Online Reputation Management on Twitter with #journchat Founder Sarah Evans Eric Schwartzman: Friday, June 26, 2009 | 8:15 AM   Download MP3

Corporate reputation management, identity management and social networking on Twitter with public relations pro Sarah Evans, who established #journchat, a popular, weekly, three-hour chat that occurs on Twitter every Monday at 6pm Pacific Time – 8pm Eastern Time between journalists, bloggers and PR professionals.

To participate in #journchat on Twitter, all you have to do is follow the conversation, which Sarah moderates, by monitoring the keyword #journchat in Twitter search or using Twitter apps Tweetdeck, Tweetchat or Tweetgrid. By posting comments with the #journchat keyword, or hashtag as they are known by Twitterers, you can add your remaining 129 characters (140-11 to accommodate the hastag) into the online conversation.

In this interview, Sarah talks about why #journchat took off, the Twitter apps she likes best for moderating her weekly chat on Twitter, best online reputation management practices for tweeting on behalf of brands and how early adopter brands can use micro blogging for corporate reputation management, crisis communications, social media optimization and lift search engine rankings.

1:46 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com.

2:49 – Sarah Evans on Twitter apps Tweetchat and Tweetgrid, two online social networking services designed for participating in group discussions on Twitter, which one she likes better and why?

3:42 – Sarah Evans on using Twitter apps for group messaging to block spammers from Twitter chats.

4:15 – Sarah Evans reveals her biggest surprises about moderating her weekly Tweet chat.

5:34 – Sarah Evans on the size of the community she’s built from moderating #journchat weekly.

6:43 – Sarah Evans on how and why #journchat grew so quickly on the Twitter instant messaging platform.

8:02 – Sarah Evans’ top three tips for leveraging social media to launch a successful, recurring online social media PR event.

9:15 – Sarah Evans on the level of support she received through the Twitter social networking platform when she first introduced #journchat, and how it served to validate her social networking event.

10:21 – Sarah Evans on social media strategy considerations for organizational communicators, branded Twitter accounts and personal Twitter accounts.

12:37 – Sarah Evans on best online reputation management practices for disclosing who the organizational communicator(s) behind a branded Twitter account are.

13:48 – Sarah Evans on the risks associated with letting an employee build their personal brand at the expense of a corporate brand. Eric mentions a previous episode in which Toyota revealed their social media strategy for putting their brand first on Twitter, while still acknowledging each employee’s contribution.

15:40 – Sarah Evans on pitching news stories to journalists and other media relations techniques via Twitter.

16:52 – Sarah Evans on her role as a guest writer at Mashable, the social media marketing tactics, social media SEO and social media marketing blog.

17:05 – Sarah Evans discusses Media On Twitter, a free, user-generated contact record database of journalists on Twitter which provides Twitter IDs for reporters and bloggers, much as Vocus PRWeb.

18:42 – Sarah Evans on social media PR strategy and social media engagement.

19:45 – Sarah Evans names the companies she thinks are doing a good job leveraging social media for communications.

21:15 – Sarah Evans on where we’re headed and future growth prospects for social media and online social networking.

22:57 – Sarah Evans gives out her Twitter ID and shares the best way to reach her.

24:04 -- End

Eric Schwartzman http://twitter.com/ericschwartzman) is a new media and social media communications specialist and founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of social media training courses to accelerate the acquisition of social media communication skills.

 

 

Crisis Communications Online: Social Media Usage during a Crisis with Leysia Palen Eric Schwartzman: Thursday, June 4, 2009 | 5:59 PM   Download MP3

In this episode, social media crisis communications researcher at the ConnectivIT Lab at the University of Colorado at Boulder Leysia Palen shares what she has learned about social media usage during a crisis, assessing the credibility of citizen journalism and user generated media during a crisis, and how organizations might align with unofficial back channels in the future.

1:45 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com.

2:56 – Social media crisis communications researcher Leysia Palen, an assistant professor of the Department of Computer Science at the College of Engineering and Applied Science at the University of Colorado at Boulder and lab director of her research group, ConnectivIT, which focuses its research on social media crisis communications, shares her social science perspective on the differences between crisis, disaster, and emergency.

6:02 - Social media crisis communications researcher Researcher Leysia Palen on how accurate social media research is conducted, on the potential problems in social media crisis communications research, and on how these potential problems in social media communications research are tackled.

