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Just how well does the broader HR community get social media? The answer to that question and many more about the state of social media in HR are revealed in this epsiode of the On the Record...Online podcast.

 

We talk to Tim Sackett (@TimSackett), EVP at HRU Technical Resources, a $40M IT and Engineering contract staffing firm and Recruiting Processing Outsourcers (RPOs) about a vareity of social media HR issues.

 

Prior to joining HRU, he was Director of Employment at Sparrow Health System and before that he was Regional HR and Staffing Director at Applebee’s International and has served others in similar capacities.  He’s split his career between recruiting and HR working for HR vendors and corporations.

 

 

 

 

Eric Schwartzman is Founder and CEO of online social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.

He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development.

Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference in NYC.

 

You can also find him on Google+.

Social media recruiting at Sodexo Careers involves much more than just a Linkedin presence and a blog. Under the guidance of Arie Ball, VP of Talent Acquisition, the Sodexo social media recruitment strategy encompasses the Sodexo Jobs mobile app, nearly a dozen managed communities tailored to specific job tasks and branded social media accounts on every major social network. Sodexo is social, local and mobile in their recrutiment marketing efforts.

 

In this episode our guest is Chloe Rada (pictured left), the voice of Sodexo Careers and senior marketing manager in the talent acquisition department.  She’s focused on the use of social media to open up lines of communications between candidates and recruiters and her mission is to help the talent acquisition department communicate what it’s like to work at Sodexo.  Her team is 100% virtual and supports the hiring of management positions only. Hourly employees are hired by others.

 

Sodexo is the world’s 20^th largest employer, processing roughly 20,000 job applications each month. They started using social media for recruiting in 2007 to develop deeper relationships with the talent community by communicating with them on their preferred social network.
 

 

 

Eric Schwartzman is Founder and CEO of online social media training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.

He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development.

Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications, and he's founding chair of the Digital Impact Conference in NYC.

 

You can also find him on Google+.

Social media for recruiting best practices, using social media for recruiting and sourcing and screening candidates with social media are discussed in this episode by guests Steve Levy blogs at The Recruiting Inferno and Tom Bolt who blogs at Make HR Happen.

 

 

Social Media Monitoring has been the focus of a podcast series released over the last few weeks in the wake of Google’s announcement they’ll be retiring Google Reader. 

 

As the producer of an online social media monitoring course based on Google Reader, I’ve been intently evaluating free Google reader alternatives such as Feedly and Netvibes.  After an in depth evaluation of these two contenders, I also wrote a post comparing them for Venture Beat last Friday.

 

While Salesforce Marketing Cloud, which bundles Radian6, Buddy Media and Social.com, isn’t free, in the quest for thoroughness, I decided to include their offering on this evaluation to check in and see what’s new over there.

 

Radian6 is the monitoring and engagement module, Buddy Media is the publishing platform and Social.com (acquired by Buddy Media) as a way to manage paid social media campaigns. They’re currently in the process of integrating those three platforms seamlessly together.

 

What was most interesting to me about our conversation about CRM software, the primary business Salesforce is in.  Imagine the KPIs you could generate if they acquired a company like Quicken or Sage and integrated it with their CRM and Marketing Cloud products.  The, in my opinion, would a big data trifecta.

 

In this episode, Jeffrey L. Cohen, from the content marketing team at Salesforce Marketing Cloud and I discuss content marketing, social media monitoring, engagement  dashboards and big data analysis. Jeffrey is also editor at Social Media B2B (a blog I’ve written for in the past) and author of The B2B Social Media Book.

 

 

 

In this episode, Netvibes CEO Freddy Mini (@freddymini) shares why a social media monitoring tool without integrated social media analytics is a hammer without a nail. Most of the Google Reader alternatives out there are focused on giving users social filters to discover the best content.  But Netvibes has been there and done that. They’re more interested in helping users finding meaning through context.

 

Netvibes will give you their news reader for free. But if you want their analytics, you’ll have to pay. They are a business, after all, with a revenue model.  But their free version is ad free, has been around for nearly 8 years and since it's the centerpoint of their freemium sales model, the company says they have no plans to lay it to rest. 

 

Netvibes is a wholly owned subsidiary of Dassault Systèmes.

 

Why am I so interested in Google Reader alternatives?  Well my company ComplySocially has an online social media monitoring course based on Google Reader. And it needs to be updated. So I’m intently studying the major Google Reader alternatives to determine which ones to include in my course revision. Here’s my conversation with Cyril Moutran of Feedly last week and I'm talking to Jeffrey Cohen about Salesforce Marketing Cloud for next week's show.

 

What other Google Reader alternatives should I be looking at?

 

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