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Eric Schwartzman: Monday, August 30, 2010 | 7:05 AM
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 In this episode, Jennifer Preston, Social Media Editor at The New York Times gives the afternoon keynote at The Digital Impact 2010, a conference run by PRSA that I’ve been co-chairing with Elizabeth Albrycht for the last several years.
This podcast was recorded on May 6, 2010 in downtown New York City. Jennifer Preston is also an Adjunct Professor at the Columbia University Graduate School of Journalism
Technical Note: The fidelity of the audio has been compressed to minimize a low-end buzz which was present during the recording.
ABOUT THE PODCASTER @EricSchwartzman provides online communication training, strategy and social media governance to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage. His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies. Eric is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the Social Media Boot Camp and the Social Media Master Class, which are offered monthly in the US. His book "Social Marketing to the Business Customer" with Paul Gillin about B2B applications of social media communications is available at Amazon, Barnes & Noble or Borders.
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Eric Schwartzman: Friday, August 20, 2010 | 3:25 PM
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In this episode, Gabriel Stricker, director of global communications and public affairs at Google, Inc. delivers the afternoon keynote address at The Digital Impact, a conference produced by PRSA, which I have been co-chairing with Elizabeth Albrycht for the last several years.
Technical Note: The fidelity of the audio has been compressed to minimize a low-end buzz which was present during the recording of this podcasting Detailed show notes are not available for this podcast. ABOUT THE PODCASTER @EricSchwartzman provides online communication training, strategy and social media governance to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage. His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies. Eric is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the Social Media Boot Camp and the Social Media Master Class, which are offered monthly in the US. His upcoming book with Paul Gillin "Social Marketing to the Business Customer" about B2B applications of social media communications will be published by Wiley & Sons in January 2011.
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Eric Schwartzman: Friday, August 13, 2010 | 4:22 PM
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Eric Schwartzman: Tuesday, August 10, 2010 | 11:12 AM
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![paul-klink [cc] www.ericschwartzman.com](/pr/otro/photo/paul-klink-c.jpg) If you’re interested in learning how you can use Facebook to market local events, this podcast episode is for you. We cover event marketing on Facebook fan pages vs. event marketing through personal Facebook profiles. We also talk about what should be included in a Facebook event marketing status update, how frequently you should post and what might happen if you post too often.
Paul received the Lieutenant Governor’s Award for being as one of Hawaii's 100 High-Tech Executives. As one of his many Facebook friends, I can say that his newsfeed reflects what I consider to be the Aloha lifestyle. He joined me in the hospitality suite at the Hale Koa Hotel & Resort on Waikiki Beach in Hawaii for this discussion about Facebook event marketing.
SHOW NOTES
00:58 – Paul defines the concept of “Living the Aloha,” shares advice with listeners about living the Aloha online...
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Eric Schwartzman: Monday, August 9, 2010 | 9:19 AM
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N. Korea's nuclear threat, Google's defection from China and the Gaza Flotilla Raid with US Army Lieutenant Colonel Daniel King, deputy director of communications at US Pacific Command. [cc] www.ericschwartzman.com
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