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Why is it some Facebook wall posts get likes and comments, while others get none?  When is the best time to post, how often should you post, are there certain words that generate a higher response rate?  What’s the science of procuring engagement on the world’s largest social network?  

In this episode, we explore what makes a great Facebook wall post?  The best shares aren’t random.  There is a method behind the madness.  Listen to this podcast with Buddy Media director of communications Joe Ciarallo (@joeciarallo) and find out how to create effective Facebook wall posts based on a research study his company did on the shares of 200 name brands over a 2-week period.

Joe also talks about how to optimize your status updates for Facebook’s Edgerank so fans see it their newsfeed.  

What Makes a Great Facebook Wall Post?Topics discussed:
  • Optimum Facebook post character length
  • Benefits and drawbacks of URL shorteners and the problem with long URLs
  • Words that appeared most in top “liked” and “commented” shares
  • Which words appeared most frequently in ineffective engagement in Facebook
  • The impact of “likes”, “comments”, affinity and time on Facebook Edgerankings
  • Why NOT to ask “why” in your Facebook wall posts
  • Purchase intent and recommendation likelihood of Facebook Fans vs. Twitter Followers
  • What’s the ROI of a Facebook fan?
  • Niche marketing, B2B marketing and brand building on Facebook
  • Shel Holtz’s recent interview of Brian Solis

Podcasts Referenced in this Episode:

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About the Podcaster:
Eric Schwartzman (@EricSchwartzman) provides social marketing services, social marketing research and social media training to businesses, government agencies and nonprofits. He has over 15 years experience integrating emerging information technologies into organizational communications programs.  He has served Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, Toyota, UCLA, US Dept. of State, United States Army, US Embassy of Athens, US Embassy to Rome, United States Marine Corps and many other small to medium-sized companies and agencies.  Eric is also the instructor behind top-rated social media training seminars and the Social Media Boot Camp which are offered regularly in the US and abroad. Visit the social media training calendar for upcoming dates.


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