﻿<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss"><channel><link>http://ontherecordpodcast.com/pr/</link><language>en-us</language><pubDate>Fri, 18 Jul 2008 17:30:17 GMT</pubDate><title>On the Record... Online: Podcast-Center</title><category>Business</category><image><url>http://ontherecordpodcast.com/pr/otro/images/ctgr-2626.jpg</url><title>On the Record... Online: Podcast-Center</title><link>http://ontherecordpodcast.com/pr/</link></image><description>On the Record...Online: Get the story behind the story as reporters from the mainstream media and newsmakers discuss how information technology is changing the news media and entertainment businesses.</description><copyright>OTRO Podcast Center</copyright><generator>iPressroom.com</generator><item><title>On the Record...Online - David Carr of the NYT's PRSA Keynote</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=967&amp;link_file_rss=26277</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=967</guid><description><![CDATA[1:21 - Entertainment Beat Reporter John Horn at the Los Angeles Times on the types of stories he is interested in today, Special Features Editor Kevin Cassidy at The Hollywood Reporter on the news media&#146;s online migration, and Entertainment Beat Reporter Bill Keveney at USA Today on incorporating multimedia into his coverage.

6:59 - Intro to Carr&#146;s keynote speech at the Digital Impact Conference.

8:31 - Carr on the ever-changing advancements in media.

11:01 - Carr relates his 9/11 experience to the paradigm shift in mass media.

13:44 - Carr on the impact of electronic clutter.

13:21 - Carr on the best way to pitch him a story.

17:17 - Carr shares his amazement with Wikipedia.

17: 53 - Carr on the new push vs. pull media world.

19:02 - Carr reveals the importance of &#147;the list.&#148;

20:38 - Carr on the mainstream media change in matrices.

23:11 - Carr on the strategies Dell Inc. took to gain a favorable shift in the blogosphere.

27:10 - Carr on the significance of search engine optimization.

31:56 - Carr on his opinion of podcasts.

32:52 - Carr on which e-mail account he personally uses and strongly recommends.

36:00 - Carr on why the small fries need attention, too.

42:55 - Carr on the time commitment that comes with starting a blog.

52:18 - Carr on the practices some PR professionals exercise that will no longer work.

55:51 - Carr on the types of videos that are best for publication Web sites.

1:00:25 - Carr on why conversation--rather than content--is king.

Carr writes The Media Equation column for the Monday Business section of the NYT that focuses on media issues including print, digital, film, radio and television. He also works as a general assignment reporter in the Culture section of NYT covering all aspects of popular culture.

1:02:17 - Carr on what Clay Shirky, author of Here Comes Everybody, means by &#147;narcissism doesn&#146;t know any special demographic.&#148;

1:12:00 - End <img src="http://ontherecordpodcast.com/rss.ashx?id=49838" height="1" width="1" />]]></description><pubDate>Fri, 18 Jul 2008 17:30:17 GMT</pubDate><media:thumbnail url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-ent-editors-and-carr-full-segment-20080714-thmb.jpg" /><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-ent-editors-and-carr-full-segment-20080714.mp3?enclos_rss=26277" length="69598589" type="audio/mpeg" /></item><item><title>On the Record...Online with PRSA Fellow Ira Yellen</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=948&amp;link_file_rss=17879</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=948</guid><description><![CDATA[PRSA Fellow Ira Yellen goes On the Record...Online with Eric Schwartzman of online PR service provider iPressroom to discuss the challenges of efficiently managing a PR agency.

This PR podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.
Ira Yellen is President/CEO of First Experience Communications, a full service marketing, communications and public relations company.  Recently, Mr. Yellen was elected into Public Relations Society of America College of Fellows, a select group of public relations professionals who have contributed to the profession.  He is also chairman of Glastonbury Education Foundation, a foundation committed to raising money for a variety of community education initiatives.

Show Notes:

3:10 - Yellen on the biggest challenges PR firms faces.

4:15 - Yellen on how PR agency managers can improve profitability.

6:10 - Yellen on understanding client goals, and managing client expectations.

7:29 - Yellen on the three most common problems that he finds at PR agencies.

8:45 - Yellen on the PR manager's ability to periodically reevaluate the direction of their agency in order to maintain profitability.

9:49 - Yellen gives practical examples on how agency owners can increase their profit margins.

10:59 - Yellen on the key indicators he uses the measure client deliverables. 

11:53 - Yellen on delegating campaign responsibilities.

12:26 - Yellen on the traits he looks for when recruiting account managers.

13:14 - Yellen on recruiting individuals with the right communications skills.

16:41 - Yellen on what makes an optimal PR agency client.

17:35 - End

Schwartzman is also the managing director of Los Angeles PR firm Schwartzman & Associates. <img src="http://ontherecordpodcast.com/rss.ashx?id=42547" height="1" width="1" />]]></description><pubDate>Fri, 20 Jun 2008 21:51:35 GMT</pubDate><media:thumbnail url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Yellen-thmb.jpg" /><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Yellen.mp3?enclos_rss=17879" length="0" type="audio/mpeg" /></item><item><title>On the Record...Online with BusinessWeek Computers Dept. Editor Spencer Ante</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=928&amp;link_file_rss=24646</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=928</guid><description><![CDATA[BusinessWeek computers department editor Spencer Ante goes On the Record...Online to discuss his new book Creative Capital: Georges Doriot and the Birth of Venture Capital on the birth of venture capital in the United States.  Ante will be attending the Digital Impact Conference in New York, June 9 & 10, 2008, to deliver a strategic recap alongside Eric Schwartzman on how to optimize the right tools at the right time for a successful equilibrium between traditional and new media.

Show notes:

0:28 - Intro

4:54 - Ante details a typical day at the office.  

6:17 - Ante on his new book recently published by Harvard Business Press in April, 2008.

7:42 - Ante on what is currently going on with venture capital and how the economy is playing a part.

10:32 - Ante on the importance of PR and communications.

11:10 - Ante reveals why certain Web 2.0 companies reign more successful than others.

12:26 - Ante's thoughts on FutureWorks PR practitioner and PR 2.0 blogger Brian Solis' TechCrunch article entitled, "PR Secrets for Startups," and Seesmic CEO Loic Le Meur's response on why you do not need PR to get the word out.

14:40 - Ante on his thoughts on data portability migration.

19:04 - Ante reveals what surprises him most on where technology is headed.

21:06 - Ante on what he discovered studying the history of technology.

23:15 - End

This podcast is hosted by Eric Schwartzman of Schwartzman & Associates, one of the best Los Angeles Public Relations Agencies.  Eric is also founder and chairman of PR Software as a Service provided by iPressroom.
 <img src="http://ontherecordpodcast.com/rss.ashx?id=39841" height="1" width="1" />]]></description><pubDate>Mon, 09 Jun 2008 15:38:31 GMT</pubDate><media:thumbnail url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Spencer-Ante-Full-Episode-b-thmb.jpg" /><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Spencer-Ante-Full-Episode-b.mp3?enclos_rss=24646" length="0" type="audio/mpeg" /></item><item><title>On the Record...Online with Opinion Page Journalists</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=923&amp;link_file_rss=24465</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=923</guid><description><![CDATA[San Jose Mercury News Opinion Page Editor Barbara Marshman and Orange County Register Opinion Page Senior Writer and Columnist Steven Greenhut go On the Record...Online to discuss the personality of their newspapers opinion sections and their predictions for where opinion journalism is heading in the age of citizen journalism and social media. 

Show notes:

4:03 - Marshman on her daily responsibilities at the SJ Merc.

4:48 - Greenhut on his daily responsibilities at the OC Register.

5:27 - Marshman on the key to a successful PR pitch, and the best way to reach her.

8:10 - Greenhut identifies the OC Register's editorial philosophy. 

9:41 - Greenhut on what warrants an editorial board meeting and the process of coordinating one.

12:12 - Marshman reveals some typical mistakes PR practitioners tend to make when attempting to coordinate editorial board meetings.

16:31 - Greenhut on the SJ Merc editorial section's "off the record" policy.

17:30 - Marshman discusses the value of going off the record with the opinion page.

20:50 &#150; Marshman's future outlook on the influence of editorial opinion.

24:51 - Greenhut on the challenges of being a part of the newspaper business today.  

25:50 - Greenhut discloses the mistakes the newspaper business has made in response to today's changing media landscape.

29:24 - Marshman on the pressure blogs impose on mainstream opinion journalism.

31:14 - Marshman on what newspapers have that user-generated sources don't.

35:53 - End

This podcast is hosted by Eric Schwartzman of Schwartzman & Associates, one of the best Los Angeles Public Relations Agencies.  Eric is also founder and chairman of PR Software as a Service provided by iPressroom.

 <img src="http://ontherecordpodcast.com/rss.ashx?id=38772" height="1" width="1" />]]></description><pubDate>Tue, 03 Jun 2008 18:21:28 GMT</pubDate><media:thumbnail url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Marshman-Greenhut-thmb.jpg" /><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Marshman-Greenhut.mp3?enclos_rss=24465" length="35990120" type="audio/mpeg" /></item><item><title>On the Record...Online with Coca Cola Comm. Dir. Ray Crockett</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=911&amp;link_file_rss=17878</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=911</guid><description><![CDATA[Coca Cola Director of Communications Ray Crockett goes On the Record...Online with Eric Schwartzman of online PR service provider iPressroom to discuss Coca Cola&#146;s adoption of new media and challenges facing the company&#146;s communication strategy.

This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.

Ray Crockett is the Director of Communications for Coca Cola, the world&#146;s largest beverage company.  He acts as the key spokesman for the company.

Show Notes:

3:13 - Crockett on reaching consumer audiences, which have become fragmented.

3:58 - Crockett explains integrating new media channels into Coca Cola&#146;s marketing/communications campaign.

4:20 - A day in the life of a Director of Communications at Coca Cola.

5:00 - Crockett on how he sees social media impacting his responsibilities as director of communications.

5:29 - Crockett on whether social media outreach should be the responsibility of public relations.

5:57 - Crockett reveals the single-greatest challenge of working for Coca Cola.

6:58 - Crockett on his greatest PR achievement at the Coca Cola.

8:02 - Crockett on how Coca Cola responds to claims that soft drinks are unhealthy.

8:49 - Crockett shares his perspective on negative publicity about high-energy drinks.

10:18 - Crockett on the challenges of marketing Coca Cola to the international community during this period of war.

11:31 - Crockett on what Coca Cola&#146;s iconic logo symbolizes.

12:10 - Crockett on targeting regional consumer interest in order to maintain global dominance.

13:26 - Crockett on allegations of racial discrimination within the company.

15:01 - Crockett on multi-cultural communications.

16:34 - Crockett gives advice to aspiring PR professionals on scaling the corporate pyramid.

17:45 - Crockett on the key character traits he looks for when recruiting employees for PR jobs at the Coca Cola Company.

18:24 - End

Schwartzman is also the managing director of Los Angeles PR firm Schwartzman & Associates. <img src="http://ontherecordpodcast.com/rss.ashx?id=35013" height="1" width="1" />]]></description><pubDate>Fri, 16 May 2008 23:07:33 GMT</pubDate><media:thumbnail url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Crocket-thmb.jpg" /><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Crocket.mp3?enclos_rss=17878" length="0" type="audio/mpeg" /></item><item><title>On the Record...Online with Forrester Analyst and Groundswell Co-author Josh Bernoff</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=890&amp;link_file_rss=23448</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=890</guid><description><![CDATA[Forrester Research Vice President & Principal Analyst and Co-author of Groundswell: Winning in a World Transformed by Social Technologies Josh Bernoff goes On the Record...Online to discuss his book as well as the messages he will by keynoting on at The Digital Impact Conference on June 8 & 9 in New York City. 

Show Notes:

1:16 - Digital Impact Conference in NYC, June 9-10

4:11 - Bernoff defines a Groundswell.

7:04 - Bernoff reveals how social technologies challenge institutional power. 

9:05 - Bernoff categorizes social media participants.
 
10:53 - Bernoff defines the acronym P.O.S.T., and how it is spliced into an ideal marketing strategy.

12:21 - Bernoff on the Social Technographics Profile.

13:25 - Bernoff shares the mistake most organizations make participating in groundswells. 

15:23 - Bernoff's biggest surprise from evaluating social media research data.

17:30 - Bernoff on how corporate culture affects a company&#146;s adoption of social media.

23:20 - Bernoff on achieving social media objectives and effectively measuring awareness and ROI.

26:01 - Bernoff on whether or not organizations should create a forum for dissent on their company website.

29:19 &#150; End

This podcast is hosted by Eric Schwartzman of Schwartzman & Associates, one of the best PR Agencies Los Angeles has to offer.  Eric is also founder and chairman of PR Software as a Service provided by iPressroom.
 <img src="http://ontherecordpodcast.com/rss.ashx?id=33292" height="1" width="1" />]]></description><pubDate>Wed, 07 May 2008 17:38:46 GMT</pubDate><media:thumbnail url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-JBernoff-thmb.jpg" /><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-JBernoff.mp3?enclos_rss=23448" length="29418539" type="audio/mpeg" /></item><item><title>On the Record...Online with Cisco Sr. Corp. Comm. Director Maureen Kasper</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=855&amp;link_file_rss=22622</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=855</guid><description><![CDATA[Show notes:

0:28  - Intro

4:25 - Kasper on how social media impacts her job responsibilities.