7:55 – Social media crisis communications researcher Leysia Palen shares her experience on the use of software tools for measuring conversations. She shares her knowledge on what tools are most useful and productive and what tools are being built.

9:58 - Social media crisis communications researcher Researcher Leysia Palen gives her insight on which of the readily available tools like Google are the quickest in indexing and delivering the most useful information during times of crisis.

12:37 - Eric Schwartzman comments about social media crisis communications researcher Leysia Palen’s report, “Crisis in a Networked World: Features of Computer-Mediated Communication in the April 16, 2007, Virginia Tech Event,” published by the Social Science Computer Review.

13:13 - Social media crisis communications researcher Leysia Palen shares crisis communications and emergency management advice on how to incorporate social media into how they manage emergencies.

15:45 - Social media crisis communications researcher Leysia Palen on what she learned about how people used social media during the Virginia Tech tragedy, on what she found surprising, on what the event shows from a social media emergency management point of view. She refers to the ethnographic work of one of her graduate students, Sarah Veiweg.

20:24 – Social media crisis communications researcher Leysia Palen on whether she thinks distributed problem solving is more reliable than top-down, commander control style problem solving during the inventory stage of a crisis. She talks about the difference between a disaster and an emergency.

22:42 - Social media crisis communications researcher Leysia Palen on how most Virginia Tech students were made aware of the shootings.

23:24 – Social media crisis communications researcher Leysia Palen on what students did once they were informed of the shootings, on Virginia Tech’s crisis communications throughout the day. She talks about how social media communications and online social networking sites were used for student-to-student communication and discovery of information throughout the day.

25:28 – Social media crisis communications researcher Palen on emergency management. She talks about backchanneling communications and the importance of frequent updates.

27:47 – Social media crisis communications researcher Leysia Palen on accuracy of information, on why we have to be critical consumers of information we receive, on making decisions with the information we are given, and on whether to trust pieces of information under uncertain situations.

29:56 - Social media crisis communications researcher Leysia Palen talks about whether or not a website is important for organizational communicators as source of crisis communications. She talks about whether or not she would advise that most websites be mobile-friendly as well

31:25 – Social media crisis communications researcher Leysia Palen on whether she thinks the violent nature of the Virginia Tech tragedy and helplessness of the victims is what compelled so many volunteers to accurately self-police their list-building activities. She talks about whether or not she thinks there would be a same level of accuracy in a political crisis.

34:45 - Social media crisis communications researcher Leysia Palen on what she thinks about timelines and visualizations of data and why their impact is appreciated. She refers to the research work of another one of her graduate students, Sophia Liu.

36:50 – Social media crisis communications researcher Leysia Palen on what type of policy changes she hopes her social media communications research on the use of social media during crisis will prompt.

39:04 – End.

Eric Schwartzman (@ericschwartzman) is a new media and social media communications specialist and founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills.

 

 

Online Newsroom Best Practices with Toyota Social Media Supervisor Scott Deyager Eric Schwartzman: Thursday, May 21, 2009 | 4:40 PM   Download MP3

Show Notes:

1:45 –Online newsroom services from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. Insure online newsroom best practices by using iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com.

2:48 – Toyota Social Media Supervisor Scott Deyager shares his experience as a member of the Toyota family and his transition from traditional media relations to the social media communications team.

4:18 – Online newsroom access to the 2010 Pruis reveal at the Detroit Auto show which was simulcast live without password protection in Toyota’s online newsroom, and how live video streams are becoming an online newsroom best practice.

5:47 – The importance of maintaining open access as an online newsroom best practice, why Toyota chose not to use password protection for its online newsrooms, and why the loss of password protection has become an online newsroom best practice.

7:55 – How Toyota decides what press releases, press kits and other press materials goes in their online newsroom and what press kits and related content go on their social media sites and how Toyota uses different channels for different purposes.

9:17 – Toyota Social Media Supervisor Scott Deyager on people and process, on how Toyota decides who does what, and how the decisions to post content that insure online newsroom best practices are made.

10:20 – Note: At this point in the interview, the MP3 file ended abruptly and Scott Deyeger agreed to schedule a second interview, essentially rerecording the second half. Audiophiles may be interested to know that the first portion was recorded via Skype, the the second portion was recorded on a Telos One digital to analog bybrid device.

10:53 – How Toyota evaluates online newsroom best practices and the success of its social media outreach efforts.

