Matthew Murray goes On the Record...Online with host Eric Schwartzman to discuss the impact of the web on The Wall Street Journal, how he uses technology to do his job, and developing relationships with PR practitioners.
Matthew J. Murray is deputy national news editor at The Wall Street Journal and a former Chicago Tribune journalist. Murray authored the book "The Father and the Son: My Father's Journey into the Monastic Life," an account about his father, the Reverend James Murray. Murray received a master's degree in journalism at Northwestern University.
3:55 - Murray talks about the personality of The Wall Street Journal versus its competitors.
5:45 - Murray on the lifestyle news that the Journal covers and the transformation of the Journal over the past 15 years.
7:02 - Murray on whether the Journal is cutting back on covering marketing data.
8:11 - Murray talks about the amount of online subscribers the Journal has and linking the online edition with the print edition.
9:07 - Murray discusses the relationship between Dow Jones newswires and The Wall Street Journal.
9:57 - Murray on the technology he uses everyday to do his job, and the impact of the internet on The Wall Street Journal.
12:14 - Murray talks about the online sources The Journal uses for ideas.
13:33 - Murray on his confidence in the analyst community.
14:31 - Murray on how the web has impacted the way he finds, researches, and qualifies news: "It has speeded it up immensely and made the competitiveness factor much...tougher for us by a wide margin because there are so many smart people and bloggers and others out there competing on the web with the news all the time..."
16:28 - Murray shares his perspective on where the mainstream media is heading in the age of new media technology: "There's going to be a lot of pain but there's going to be some survivors too..."
17:58 - Murray on how many PR email pitches he receives daily, and whether the quality of the pitches is better or worse than five years ago.
19:16 - Murray talks about developing a good relationship with a PR practitioner, and the factors that contribute to creating a successful relationship between a reporter and a PR person.
21:21 - Murray reveals how small companies can get the attention of The Wall Street Journal.
22:31 - Murray on the blogs and websites he reads daily.
23:43 - Murray answers the question of whether The Journal has a capitalist bias.
25:51 - Murray talks about The Wall Street Journal and The New York Times covering the friction between the public good and corporate interests.
26:21 - Murray talks about bias in the news: "I would never claim that any newspaper, ours or any others, doesn't have examples of certain bias in the way that we choose to cover stories...but our goal and what we strive to do on each story is to give a complete view of all sides and we push our reporters and really try to get that."
28:08 - End.
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