PR Pitching Tips for Wired Magazine from Editor Frank Rose

Podcast: Play in new window | Download (Duration: 24:14 — 28.3MB) | Embed

Subscribe: Spotify | Email | RSS

Public relations agencies take note. This podcast is all about how to pitch Wired Magazine. It’s an exclusive discussion with their contributing editor Frank Rose.

In this interview, Frank advises public relations firms on how he decides what to write about, what he expects to find in a company’s online newsroom, and whether or not the quest to write the great American novel or spec screenplay may someday be displaced by the quest to write the next great iPhone app.

Wired Magazine PR Pitching Tips

3:22 – Wired Magazine contributing editor Frank Rose and author of West of Eden: the End of Innocence at Apple Computer gives insight into what he thinks makes a great magazine article. He talks about the necessary ingredients of a feature story in Wired Magazine.

4:22- Wired Magazine contributing editor Frank Rose talks about his interest in pop culture and what he has written about throughout his career.

5:25 – Wired Magazine contributing editor Frank Rose talks about how the internet has changed the way he covers and consumes news. He discusses his book The Agency: William Morris and the Hidden History of Show Business on the William Morris Agency.

7:31 – Wired Magazine contributing editor Frank Rose on online newsrooms and what he expects to find on a company’s website. He discusses how missing information and clumsy user interfaces in a company’s online newsroom can frustrate his efforts.

9:40 – Wired Magazine contributing editor Frank Rose on media relations and whether or not he thinks public relations firms should be using social media on behalf of clients to directly engage the public and the relationship of social media to online newsrooms.

11:00 – Wired Magazine contributing editor Frank Rose on the importance of ease of use in online newsrooms and why the user interface in your online newsroom directly impacts corporate reputation.

13:10 – Wired Magazine contributing editor Frank Rose on whether or not content is still king and if an exemplary user interface could displace it.

15:15 – Wired Magazine contributing editor Frank Rose on the allure of the latest, greatest, shiny, new technology.

19:35 – Wired Magazine contributing editor Frank Rose on what makes Apple stand out.

21:25 – Wired Magazine contributing editor Frank Rose on the state of artificial intelligence and whether or not we’ll ever be able to build a computer that can genuinely mirror human behavior.

23:25 – End

Photo by James Bold on Unsplash