This panel was presented by
PRSA LA and
PRSA Western District. The Platinum sponsor was
Golin Harris, the Gold sponsor was
BusinessWire and the Silver Sponsor was
VMS. Event sponsors were the
Jesse M. Unruh Institute of Politics and
MWW Group. And special thanks went to
Weber Shandwick and
Korn/Ferry International.
The panel was announced
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Eric Schwartzman: Friday, July 16, 2010 | 1:37 PM
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Two former
Social Media Boot Camp attendees, Laura Meade Kirk of Amica Insurance and Angela Nebel of Summit PR Strategies, discuss where they were before they took the workshop, what they learned and where they are now.
The next Social Media Boot Camp is Aug. 18-19, 2010 in Los Angeles. It is followed by the
Social Media Master Class on Aug. 20, 2010 was is designed as a continuation of the Social Media Boot Camp.
This is the longest-running, top-rated workshop of its kind, and the only recurring course that teaches practical, step-by-step guidance for integrating social media into business communications.
Eric is currently completing a book on B2B applications of social media, so there are plenty of business-to-business uses presented as well.
SHOW NOTES:
01:34 --
Laura Meade Kirk, a former Providence Journal reporter, discusses her transition from the newspaper business to the field of public relations at
Amica Insurance.
04:24 -- How Amica Insurance is currently using social media for business communications, including the use of
Facebook,
Twitter and
YouTube.
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Eric Schwartzman: Thursday, July 15, 2010 | 7:39 AM
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PR Advice to LeBron James from Dan Schnur, Director of the Institute for Politics at USC, Shelia Tate, Press Secretary to First Lady Nancy Reagan, Noelia Rodriguez, Press Secretary to First Lady Laura Bush, David Demarest, Press Secretary to President George H.W. Bush, Phyllis Tuck, Hill & Knowlton, Don Spetner, Korn/Ferry International, Joann Killeen, Killeen Furtney, Lou Baglietto, Butterfield Communications and Denis Wolcott, The Wolcott Company.
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Eric Schwartzman: Monday, July 12, 2010 | 7:55 AM
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It's been a hotly debated topic in the PR industry for decades. How do you measure the effectiveness of a PR campaign? Do you look at outputs like press releases and media coverage or outcomes like buyer behavior and attitude? And if you do evaluate outputs, what are the best practices for determining the value of PR? Over the past five years, I've asked that question to
Katie Paine,
Mark Weiner,
Larry Gerbrandt,
Michael Lavery,
Pete Blackshaw and
Rick Klau and got many different answers.
In June 2010, the PR industry got together to try and unify the standards by which the trade measures the value of a public relations initiative. As a result, the widespread practice of using advertising value equivalency to try and determine the value of PR was denounced, and the
Barcelona Declaration of Measurement Principles, endorsed by public relations agencies from 33 countries, were released to offer PR practitioners more substantial reasoning for gauging value.
"The value of PR is not equal to the cost of advertising" says
David Rockland, partner at Ketchum, who also serves as chair of the Association for the Measurement and Evaluation of Communication (
AMEC) and who is the featured guest in this episode of On the Record...Online.
Entertainment public relations is a highly competitive industry. In this interview with entertainment PR powerhouse Stan Rosenfield who represents Robert De Niro, George Clooney, Danny DeVito and many others, you learn what it takes to make it as a personal publicist in the entertainment business and how to snag an entertainment PR internship.
In addition to serving as president of Stan Rosenfield & Associates, a Los Angeles entertainment public relations firm, he teaches Strategies for Representing Talent in Agency
Public Relations at UCLA Extension and is a frequent guest lecturer on Entertainment Public Relations at UCLA, USC and Loyola.
02:11 -- Entertainment public relations professionals who represent creative talent need to know these three things to be successful.
04:15 -- "A" list talent belongs on the cover of the magazine. "B" list talent gets featured in articles inside the magazine. If you're an "A" lister and you go inside the magazine, you've done damage to yourself.
The panelists, including a current White House Press Secretary and three former White House Press Secretaries discuss message development, learning to expect the unexpected and speaking truth to power.
