On The Record Online

Wall Street Journal Internet and video game reporter Nick Wingfield talks to public relations and media relations professionals about the how he likes to be contacted with story ideas, the art of condensing pitches into email subject lines, the dangers of "undecipherable marketing mumbo-jumbo" language on Web sites, why the Journal is growing their analytical perpective and breaking technology news faster, the newspaper's intention to introduce a Saturday edition and why Sony and Microsoft's video game console battle over the living room will be big video game story this year.  This interview was recorded to help public relations firms more effectively engage this reporter and newspaper in a manner most likely to result in news media coverage for their clients.

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