One of the most interesting alternatives to measuring online influence to surface yet is Traackr, a premium service that reveals reach, resonance and rank in online social spheres. In this exclusive interview, Traackr
Founder and CEO Pierre-Loic Assayag
, talks about how his service differs from Klout
and other online influence scoring services.
This interview was recorded at the 2011 Public Relations Society of America International Conference in Orlando, Florida.
Embed this Podcast:
<embed width="400" height="27" src="http://www.google.com/reader/ui/3523697345-audio-player.swf" flashvars="audioUrl= http://www.ontherecordpodcast.com/pr/otro/electronic/
About the Podcaster:
Eric Schwartzman (@EricSchwartzman
) provides social marketing services
, social marketing research
and social media training
to businesses, government agencies and nonprofits. He over 15 years experience integrating emerging information technologies into organizational communications programs. He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies. Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp
which are offered monthly in the US and abroad. Visit the social media training calendar for upcoming dates.