6:35 - Kasper discusses her biggest challenge to getting Cisco's internal team to adopt new media and social media tools and technologies.

9:34 - Kasper reveals two big opportunities that social media gives internal communicators.
 
13:59 - Kasper shares Cisco's objectives when using social media.

15:14 - Kasper on Cisco helps its employees blog responsibly.

16:46 - Kasper's biggest surprise about how organizations are using social media.

18:50 - Kasper on the separation between internal and external communications. 

20:58 - End <img src="http://ontherecordpodcast.com/rss.ashx?id=27630" height="1" width="1" />]]></description><pubDate>Fri, 11 Apr 2008 15:30:44 GMT</pubDate><media:thumbnail url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-MKasper-thmb.jpg" /><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-MKasper.mp3?enclos_rss=22622" length="21484418" type="audio/mpeg" /></item><item><title>On the Record...Online with BusinessWeek Media Centric Columnist Jon Fine</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=765&amp;link_file_rss=20671</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=765</guid><description><![CDATA[0:29 - Intro

3:10 - Fine on the PR/reporter relationship.

5:17 - Fine on the digital distribution of the news. 

7:26 - Fine describes his BusinessWeek column "Media Centric."

8:26 - Fine's policy on embargoes.

12:40 - Fine on whether or not newspapers will survive.

15:30 - Fine on whether or not video on demand poses a challenge to cable and broadcasting.

26:23 - Fine on corporate adoption of new media.

28:40 - Fine on the appeal of social networks.

30:15 - Fine shares his opinion on the credibility of mainstream media blogs. 

33:28 - End <img src="http://ontherecordpodcast.com/rss.ashx?id=23775" height="1" width="1" />]]></description><pubDate>Thu, 20 Mar 2008 07:00:00 GMT</pubDate><media:thumbnail url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-JFIne-thmb.jpg" /><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-JFIne.mp3?enclos_rss=20671" length="0" type="audio/mpeg" /></item><item><title>On the Record...Online with Slate.com reporter Chris Wilson</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=752&amp;link_file_rss=20520</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=752</guid><description><![CDATA[Show notes:

4:55 - Wilson shares his secret about user-generated content websites that is little known among the general readership. 

7:51 - Wilson on the pros and cons of social media websites.

9:49 - Wilson on the public&#146;s perception of these websites.

10:43 - Wilson explains his views on Wikipedia from a journalistic standpoint. 

17:43 - Wilson shares the models he finds successful (Slashdot and Helium). 

24: 16 - Wilson on the survival of print, commercial publications and how that fares with website like Wikipedia and Digg.

27:30 - End <img src="http://ontherecordpodcast.com/rss.ashx?id=21701" height="1" width="1" />]]></description><pubDate>Sat, 08 Mar 2008 00:26:02 GMT</pubDate><media:thumbnail url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-CWilson-thmb.jpg" /><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-CWilson.mp3?enclos_rss=20520" length="27752132" type="audio/mpeg" /></item><item><title>On the Record...Online with Disneyland VP PR Duncan Wardle</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=722&amp;link_file_rss=17876</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=722</guid><description><![CDATA[On the Record...Online with VP Global PR Disney Parks & Resorts Duncan Wardle

Vice President of Global PR at Disneyland Resorts Duncan Wardle goes On the Record...Online to discuss the impact social media has had on marketing Disneyland Resorts in the digital era.

This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.

Duncan Wardle is Vice President of Walt Disney World and Global PR for Disney Parks.  His current role encompasses the strategic development and execution of PR campaigns designed to raise awareness and increase intent to visit Disney Parks worldwide.  Mr. Wardle&#146;s team launched the company&#146;s first word-of-mouth and online social network campaign, enlisting thousands of evangelists and leveraging their passion for the brand to convert new audiences.  He also oversaw the first global PR campaign conducted by Disney Parks in celebration of Disneyland&#146;s 50th Anniversary.  Prior to his current role based in Orlando, Fla., Wardle has served in an executive PR capacity for the Walt Disney Company in Los Angeles, Hong Kong, London and Paris.
Show Notes:

3:25 - Wardle discusses his role in the launch of Disneyland&#146;s podcast.

3:51 - Wardle on the promotional benefits of podcasting.

5:12 - Wardle on increasing transparency without destroying suspension of disbelief. 
6:17 - Wardle on appealing to younger generations who are impervious to traditional media.

8:10 - Wardle on the current challenges of marketing Disney, an iconic American symbol, to the international community.

9:18 - Wardle on the future strategy of Disneyland Parks evolving in order to maintain the standard of excellence for theme parks worldwide.

10:03 - Wardle shares words of advice for PR professionals moving forward in the digital era.

11:25 - Wardle on his presentation at the PRSA 2007 International Conference.

11:47 - Wardle explains how people can subscribe to the Disneyland podcast.

11:53 - End

Schwartzman is also the managing director of Los Angeles PR firm Schwartzman & Associates. <img src="http://ontherecordpodcast.com/rss.ashx?id=17476" height="1" width="1" />]]></description><pubDate>Sat, 16 Feb 2008 08:00:00 GMT</pubDate><media:thumbnail url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Wardle-thmb.jpg" /><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Wardle.mp3?enclos_rss=17876" length="0" type="audio/mpeg" /></item><item><title>On the Record...Online with SEO Guru Lee Odden</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=693&amp;link_file_rss=17880</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=693</guid><description><![CDATA[On the Record...Online with SEO Guru Lee Odden

CEO of TopRank Online Marketing Lee Odden goes On the Record...Online with Eric Schwartzman of online PR service provider iPressroom to discuss value of search engine optimization marketing.

This PR podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.

Lee Odden is CEO of TopRank Online Marketing, a leading Internet marketing agency that specializes in helping companies improve sales and brand visibility online.  Based in Minneapolis, TopRank has been recognized as a leading search engine optimization firm by TopSEOs.com and PromotionWorld and has been included in Marketing Sherpa&#146;s guide to SEO firms for the past 3 years.  An internet marketing veteran and recognized expert on search and blog marketing, Mr. Odden is executive editor of MarketingBlog.com.  He is a regular contributor to industry leading publications including BusinessBlogConsulting.com, WebProNews and Search Engine Guide.

Show Notes:

3:16 - Odden gives examples of the benefits of SEO.

4:07 - Odden on the role of SEO in a media relations.

5:52 - Odden on the search engine optimized press release.

7:00 - Odden on keyword placement within a press release to secure an optimal search rank.

7:58 - Odden on the usefulness of mentioning competitors in press releases to increase page rank.

8:50 - Odden on the impact of media data for search rank.

9:56 - Odden on developing separate press releases SEO and media relations.

11:55 - Odden reveals the strategy for managing a client's reputation by placing positive content as the primary link on a search rank.

13:50 - Odden on the ethical considerations of using inbound links to determine page rank.

15:54 - Odden on Google's shortcomings.

17:50 - Odden on recommending SEO to clients more interested in traditional public relations.

19:27 - Odden on developing an SEO marketing strategy to increase client visibility.

20:15 - Odden on why his PR strategy appeals to clients.

21:18 - Odden shares his single, biggest SEO mistake.

22:13 - Odden on his single, greatest SEO accomplishment.

23:09 - Odden on the challenges of learning to SEO content.

25:10 - End

Schwartzman is also the managing director of Los Angeles PR firm Schwartzman & Associates. <img src="http://ontherecordpodcast.com/rss.ashx?id=15300" height="1" width="1" />]]></description><pubDate>Sat, 02 Feb 2008 00:07:38 GMT</pubDate><media:thumbnail url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Oden-thmb.jpg" /><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Oden.mp3?enclos_rss=17880" length="0" type="audio/mpeg" /></item><item><title>On the Record...Online with Harvard Scholar Kevin Lewis</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=681&amp;link_file_rss=17699</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=681</guid><description><![CDATA[On the Record...Online with Harvard Scholar Kevin Lewis who's study on friendships on Facebook was featured on page A1 of the New York Times.

Detailed Show Notes to Follow. <img src="http://ontherecordpodcast.com/rss.ashx?id=13474" height="1" width="1" />]]></description><pubDate>Fri, 18 Jan 2008 08:00:00 GMT</pubDate><media:thumbnail url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-klewis-thmb.jpg" /><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-klewis.mp3?enclos_rss=17699" length="27253088" type="audio/mpeg" /></item><item><title>On the Record...Online with PRSA Chairman Jeff Julin</title><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=665&amp;link_file_rss=17385</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=665</guid><description><![CDATA[PRSA Chairman and President of MGA Communication Jeff Julin goes On the Record...Online with host Eric Schwartzman of online PR service provider iPressroom to discuss how he became PRSA Chairman.

This PR podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.

Jeff Julin is the 2008 Chairman of the Public Relations Society of America.  Mr. Julin is also president of MGA Communications, Inc. with 30 years experience in public relations, community affairs, communication strategies and marketing communication programs.  He has worked with numerous controversial projects, from product liability to regulatory and labor situations, and has acquired strong skills in issues and crisis management.

Show Notes:

3:24 - Julin on being elected to Chairman of PRSA.

5:30 - Julin on his PR firm MGA Communications.

6:12 - Julin on balancing his schedule to meet the needs of PRSA and MGA Communications simultaneously.

6:48 - Julin on what led him to become an active PRSA member.

7:54 - Julin on how he got into public relations.

9:24 - Julin on becoming President of PRSA.

10:44 - Julin reveals the biggest challenges currently facing the PR industry.

11:44 - Julin on what he plans to do as PRSA President.

13:19 - Julin on the impact of PRSA on his professional development.

14:12 - Julin shares his biggest surprise on how things work inside the PRSA.

15:09 - Julin discusses laying the groundwork for his imminent term at the PRSA 2007 International Conference.

16:58 - Julin talks about the benefits of being an active PRSA member.

18:01 - End

Schwartzman is also the managing director of Los Angeles PR firm Schwartzman & Associates. <img src="http://ontherecordpodcast.com/rss.ashx?id=10002" height="1" width="1" />]]></description><pubDate>Fri, 04 Jan 2008 18:05:56 GMT</pubDate><media:thumbnail url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Julin-thmb.jpg" /><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Julin.mp3?enclos_rss=17385" length="18003574" type="audio/mpeg" /></item><item><title>On the Record...Online with CIPR Director Colin Farrington</title><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=645&amp;link_file_rss=16714</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=645</guid><description><![CDATA[General Director of the Chartered Institute of Public Relations Colin Farrington goes On the Record...Online with host Eric Schwartzman of new media marketing service provider iPressroom to discuss the current international policies between the U.S. and England, as well as the impact of globalization has had on public relations.

This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.

Farrington is principal advisor to the Institute&#146;s Council and is responsible for the delivery of the Institute's modernization strategy. Today, CIPR is regarded as one of the world&#146;s leading public relations and communications organizations.  He is also the Secretary General of the European Confederation of Public Relations Associations (CERP), and Chairman of the Global Alliance for Public Relations and Communication Management (GA), which he helped found in 2000.

Show Notes:

3:14 - Farrington explains his mandate as General Director of the Chartered Institute of Public Relations.

4:50 - Farrington on how the UK perceives the United States during this time of war.

6:16 - Farrington on how Great Britain&#146;s sentiment toward the U.S. has changed since Tony Blair&#146;s departure as prime minister.

7:52 - Farrington on the policies he would pursue if he was the current U.S. Secretary of State.

12:02 - Farrington on why he is not an advocate of blogs.

13:58 - Farrington on how social media has changed the way organization&#146;s respond to a crisis.

15:39 - Farrington on identifying target audiences for social media communications.

18:26 - Farrington on how global communications impact traditional media relations.

20:05 - Farrington on how people interested with CIPR or the Global Alliance can get involved. 

20:44 - End

Schwartzman is also managing director of Los Angeles PR firm Schwartzman & Associates. <img src="http://ontherecordpodcast.com/rss.ashx?id=5400" height="1" width="1" />]]></description><pubDate>Sat, 08 Dec 2007 01:03:29 GMT</pubDate><media:thumbnail url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Farrington-thmb.jpg" /><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Farrington.mp3?enclos_rss=16714" length="20615824" type="audio/mpeg" /></item><item><title>On the Record...Online with Hyku blogger Josh Hallett</title><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=640&amp;link_file_rss=16547</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=640</guid><description><![CDATA[Social media consultant Josh Hallett goes On the Record...Online with host Eric Schwartzman of new media marketing service provider iPressroom to discuss the challenges of integrating social media into external communications campaigns.

This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.

Josh Hallett is internationally recognized as a thought leader in the convergence of social media, corporate public relations and marketing.  Mr. Hallett is the founder of Hyku, LLC, who recently joined technology PR firm Voce Communications.  He has provided support to Fortune 500 firms, the traditional media, and some of the world&#146;s largest public relations and marketing firms.  Mr. Hallett is also a highly sought-after public speaker on social media and has presented at numerous workshops, seminars, and conferences in a wide variety of marketing segments.  He participated in the official conference blog at the 2007 PRSA International Conference. 

