 |
|
 |
|
On the Record...Online with SEO Guru Lee Odden
Eric Schwartzman: Friday, February 1, 2008 | 3:29 PM
Download MP3 |
CEO of TopRank Online Marketing Lee Odden goes On the Record...Online with Eric Schwartzman of online PR service provider iPressroom to discuss value of search engine optimization marketing.
Lee Odden is CEO of TopRank Online Marketing, a leading Internet marketing agency that specializes in helping companies improve sales and brand visibility online. Based in Minneapolis, TopRank has been recognized as a leading search engine optimization firm by TopSEOs.com and PromotionWorld and has been included in Marketing Sherpa’s guide to SEO firms for the past 3 years. An internet marketing veteran and recognized expert on search and blog marketing, Mr. Odden is executive editor of MarketingBlog.com. He is a regular contributor to industry leading publications including BusinessBlogConsulting.com, WebProNews and Search Engine Guide.
Show Notes:
3:16 - Odden gives examples of the benefits of SEO.
4:07 - Odden on the role of SEO in a media relations.
5:52 - Odden on the search engine optimized press release.
7:00 - Odden on keyword placement within a press release to secure an optimal search rank.
7:58 - Odden on the usefulness of mentioning competitors in press releases to increase page rank.
8:50 - Odden on the impact of media data for search rank.
9:56 - Odden on developing separate press releases SEO and media relations.
11:55 - Odden reveals the strategy for managing a client's reputation by placing positive content as the primary link on a search rank.
13:50 - Odden on the ethical considerations of using inbound links to determine page rank.
15:54 - Odden on Google's shortcomings.
17:50 - Odden on recommending SEO to clients more interested in traditional public relations.
19:27 - Odden on developing an SEO marketing strategy to increase client visibility.
20:15 - Odden on why his PR strategy appeals to clients.
21:18 - Odden shares his single, biggest SEO mistake.
22:13 - Odden on his single, greatest SEO accomplishment.
23:09 - Odden on the challenges of learning to SEO content.
25:10 - End
Other SEO Podcasts:
Subscribe | Need Help?
Subscribe directly using your preferred podcatcher:
Permalink | Email this post
Comments
Heidi Miller: August 18, 2008
Wow; I'm just seeing Lee everywhere these days! Can't wait to hear this interview.
On an unrelated note, Eric, I've been looking for your email addy and can't seem to find it. Would you mind passing it on?
Eric Schwartzman: April 21, 2008
So glad it's helpful. PLease keep in touch and let me know what break throughs if any this helkps you achieve.
Chris Kovac: April 21, 2008
Thanks, Eric and Lee. This is the best SEO PR podcast I have experienced. This will help me bring these services to executives that may not have a good understanding of how SEO PR can help their business.
Post a Comment
|
