Pitching Mobile Tech News with Chris Null

Eric Schwartzman

Eric Schwartzman is the principal consult at Schwartzman & Associates, a boutique public relations, SEO, and content marketing agency. He is also the author of 2 best selling books, an international keynote speaker, and a contributor at Adweek, Fast Company, TechCrunch, Yale Climate Connections, The Healdsburg Tribune, and many others.

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This is one of the first podcasts I ever did.

It was recorded in San Francisco and Bulldog Reporter’s Media Relations Conference and features Mobile Magazine editor Christopher Null. He gives entertainment, technology, and media public relations firms representing wi-fi and mobile entertainment accounts great media relations tips on pitching stories.

What type of stories he looks for:

Why they’re more receptive to pitches about MP3 players, digital cameras, cell phones, or any other type of gadget or technology that lets people become more mobile than they are to notebook computer pitches?
Null says the magazine regularly covers wireless, wi-max, and G3 cell phone technology
The extraordinary growth of desktop and laptop wireless access
Why they rely on evergreen feature stories, how blogs impact his perception of news
How technology is disrupting news cycles
The best way to contact him with story pitches
The importance of product reviews to his publication
Why product specs and high-res images should be available on a company’s Web site
Why podcasting is here to stay