05:31 - Lufkens discusses the World Economic Forum
annual Global Information Technology Report and the turmoil in the top 10 rankings.
07:35 - Lufkens on the Global Information Technology Report in relation to the world economy and his analysis of what the change in rankings implies.
10:01 - The methodology behind the Global Information Technology Report.
11:24 - Surprises of this 2006-2007 Global Information Technology Report.
11:54 - What really happened at the Davos World Economic Forum this year.
13:21 - Schwartzman and Lufkens discuss the controversy surrounding former CNN
chief news executive Eason Jordan's sacking, which was the result of a blogger's commentary filed during a private session that was supposedly off the record.
16:19 - Lufkens on relations practices and credentials policies at the World Economic Forum.
17:28 - Why private is public: Lufkens explains the Chatham House Rules
and the role they play in facilitating naked conversations.
18:52 - Lufkens reveals the consequences for breaking Chatham House Rules, or reporting on off the record sessions.
20:28 - Lufkens discloses which countries are rapidly expanding their Information Technology infrastructures and stresses the importance of engaging those countries that lag behind.
22:07 - Lufkens on how he used marketing information technology to extend the reach of the conference.
23:50 - Lufkens on the strategy behind the Davos Conversation
website, which extended the reach of the World Economic Forum.
26:52 - Lufkens on the Davos Conversation website as a gateway to the World Economic Forum's online presence.
28:39 - Lufkens describes the arsenal of social media and marketing information technology that the World Economic Forum employed and the value of social media press releases.
33:41 - End.
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