Show Notes:

3:30 - Hallett on his role as a conference blogger at the 2007 PRSA International Conference.

5:15 - Hallett on his introduction to social media.

6:25 - Hallett on his transition into new media consulting.

7:14 - Hallett on why he became involved in a &#147;communication-driven&#148; industry.

8:19 - Hallett on how much time he dedicates to learning new media technologies.

9:21 - Hallett on understanding the business application of new media services.

11:19 - Hallett on the challenges of open source technology.

12:26 - Hallett on determining what social media application will provide the best support for a client.

15:33 - Hallett on the challenge of implementing new media technology in order to positively impact the client&#146;s communication campaign.

17:47 - Hallett on educating clients to perceive their website as a live communications vehicle between the company and its customer.

20:18 - Hallett on how his non-traditional background has helped him build a unique vision as a PR professional.

22:21 - End

Schwartzman is also managing director of Los Angeles PR firm Schwartzman & Associates.
 <img src="http://ontherecordpodcast.com/rss.ashx?id=5165" height="1" width="1" />]]></description><pubDate>Fri, 30 Nov 2007 23:29:02 GMT</pubDate><media:thumbnail url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Hallet-thmb.jpg" /><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Hallet.mp3?enclos_rss=16547" length="22145133" type="audio/mpeg" /></item><item><title>On the Record...Online with WagEd Chief Innovator Marianne Allison</title><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=618&amp;link_file_rss=15544</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=618</guid><description><![CDATA[Executive Vice President and Chief Innovation Officer of Waggener Edstrom Worldwide Marianne Allison goes On the Record...Online with host Eric Schwartzman of new media marketing service provider iPressroom to discuss the challenges of promoting innovative technology and Waggener Edstrom&#146;s role in developing the reputation of Microsoft.

This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.

Marianne Allison is the Executive Vice President and Chief Innovation Officer for Waggener Edstrom Worldwide, an agency that provides public relation services using innovative communication methods for global organizations impacted by change.  As CIO, Marianne is responsible for the agency&#146;s intellectual property strategy, as well as promoting ideas and innovation internally through cultural and educational initiatives.  She was integral to the development and design of Waggener Edstrom Worldwide flagship Innovation CommunicationSM system, which helped ground the agency&#146;s reputation for deep and substantive work in public relations.

Show Notes:

3:20 - Allison describes her role at Waggener Edstrom Worldwide.

4:10 - Allison on how she became the Chief Innovation Officer.

5:23 - Allison explains how she advise clients on promoting early adoption of new, innovative products and services.

6:59 - Allison reveals the challenge of introducing a new technologies to consumers.

8:44 - Allison on what can be done to accelerate the adoption of new technologies.

10:02 - Allison elaborates on steps to alleviating consumer anxiety toward new technologies and consumer electronics.

10:57 - Allison gives examples of how consumer dissent can positively impact product innovation.

13:53 - Allison on the importance of trust when introducing new technology products and services.

16:44 - Allison talks about whether philanthropic endeavors can actually work to build consumer confidence in new technology.

18:54 - Allison on the launch of Microsoft Vista and the future of the software giants.

22:05 - End

Schwartzman is also the managing director of Los Angeles PR firm Schwartzman & Associates. <img src="http://ontherecordpodcast.com/rss.ashx?id=4468" height="1" width="1" />]]></description><pubDate>Thu, 22 Nov 2007 04:00:10 GMT</pubDate><media:thumbnail url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Allison-thmb.jpg" /><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Allison.mp3?enclos_rss=15544" length="21868863" type="audio/mpeg" /></item><item><title>On the Record…Online with the Chairman of W2 Group Larry Weber</title><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=614&amp;link_file_rss=16210</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=614</guid><description><![CDATA[Larry Weber goes on the On the Record…Online with host Eric Schwartzman of new media marketing service provider iPressroom to discuss the impact that social media has on news today and his experience building one the world&#146;s largest PR firms, Weber Shandwick Worldwide.

This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.

Larry Weber is author of the new book &#147;Marketing the Social Web&#148; and the Chairman of W2 Group a global marketing services ecosystem that helps CMOs in their new role as builders of communities and content aggregators.  Prior to W2 Group, Mr. Weber founded The Weber Group, which within a decade became the world's largest public relations firm, Weber Shandwick Worldwide.  In early 2000, Mr. Weber became chairman and CEO of Interpublic's Advanced Marketing Services Group, where he built and oversaw an $800 million group that included the world's top public relations, healthcare communications, branding, research, and entertainment and experiential marketing firms.


Show Notes:

3:33 &#150; Weber talks about his start in PR and how he grew one of the largest PR agencies in the world.

7:00 &#150; Weber on his transition from practicing public relations to the C suite of a global firm.

8:23 &#150; Weber discusses the culture of Weber Shandwick Worldwide.

9:53 &#150; Weber shares the key character traits he looks for when recruiting employees for PR jobs.

11:20 &#150; Weber explains how he found success with his first PR firm, The Weber Group.

11:45 &#150; Weber reveals how he was able to grow the staff at Weber Shandwick Worldwide to meet agency demand, without losing sight over the firm&#146;s existing client account load.

12:50 &#150; Weber on appealing to third-parties to secure media coverage.

15:04 &#150; Weber on managing client expectations.


16:11 &#150; Weber on why meeting expectations is more important than developing a friendship with the client.

16:59 &#150; Weber discusses why social media is compelling companies to shift dollars from advertising to public relations.

18:19 &#150; Weber reveals why he thinks the business community has only just begun to use social media as a promotional tool.

20:17 &#150; Weber explains how to promote new media content by strategically using paid media.

22:52 &#150; Weber on why the evolution social media compels PR professionals to dig deeper into where people get their news and what issues influence them.

24:44 &#150; Weber on why there will always be a need for traditional media.

25:38 &#150; Weber on how social media improves the credibility of mainstream news.

25:52 &#150; Weber reveals what sets him apart from other PR pros.

27:19 &#150; End

Schwartzman is also the managing director of Los Angeles PR firm Schwartzman & Associates. <img src="http://ontherecordpodcast.com/rss.ashx?id=3893" height="1" width="1" />]]></description><pubDate>Sat, 17 Nov 2007 04:55:46 GMT</pubDate><media:thumbnail url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Weber2-thmb.jpg" /><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Weber2.mp3?enclos_rss=16210" length="26878938" type="audio/mpeg" /></item><item><title>On the Record...Online with World Bank Senior Advisor of External Relations Edith Wilson</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=606&amp;link_file_rss=16188</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=606</guid><description><![CDATA[Edith Wilson goes On the Record...Online with host Eric Schwartzman to discuss the integration of new media at the World Bank and how the organization has responded to recent controversial issues.

This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.

NOTE: This is not a political podcast.  We are interested in how technology is changing the way organizations communicate, and the way people consume media and information. This interview focuses on getting at the lessons Wilson has learned as a communications professional.  We take no position on the issues or policies of the World Bank.

Edith Wilson is Senior Advisor on Corporate Communications in the External Relations office of the World Bank, where she has worked since 1998.  She assists the Director on special projects and policy documents, and lends technical assistance and training to Bank projects on strategic communications issues.  As a project manager at the World Bank in 2002-2004, she led a team integrating public affairs and communications components in World Bank Loans and projects, providing technical assistance and designing strategic communications and opinion research programs for client countries.  Prior to joining the World Bank, Ms. Wilson served as Senior Fellow and Director at the Progressive Policy Institute, and as Chief of Staff for Senator Carol Moseley-Braun (D-IL.).  Before working in government, she was Senior Vice President of International Affairs at the public affairs firm Burson-Marstellar, working on NAFTA implementation and environmental issues.


Show Notes:

3:38 - Wilson on why the World Bank is seen by some as a controversial organization.

4:26 - Wilson reflects on her rise to Senior Advisor of External Relations at the World Bank.

6:54 - Wilson on protest that have occurred at the World Bank Meetings.

10:45 - Wilson on the challenges she faces as a communicator for the World Bank.

12:37 - Wilson reveals the lessons she learned as a spokesperson during Paul Wolfowitz&#146;s controversial resignation as World Bank President.

16:02 - Wilson on the World Bank&#146;s position concerning leveraging the internet to increase transparency of the organization.

17:52 - Wison discusses common what she believes are common misperceptions of the World Bank.

20:02 - Wilson on the World Bank&#145;s relevancy at a time when countries can get loans from other financial institutions and the fight against poverty has proven to be a difficult task.

22:43 - End <img src="http://ontherecordpodcast.com/rss.ashx?id=2957" height="1" width="1" />]]></description><pubDate>Tue, 13 Nov 2007 02:10:18 GMT</pubDate><media:thumbnail url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Wilson-thmb.jpg" /><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Wilson.mp3?enclos_rss=16188" length="22456513" type="audio/mpeg" /></item><item><title>On the Record...Online with Former White House Communications Director Karen Hughes</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=599&amp;link_file_rss=15880</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=599</guid><description><![CDATA[Former US President George W. Bush's director of communications Karen Hughes goes On the Record...Online with iPressroom founder and chairman Eric Schwartzman about strategic communications messaging, promoting American values at this time of war and the challenges of publicizing unpopular US policies abroad.

NOTE: This is not a political podcast.  We are interested in how technology is changing the way organizations communicate, and the way people consume media and information.  This interview focuses on getting at the lessons Hughes learned as a communications professional.  We take no sides on the issues or policies of George W. Bush Administration.
Karen Hughes is the former undersecretary of state for public diplomacy and public affairs, with the rank of ambassador.  Her objective was to lead the development and implementation of a comprehensive public diplomacy plan.  Previously, Hughes was the director of communications while George Bush was governor of Texas, from 1995 to 2000.  Later she was counselor to president George W. Bush from 2001 to 2002.  In July 2002, Hughes moved back to Texas for two years before rejoining the Bush Administration in August of 2004 as a campaign consultant.

This podcast was recorded on Oct. 22, 2007 at the PRSA International Conference 2007 in Philadelphia, the week before Ms. Hughes resigned from the position of undersecretary.  The episode was released on Oct. 31, 2007, the same day Hughes resigned from the US Department of State.

Show Notes:

3:58 - Hughes on the challenges of promoting American values abroad at this time of war.

5:48 - Hughes discusses communicating unpopular US policies that are unlikely to change.

8:40 - Hughes on the single most important part of a strategic messaging campaign.

10:33 - Hughes on the real value of research to political campaigns.

12:06 - Hughes contemplates the internet&#146;s role on the upcoming 2008 Presidential Election.

13:46 - Hughes on the opportunity new media presents corporate communications and public relations professionals.

14:23 - Hughes on her future political aspirations.

15:13 - End <img src="http://ontherecordpodcast.com/rss.ashx?id=665" height="1" width="1" />]]></description><pubDate>Wed, 31 Oct 2007 20:55:35 GMT</pubDate><media:thumbnail url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Hughes-thmb.jpg" /><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Hughes.mp3?enclos_rss=15880" length="15280153" type="audio/mpeg" /></item><item><title>On the Record...Online with Blogger Kami Huyse at the PRSA International Conference 2007</title><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=583&amp;link_file_rss=15542</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=583</guid><description><![CDATA[ <img src="http://ontherecordpodcast.com/rss.ashx?id=564" height="1" width="1" />]]></description><pubDate>Sun, 21 Oct 2007 23:58:21 GMT</pubDate><media:thumbnail url="http://ontherecordpodcast.com/pr/otro/electronic/prsa-otro-episode-one-thmb.jpg" /><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/prsa-otro-episode-one.mp3?enclos_rss=15542" length="27894172" type="audio/mpeg" /></item><item><title>On the Record...Online with Author and Ethicist Dov Seidman</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=572&amp;link_file_rss=15214</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=572</guid><description><![CDATA[Dov Seidman goes "On the Record...Online" with host Eric Schwartzman to discuss the &#147;How&#148; in a hyper-connected, transparent world of communication and business.

Dov Seidman is the author of the new book &#147;How&#148; which explains why &#147;how&#148; we do anything means everything in business.  He created his highly successful company LRN from the living room of his apartment which has now grown to include some high profiled clientele such as Johnson & Johnson, Pfizer, Trump Entertainment, and more than 250 others.  LRN&#146;s objective is to help companies share their corporate cultures and build strong, principled organizations that are successful in the marketplace.  Seidman is very busy giving presentations about the importance of being both profitable principled to likes of The National Press Club, the Outstanding Directors Exchange, the Defense Industry Initiative&#146;s Best Practice Forum, Council of State Governments, and the Corporate Board Member Magazine Boardroom Summit to name a few.  Seidman&#146;s view on business behavior has also been quoted in The New York Times, Wall Street Journal, Fortune, Forbes, CNBC, ABC&#146;s Good Morning America, and BBC News.  Seidman obtained a philosophy degree from UCLA, a politics and economics degree at Oxford, and studied law at Harvard Law School.


SHOW NOTES:

06:40- The world has changed from an outdoing/outperforming oriented society to a how we do what we do matters the most society.

