Social Media Ethics with Stowe Boyd

Eric Schwartzman

Eric Schwartzman is the principal consult at Schwartzman & Associates, a boutique public relations, SEO, and content marketing agency. He is also the author of 2 best selling books, an international keynote speaker, and a contributor at Adweek, Fast Company, TechCrunch, Yale Climate Connections, The Healdsburg Tribune, and many others.

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Stowe Boyd reveals how antiquated notions of PR hurt companies in the online atmosphere, the new ethics of social media, and the death of the conventional press release.

SHOW NOTES:

04:40 – Boyd sounds off on the new ethics of the blogosphere and how he ruffled the feathers of blogging giant Shel Holtz.

07:10 – Will PR professionals relinquish control and join the conversation?

09:22 – Boyd on the nature of consensual blogs.

15:27 – Boyd opines on the most effective use of social media and its relation to the broadcast model.

16:47 – Boyd slams the social media press release as an antiquated notion, a holdover from the days of the telegraph, and offers ways to enter the 21st century.

19:58 – Schwartzman and Boyd debate the validity of the press release as a means to distribute information. Boyd ridicules companies that ignore technological trends.

25:56 – Thinking outside the box: new tactics for a new media era.

28:30 – What are the key ways companies can abide by social media ethics?

30:26 – Boyd discusses the nature of authority vs. integrity in both traditional media and the blogosphere.

33:33 – Facing a moral dilemma: How PR firms should behave in the blogosphere when their livelihood depends on promoting a person or product.

36:40 – Boyd on why he is legitimate and relevant.

37:07 – Plugging Boyd’s upcoming keynote speech at the 2007 PR Online Convergence Conference titled “Bloggers and PR: Why Can’t We Just Get Along.”

38:31 – End.