On The Record Online

Detroit Lions Spokesman Tim Pendell goes On the Record...Online at the 2008 PRSA International Conference about Sports PR and Marketing.

DetroitLions Spokesman Tim Pendell is in his eighteenth year in sports PR. Pendell talks about being the hardest working man in sports PR andmarketing.

Show Notes:  

4:31 - Pendell talks about working PR for the Detroit Lions.
6:10 - Pendell on sustaining interest in this challenged NFL Football team during a tough season.

9:26 - Pendell reveals how changes in the media business have affected his position in sports PR.

10:10 - Pendell on how he’s using social media to publicize the Detroit Lions.

11:45 - Pendell describes how fantasy football has affected the business of sports PR.

13:27 - Pendell on how he publicizes the Detroit Lions to people outside of the football fan base.

16:21 - Pendell explains why NFL football isn’t an international phenomenon.

19:28 - Pendell speaks about handling media relations during the dismissal of Detroit Lions General Manager Matt Millen.

21:38 - End

Eric Schwartzman is the founder of online news roommanagement service iPressroom and creator of the New Media PR BootCamp, which has been attended by over a thousand public relations andmarketing executives from private, public, government and nonprofitsectors.

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