07:29- &#147;We no longer live in a glass house, but on glass microscope slides.&#148;

08:53- Seidman explains how reputations are no longer controlled, but uncontrolled in this hyper-connected, transparent world.

11:11- Seidman discusses that in this connected world we have to find new ways to relate to customers and clients.

15:37- Seidman explains that innovation in &#147;how&#148; is a way to differentiate from the others which allows you to connect with your customers on a deeper level.

17:44- Instead of thinking of what we can and cannot do, in a &#147;how&#148; world we think of what we should and should not do.

20:45- Seidman describes the benefits of out behaving versus out performing.

23:42- Seidman reveals that in this connected world you cannot manage your reputation you just earn it.

26:20- Seidman shares his reasoning and thoughts behind his new book and his website www.howsmatter.com

28:09- Seidman describes how fostering a new corporate culture leads to success.

30:20- Seidman elaborates on how creating a deeper connection with your customer through inspiration and motivation are beneficial to your business.

32:25- Seidman explains how principle and profit reinforce each other.

36:19- End <img src="http://ontherecordpodcast.com/rss.ashx?id=565" height="1" width="1" />]]></description><pubDate>Thu, 04 Oct 2007 17:05:36 GMT</pubDate><media:thumbnail url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Seidman-thmb.jpg" /><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Seidman.mp3?enclos_rss=15214" length="35523250" type="audio/mpeg" /></item><item><title>On the Record...Online with BusinessWeek Chief of Correspondents Joseph Weber</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=461&amp;link_file_rss=12912</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=461</guid><description><![CDATA[Joseph Weber is chief of correspondents for BusinessWeek, based in Chicago. Previously, he was Chicago bureau manager. Weber joined BusinessWeek in June, 1987, as a correspondent in Dallas. He was Philadelphia bureau manager from January, 1988, until August, 1997. He then managed Canadian coverage from Toronto until December, 1999. Among his many awards are an Excellence in Financial Journalism Award from the New York State Society of CPAs, two Peter Lisagor Awards from the Headline Club of Chicago, and a Distinguished Editorial Achievement Award from McGraw-Hill. Weber is a graduate of Rutgers University and Columbia University Graduate School of Journalism.

SHOW NOTES:

04:44 - Weber describes his role at BusinessWeek and reveals the details behinds a typical day at work.

06:15 - Weber responds to the question, &#147;How does the news break down in terms of the news cycle?&#148;

07:25 - Weber goes in-depth about the process of putting timely news online.

08:00 - Weber elaborates on the hierarchy behind the decision making processes at BusinessWeek.

10:34 -Weber on the section editors at BusinessWeek and how particular sections break down in terms of content.

12:20 - Weber discusses what channels an idea goes through before it becomes an assignment.

16:30 - Weber describes whether he feels he can predict the fate of a pitch before it&#146;s vetted.

19:50 - Weber on whether we are in danger of loosing print news media journalism.

26:00 - Weber talks about whether journalists are partially responsible for missing the story on Enron.

28:20 - Weber shares his viewpoint on the deal between Rupert Murdoch and The Wall Street Journal.

29:11 - Weber remarks on the newspaper business&#146; decline and whether this is only a passing phase or a new reality.

31:50 - Weber explains his view on how advertisers are moving their business online.

33:00 -Weber elaborates on the future of the bottom line and whether it will affect the integrity of journalism.

34:39 - End <img src="http://ontherecordpodcast.com/rss.ashx?id=566" height="1" width="1" />]]></description><pubDate>Fri, 03 Aug 2007 22:40:44 GMT</pubDate><media:thumbnail url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Weber-thmb.jpg" /><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Weber.mp3?enclos_rss=12912" length="34496740" type="audio/mpeg" /></item><item><title>On the Record...Online with Forbes.com CEO James Spanfeller</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=439&amp;link_file_rss=12365</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=439</guid><description><![CDATA[JAMES SPANFELLER serves as President & Chief Executive Officer of Forbes.com, a leading media Internet company, and as Executive Vice President of Electronic Publishing for Forbes, publisher of Forbes, the nation's leading business magazine.

SHOW NOTES:

05:00 - Spanfeller describes his role at Forbes.com and his history in print magazines and online media. 

06:10 - Spanfeller answers the question, "Is print advertising worth more than online advertising?"

07:17 - Spanfeller elaborates on the ways advertisers can use new media to reach a highly targeted audience.

08:30 - The advantages of tracking and measuring new media over mainstream media.

08:52 - How online advertising is becoming integrated into traditional marketing campaigns and public relations campaigns.

10:30 - Spanfeller shares his opinion on the future of the thirty-second spot. 

11:42 - The launch of the Forbes.com Video Network.

14:37 - Spanfeller explains how the internet gives users control of the media they access.

15:08 - Forbes.com's partnership with Facebook.

16:25 - Spanfeller's advice to corporations seeking to manage their online reputations.

20:10 - The creation of the Forbes' Corporate Organizational Chart Wiki.

23:30 - Spanfeller's best advice for marketing and PR professionals looking to integrate new media into their corporate communications, marketing communications and public relations campaigns. 

25.13 - End. <img src="http://ontherecordpodcast.com/rss.ashx?id=567" height="1" width="1" />]]></description><pubDate>Thu, 12 Jul 2007 17:59:29 GMT</pubDate><media:thumbnail url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Spanfeller-thmb.jpg" /><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Spanfeller.mp3?enclos_rss=12365" length="30310997" type="audio/mpeg" /></item><item><title>On the Record...Online with New York Times Columnist David Carr</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=383&amp;link_file_rss=11994</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=383</guid><description><![CDATA[On the Record...Online with New York Times Columnist David Carr

David Carr goes &#147;On the Record...Online&#148; with Eric Schwartzman to talk about blogging, influence, and the newspaper industry.

DAVID CARR has been writing about media as it intersects with business, culture and government, for the past 25 years. His column, &#147;The Media Equation&#148; appears in the Monday Business section of the New York Times, highlighting the latest news as it relates to print, digital, film, radio and television. Mr. Carr is also noted for his seasonal video blog, &#147;The Carpetbagger&#148; which runs November through March, giving readers a &#147;behind-the-scenes&#148; look at the road to the Academy Awards. 

SHOW NOTES:

04:58 - Carr describes how his job has changed since the introduction of the Internet. 

06:58 - Carr explains a recent quote from his column, &#147;When it comes to meta-analysis on breaking issues, the web seems better suited to Paris Hilton than patient safety.&#148;

08:28 - Carr on applying journalistic standards to blogging.

11:28 - Carr shares his opinion on the role bloggers play in the food chain of media and the blogs he sees as influential.

11:59 - Carr reveals the one metric in which blogs have the most impact. Hear which blogs he says can move a story forward and get people talking. 

13:35 - Importance of scoops in the age of the blog.

15:40 - The business of newspapers and how the audience has changed and continues to change.

17:19 - How newspapers battle to keep their share holders happy, the departments staffed and the community well-served.

19:10 - Carr on Rupert Murdoch&#146;s controversial bid to purchase the Wall Street Journal.

21:40 - End.
 <img src="http://ontherecordpodcast.com/rss.ashx?id=568" height="1" width="1" />]]></description><pubDate>Thu, 14 Jun 2007 23:05:14 GMT</pubDate><media:thumbnail url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Carr-thmb.jpg" /><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Carr.mp3?enclos_rss=11994" length="20863883" type="audio/mpeg" /></item><item><title>On the Record...Online with Social Media Author Paul Gillin</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=381&amp;link_file_rss=11892</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=381</guid><description><![CDATA[Paul Gillin goes On the Record...Online with Eric Schwartzman to talk about new influencers of popular opinion. What motivates them, what they value and what marketers can do to engage with them.

PAUL GILLIN has been reporting on the impacts of technology and media for 25 years. Before focusing full-time on social media, he was the founding editor-in-chief of Tech Target, one of the most successful new media entities to emerge on the internet. Prior to that, he was editor-in-chief of Computerworld. He now advises marketing executives and CEO's on how to turn the new social media to their advantage. Gillin's latest contribution to the business world is a book titled, "The New Influencers: A Marketer's Guide to the New Social Media." It is part of the "Books to Build Your Career By" series published by Quill Driver Books and profiles among others, the host of this podcast as a "new influencer."

SHOW NOTES:

06:15 - Gillin describes his new book, The New Influencers: A Marketer's Guide to the New Social Media and explains how building credibility, audience and power in a market have changed with the proliferation of social media tools.

09:43 - Small markets count. Marketers should not underestimate the value of a small, focused audience in terms of click-through rates.

11:18 - Marketing to social media markets is not the same as marketing through the mainstream media. In the world of social media, the audience defines the message and marketers must engage the audience in a meaningful dialogue. Gillin illustrates how knowledge of this can make or break a company's reputation.

12:00 - Gillin highlights an important, "unstoppable trend" that every marketer needs to recognize.

13:22 - Gillin discusses last year's AOL customer service debacle and how the power of social media can turn one event into a PR crisis.

15:00 - The benefits of viral media through a brief case study of the Mommycast.

17:42 - Schwartzman points out that the new influencers aren't limited by geographical boundaries and their value to advertisers can be measured more by psychographics than demographics.

19:26 - Ethical considerations marketers should be mindful of when entering the world of social media marketing.

20:17 - Gillin discusses the ethical standards of the blogosphere. 

22:35 - Gillin addresses the common complaints concerning the lack of journalistic standards in blogging but shows how marketers can become comfortable with the format by focusing on its strengths.

23:50 - Gillin explains why newspapers are failing and why he thinks most metropolitan dailies will be out of business in twenty years. 

26:44 - Gillin opines on the shortcomings of traditional journalistic standards.

28.08 - About Gillin's own podcast series for PR professionals, Tech PR War Stories.

30:10 - End. <img src="http://ontherecordpodcast.com/rss.ashx?id=569" height="1" width="1" />]]></description><pubDate>Tue, 29 May 2007 19:19:59 GMT</pubDate><media:thumbnail url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Gillin-thmb.jpg" /><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Gillin.mp3?enclos_rss=11892" length="29004406" type="audio/mpeg" /></item><item><title>On the Record...Online with Social Media Authority Jimmy Guterman</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=374&amp;link_file_rss=11767</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=374</guid><description><![CDATA[Jimmy Guterman goes "On the Record...Online" with host Eric Schwartzman to reveal his thoughts on the effectiveness of current Social Media business models, the misuse of the term conversation in "conversational marketing" and the Digg controversy.

Jimmy Guterman has more than twenty years experience as a successful editor, magazine writer, book author, and consultant. He has excelled across a variety of editorial topics and publishing media, both as employee and entrepreneur. Guterman is currently the editor of Release 2.0, an  O'Reilly Media online magazine that focuses on future trends in Social Media. Additionally, Guterman acts as the community editor for Harvard Business School Publishing, he is an avid blogger and he produced The Sandinista Project. In May of 2007, Guterman lent his expertise to the planning of the sold-out Economics of Social Media conference held in Beverly Hills, California.

SHOW NOTES:

07:56 - Guterman describes the recent Economics of Social Media conference. Even as conference organizer and moderator, Guterman admits that he doesn't have all of the answers. Find out what information surprised him.

10:29 - Advice on being acquired. Guterman reveals what differentiates those companies that have been bought from those that have not and explores the changing nature of deal-making.

12:55 - On Social Media business models: the standard economic strategy utilized by industry leaders and why companies should look beyond this model.

15:05 - Guterman on the relation between real and virtual. Opines on whether or not live interaction will ever be fully replaced by engagement Online and how this affects a company's business model.

16:32 - Slams the term 'conversational marketing.'

17:33 - The importance of listening: why your audience knows more than you do about your own product or service and how this affects the future of your brand.

18:54 - Guterman discusses the ever increasing relevance of being legitimate. 

20:24 - The most recent release of online magazine Release 2.0. The similarities between Web 2.0 and Wall Street and how these two markets can learn from one another.

22:37 - The delicate balance between maintaining an Ad-friendly online environment and fostering a vibrant web-based community.

23:48 - On the Digg controversy: why Digg founders re-posted material that allegedly infringes upon copyright and what this means for the future of the site.

25:12 - Schwartzman and Guterman discuss the nature of VC funded startups. 

27:29 - Mob rule vs. Democracy. The qualitative effects of producing content for a mass audience.

30:03 - The concern behind PR and marketing professionals entering the blogosphere. How to avoid pitfalls that will lead to negative public opinion.

32:33 - End. <img src="http://ontherecordpodcast.com/rss.ashx?id=570" height="1" width="1" />]]></description><pubDate>Fri, 11 May 2007 19:19:24 GMT</pubDate><media:thumbnail url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Guterman-thmb.jpg" /><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Guterman.mp3?enclos_rss=11767" length="31277293" type="audio/mpeg" /></item><item><title>On the Record...Online with Avenue A-Razorfish President Dave Friedman</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=369&amp;link_file_rss=11619</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=369</guid><description><![CDATA[Dave Friedman goes On the Record...Online with Eric Schwartzman about the relationship between digital and traditional media, the future of interactive marketing and the fate of journalism.

