On The Record Online

New Media Communications and Digital Communications are Focus of PRSA Digital Impact Social Media Conference

Social Media Conference April 30–May 1, 2009 in New York City

NEW YORK (March 5, 2009) — New media communications, digital communications, and how to build a business case in the boardroom for public relations-led initiatives that ensure return on investment (ROI) are the focus of The Digital Impact, a social media conference to be held New York City April 30–May 1, 2009.

Co-presented by the Public Relations Society of America (PRSA), Cision, LexisNexis and PR Newswire, The Digital Impact social media conference was created to ensure that public relations has a seat at the new media communications and digital communications table, and will be held at 101 River Views in Soho. The Digital Impact social media conference also will focus on assessing the risk of new media communications and on how to navigate the vast number of digital communications channels for public relations purposes.

Keynote speakers include Brian Solis, principal, FutureWorks, and Aedhmar Hynes, chief executive officer, Text 100 Public Relations. Solis will discuss “Putting the ‘Public’ Back in Public Relations — Using Social Media to Reinvent Public Relations,” and Hynes will focus on “Selling Social Media to the CEO — Translate New Mediums to Bottom Line Growth.”

Keynote speakers and sessions were carefully selected with the support of conference co-chairs blogger Elizabeth Albrycht and online newsroom specialist Eric Schwartzman to ensure conference attendees are exposed to practical guidelines backed by solid research and experience that can help them develop and execute new media communications plans that win executive approval.

Presenters include Korn Ferry CMO Don Spetner, who will discuss the digital communications skills employers are currently seeking, and TrendStream CEO Tom Smith who will present the latest research on why consumer opinions online are now seen as more credible than mainstream media coverage. A sampling of other speakers and sessions include:

Social Media's Role in Building Your Brand
Your Brand Is What “They” Say It Is
Sergio Balegno, senior analyst, MarketingSherpa

What Are Your Customers Thinking — Right Now?
How to Use Real-Time Media Analysis and Data Visualization to Make Better Business Decisions
Michel Da Costa, account executive, LexisNexis U.S. Analytic Solutions

Tribalization of Business
Leverage the Crowd for Increased Revenues, New Marketing Approaches and the Reformed Business Process
Francois Gossieaux, partner, Beeline Labs

Build Your Blogger Relationships
A Panel Discussion With A-list Bloggers
Peter Himler, founder/principal of Flatiron Communications LLC

The Whuffie Factor
Using the Power of Social Networks to Build Your Business
Tara Hunt, co-founder and citizen marketing officer at Citizen Agency, LLC

Leverage the Power of Pull
How to Make Your Brand More Digitally Discoverable
Jay Krall, manager, Internet Media Research, Cision US Inc., and
Steve Rubel, senior vice president, Edelman Digital

Help Google Find Your Releases
Top 10 Search Engine Optimization Tactics for Public Relations Professionals
Lee Odden, CEO, TopRank Online Marketing

Make the Most of Social Media and Demonstrate Its Value!
Maximize Your Public Relations Dollars
Michael Pranikoff, director, Emerging Media, PR Newswire

The Digital Impact Conference attendees can save $100 on registration fees if they register by March 30. To register or get more information, click here.

To join the Digital Impact Conference conversation, visit our professional development blog, ComPRehension. A special mash-up episode of “Marketing Over Coffee” and “On the Record…Online” previewing the upcoming social media conference is available as a public relations podcast.

About the Public Relations Society of America (PRSA)

The Public Relations Society of America (http://www.prsa.org/), headquartered in New York City, is the world's largest organization for public relations professionals with nearly 32,000 professional and student members. PRSA is organized into 109 Chapters and 10 Districts nationwide, and 20 Professional Interest Sections and Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 299 Chapters at colleges and universities throughout the United States, and one Chapter in Argentina.


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