UCLA Panel Moderated by Eric Schwartzman Scheduled for Wednesday, Feb. 21 at 8pm

WHAT: Noted Los Angeles-based media business authorities will convene to discuss the impact of blogs, podcasts, emerging personal publishing and social media platforms on the business of mainstream media and entertainment.  Discussion topics will include the future of the daily newspaper industry, the rise of user generated media, competitive issues between news syndicates and citizen journalists, coping with online copyright infringement, profitability of online news media, how to monetize online video, the future of blogging, the benefits of podcasting, challenges of blog comment moderation, fake grassroots or “astroturfing” initiatives, the onslaught of mainstream media blogs and the relationship between web presence and reputation.

PANELISTS: Rob Barrett, GM, www.LATimes.com
Claude Brodessor, KCRW-FM (NPR) "The Business" and www.TMZ.com blogger
Larry Gerbarndt, GM, Nielsen Analytics
Kevin Roderick, www.LAObserved.com 
Eric Schwartzman, Executive Producer, “On the Record.Online” podcast

WHERE: UCLA Main Campus -- 147 Dodd Hall
Map:  http://www.ucla.edu/map/map_south.html
The lecture hall seats 200, half of which are taken by students enrolled in Schwartzman’s New Media Boot Camp.  As a courtesy, approximately 100 additional seats available on a first come, first serve basis. Park in Lot 2 for $8.

WHEN: Wednesday, Feb. 21, 2007
7pm – Lecture: Integrating New Media into Corporate Outreach Initiatives
8pm – New Media Expert Panel

NOTE: This panel is held as part of the final course session of Eric Schwartzman’s New Media Boot Camp.  Schwartzman is chairman and founder of iPressroom, which helps organizations extend the reach of their PR and marketing campaigns  online using the latest new media tools and services integrated into one, powerful online dashboard.  Please arrive either before 7pm, or at 8pm sharp, so as not to disturb the course lecture.  Dodd Hall is approximately a 7-minute walk from Lot 2.  For those who are unable to attend, an audio transcript may be made available by sending an email request with the words “New Media PR Panel” in the subject line to eschwartzman-bc at ipressroom dot com.  NO PHONE CALLS PLEASE!!!