Throughout his career, Dave Friedman, president of the world's largest interactive marketing agency, has helped retailers and consumer products firms understand how to leverage technology and marketing to build stronger relationships between brands and customers. His background combines the disciplines of consulting and marketing to create deep insight into the behavior of the digital consumer. Friedman received a BA from Cornell University and MBA from the University of Chicago Graduate School of Business.

SHOW NOTES:

05:49 - Friedman describes the varying interactive marketing, advertising and social media services provided by Avenue A | Razorfish and says whether or not his company is a threat to traditional media.

09:37 - The growing popularity of holism in interactive marketing and how this affects the way the media researches corporations.

11:10 - Revolutionizing online engagement: why companies should release content on other Web-based venues. 

13:15 - Friedman on the changing nature of peer to peer advertising and the importance of joining large-scale digital conversations online. 

15:13 - The Avenue A | Razorfish strategy for building an online client base and the two most important things to remember when engaging clients in the internet social sphere.

19:47 - Which benefits the online user more, SEO or social intelligence? The ethics and potential success of these disparate means for sifting through and finding information online.

23:54 - The radical shift in vision surrounding online marketing communications and the importance of planning ahead when building a website. 

26:58 - Friedman offers his thoughts on the fate of the journalist and how Avenue A | Razorfish can help these professionals move into the 21st century.

28:33 - The symbiotic relationship between physical product and online experience and how big corporations like AT&T are redefining themselves in the digital arena through interactive marketing communications in order to increase consumer loyalty. 

35:45 - End. <img src="http://ontherecordpodcast.com/rss.ashx?id=571" height="1" width="1" />]]></description><pubDate>Fri, 27 Apr 2007 19:20:07 GMT</pubDate><media:thumbnail url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Friedman-Dave-thmb.jpg" /><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Friedman-Dave.mp3?enclos_rss=11619" length="42942013" type="audio/mpeg" /></item><item><title>On the Record...Online with Social Media Maverick Stowe Boyd</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=363&amp;link_file_rss=11525</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=363</guid><description><![CDATA[Famed Blogger Stowe Boyd goes On the Record...Online with host Eric Schwartzman to reveal his thoughts on how antiquated notions of PR are hurting companies in the online atmosphere, the new ethics of social media and the death of the press release.

SHOW NOTES:

04:40 - Boyd sounds off on the new ethics of the blogoshere and how he ruffled feathers of blogging giant Shel Holtz. 

07:10 - Will PR professionals relinquish control and join the conversation?

09:22 - Boyd on the nature of consensual blogs.

15:27 - Boyd opines on the most effective use of social media and it&#146;s relation to the broadcast model.

16:47 - Boyd slams the social media press release as an antiquated notion, a holdover from the days of the telegraph and offers ways in which to enter the 21st century.

19:58 - Schwartzman and Boyd debate the validity of the press release as a means to distribute information. Boyd ridicules companies who ignore technological trends.

25:56 - Thinking outside the box:  new tactics for a new era of media.

28:30 - What are the key ways in which companies can abide by the ethics of new media?

30:26 - Boyd discusses the nature of authority vs. integrity in both traditional media and in the blogosphere.

33:33 - Facing a moral dilemma:  how PR professionals should behave in the blogosphere when their livelihood depends on the promotion of a person or product.

36:40 - Boyd on why he is legitimate and relevant.

37:07 - Plugging the Boyd's upcoming keynote speech at the 2007 PR Online Convergence Confererence titled "Bloggers and PR: Why Can&#146;t We Just Get Along."

38:31 - End. <img src="http://ontherecordpodcast.com/rss.ashx?id=572" height="1" width="1" />]]></description><pubDate>Fri, 20 Apr 2007 23:05:32 GMT</pubDate><media:thumbnail url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Boyd-thmb.jpg" /><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Boyd.mp3?enclos_rss=11525" length="37012525" type="audio/mpeg" /></item><item><title>On the Record...Online with Chicago Tribune Reporter David Greising</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=354&amp;link_file_rss=11474</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=354</guid><description><![CDATA["Zell lands Tribune," the recent article by Chicago Tribune chief business correspondent David Greising made waves in early April. The fate of one of the oldest newspapers in the United States now lies in the hands of real estate tycoon Sam Zell. As the deal broke, The Chicago Tribune relied upon Greising, veteran business journalist of twenty years, to provide perspective. Along with the Tribune, Greising has written for Business Week and the Chicago Sun-Times. He is the author of two books:  I'd Like the World to Buy a Coke: The Life and Leadership of Robert Goizueta and Brokers, Bagmen and Moles: Fraud and Corruption in the Chicago Futures Market, co-authored by Laurie Morse. Greising goes "On the Record...Online with 

Davide Greising goes &#147;On the Record...Online&#148; with host Eric Schwartzman to reveal his thoughts on the recent sale of Tribune Co. to billionaire Sam Zell, the economic future of the newspaper business and the Chicago Tribune&#146;s strategy for maintaining readership as journalism forges ahead into the digital age.

SHOW NOTES:

04:15 - Greising explains his role at the Chicago Tribune and discusses the difference between writing for a news publication and writing a book.

06:18 - Thoughts on his exclusive interview with Sam Zell. 

07:42 - Fact or Fiction: Sam Zell's reputation as the &#147;Grave Dancer&#148; and what this could mean for Tribune Co.

10:15 - How newspapers are re-inventing themselves in order to capture a new generation of web savvy readers. Where the Chicago Tribune stands in comparison to other major mastheads and where it needs to move.

12:50 - Facing tough financial times: will Zell be a preferable option to current management as newspapers struggle to survive? Will online advertising be able to sustain news companies?

16:09 - Pros and cons of the Chandler family deal with Tribune Co. in regard to the LA Times. Predictions on where the Times-Mirror company would be now had they remained in control of Los Angeles' largest newspaper.

18:57 - The Chandler family's longstanding economic strategy in the newspaper business and their opinion of the Sam Zell buyout.

21:46 - The New York Times and multi-media: how the nation's largest newspaper is staying ahead of the curve.

24:05 - The Chicago Tribune's coping strategy for attracting and maintaining readership as their internet competitors have cornered the market on breaking news.

26:09 - Thoughts on collective intelligence in relation to traditional, non-participatory journalism. Response to Noam Chomsky and other thought leaders who view the mainstream media as gatekeepers.

29:44 - Hard and soft news: how to be relevant to younger audiences without sacrificing the quality of information.

34:40 - End. <img src="http://ontherecordpodcast.com/rss.ashx?id=573" height="1" width="1" />]]></description><pubDate>Fri, 13 Apr 2007 23:04:17 GMT</pubDate><media:thumbnail url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Greising-David-thmb.jpg" /><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Greising-David.mp3?enclos_rss=11474" length="33281279" type="audio/mpeg" /></item><item><title>On the Record...Online with World Economic Forum Media Maven</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=352&amp;link_file_rss=11448</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=352</guid><description><![CDATA[World Economic Forum Senior Media Manager, Matthias Lufkens, goes On the Record...Online with Eric Schwartzman about the 2007 Global Information Technology Report, why key nations slipped in the rankings, the impact of marketing information technology on Davos earlier this year, and the benefit of the social media press release.

SHOW NOTES:

05:31 - Lufkens discusses the World Economic Forum annual Global Information Technology Report and the turmoil in the top 10 rankings.
07:35 - Lufkens on the Global Information Technology Report in relation to the world economy and his analysis of what the change in rankings implies.
10:01 - The methodology behind the Global Information Technology Report
11:24 - Surprises of this 2006-2007 Global Information Technology Report.
11:54 - What really happened at the Davos World Economic Forum this year.
13:21 - Schwartzman and Lufkens discuss the controversy surrounding former CNN chief news executive Eason Jordan's sacking, which was the result of a blogger's commentary filed during a private session that was supposedly off the record.
16:19 - Lufkens on relations practices and credentials policies at the World Economic Forum.
17:28 - Why private is public: Lufkens explains the Chatham House Rules and the role they play in facilitating naked conversations.
18:52 - Lufkens reveals the consequences for breaking Chatham House Rules, or reporting on off the record sessions.
19:34 - Applying media relations practices to MSM, new media and social media alike.
20:28 - Lufkens discloses which countries are rapidly expanding their Information Technology infrastructures and stresses the importance of engaging those countries that lag behind.
22:07 - Lufkens on how he used marketing information technology to extend the reach of the conference.
23:50 - Lufkens on the strategy behind the Davos Conversation website, which extended the reach of the World Economic Forum.
26:52 - Lufkens on the Davos Conversation website as a gateway to the World Economic Forum's online presence. 
28:39 - Lufkens describes the arsenal of social media and marketing information technology that the World Economic Forum employed and the value of social media press releases.
33:41 - End. <img src="http://ontherecordpodcast.com/rss.ashx?id=574" height="1" width="1" />]]></description><pubDate>Fri, 06 Apr 2007 23:53:12 GMT</pubDate><media:thumbnail url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO_Lufkens-thmb.jpg" /><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO_Lufkens.mp3?enclos_rss=11448" length="33163960" type="audio/mpeg" /></item><item><title>On the Record...Online with Cisco's Jeanette Gibson</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=351&amp;link_file_rss=11391</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=351</guid><description><![CDATA[Jeanette Gibson goes "On the Record...Online" with host Eric Schwartzman to discuss the importance of online press rooms for today's business community. They discuss the secrets behind the success of Cisco's online news room, news@cisco.com, the economic benefits an online news room can provide a company and the culture shift that is occurring in the way people are consuming media.

SHOW NOTES:

05:19 Gibson details the creation and evolution of Cisco's new media team and how they have adapted and continue to adapt to the new media explosion.

06:39 Gibson divulges how Cisco's entrepreneurial culture has allowed the new media team to shake their initial reputation as a renegade faction and the effects of that culture shift on the way the company's internal communication is conducted today.

09:04 Gibson lists the benefits of online news rooms and explains how news@cisco.com has helped Cisco become a world class organization.

10:52 Gibson explains why social media can*t be ignored and how the new media team at Cisco determines the most appropriate vehicle for delivering information. 

12:42 Gibson discloses why it is imperative that PR personnel, rather than web technicians, direct social media content.

14:11 Gibson reveals why news@cisco.com is the second most visited page on cisco.com.

15:59 Gibson describes the objectives of news@cisco.com and explains why the site promotes return business.
 
17:04 Gibson divulges the new media team's official three-pronged marketing strategy for news@cisco.com.

19:18 Gibson reveals why the news@cisco.com podcast subscription rate is up 40 percent and why blog readership is up 60 percent.

20:37 Gibson explains how the company tracks their relative success and how they have made cisco.com more user friendly.

23:59 Gibson discusses why a website should be an experience.

25:12 Gibson describes the methodology that has allowed the new media team to remain small and nimble.
 
26:18 Gibson gives her expert opinion on why every company should incorporate new media into their traditional PR campaigns.

27:47 Gibson offers advice to companies who wish to expand into new media.
 
28:57 Gibson talks about the culture shift that is occurring regarding the nature of media, and what she looks forward to in the future.

31:04 - End. <img src="http://ontherecordpodcast.com/rss.ashx?id=575" height="1" width="1" />]]></description><pubDate>Fri, 30 Mar 2007 21:38:02 GMT</pubDate><media:thumbnail url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Gibson-thmb.jpg" /><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Gibson.mp3?enclos_rss=11391" length="29929000" type="audio/mpeg" /></item><item><title>On the Record...Online New Media Masters Panel Part 2</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=349&amp;link_file_rss=11336</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=349</guid><description><![CDATA[Special Episode: On the Record...Online host Eric Schwartzman moderates the second segment of the "New Media Masters Panel" with General Manager Rob Barrett of the Los Angeles Times, General Manager Larry Gerbrandt of Nielsen Analytics, Claude Brodessor of NPR's "The Business," and blogger Kevin Roderick, who writes for TMZ.com and LAObserved.com. They discuss the challenges of moving print journalism onto the Web, the credibility of blogs and wiki platforms and the economics of Web media.

SHOW NOTES:

07:07 Rob Barrett discusses educating Los Angeles Times reporters in Web-based media and the benefit of having online articles mentioned in blogs.

11:20 Kevin Roderick explores the difference between print journalism and Web journalism in terms of the relationship between the relative position and importance of an article. 

12:55 Barrett reveals his opinion of whether or not the Web is good for the news media industry.

14:00 Larry Gerbrandt compares the economic potential of print and Web media and the concept of engaging advertisement.

16:30 Claude Brodessor describes what is "killing the movie business" and how computer-generated imagery (CGI) hasn't lived up to the hype. 

21:49 Gerbrandt on how the wide-spread dissemination of info on internet is affecting box-office sales.

22:50 Barrett shares his experience with the Los Angeles Times experimental creation of a "Wikitorial" and the requirements of a successful online community.

29:18 Roderick contends that journalism is not entirely objective and offers his thoughts on whether the subjectivity of blogging is a strength or a weakness.

32:36 Barrett discusses the cultural shift that is occurring at major news organizations as Web journalism continues to grow.

36:22 Roderick explains the correlation between the number of Online readers and the quality of Web-based content in blogs and other citizen journalism sources.

