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Anyone can create an online course. On the other hand, making it an engaging and educational experience is a whole other question.
 
In this simulcast of FIR on Higher Education episode 7 with Kevin Anselmo, Comply Socially Founder Eric Schwartzman talks about how to make content interesting and educational in an online learning format. Eric has been conducting social media trainings in different parts of the world for several years. He recently took his courses online through his company which helps employers manage risk and scale engagement through innovative online social media training courseware.  He talks about how to deliver curriculum online versus in person, the importance of high quality production and the future of MOOCs, among other related topics.
 
Also on episode 7, Harry Hawk gives an update on how he has integrated Twitter into his classroom, while I provide a short book review on why Gini Dietrich’s new book Spin Sucks is an important read for higher education communicators, administrators and academics.
 
About Eric Schwartzman
Eric is the Founder and CEO of Comply Socially, which helps employers manage risk and scale engagement through innovative online social media training courseware. He is also the best-selling coauthor of Social Marketing to the Business Customer, the first book devoted exclusively to B2B social media communications. He’s been conducting live social media training programs to accelerate digital literacy in the workplace since 2004 and introduced online social media training in January 2013.
 
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About Your Host
Kevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.
Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.
Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.
 
Find Kevin on Twitter: @kevinanselmo.
 
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
 
To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
 
FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.


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Social Media Crisis Prevention PanelEarlier this week the Los Angeles Chapter of the Public Relations Society of America hosted a panel discussion on what it takes to prevent a social media crisis.
 
In my opinion, PR spends too much time talking about crisis management and not enough time thinking about how to prevent them from happening in the first place.
 
 
The panel was moderated by Karen North, Chair of the Online Communities Graduate Program at USC and this is an audio recording of the discussion.
 
Panelists
Despite the PR industry's growing digital expertise, online crises continue to play out and leave professional communicators scrambling to minimize the damage. This panel is about what can be done to prevent these volatile situations in the first place.  This program examined recent high-profile digital disasters and what steps could have been taken to prevent them.
 
If you're interested in practical solutions for managing social media risk, check out out social media compliance training curriculum. They're all online, self-paced and ready to go.
 
Special thanks to chapter president Erik Deutsch (@ErikDeutsch) for producing the event and inviting me to participate.


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In this episode, sponsored by IBM Big Data, Dr. Marc Teerlink, Global Strategist & Data Scientist talks about separating the signal from the noise, using the past to predict the future and social media monitoring for ROI.

When you're dealing with Big Data, finding KPIs is tougher because there's more information to consider, so it's easier to get off course. We spoke to Marc will he was a drift, charting an unknown nautical course.

In this episode, Marc discusses:

  • How to use social media monitoring tools to prove a positive ROI
  • Why you can't predict the future based on the past, despite the fact that so many organizations try.
  • How Watson tells the difference between "write," "Mrs. Wright" and "right now."
  • Overcoming challenges associated with visualizing Big Data patterns.
  • Using the source of the data to disqualify erroneous speculation.
  • Why listening to teenagers is particularly challenging in the age of Big Data.
  • Why sentiment is particularly ill-suited to predicting outcomes.
  • Using impact, influence, sentiment and intent to make more confident predictions.
 
And much, much more.
 
About the Host:
 
Eric Schwartzman is CEO of social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.  Follow him on Google+. and on Twitter @ericschwartzman.


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So you're using social media for business. And sometimes customers and prospects actually notice.  But you can't figure out how to scale engagement more consistently.
 
You need to get more people involved becuase on social networks, reach is a factor of engagement.  You've thought about getting your coworkers involved.
 
But they don't all know how to use social networks for business. And they're not skilled in the art of public disclosure.  They might make the mistake of saying something discriminatory or defamatory, or inadvertently leak proprietary information. And you could wind up a lot of hot water.
 
Altimeter Group social media analyst Ed Terperning (@edterpening), Plein Air Artist and Anders Zoren loyalist can help.  
 
His new report Social Media Education for Employees, coauthored with Charlene Li (@charleneli), details how organizations design and implement social media training programs for employees that reduce social media risk and activate employee advocacy programs at scale.

In this exclusive audio interview, Ed discusses the four different types of social media education programs, managing risks through social media policy training, social media training formats and modalities, motivating employees to complete on-demand courseware, required resources for keeping social media training courses current, strategies for knowledge transfer assessment and more.
 
You can download the report below.
 
Ballerina painting pictures above by Ed Terpening.
 
 
Ballerina painting above by Ed Terpening.


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IBM fellow Jeff Jonas (@JeffJonas) talks about Ironman Triathlons, how casinos catch card counters, the future of personal privacy and big data analytics.
 
indexJeff’s career is storied and diverse.  He’s built systems to protect the gambling industry from card counters, technology that allows organization’s to collect and analyze personally identifiable information without invading personal privacy and ways to make sense of data as it happens.
 
In this exclusive interview, sponsored by IBM, Jeff talks about pulling useful business intelligence from big data, comparing data points, why big data improves the accuracy of predictions, helping casino operators bring down the MIT Blackjack Team with data, the value of automated trading algorithms to Goldman Sachs, how Watson uses contradictory information to eliminate false positives, the shortcomings of pulling meaningful KPIs from social media monitoring services and sentiment analytics alone, the Fair Credit Reporting Act, why insufficient an observation space leads to fantasy analytics, the future of secrets and the importance of corporate training and business process improvement. 
 
About the Host:
 
Eric Schwartzman is CEO of social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.  Follow him on Google+. and on Twitter @ericschwartzman.


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