Pitching the San Jose Mercury News with Editor David Satterfield

San_Jose_Mercury_News_HQ_1
Eric Schwartzman

Eric Schwartzman

Eric Schwartzman is the principal consult at Schwartzman & Associates, a boutique public relations, SEO, and content marketing agency. He is also the author of 2 best selling books, an international keynote speaker, and a contributor at Adweek, Fast Company, TechCrunch, Yale Climate Connections, The Healdsburg Tribune, and many others.

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Pulitzer Prize-winning San Jose Mercury News Managing Editor David Satterfield talks about:

  • What kind of information he expects to find in corporate online news rooms
  • How the 24 hour news cycle impacts the Merc’s editorial decisions
  • How the newspapers decides what to run on the front page
  • How the Internet is challenging the Associated Press
  • How unprecedented access to information via the Net is changing the news business
  • The technology inspired factors playing a role in what they decide to write about.
  • Media pitches from PR firms that get considered
By Coolcaesar at the English language Wikipedia, CC BY-SA 3.0, Link

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