38:43 Roderick, Barrett and Brodessor offer their thoughts on the Drudge Report and how the ability to tailor individual experience affects the influence of a Website has on the news.

43:27 Barrett and Roderick square off regarding the difficulty of linking blogs to ever-changing news Websites. Barrett reveals the new business model that the Los Angeles Times plans to launch in order to generate greater revenue from archived articles.

46:55 Schwartzman and Barrett discuss the role of RSS link generators in accessing information behind firewalls.

48:25 Barrett reveals how RSS feeds can be used to generate a profit.  

49:47 Roderick discusses how he uses RSS feeds and how he draws a loyal audience to his blog.

51:42 Brodessor and Roderick on the important role that podcasting plays for Online radio stations like KCRW.

52:55 Schwartzman wraps-up the show and thanks his guests.

54:10 - End. <img src="http://ontherecordpodcast.com/rss.ashx?id=576" height="1" width="1" />]]></description><pubDate>Sat, 24 Mar 2007 00:30:00 GMT</pubDate><media:thumbnail url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-media-masters-panel-pt2-thmb.jpg" /><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-media-masters-panel-pt2.mp3?enclos_rss=11336" length="52151271" type="audio/mpeg" /></item><item><title>On the Record...Online New Media Masters Panel Part 1</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=346&amp;link_file_rss=11171</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=346</guid><description><![CDATA[Special Episode: On the Record...Online host Eric Schwartzman moderates a "New Media Masters Panel" with Rob Barrett, GM, LATimes.com, Larry Gerbrandt, GM, Nielsen Analytics, Claude Brodessor, NPR's "The Business" and TMZ.com blogger Kevin Roderick, LAObserved.com. They share how the internet is changing the main stream media business, the future of print media and how industries are reacting to Google and YouTube.

SHOW NOTES:

04:16 - Larry Gerbrandt, Claude Brodessor, Kevin Roderick and Rob Barrett reveal their thoughts on new media, such as websites, blogs, podcasts and social networking platforms, and how it is changing the way they communicate.

18:30 - Roderick, Brodessor and Gerbrandt share where they get their news and which new or mainstream media outlets they consider influential.

25:24 - Brodessor on what organizations are now doing to counteract Google and YouTube from taking what some consider to be free content.

28:50 - Gerbrandt explores whether or not main stream media views Google as a friend or foe.

31:47 - Roderick reveals what the future of the print publishing business is in a world where people hunger for news at internet speed.

33:11 - Barrett on whether or not Google News is in breach of copyright violation for content siphoning.

36:26 - Gerbrandt shares his thoughts on DVR and TiVo usage.

39:45 - Brodessor talks about the "lazy factor" of DVR users vs. Madison Avenue advertising.

42:38 - Roderick talks about Steve Jobs and Apple managing to escape criticism in an industry where others such as, Bill Gates, are viewed more objectively by the media and the industry.

45:43 - End. <img src="http://ontherecordpodcast.com/rss.ashx?id=577" height="1" width="1" />]]></description><pubDate>Fri, 16 Mar 2007 23:38:04 GMT</pubDate><media:thumbnail url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-media-masters-panel-pt1-thmb.jpg" /><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-media-masters-panel-pt1.mp3?enclos_rss=11171" length="55602146" type="audio/mpeg" /></item><item><title>On the Record...Online with Warren Cowan, Rogers &amp; Cowan Founder</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=344&amp;link_file_rss=11088</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=344</guid><description><![CDATA[Warren Cowan goes On the Record...Online with host Eric Schwartzman to reveal what a night on the red carpet at the Oscars is like, the challenges of working with major stars and the history of the movie premier event.

After a stint with public relations company Alan Gordon and Associates and service in the Air Force during WWII, Cowan teamed with veteran publicist Henry Rogers to form Rogers and Cowan in 1949. The company prospered as the Hollywood studio system broke down in the 1950s and the in-house studio publicity staffs no longer routinely fed competitive gossip columnists news of the studio's contract stars. Public relations companies filled the void and Rogers and Cowan grew into one of the largest Hollywood firms in the field, with nearly 200 employees and a client roster that has included Elizabeth Taylor, Sylvester Stallone, Bruce Willis, Cybill Shepherd, Paul Newman, Clint Eastwood and Michael Keaton. In the 1980s, it expanded into serving corporate accounts. Rogers and Cowan was sold in 1991 and Cowan left the business the following year. After a two year hiatus, he opened a new firm, Cowan and Associates.

SHOW NOTES:

04:16 - Warren Cowan reveals what it is like to be on the red carpet at the Academy Awards.

06:06 - Cowan shares the challenges of moving a major celebrity down the red carpet and what role the publicity escort plays there.

08:51 - Cowan on why a major star would not want to walk down the red carpet and what makes them actually put forth the effort to go.

09:52 - Cowan reveals how he successfully handles stars if they do not want to make the public appearance of walking down the red carpet.

11:14 - Cowan discusses when people start arriving at the red carpet and when people should arrive to get an interview from the press.

12:33 - Cowan shares the origins of the red carpet and the movie premier event. 
 
15:07 - Cowan describes the amount of demands for a major star&#146;s time and the difficulty a personality PR agent has with managing all the media requests.

18:51 - End. <img src="http://ontherecordpodcast.com/rss.ashx?id=578" height="1" width="1" />]]></description><pubDate>Sat, 10 Mar 2007 00:34:54 GMT</pubDate><media:thumbnail url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Cowan-thmb.jpg" /><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Cowan.mp3?enclos_rss=11088" length="23455375" type="audio/mpeg" /></item><item><title>On the Record...Online in Singapore: Special Episode</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=332&amp;link_file_rss=11046</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=332</guid><description><![CDATA[Eric Schwartzman presents an excerpt from his New Media PR Boot Camp at the Strategic Media Relations Conference & Workshop in Singapore. Schwartzman shares podcasting case studies with government officials of Singapore, non-profit organizations, academic institutions and other influentials in the region. Schwartzman discusses the podcasts of Disneyland, Ecast, JupiterResearch, IBM, Simon & Schuster and the LA Opera, amongst others, and reveals their strategies, objectives, drawbacks and the tactics they utilize to attract listeners and establish a loyal audience base

SHOW NOTES:

05:28 - Schwartzman talks about companies that utilize podcasts to fulfill their marketing and communications goals. 

06:27 - Schwartzman describes IBM&#146;s podcasting efforts.

08:46 - Schwartzman discusses featured guest interviewees on Simon & Schuster&#146;s podcast, SimonSays.

09:57 - Schwartzman reveals why Virgin Atlantic&#146;s podcast was subject to so much criticism.

10:41 - Schwartzman shares how Purina builds a loyal audience base for their podcast.

11:08 - Schwartzman discusses the challenges TV Guide&#146;s podcast will have to overcome.
 
11:38 - Schwartzman on the Whirlpool podcast and the direction it took.

12:41 - Schwartzman reveals the secret behind the success of Disneyland&#146;s podcast.

16:20 - Schwartzman discusses the effectiveness of the LA Opera&#146;s podcast in fulfilling the Opera&#146;s PR and marketing goals.  

22:50 - Schwartzman talks about Ecast&#146;s podcast and the company&#146;s objectives and success using the podcast.

29:45 - Schwartzman shares how Trend Micro used their podcast to reach a niche audience and humanize their brand.

32:32 - Schwartzman discusses Associated Production Muisc&#146;s Film & TV Music Podcast and the direction the podcast has taken.

38:17 - Schwartzman on the importance of having a podcast host with a likable personality.

39:22 - Schwartzman reveals how to generate community involvement with a podcast. 

39:59 - Schwartzman shares the importance of psychographics as opposed to demographics for the subscribers of a podcast. 

41:54 - Schwartzman on the rising importance of electronic media for print publications.

43:19 - Schwartzman discusses how to select subject matter for a podcast and the development and creative process for making a podcast.

47:20 - End. <img src="http://ontherecordpodcast.com/rss.ashx?id=579" height="1" width="1" />]]></description><pubDate>Fri, 02 Mar 2007 18:37:55 GMT</pubDate><media:thumbnail url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Singapore-thmb.jpg" /><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Singapore.mp3?enclos_rss=11046" length="57592854" type="audio/mpeg" /></item><item><title>On the Record...Online with Hollywood Reporter Editor Anne Thompson</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=331&amp;link_file_rss=10991</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=331</guid><description><![CDATA[Anne Thompson goes On the Record...Online with host Eric Schwartzman to reveal how movies secure Oscar nominations, how films win Oscar campaigns and whether or not online buzz influences which movies get nominated.

The deputy film editor of The Hollywood Reporter, Anne Thompson writes the weekly film industry column "Risky Business," which is globally syndicated by Reuters. She also contributes to Premiere, Wired, Filmmaker, New York Magazine, The New York Times, The Washington Post, and The London Observer. From 1996 to 2002, she headed Premiere's Los Angeles bureau as West Coast Editor. Before joining Premiere, she tracked behind-the-scenes Hollywood as a senior writer at Entertainment Weekly and as West Coast Editor at Film Comment Magazine. From 1985 to 1993, she wrote the first iteration of "Risky Business" for L.A. Weekly and The Los Angeles Times Syndicate. A graduate of the Department of Cinema Studies at New York University, Thompson teaches the fall semester of Sneak Previews at UCLA Extension.

SHOW NOTES:

04:59 - Go inside the news room with Anne Thompson to see what goes on in a day of the life of a deputy film editor.

05:38 - Thompson reveals the changes she has seen covering the movie business for more than two decades.

06:57 - Thompson on whether or not the Academy Awards recognize best movies or best PR.

08:11 - Thompson shares why so many Oscar pundits thought Dream Girls would win an Academy Award for Best Motion Picture or Oscar for Best Director.

09:50 - Thompson on the secret behind timing a motion picture marketing campaign for Best Motion Picture.

11:35 - Thompson on the implications of online buzz. Does online buzz or online chatter campaigns impact Academy Award nominations?

15:12 - Thompson on the globalization of Hollywood and the Academy Awards.
 
16:25 - Thompson shares an insiders perspective on a day at the Oscars, including the red carpet arrivals, the telecast and the Hollywood Oscar party scene.

21:09 - Thompson on the impact new media in the digital age. A prediction of the future of online PR and the impact it will have on movies and their marketing campaigns.

27:04 - End. <img src="http://ontherecordpodcast.com/rss.ashx?id=580" height="1" width="1" />]]></description><pubDate>Fri, 23 Feb 2007 19:26:21 GMT</pubDate><media:thumbnail url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Thompson-thmb.jpg" /><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Thompson.mp3?enclos_rss=10991" length="33279652" type="audio/mpeg" /></item><item><title>On the Record...Online with Variety Editor Steven Gaydos</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=330&amp;link_file_rss=10949</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=330</guid><description><![CDATA[Steven Gaydos goes On the Record...Online with host Eric Schwartzman to reveal the changes in Oscar campaigns due to the internet, his real opinion on the quality of the LA Times and how important the Oscars are as an advertising revenue source.

Variety executive editor/international managing director Steven Gaydos joined Variety in 1993, serving as the newspaper's first managing editor of special issues. In 1999 Gaydos was named executive editor of Variety/Daily Variety and in that capacity he helps oversee the work of the largest entertainment news staff in the world. In August 2000, Gaydos took on the additional role of international managing director of Variety, overseeing the global business operations from the London office. Gaydos is author of the Variety/Putnam book, "The Variety Guide to Film Festivals," and is also coauthor of Movie Talk from the Frontlines (McFarland) and Cannes: 50 Years of Sun, Sex and Celluloid (Miramax/Hyperion). Since March, 2002, Gaydos has been the regular feature presenter of the "Loose Talk" segment on BBC London's Saturday Morning Breakfast Show. He is also a regularly featured guest on CNN, BBC's Liquid News, World Service, Five Live, among others.

SHOW NOTES:

08:13 - Gaydos on how Oscar campaigns are changing as a result of the internet and its interactive nature.

09:15 - Gaydos shares how online chatter in blogs are affecting advertising decisions and how much people inside the business pay attention to these blogs.

09:48 - Gaydos talks about how surprising the copyright infringement action taken by the Academy Awards on the website www.oscarwatch.com was. 

10:32 - Gaydos describes how realistic he believes the online copyright actions by the Oscars are.

11:51 - Gaydos reveals how major sites like YouTube and MySpace help show how the internet is growing as a platform for entertainment and information.

13:13 - Gaydos shares what traditional media outlets are in major trouble due to the onset of new media.

14:17 - Gaydos discusses whether or not he believes the new LA Times section called The Envelope infringes on Variety&#146;s territory.

15:25 - Gaydos reveals how important a source of revenue the advertising leading up to the Oscars are, compared to all the other areas. 

16:33 - Gaydos shares what trends he has seen in Oscar ads since the onset of new media and how this year is performing compared to the expectations.

17:31 - Gaydos on how big of an impact the huge numbers of awards shows have had on advertising for the Oscars.

18:40 - Gaydos describes how a movie such as Norbert will affect Eddie Murphy&#146;s chances of winning an Oscar.

19:49 - Gaydos shares whether or not he thinks there will be any interactivity like there was with Justin Timberlake at the Grammys. 

