On the Record...Online with PR Tactics & Strategist Editor-in-Chief John Elsasser

Eric Schwartzman: Friday, August 1, 2008 | 9:38 PM

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Editor-in-Chief of PR Tactics & Strategist John Elsasser goes On the Record...Online with Eric Schwartzman of online PR service provider iPressroom to discuss PRSA’s publications and how new media technology has impacted PR.

This PR podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.

John Elsasser is the Editor-in-Chief for PRSA's award-winning monthly newspaper, PR Tactics. The publication provides PR professionals with practical how-to information that will help improve their job performance and advance their careers. The Strategist, PRSA’s quarterly print publication, examines changing concepts and occasionally challenges current wisdom about the practice of public relations.

Show Notes:

3:42 - Elsasser on his tenure as editor-in-chief of PR Tactics and The Strategist.

4:15 - Elsasser on how he got into journalism.

4:56 - Elsasser on how he wound up at PRSA.

6:05 - Elsasser on the negative connotations and usage of the term “public relations” int he mainstream news media.

7:52 - Elsasser on the challenge of overcoming preconceived notions.

8:58 - Elsasser on effective PR strategies.

11:06 - Elsasser on the rise of new media.

13:00 - Elsasser on the impact of transparent and authentic new media communications.

14:52 - Elsasser on the evolution of social media.

15:43 - Elsasser reveals a surprising fact about today’s PR industry.

16:45 – How to pitch Elsasser story ideas