SEO Consulting Secrets from Google’s Danny Sullivan

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SEO Consultants and public relations experts will not want to miss this podcast. It’s a deep-dive interview with former Search Engine Land editor-in-chief Danny Sullivan (he works at Google now as the Public Liason for Search), discussing the world of SEO consulting, the impact of inbound links, citation indexing, local search, online marketing, e-commerce SEO, and his transition from traditional journalism to the internet, and much more.

Talented SEO consultants are what every public relations firm needs right now, which is why Schwartzman & Associates specializes in both.

SEO Consulting Secrets

3:01 – Search Engine Land editor-in-chief Danny Sullivan talks about what Search Engine Land is and what it covers.

3:47 – Search Engine Land editor-in-chief Danny Sullivan on his background and how he transitioned from traditional journalism to the internet and Search Engine Land.

5:02 – Search Engine Land editor-in-chief Danny Sullivan on what he knows about the Google algorithm and significant search engines like Yahoo and Microsoft. He talks about what he thinks are the key factors essential to successful SEO consulting firms.

7:05 – Search Engine Land editor-in-chief Danny Sullivan on what he thinks is the order of importance of the different factors in SEO for PR. He talks about searching on the Pinkberry website.

8:55 – Search Engine Land editor-in-chief Danny Sullivan on his favorite tool for measuring inbound links coming in. He talks about different tools and how he feels about popular link-building strategies in SEO consulting.

11:25 – Search Engine Land editor-in-chief Danny Sullivan on the variety of strategies for building inbound links and the importance of having great content.

12:35 – Search Engine Land editor-in-chief Danny Sullivan on whether or not he agrees that some inbound links are more influential than others. He talks about the “secret formula,” about whether the domain of the link plays an important role, and about the two key things Google looks for in a link.

14:55 – Eric Schwartzman shares how one power inbound link can play a huge role in either helping or hurting an individual and an organization’s reputation.

17:12 – Search Engine Land editor-in-chief Danny Sullivan on likely factors other than a powerful link that may come into play in search engine optimization. He talks about Google’s Query Deserves Freshness initiative, what it does, and its impact on the SEO consulting trade.

19:41 – Search Engine Land editor-in-chief Danny Sullivan on whether he thinks Google is indexing news quicker than regular web content. He talks about Google’s dedicated news crawler system, what it is designed to do, and what that means for SEO consultants.

20:11 – Search Engine Land editor-in-chief Danny Sullivan on what opportunities press releases sent over a newswire provide to companies that want to get news information about their products, brands, and services out there, on whether a specific format is necessary, why he thinks the real opportunity of press release SEO is not necessarily media relations.

22:17 – Search Engine Land editor-in-chief Danny Sullivan talks about why he doesn’t use tools for benchmarking site ranking and how he advises SEO consultants to optimize their content instead.

24:15 – Search Engine Land editor-in-chief Danny Sullivan on whether he thinks external keywords or ad words tools are good indicators of clusters or themes and whether or not he thinks these clusters indicate the types of words that would figure into Latent Semantic Indexing keywords.

26:18 – Search Engine Land Editor-in-chief Danny Sullivan on whether or not he is concerned about the potential loss of investigative journalism, the newspaper industry business models, what he thinks the newspaper industry is wasting time on, and what he thinks makes SEO consulting unique. 

29:23 – Search Engine Land editor-in-chief Danny Sullivan on what he thinks about Google on whether he is worried that Google is the one company that is becoming a single point of failure for too many web activities.

32:33 – End.

Photo by Mitchell Luo on Unsplash