20:53 - Gaydos talks about the impact that new media has on his job and how strongly he feels about that change.

22:35 - Gaydos describes how the web has impacted the way Variety reporters cover Hollywood.

23:48 - Gaydos reveals his true opinions on the LA Times quality and what the paper needs to do to save its masthead.

25:15 - Gaydos on whether or not the IRS crackdown on gift bags at the Golden Globes or the Oscars has truly had an effect on the amount of swag celebrities are given.

26:30 - End. <img src="http://ontherecordpodcast.com/rss.ashx?id=581" height="1" width="1" />]]></description><pubDate>Sat, 17 Feb 2007 02:06:27 GMT</pubDate><media:thumbnail url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Gaydos-thmb.jpg" /><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Gaydos.mp3?enclos_rss=10949" length="32600861" type="audio/mpeg" /></item><item><title>On the Record...Online with LA Weekly Deadline Hollywood Columnist Nikki Finke</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=327&amp;link_file_rss=10715</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=327</guid><description><![CDATA[Nikki Finke goes On the Record...Online with host Eric Schwartzman on this years Ocsar race, the Weinstein's impact on the Oscar campaign process and to discuss how she manages to write her brash, in-your-face style of journalism without losing access to inside sources.

Journalist Nikki Finke has been the "Deadline Hollywood" columnist for LA Weekly since June 2002, writing about the business, politics and culture of the infotainment industry. She recently won first place in the Association of Alternative Newsweeklies' 2006 AltWeekly Awards for media criticism/reporting. Los Angeles Magazine has praised her LA Weekly column as "essential reading for those who follow the Industry..."  Dow Jones' MarketWatch headlined a recent profile on her. In March 2006, she began DeadlineHollywoodDaily.com which she writes, edits and owns. Her career in journalism has included years as an AP foreign correspondent in Moscow and London, Newsweek correspondent in Washington D.C. and Los Angeles, and Los Angeles Times staff writer covering entertainment and features. From 1995 through 2000, she was West Coast Editor and Hollywood columnist first for the New York Observer and then for New York Magazine. She also has written for The New York Times, Vanity Fair, Esquire, Harper's Bazaar, Elle, Glamour, Premiere, Washington Post, Newsweek, Salon, Premiere and Los Angeles Magazine. She has appeared often on radio and TV talking about the entertainment business.
 
SHOW NOTES:

03:11 - Nikki Finke talks about the essence of an Oscar campaign, how they are normally mounted, how Harvey Weinstein broke the mold of a traditional Oscar campaign and the impact the Weinstein's have had on the Oscars.

05:34 - Finke reveals why Hollywood is jealous of David Geffen and Clint Eastwood, why the Oscars really are not a true contest for the best director, best picture, or best motion picture, and why she feels last year's Academy Awards proved the Academy is homophobic.

08:26 - Finke explains why outlets such as Us Weekly and Entertainment Tonight can have such a devastating effect on an actor's or actress's career, why she initially believed Ryan Gosling didn't deserve his Academy Award nomination and how he got nominated. 

12:18 - Finke on the role of the coterie of "geriatric publicists" play on word of mouth campaigns for the Academy Awards. 

13:48 - Finke talks about why Endeavor is so extraordinary and successful compared to the Creative Artists Agency.

16:22 - Finke gives her opinion on whether or not the internet and new media is causing a shift in power in the entertainment industry.

17:53 - Finke explains why her honest style of journalism gets her more access to sources than other reporters and why she views herself as the friend of the shareholders.

20:51 - End. <img src="http://ontherecordpodcast.com/rss.ashx?id=582" height="1" width="1" />]]></description><pubDate>Sat, 03 Feb 2007 00:42:48 GMT</pubDate><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Finke.mp3?enclos_rss=10715" length="25822211" type="audio/mpeg" /></item><item><title>On the Record...Online with Billboard Editor Digital/Mobile Antony Bruno</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=312&amp;link_file_rss=10684</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=312</guid><description><![CDATA[Antony Bruno goes On the Record...Online with host Eric Schwartzman to share how involved Billboard is in digital media, what sorts of things he looks for in a pitch and what media outlets influence him.

Antony Bruno joined Billboard in 2005 to cover the emerging field of digital entertainment, including music downloads, MP3 players, ringtones, wireless downloading, P2P, video games and interactive technologies for the weekly print editions. He also oversees the programming activities for Billboard's MECCA mobile entertainment conferences. Before joining Billboard, Bruno was assistant vice president of wireless Internet development at CTIA, the The Wireless Association. He is a frequent guest speaker and has been quoted in the Boston Herald and USA Today and appeared on National Public Radio.

SHOW NOTES:

05:10 - Antony Bruno gives a description about and insight to his role as the editor of Billboard Digital/Mobile.

05:53 - Bruno talks about how many people at Billboard work with digital media and their level of involvement.

06:15 - Bruno shares his level of involvement with digital media and why that level has changed over time.

06:55 - Bruno discusses his weekly involvement with news stories for Billboard, both online and offline. 

07:30 - Bruno explains how long-time Billboard employees regard him and his position and the differences in background between them.

09:06 - Bruno shares how many PR pitches he receives in a day.

09:59 - Bruno reveals his idea of the prefect pitch.

10:40 - Bruno talks about what draws him to read through a pitch and what he wants from a pitch.

11:32 - Bruno describes how long he thinks a pitch should be and in what format.

12:09 - Bruno talks about how many people to copy on an e-mail to in an organization when pitching.

13:27 - Bruno describes the best way to format and send him a press release.

14:49 - Bruno discusses how important electronic aspects are in increasing the appeal of an online story.

16:41 - Bruno shares what sort of media outlets influence him as an editor at Billboard.

18:20 - Bruno talks about how the growth of citizen journalism impacts his decision on what to cover for Billboard.

19:47 - End. <img src="http://ontherecordpodcast.com/rss.ashx?id=583" height="1" width="1" />]]></description><pubDate>Sat, 27 Jan 2007 03:26:30 GMT</pubDate><media:thumbnail url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Bruno-thmb.jpg" /><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Bruno.mp3?enclos_rss=10684" length="29505819" type="audio/mpeg" /></item><item><title>On the Record...Online with Entertainment PR Legend Julian Myers</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=310&amp;link_file_rss=10681</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=310</guid><description><![CDATA[Julian Myers goes On the Record...Online with host Eric Schwartzman to share what he has learned throughout his career about the field of entertainment PR, managing client expectations and the role of PR practitioners play in developing a story.

Owner of Julian Myers Public Relations, Julian Myers has been working in Hollywood for 67 years.  Myers is in his 33rd year of teaching "Entertainment Public Relations" at UCLA Extension and his 16th year teaching at Loyola Marymount.  The long time public relations veteran also helped originate the USC Cinema and Television Society.  Myers has served on the Academy of Motion Picture Arts and Sciences Public Relations Coordinating Committee for about 25 years, and helped put on the Oscars, working on the red carpet and with media backstage, for 30 years.  Currently, he is focusing his efforts on spreading AmigoDay -- a day to greet anyone, anywhere, on any month's first Sunday -- around the world.

 
SHOW NOTES:

05:41 - Julian Myers reveals what parts of his life have kept him going for so long in the field of public relations, and what his future goals are.

07:57 - Myers describes how people can help further the cause of AmigoDay. 

09:24 - Myers talks about his future and the future of entertainment PR and what his biggest problems are.

11:21 - Myers discusses some of the most humorous experiences he has had in the field of public relations throughout the years. 

14:56 - Myers relates the first time he met Marilyn Monroe, the origins of her name, and who helped guide her career.

16:40 - Myers gives his opinion on paparazzi and how important he believes they are.

18:23 - Myers reveals why celebrity scandals are so much more prevalent today than in years past.

20:00 - Myers on how to handle dealing with a celebrity or any type of client with unreasonable expectations and the dangers of promising results.

22:46 - Myers explains why he disagrees with the notion that a publicist should never be the story, and should be behind the scenes.

25:07 - Myer talks about the wonderful relationships he has had with his celebrity clients over the years.

28:07 - Myers talks about how lucky he feels.
 
29:12 - End. <img src="http://ontherecordpodcast.com/rss.ashx?id=584" height="1" width="1" />]]></description><pubDate>Sat, 20 Jan 2007 01:49:06 GMT</pubDate><media:thumbnail url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Myers-thmb.jpg" /><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Myers.mp3?enclos_rss=10681" length="21517660" type="audio/mpeg" /></item><item><title>SPECIAL EPISODE: On the Record...Online with Podcasters at CES 2007, Las Vegas</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=309&amp;link_file_rss=8449</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=309</guid><description><![CDATA[Tim Bourquin of TNC New Media and the "Podcast Brothers" podcast goes On the Record…Online to moderate a panel with podcast experts Michael Geoghegan, author of Podcast Solutions, Jason Van Orden, author of Promoting Your Podcast, Eric Schwartzman, host of the PRSA PRism (sic) award winning podcast On the Record...Online, and Wing Yu, editor-in-chief of StreetIQ.com.

SHOW NOTES:

6:04 - Tim Bourquin introduces himself and panelists Jason Van Orden, author, podcaster, podcast consultant and host of the website howtocreateapodcast.com; Eric Schwartzman, founder and president of iPressroom Corporation; Michael Geoghegan, CEO of GigaVox Media and creator of some of the first corporate podcasts and Wing Yu, CEO of FinancialContent.
10:26 - Orden reveals the elements needed to create a successful podcast, including selecting the most effective content and identifying what information to include in the feed.
12:47 - Schwartzman explains how to choose a format and a message that will lend to a podcast that adds a new level of transparency to the marketing mix. 
14:56 - Geoghegan talks about the launch of the Disneyland podcast and how to best format a podcast that will appeal to marketing and advertising executives.  
17:40 - Yu discusses best practices for podcasting and producing a podcast that resonates with listeners, produces sales leads and stimulates word of mouth marketing.
19:55 - Geoghegan reveals the reasons behind the failed Starbucks podcast and the significance of creating a podcast that appeals to the listener, rather than to a corporate board room.  
21:54 - Schwartzman on choosing the most compelling content for a podcast, the pressure on the mainstream media to reach out to audiences already targeted by many social media players, and using electronic media as a tool to release information about a brand, such as instructions for product use.  
25:55 - Geoghegan reveals how to secure approval from C-level executives to create a podcast. 
27:45 - Orden on how to promote a podcast, secure downloads and give it its own legs in the age of new media growth and competition.  
30:37 - Orden talks about podcast measurement and the technological limitations of podcasting metrics.   
33:08 - Schwartzman weighs in on the opportunity podcasting creates to influence target audiences that Time Magazine and other mainstream media outlets cannot reach.  
35:29 - Geoghegan on the time commitment, costs and efforts involved in regularly releasing a podcast.
38:52 - Yu explains how to integrate podcasts into the traditional marketing mix.   
40:43 - Schwartzman recommends leveraging podcasts for a different goal than other social and traditional media tools.  
42:55 - Orden talks about the siginificance of engaging listeners on a consistent basis. 
44:16 - Schwartzman explains how to build a loyal audience for your podcast.
45:40 - Yu shares the benefits of advertising on podcasts.
46:58 - Geoghegan on video podcasts versus audio podcasts and the different attractions of both types of podcasts.
50:05 - Schwartzman talks about the importance of the marketing department&#146;s involvement with the podcasting process, and the serious investment of time it takes to make a podcast effective.
55:48 - Orden reveals how an advertiser should approach a podcaster and the importance of finding a podcaster that genuinely believes in your product.  
57:40 - Geoghegan on Grape Radio selling sponsorships to advertisers and the care and attention that is given to advertisers by podcasters.
100:04 - Schwartzman offers advice on how to manage expectations for podcasting initiatives. 
104:40 - End. <img src="http://ontherecordpodcast.com/rss.ashx?id=585" height="1" width="1" />]]></description><pubDate>Thu, 11 Jan 2007 01:01:02 GMT</pubDate><media:thumbnail url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO_CES-thmb.jpg" /><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO_CES.mp3?enclos_rss=8449" length="46594532" type="audio/mpeg" /></item><item><title>On the Record...Online with Billboard Chart Director Geoff Mayfield</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=308&amp;link_file_rss=8452</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=308</guid><description><![CDATA[Geoff Mayfield goes On the Record...Online with host Eric Schwartzman to discuss how the Billboard charts are evolving in the age of digital music, the legislative shortcomings of the DMCA and escalating ring-tone sales.  

Geoff Mayfield has been director of charts at Billboard magazine since 1994 and has overseen the Billboard 200 albums chart since 1990.  In addition to overseeing Billboard's charts department, Mayfield writes the charts analysis column Over The Counter and spearheaded the launch of Billboard Chart Alert.
 
SHOW NOTES:

04:02 - Geoff Mayfield reveals the inner working of just what goes into the production of the coveted Billboard charts.

05:48 - A Billboard veteran, Mayfield weighs in on the advantages and disadvantages that technology has brought to the Billboard charts. 

08:51 - Mayfield on the importance of looking beyond the Billboard 200 to a more holistic view of all Billboard charts in an age of media fragmentation.

