 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com.

2:09 – Public diplomacy definition from Mountain Runner blogger Matt Armstrong.

4:05 – Why social media is a critical component of public policy, public affairs and public relations.

4:54 – How public policy can be used to dispel inaccurate information being promulgated by extremist groups online, by highlighting the differences between what an organizations says and what it actually does.

6:06 – Matt Armstrong’s gives his report on how the U.S. Department of State is doing in the area of social media engagement and web-based communications, relative to the U.S. Department of Homeland Security and U.S. Department of Defense, and what could be done to improve the State Department’s global engagement strategy.

8:20 – Matt Armstrong opines on how the U.S. Dept. of State is using Dipnote as an extension of their public diplomacy, public policy and public affairs efforts.

9:30 – Matt Armstrong shares has strategic communications approach to Facebook for U.S. Embassies.

10:31 – Matt Armstrong talks briefly about Exchanges Connect, which was set up by the U.S. Department of State on the Ning white label social networking platform.

13:54 – Matt Armstrong gives his advice to Secretary of State Clinton on how the U.S. Department of State can effectively achieve global electronic engagement in the age of social media, cutting the red tape between public affairs and public diplomacy and the problem with the Smith-Mundt Act.

17:18 – How the U.S. Department of State International Information Program website America.gov defies the Smith-Mundt Act, according the Matt Armstrong.

18:15 – Why broadcasting in Spanish in the United States is one of the easiest, most effective ways to convey public policy and conduct public affairs with Latin America, by leveraging foreign nationals and foreign media operating within the United States.

21:25 – Why open and honest online communications that acknowledge bad news as much as good are the only way to win what Presidents Truman and Eisenhower called the “struggle for the minds and wills” of the global populace.

21:47 – The origins of public affairs, public diplomacy and public relations, and why openness, honesty and the frequency of engagement is even more important in the online communications and social media space. Why web-based communications frustrate segmentation.

24:25 – Social media engagement for government communicators debunked by Matt Armstrong.

26:40 – Whether or not the U.S. Department of State will ever be adequately resourced to lead in global engagement online. Matt Armstrong grades the performance of senior advisor on innovation to secretary Clinton Alec Ross and the institutional hurdles that the U.S. Dept. of State will need to clear to practice successful global engagement in the social media age.

29:10 -- End

Eric Schwartzman http://twitter.com/ericschwartzman) is a new media and social media communications specialist and founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of social media training courses to accelerate the acquisition of social media communication skills.

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