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This is a recording of the closing keynote address at Social Media Week Los Angeles delivered on Sept. 23, 2011 by Eric Schwartzman (@ericschwartzman), coauthor of "Social Marketing to the Business Customer" with an introduction by Michael Terpin, CEO of Social Radius.  Eric discusses social business, how social is changing the way organizations communicate, and the way business customers procure and make purchasing decisions.
 
Topics:
  • How are B2Bs using social media differently from B2Cs?
  • What are the biggest challenges to successful B2B social media outreach?
  • Content marketing, community management and social automation: What works best in B2B?
  • How are organizations calculating a return on investment for B2B social media initiatives?
  • What is the role of mobile in B2B social business and how might GPS technology change the way products and services are made?
  • What new opportunities does the prevailing social infrastructure make possible?


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