Forrester Research Vice President & Principal Analyst and Co-author of Groundswell: Winning in a World Transformed by Social Technologies Josh Bernoff goes On the Record...Online to discuss his book as well as the messages he will by keynoting on at The Digital Impact Conference on June 8 & 9 in New York City.
Show Notes:
1:16 - Digital Impact Conference in NYC, June 9-10
4:11 - Bernoff defines a Groundswell.
7:04 - Bernoff reveals how social technologies challenge institutional power.
9:05 - Bernoff categorizes social media participants.
10:53 - Bernoff defines the acronym P.O.S.T., and how it is spliced into an ideal marketing strategy.
12:21 - Bernoff on the Social Technographics Profile.
13:25 - Bernoff shares the mistake most organizations make participating in groundswells.
15:23 - Bernoff's biggest surprise from evaluating social media research data.
17:30 - Bernoff on how corporate culture affects a company's adoption of social media.
23:20 - Bernoff on achieving social media objectives and effectively measuring awareness and ROI.
26:01 - Bernoff on whether or not organizations should create a forum for dissent on their company website.
29:19 - End
This podcast is hosted by Eric Schwartzman of Schwartzman & Associates, one of the best PR Agencies Los Angeles has to offer. Eric is also founder and chairman of PR Software as a Service provided by iPressroom.
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Cisco Systems' Senior Director of Corporate Communications Maureen Kasper goes On the Record...Online to discuss social media trends on the way organizations communicate and how the walls between internal and external communications are collapsing.
Show notes:
0:28 - Intro
4:25 - Kasper on how social media impacts her job responsibilities.
6:35 - Kasper discusses her biggest challenge to getting Cisco's internal team to adopt new media and social media tools and technologies.
9:34 - Kasper reveals two big opportunities that social media gives internal communicators.
13:59 - Kasper shares Cisco's objectives when using social media.
15:14 - Kasper on Cisco helps its employees blog responsibly.
16:46 - Kasper's biggest surprise about how organizations are using social media.
18:50 - Kasper on the separation between internal and external communications.
20:58 - End
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BusinessWeek media business columnist and contrarian Jon Fine on the state and future of the news gathering business, social media and productive relationships with public relations representatives.
0:29 - Intro
3:10 - Fine on the PR/reporter relationship.
5:17 - Fine on the digital distribution of the news.
7:26 - Fine describes his BusinessWeek column "Media Centric."
8:26 - Fine's policy on embargoes.
12:40 - Fine on whether or not newspapers will survive.
15:30 - Fine on whether or not video on demand poses a challenge to cable and broadcasting.
26:23 - Fine on corporate adoption of new media.
28:40 - Fine on the appeal of social networks.
30:15 - Fine shares his opinion on the credibility of mainstream media blogs.
33:28 - End
Note: There is some drop out that occurs during the interview which omits a word or two here and there. You'll hear it when you listen. We think it was a RAM problem that we've corrected for future podcasts.
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Slate.com reporter Chris Wilson author of "The Wisdom of the Chaperones Digg, Wikipedia, and the myth of Web 2.0 democracy" reveals the dirty little secret about the mythical wisdom of the crowd behind these social news sites.
Show notes:
4:55 - Wilson shares his secret about user-generated content websites that is little known among the general readership.
7:51 - Wilson on the pros and cons of social media websites.
9:49 - Wilson on the public's perception of Wikipedia and Digg.
10:43 - Wilson explains his views on Wikipedia from a journalistic standpoint.
17:43 - Wilson reveals the social news editing models he thinks work best.
24:16 - Wilson on the fate of print news publishing.
27:30 - End
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On the Record...Online with VP Global PR Disney Parks & Resorts Duncan Wardle
Vice President of Global PR at Disneyland Resorts Duncan Wardle goes On the Record...Online to discuss the impact social media has had on marketing Disneyland Resorts in the digital era.
This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia.
Duncan Wardle is Vice President of Walt Disney World and Global PR for Disney Parks. His current role encompasses the strategic development and execution of PR campaigns designed to raise awareness and increase intent to visit Disney Parks worldwide. Mr. Wardle's team launched the company's first word-of-mouth and online social network campaign, enlisting thousands of evangelists and leveraging their passion for the brand to convert new audiences. He also oversaw the first global PR campaign conducted by Disney Parks in celebration of Disneyland's 50th Anniversary. Prior to his current role based in Orlando, Fla., Wardle has served in an executive PR capacity for the Walt Disney Company in Los Angeles, Hong Kong, London and Paris.
Show Notes:
3:25 - Wardle discusses his role in the launch of Disneyland's podcast.
3:51 - Wardle on the promotional benefits of podcasting.
5:12 - Wardle on increasing transparency without destroying suspension of disbelief.
6:17 - Wardle on appealing to younger generations who are impervious to traditional media.
8:10 - Wardle on the current challenges of marketing Disney, an iconic American symbol, to the international community.
9:18 - Wardle on the future strategy of Disneyland Parks evolving in order to maintain the standard of excellence for theme parks worldwide.
10:03 - Wardle shares words of advice for PR professionals moving forward in the digital era.
11:25 - Wardle on his presentation at the PRSA 2007 International Conference.
11:47 - Wardle explains how people can subscribe to the Disneyland podcast.
11:53 - End
Schwartzman is also the managing director of Los Angeles PR firm Schwartzman & Associates.
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