On The Record Online

Kye Strance, Director of Product Management at online PR software provider Vocus goes On the Record...Online at the 2008 PRSA International Conference about the online press release, a slow economy’s effect on online communications and how the PR industry regards technology. Kye Strance is responsible for the overall product strategy and roadmap of the Vocus [VOCS: NASDAQ] on-demand public relations software suite. Additionally, he heads the company’s industry research, providing both analysis of the competitive landscape and identifying strategic opportunities for the company.

Show Notes:

3:00 - Strance on his presentation at the PRSA International Conference.

4:05 - Strance on the growth of the online press releases.

5:16 - Strance on PR’s response to online media.

6:18 - Strance on the most frequent questions PR pros ask him about emerging social media networks like Twitter.

7:21 - Strance reveals the most commonly asked questions PR practitioners have about the Vocus online PR platform.

8:13 - Strance on content management software, document management software and asset management software as a service providers like Vocus and iPressroom.

8:95 - Strance on selling online PR software to marketing departments instead of PR departments.

10:29 - Strance on the clichs of PR people like Samantha Jones in Sex and the City and Colin Farrell in the Phone Booth and their aptitude for appreciating new technologies.

12:00 - Strance on PR’s fear of change.

13:15 - Strance on PR spam and the Chris Anderson and Gina Trapani PR blacklists.

15:02 - Strance on whether mainstream media will have its place in the sun once again.

15:49 - Strance on being a former FBI analyst.

18:36 - End

Eric Schwartzman is the founder of online newsroom management service iPressroom and creator of the New Media PR Boot Camp, which has been attended by over a thousand public relations and marketing executives from private, public, government and nonprofit sectors.

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