11:47 – Toyota’s rationale for outsourcing its online newsroom to an online newsroom software provider instead of building a custom content management application or skinning an open source platform and having to instill online newsroom best practices autonomously. He talks about why Toyota selected the iPressroom online newsroom software.

12:57 –Toyota’s experience transitioning to the iPressroom online newsroom service

13:41 – Twitter integration in online newsrooms, Toyota’s communications objectives for Twitter, managing corporate and personal brands responsibly as communicators, and online newsroom best practices for Twitter integration.

16:28 – Putting the Toyota brand first, the use of signatures in tweets, and Toyota’s Twitter strategy of maintaining branded communications without sacrificing personal transparency.

20:17 – The rules of engagement for social media interaction at Toyota.

21:10 – Eric Schwartzman brings up his past experience with podcasting and how thinks having last word as an interviewer is inappropriate. He asks whether or not Toyota is comfortable letting its critics have the last word in their online pressroom or social media sites.

22:20 – What’s next for Toyota in terms of social media communications. He talks about how the company is now “waking up” to social media technology.

23:01 – Eric asks for Scott’s job-seeking advice to Eric’s intern, Jessica Shu who wrote and search engine optimized these podcast show notes. Scott Deyager advises job-seekers who would like to secure a position in social media communications at a major organization like Toyota.

24:31 – The future of Toyota hybrids. He talks about the 2010 Toyota Prius and when it will be available. He gives insight on why now is a good time to buy a car. He mentions that more information can be found on Toyota’s online newsroom, youtube.com/toyotausa, Toyota Flickr and Toyota on Twitter.

25:56 – End.

Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills.

PROMO

Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or tweet @ipressroom.

 

 

SEO for PR Tools and Tips from Search Engine Land editor Danny Sullivan Eric Schwartzman: Thursday, May 14, 2009 | 3:01 PM   Download MP3

Online Newsroom SEO and Press Release SEO Best Practices Profiled

SEO for PR is the subject of this interview with Search Engine Land editor-in-chief Danny Sullivan, who talks about online newsroom SEO, press release SEO, inbound links, his transition from traditional journalism to the internet, and what he thinks about Google and other tools.

Show Notes:

1:45 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard to conduct SEO for PR. For more information tweet @chrisbechtel or contact info at ipressroom dot com.

3:01 – Search Engine Land editor-in-chief Danny Sullivan talks about what Search Engine Land is and what it covers.

3:47 – Search Engine Land editor-in-chief Danny Sullivan on his background and how he transitioned from traditional journalism to the internet and Search Engine Land.

5:02 – Search Engine Land editor-in-chief Danny Sullivan on what he knows about the Google algorithm and major search engines like Yahoo and Microsoft. He talks about what he thinks are the key factors that are important for most successful SEO for PR.

7:05 – Search Engine Land editor-in-chief Danny Sullivan on what he thinks is the order of importance of the different factors in SEO for PR. He talks about search on the Pinkberry website.

8:55 – Search Engine Land editor-in-chief Danny Sullivan on what his favorite tool is for measuring inbound links that are coming in. He talks about different tools and about what he likes and what he doesn’t like about the different tools that different companies use to cinduct SEO for PR.

11:25 – Search Engine Land editor-in-chief Danny Sullivan on the variety of strategies for building inbound links and the importance of having great content.

12:35 – Search Engine Land editor-in-chief Danny Sullivan on whether or not he agrees that some inbound links are more influential than others. He talks about the “secret formula,” about whether the domain of the link plays an important role, and about the two key things Google looks for in a link.

14:55 - Eric Schwartzman shares a story of how one power inbound link can play a huge role in either helping or hurting an individual and an organization’s reputation.

17:12 – Search Engine Land editor-in-chief Danny Sullivan on likely factors other than a powerful link that may come into play. He talks about Google’s Query Deserves Freshness initiative, what it does, and how it plays a role in SEO for PR.

19:41 – Search Engine Land editor-in-chief Danny Sullivan on whether he thinks Google is indexing news quicker than regular web content. He talks about Google’s dedicated news crawler system, what it is designed to do and what that means for SEO for PR practitioners.

20:11 – Search Engine Land editor-in-chief Danny Sullivan on what opportunities press releases sent over a newswire provides to companies that want to get news information about their products, brands, and services out there, on whether a certain format is necessary, on why he thinks the real opportuity oif press release SEO is not necessarily SEO for PR.