10:00 - Mayfield talks about new media consumption and the psychographics of digital consumption. 

13:04 - Mayfield reveals the shortcomings of retail sales measurements and the dangers of an oversimplified perspective.

16:33 - Mayfield describes the secret behind how Billboard measures non-copyrighted music.

17:42 - The Digital Millennium Copyright Act and what the future holds for record companies pushing sales of physical product in an age where consumers are legally constrained by how they can consume.

19:51 &#150; Mayfield talks about the impact of digital distribution on major and independent record companies.

22:13 - Mayfield plugs Billboard's new chart called Hot RingMasters, which measures ring-tones based on master recordings.

25:06 - Mayfield acknowledges the shortcomings of the Billboard charts and the changes the company is making to aggregate more comprehensive.
 
27:50 - End. <img src="http://ontherecordpodcast.com/rss.ashx?id=586" height="1" width="1" />]]></description><pubDate>Sat, 06 Jan 2007 01:16:53 GMT</pubDate><media:thumbnail url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Mayfield-thmb.jpg" /><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Mayfield.mp3?enclos_rss=8452" length="34270565" type="audio/mpeg" /></item><item><title>On the Record...Online with HP VP Howard Taub</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=307&amp;link_file_rss=8242</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=307</guid><description><![CDATA[Howard Taub goes On the Record...Online with host Eric Schwartzman to discuss place-based media, wearable cameras and the rude awakening fans of digital photography may be in for if they don't preserve and archive their data storage and printed images appropriately.

Howard Taub is the Vice President and Associate Director of HP Labs and a renowned expert in digital imaging. He is also a thought leader who oveseas much of the next generation research and development at HP Labs that many believe is re-envisioning the future of the digital image. Taub goes inside HP's Mediscape GPS system, Casual Capture wearable cameras and the challenges consumers, the media business and Hollywood film studios face with regard to image and film preservation.

SHOW NOTES:

04:26 - Howard Taub talks about the difference between Mediascape and current new media broadcasting utilities, such as podcasting.
05:16 - Taub describes how place based media uses GPS technology to broadcast specific information based on geographic coordinates.
07:19 - Taub discusses the possibilities at which Mediascape is a commercial applicant, such as gaming and prior uses.
08:48 - Taub talks about Casual Capture, HP's wearable camera technology.
10:34 - Taub reveals the inner workings of the HP digital media platform, and its strategic value to HP.
12:07 - Taub discusses the challenges of film preservation and digital preservation and storage.
13:58 - Taub explains how to preserve digital images for generations to come.
15:47 - Taub describes how to preserve analogue video and digital video for generations to come.
18:00 - Taub talks about how Hollywood and the major studios should preserve their motion picture assets for generations to come.
19:34 - Taub describes the benefits and drawbacks of storing photos and videos on hard drives versus removable media.
21:06 - Taub offers his opinion about the best removable media available, why it works best and how to maximize its use for archiving and preservation.
24:19 - Taub discusses how to properly store your photos so they are visible for generations to come.
27:43 - End. <img src="http://ontherecordpodcast.com/rss.ashx?id=587" height="1" width="1" />]]></description><pubDate>Sat, 30 Dec 2006 07:30:57 GMT</pubDate><media:thumbnail url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Taub-thmb.jpg" /><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Taub.mp3?enclos_rss=8242" length="33932505" type="audio/mpeg" /></item><item><title>On the Record...Online with Adweek Reporter Brian Morrissey</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=306&amp;link_file_rss=8243</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=306</guid><description><![CDATA[Adweek Reporter Brian Morrissey goes On the Record...Online with host Eric Schwartzman to discuss how digital media and technology are changing the world of advertising, the latest trends in advertising, and what he believes the future of advertising will look like.

Brian Morrissey is a senior reporter at Adweek, where he covers the interactive advertising industry. He has reported on the Internet advertising businesses for DM News, ClickZ and Silicon Alley Reporter. Prior to working in journalism, he was a speechwriter in Washington, D.C. Morrissey is a graduate of Providence College and has Masters degrees from the Catholic University of Leuven in Belgium and Columbia University.

SHOW NOTES:

04:53 - Brian Morrissey gives a description about what sort of things an Adweek reporter covering interactive media deals with as opposed to reporters who focus on traditional media.
06:13 - Morrissey explains the meaning behind the title of Bob Garfield's article, "YouTube vs. Boob Tube," in Wired magazine, and why there is so much tension about it in the advertising industry, "Right now advertisers are left in kind of a quandary in how they actually reach their consumer and YouTube is very symbolic in just that it is people consuming media when they want, sharing it, really taking control."
07:55 - Morrissey talks about what he believes the future has in store for the advertising industry and what his feelings about the industry are.
09:39 - Morrissey gives his opinion on the future of the 30 second spot in today's rapidly changing world, "It is symbolic of, like, old school advertising. Now will it be 15 seconds? Will it be, in some cases, 5 seconds? Will it be a 2 second ad that leads to a longer form video experience? Maybe. Now the challenge for advertisers is to adjust to that..."
10:52 - Morrissey discusses whether or not he believes technology will put agencies that specialize in media platforms out of business, similar to how the internet put travel agents out of business, and what he thinks technology and digital advertising will do to aid small businesses.
13:18 - Morrissey describes the difference in strengths and weaknesses of traditional media versus new digital media and how new media will change how advertisers measure response to campaigns, "Any time media becomes digital, it becomes a lot easier to measure, and you just hope that measurement then ends up meaning it becomes more accountable."
15:51 - Morrissey talks about what surprises him the most about the change of trends in technology and platforms, particularly regarding the speed of the changes.
17:20 - Morrissey gives an example of how he would run an ad campaign for a fictional corporation and where he would focus his advertising with regards to digital media and traditional media. Also, he talks about how devoted certain types of companies are in evolving their advertising forms technologically.
19:03 - Morrissey discusses Second Life, how on-line advertising there benefits companie, and what he thinks the future will be like for online media, such as Second Life, "...I mean the next MySpace, I think, is going to look a lot more like Second Life than it will look like MySpace today."
20:18 - Morrissey describes what advertisers need to do to cut through the clutter of advertising that is prevalent in modern society and what sort of ways advertiser messages are potentially going to change to accomplish this, "One way I think it they are going to change is they are going to become more Google-like."
22:04 - Morrissey talks about how people who work in public relations should contact him if they believe they have a good story and what sort of stories interests him the most.
22:55 - End. <img src="http://ontherecordpodcast.com/rss.ashx?id=588" height="1" width="1" />]]></description><pubDate>Fri, 22 Dec 2006 23:56:44 GMT</pubDate><media:thumbnail url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Morrissey-thmb.jpg" /><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Morrissey.mp3?enclos_rss=8243" length="28385693" type="audio/mpeg" /></item><item><title>On the Record...Online with Quincy Jones III and Paul Campbell of QD3</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=305&amp;link_file_rss=8244</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=305</guid><description><![CDATA[QD3 Chairman Quincy Jones, III and President Paul Campbell go On the Record...Online with host Eric Schwartzman to discuss utilizing new media to reach consumers, the effect new social media has on their company, and how they tame technology for a competitive edge.

Quincy "QD3" Jones, III is the Chairman, CEO, and Chief Creative Officer of QD3. In 1986, with Hip Hop still in its infancy, Quincy decided to attend the noted Berklee College of Music in Boston. After one year at Berklee, Quincy grew restless and moved to Los Angeles where he immediately connected with Dr.Dre and a small record label called Ruthless. In 2002, Quincy started a documentary production company focused on chronicling the many dimensions of hip-hop culture. Under Quincy's leadership, the company has amassed one of the largest independent libraries of hip-hop content with thousands of hours of programming, much of it rare, exclusive, and never before seen footage. The company is aggressively expanding online to take advantage of the technology explosion of broadband video, user generated content, video on demand and mobile platforms. As the creative and driving force, Quincy is building the first urban oriented digital media entertainment company.

Paul A. Campbell is the President and COO of QD3. In June 2006, Paul A. Campbell joined QD3 assuming the role of President and COO in charge of growing the Company's organizational infrastructure, production capacity, and expansion onto new digital platforms. Paul brings a unique mix of technology understanding, entrepreneurial energy, strong business discipline, and creative sensibilities. Paul spent the last four years at the Microsoft Corporation as the Director of Business Development responsible for the software giant's digital media strategy and partnerships with major media companies and the creative community. 

SHOW NOTES:

05:12 - Paul Campbell discusses what type of company QD3 Entertainment is and gives a brief description about the many aspects of QD3 Entertainment.
06:25 - Quincy Jones, III talks about the QD3 Soundlab and gives a history about the company's music production and film and television scoring history.
07:01 - Jones talks about launching the entertainment portion of QD3, and why he felt the need to create it, "I was watching TV one day and a hip-hop documentary came on and it just didn't really reflect what it really was like being there and it didn't really reflect the culture in an authentic way."
07:35 - Campbell and Jones describes how they first met and why they became friends.
08:42 - Campbell and Jones talk about how they try to avoid targeting specific groups and attempt to combine different groups and cultures of fans into larger aggregates with the aid of new media. Also, they describe how they can use new media to reach both combined groups and specific subgroups.
11:20- Campbell and Jones discuss what they think about the belief concerning the need to bridge the digital divide to reach an urban audience, "As the technology becomes increasingly accessible and becomes a priority, there is no digital divide, it's an economic barrier if there is one."
12:38 - Campbell describes how QD3 utilizes mobile media and other new media technology, and how they plan to make use of such in the future.
14:20 - Campbell and Jones discuss how QD3 feels about their privately licensed content being used by consumers without paying for it on their own new media sites, such as MySpace, and how that drives them to improve their own content.
16:05 - Jones describes how his visual media business provides opportunities that compliment the music side.
17:03 - Campbell talks about the obstacles that they face in QD3 with the onset of new media, how new media technology has changed their advertising models and how it makes it essential to change the way they make investments in designing the different facets of their business plans.
19:09 - Campbell describes how QD3 utilizes and evaluates technology and how they try to tame technology to harness it for a competitive advantage for their company. "You can have the most creative story-telling capability, but if you can&#146;t deliver it in a compelling way and really take advantage of the new technology advancements, somebody else who can do that and maybe less creative will end up winning."
22:27 - Jones talks about who his musical and technological influences are.
23:41 - End. <img src="http://ontherecordpodcast.com/rss.ashx?id=589" height="1" width="1" />]]></description><pubDate>Fri, 15 Dec 2006 23:24:25 GMT</pubDate><media:thumbnail url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Jones_and_Cambell-thmb.jpg" /><enclosure url="http://ontherecordpodcast.com/pr/otro/electronic/OTRO-Jones_and_Cambell.mp3?enclos_rss=8244" length="29282232" type="audio/mpeg" /></item><item><title>On the Record...Online with Organic Chairman Jonathan Nelson</title><author>Eric Schwartzman</author><link>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=304&amp;link_file_rss=8245</link><guid>http://ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=304</guid><description><![CDATA[Organic Chairman Jonathan Nelson goes On the Record...Online with host Eric Schwartzman to discuss open source technology, client involvement with website publishing and using new media for advertising and marketing.  

Jonathan Nelson co-founded Organic, Inc. in 1993, which was the first web-based business, and served as its chief executive officer for seven years. His pioneering work at Organic has helped to make the Internet the radical economic catalyst it is today. He now serves as the chairman of the board and steers Organic's long-term strategy goals, allowing clients to more effectively employ the Internet for brand development and develop better online experiences for their customers. Nelson, described as a "serial entrepreneur," he has founded or played a critical role in the building of a number of companies.

SHOW NOTES:

03:49 - Jonathan Nelson talks about his history with Accrue Software, Inc. and gives a brief description about what kind of company it is.
04:25 - Nelson briefly outlines a day in the life of the CEO of Organic.
04:55 - Nelson describes what Organic, Inc. is and what it does.
05:20 - Nelson talks about how Organic and its clients come to an agreement over what types of services Organic will provide.
05:55 - Nelson gives his opinion on open source and how his clients feel about using open source technology, "...we are a huge fan of open source...but occasionally a client will demand a Microsoft platform or another platform and we are compliant and do that stuff as well." 
06:32 - Nelson talks about using different types of software and how important he feels it is to use one set of software over another, "I believe that you shouldn't let the tail wag the dog, I mean software is just a tool and quite often the tools are chosen for you..."
07:36 - Nelson talks about the clients' involvement in the publishing of their own website, the different types of software that clients could use to publish their own site, and the various types of service level agreements that clients want.
09:04 - Nelson describes how Organic's clients host their websites, and how much of the actual hosting Organic does.
09:49 - Nelson discusses how he educates clients on new social media that are hesitant to utilize it, "I believe that in late 2005, 2006 is really the dawn of social media in a really big way, the advent of MySpace and YouTube and the way it is affecting brands is really profound."
11:25 - Nelson talks about the different ways of approaching new media versus traditional media for advertising a product, taking into consideration the target demographic, the product, and how experimental the client is. He also discusses the advantages new media has over traditional media for advertising.
13:51 - Nelson describes how internet marketing has evolved in a short period of time, as well as the increased use of internet marketing for such impul