One of the most interesting alternatives to measuring online influence to surface yet is Traackr, a premium service that reveals reach, resonance and rank in online social spheres. In this exclusive interview,
Traackr Founder and CEO
Pierre-Loic Assayag, talks about how his service differs from
Klout and other online influence scoring services.
This interview was recorded at the 2011 Public Relations Society of America International Conference in Orlando, Florida.
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About the Podcaster:
Eric Schwartzman (
@EricSchwartzman) provides
social marketing services,
social marketing research and
social media training to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs. He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies. Eric is also the instructor behind top-rated social media training seminars and the
Social Media Boot Camp which are offered monthly in the US and abroad. Visit the social media training calendar for upcoming dates.