22:17 – Search Engine Land editor-in-chief Danny Sullivan talks about why he doesn’t use tools for benchmarking site rank and what he advises people doing SEO for PR to measure instead.

24:15 – Search Engine Land editor-in-chief Danny Sullivan on whether he thinks external key words or ad words tool are good indicators of clusters or themes and on whether or not he thinks these clusters are indicative of the types of words that would figure into Latent Semantic Indexing.

26:18 – Search Engine Land Editor-in-chief Danny Sullivan on whether or not he is concerned about the potential loss of investigative journalism, on the newspaper industry business models, on what he thinks the newspaper industry is wasting time on, and on what he thinks makes the online industry unique. He talks about the Digg tool.

29:23 – Search Engine Land editor-in-chief Danny Sullivan on what he thinks about Google, on whether he is worried that Google is the one company that is becoming a single point of failure for too many web activities.

32:33 – End.

Related Episodes:

• SEO maven Russell Wright goes On the Record...Online with Eric Schwartzman about the future of SEO services
• On the Record...Online with SEO Guru Lee Odden
• On the Record...Online with Expansion Plus President Sally Falkow, APR

Eric Schwartzman (@ericschwartzman) is the founder of online newsrooms software as a service provider iPressroom, SEO for PR advocate and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills.

PROMO

Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard and conduct SEO for PR by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or send email to info@ipressroom.com or tweet @ipressroom. Press release optimized by iPressroom

 

 

Online Newsrooms, Media Relations Tips and Apple iPhone Apps with Wired Magazine Contributing Editor Frank Rose Eric Schwartzman: Friday, May 8, 2009 | 9:31 AM   Download MP3

Wired Magazine contributing editor Frank Rose and author tips off media relations practitioners on how he decides what to write about, what he expects to find in the online newsrooms of the companies he visits online and whether or not the quest to write the great American novel or spec screenplay may someday be displaced by the quest to write the next great iPhone app.

Show Notes:

1:45 – How online newsrooms from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. How to use iPressroom to distribute press releases, biographies, fact sheets, publicity stills, video, audio, and more, and how to measure downloads and generate activity reports. Plus, how to get free access to iPressroom’s online newsroom SEO wizard. For more information tweet @chrisbechtel or contact cbechtel at ipressroom dot com.

3:22 – Wired Magazine contributing editor Frank Rose and author of West of Eden: the End of Innocence at Apple Computer gives insight into what he thinks makes a great magazine article. He talks about the necessary ingredients of a feature story in Wired Magazine.

4:22- Wired Magazine contributing editor Frank Rose talks about his interest in pop culture and what he has written about throughout his career.

5:25 - Wired Magazine contributing editor Frank Rose talks about how the internet has changed the way he covers and consumes news. He talks about his book called The Agency: William Morris and the Hidden History of Show Business on the William Morris Agency.

7:31 - Wired Magazine contributing editor Frank Rose on online newsrooms and on what he expects to find on a company’s website. He talks about how missing information and clumsy user interfaces in a company’s online newsroom can frustrate his efforts.

9:40 - Wired Magazine contributing editor Frank Rose on media relations and whether or not public relations professionals should be using social media to directly engage the public and the relationship of social media to online newsrooms.

11:00 - Wired Magazine contributing editor Frank Rose on the importance of ease of use in online newsrooms and why the user interface in your online newsroom directly impacts corporate reputation.

13:10 - Wired Magazine contributing editor Frank Rose on whether or not content is still king, and if it could be displaced by a good user interface.

15:15 – Wired Magazine contributing editor Frank Rose on the allure of the latest, greatest, shiny, new technology.

19:35 - Wired Magazine contributing editor Frank Rose on what makes Apple stand out from the rest.

21:25 - Wired Magazine contributing editor Frank Rose on the state of artificial intelligence, and whether or not we’ll every be able to build a computer that can truly mirror human behavior.

23:25 – End

Eric Schwartzman (@ericschwartzman) is the founder of online newsroom software as a service provider iPressroom (www.ipressroom.com), and creator of the New Media PR Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of new media training courses to accelerate the acquisition of social media communication skills.

Another Interview with a Wired Magazine Journalist:

On the Record...Online with Wired Magazine Senior Editor Jeffrey O'Brien

PROMO

Get a 60-day free trial to online newsrooms provider iPressroom's Press Release SEO Wizard by calling 310-499-0544 ext. 504 and mentioning that you heard about it on this podcast. Or tweet @ipressroom.